TRIBL Records

What TRIBL Records does

TRIBL Records is an Atlanta-based independent music label operating as a family of three imprints — Tribl (worship and gospel), Platform Sounds (R&B and pop), and Tribl Worship (instrumental and live) — incorporated as Insignia Group, LLC in Georgia. Founded in 2018, the company represents an 11-artist roster that spans worship, gospel, and contemporary Christian music (CCM), headlined by five-time Grammy-winning collective Maverick City Music alongside Kirk Franklin, Housefires, Naomi Raine, Travis Greene, Tamar Braxton, and Maverick City Música, among others. The label centers its identity on live, moment-driven recordings and a multi-channel content surface that includes the flagship 'I Was Made to Glorify Your Name' album (2026), the 'The Living Room' live session and video series, and distribution across Spotify, Apple Music, and YouTube.

The company generates revenue through four streams: music streaming royalties on major digital platforms, live performance bookings coordinated through a partnership with The ICHO Group, sync licensing fees for placement in film, television, advertising, and retail environments, and record-label services including A&R, recording support, and label operations for roster artists. Go-to-market mixes digital-first consumer distribution with enterprise-facing sync and bookings motions, plus an open weekly A&R submissions program at [email protected] that functions as a scalable inbound artist pipeline.

The business is privately held, employs 11-50 staff, and has no disclosed external investors, funding rounds, or parent company. Operating geography is anchored in the US Southeast with global reach via streaming platforms. No core proprietary technology is disclosed; the model relies on conventional label infrastructure, artist contracts, and digital distribution rather than a differentiated technology platform.

Name

TRIBL Records

Legal name

Insignia Group, LLC

Website

https://tribl.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

TRIBL Records is an Atlanta-based independent music label family (Tribl, Platform Sounds, Tribl Worship) representing 11 worship, gospel, and R&B artists including five-time Grammy-winning Maverick City Music and Kirk Franklin, monetizing via streaming royalties, live bookings, and sync licensing.

Ownership category

akta.pro rank

Product category

Independent Music Label / Recorded Music

NAICS

Record Production and Distribution (51225), Record Production and Distribution (512250), Music Publishers (512230)

akta.pro primary industry

Record Labels (Major & Independent) (MPAIAAAA)

akta.pro secondary industries

Sync Clearance & Rights Management (One-Stop, Negotiation, Documentation) (MPAIALAF), Sync Rights Representation (Pitching, Clearance, Negotiation) (MPAIABAF)

Keywords

• Worship music label
• Gospel music recording
• Christian music artist
• Music sync licensing
• Independent record label

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Music Streaming Royalties: Revenue from streaming plays on Spotify, Apple Music, YouTube, and other digital platforms. Primary revenue stream for recorded music releases.
2. Live Performance Bookings: Booking fees from live performances, festival appearances, and touring activities across the artist roster.
3. Sync Licensing: Fees for licensing music for use in film, television, advertising, and commercial/retail environments.
4. Record Label Services: A&R services, recording support, and label operations for roster artists including new artist submissions reviewed weekly.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

TRIBL Records is a family of three music label imprints (Tribl for worship/gospel, Platform Sounds for R&B/pop, and Tribl Worship for instrumental/live) that records, releases, and markets music from an 11-artist roster led by the five-time Grammy-winning collective Maverick City Music. The label also operates a sync licensing business for film, TV, advertising, and in-store placements, a live performance bookings division via The ICHO Group, and a weekly A&R submission program for new worship, gospel, and R&B artists.

Product overview

Tribl Records is a family of labels based in Atlanta, established in 2018, focused on building the next chapter of worship, gospel, and R&B music. The company operates as a multi-label platform comprising three sub-brands: Tribl (worship and gospel), Platform Sounds (R&B and pop), and Tribl Worship (instrumental and live). The roster includes 11 artists such as Maverick City Music (five-time Grammy-winning worship collective), Kirk Franklin, Housefires, Naomi Raine, Todd Galberth, Mara Justine, Bear Bailey, Travis Greene, Tamar Braxton, Maverick City Música, and Genavieve Linkowski. The company offers content through The Living Room series featuring live sessions and music videos, and provides A&R submissions, sync licensing, and bookings services for artists across the family of labels.

Differentiator

Problem solved

Functional benefit

Brands

• Tribl: Main label imprint focused on worship and gospel music
• Platform Sounds
• Tribl Worship

Products and services

• I Was Made to Glorify Your Name Seventeen-song live-recorded worship album by the five-time Grammy-winning Maverick City Music collective, released in 2026 across Spotify, Apple Music, and YouTube for individual listeners and worship communities.
• Sync Licensing Services Licensing of Tribl Records' catalog tracks for placement in film, television, advertising, and in-store retail experiences; inquiries handled via [email protected] for media buyers and brands.
• Live Performance Bookings Coordination of live performance, festival placement, and tour bookings for the Tribl artist roster, managed in partnership with The ICHO Group ([email protected]).
• A&R Artist Submissions Program Open submission program ([email protected]) for worship, gospel, and R&B artists reviewed weekly, providing a path to label representation and recording support.

Named customers11 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gotee Records: Gotee Records is an independent Christian music label co-founded by TobyMac, focused on CCM, hip-hop, and worship artists. Comparable to TRIBL as an indie Christian label with multi-genre roster approach and similar artist scale.
• Integrity Music: Integrity Music is a long-established worship and Christian music label with global distribution and a deep catalog of worship songs. Comparable to TRIBL as a worship-focused independent label with similar sync licensing infrastructure and live worship content offerings.
• Bethel Music: Bethel Music is the worship-music label tied to Bethel Church (Redding, CA), producing live worship albums and developing worship collectives. Directly comparable to TRIBL as a worship-focused independent label with Grammy-recognized roster and live-recorded content strategy.
• Centricity Music: Centricity Music is an independent CCM and worship label home to artists like Lauren Daigle and Andrew Peterson. Comparable to TRIBL as an indie CCM/worship label with artist development focus and similar roster scale.
• Elevation Worship Records: Elevation Worship is the worship music label of Elevation Church, known for high-streaming worship anthems and live recordings. Comparable to TRIBL as a church-rooted independent worship label with strong streaming presence and crossover artist appeal.
• RCA Inspiration: RCA Inspiration is a Sony-affiliated gospel music label featuring artists like Kirk Franklin (historically) and Travis Greene. Comparable to TRIBL as a gospel-focused label with overlapping roster interests and similar genre positioning.
• Fair Trade Services: Fair Trade Services is an independent music distribution and label services company focused on Christian and faith-based artists. Comparable to TRIBL as an indie CCM/worship label with similar artist development model and roster size.

Broad incumbents

• Motown Gospel: Motown Gospel is a Capitol CMG/Universal imprint focused on gospel music with a roster that has historically included major gospel artists. Comparable to TRIBL as a gospel label competing for the same worship/gospel streaming audience and sync opportunities.
• Provident Label Group: Provident Label Group is a Sony Music subsidiary encompassing CCM and gospel imprints including Essential Records and RCA Inspiration. Comparable to TRIBL as a multi-imprint worship/gospel operation, but with major-label backing and broader artist roster.
• Capitol CMG (Capitol Christian Music Group): Capitol CMG is a major-label worship/CCM imprint under Universal Music Group, distributing artists like Chris Tomlin and Hillsong. Comparable to TRIBL as the dominant incumbent in the same worship/CCM genre with vastly larger distribution and marketing resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/triblmusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRIBL Records