KGA, Inc.

What KGA, Inc. does

KGA, Inc. is a privately-held Employee Assistance Provider founded in 1982 and headquartered at 1800 West Park Drive, Suite 100, Westborough, Massachusetts. The company delivers integrated mental health, work-life, and organizational support services to employers and their employees across the United States, Canada, and through a Lyra Wellbeing partnership globally. It operates an enterprise B2B sales-led go-to-market targeting HR leaders across roughly 20 industries including biopharma, healthcare, education, technology, insurance, banking, manufacturing, and municipalities, and its named customers include Harvard University, MIT, Eversource, Babson College, Sappi North America, ARIAD Pharmaceuticals, Bean Therapeutics, and FedPoint.

KGA's product architecture centers on the proprietary LifeServices™ integrated platform, which combines blended mental health (sub-clinical to clinical) with work-life support, care navigation, organizational support, manager training, crisis response, and self-directed tools, delivered through web, mobile (KGA Mobile), phone, text, and virtual channels. Sub-products include the MindTide™ self-directed dCBT app with claimed 20% stress/anxiety reduction after two weeks, Bookshelf™, LifeReady™ life-transition content, and MyMindfulness Challenge. A national licensed affiliate counselor network provides in-person care across all 50 US states and Canada with 100% provider-matching success, supplemented by an in-house 24/7 counseling center answering 98% of calls with a live counselor in under a minute. The company also white-labels work-life fulfillment services to other EAP providers and, through its 2022 acquisition of Stresscoach, holds a digital mental-health product certified by German health insurance funds.

The business model is a hybrid B2B subscription plus pay-for-use extended-session model: enterprise clients pay an annual fee anchored by a base session model covering over 60% of users, then pay only for additional sessions actually consumed. Secondary revenue is generated through the white-label work-life partner channel. Distribution combines direct enterprise field sales, a Canadian/global partner (Lyra Wellbeing/ICAS), and the affiliate counselor network. KGA reports a 95% client renewal rate sustained five years running, 50% employee engagement in client populations, and an NPS of 75. Leadership comprises Seth Moeller (President/CEO since 2013), Carey Napoleone (COO, joined 2008), Tyson Puetz (CTO/CFO, joined 2009), and Kristin Matthews (CCO, joined 2007).

Name

KGA, Inc.

Legal name

KGA Inc.

Website

https://kgreer.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

KGA, Inc. is a private Employee Assistance Provider founded in 1982 that delivers integrated mental health, work-life, and organizational support services to enterprise clients across the US, Canada, and select global markets through its LifeServices™ platform and affiliate counselor network.

Ownership category

akta.pro rank

Product category

Employee Assistance Programs

NAICS

All Other Business Support Services (561499), Business Service Centers (56143)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Employee Assistance Programs (EAP) Management (HLAEAHAB)

akta.pro secondary industries

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Employee assistance programs
• Mental health services
• Work-life balance
• Crisis management services
• Care navigation

Headquarters

HQ city

Southborough

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Employee Assistance Program (EAP) Subscription Services: KGA provides comprehensive EAP services to employers on a subscription/b2b contract basis. Services include mental health, work-life support, organizational support, and crisis management delivered through an integrated platform.
2. Extended Session Model: KGA offers an extended session model allowing employers to cost-effectively offer additional counseling sessions on an as-needed basis. Employers pay only for sessions that are actually used, anchored by a short-term session model proven to meet the needs of over 60% of people seeking support.
3. Work-Life Fulfillment for EAP Partners: KGA provides work-life services to other EAP companies, extending their brands through KGA's gold-standard services. This white-label/partner model allows other EAPs to complement their counseling model with childcare, elder care, nutrition, career consultation and more.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

KGA is an Employee Assistance Provider (EAP) that delivers blended mental health, work-life, and organizational support services to employer clients. Its core offering combines 24/7 access to licensed counselors, digital self-directed tools, and dedicated HR account management through the integrated LifeServices™ platform, sold on a B2B subscription/contract basis to organizations across the U.S. and Canada.

Product overview

KGA, Inc. is an Employee Assistance Provider (EAP) offering a unified platform approach centered on the LifeServices™ Platform. The core platform integrates multiple services including Blended Mental Health, Work-Life, Care Navigation, Crisis Management, Training and Development, and HR Partnership support. Key proprietary digital products include MindTide™ (dCBT app), Bookshelf™, MyMindfulness Challenge, and LifeReady™ series. The company also offers specialized services through its Affiliate Counselor Network and Global Employee Assistance (via Lyra Wellbeing partnership), plus Work-Life Fulfillment for other EAP partners. The architecture combines digital self-service tools (mobile app, wellness modules, mindfulness programming) with human support (24/7 counselors, care navigation, peer support groups), targeting organizations across 20 industries in the U.S., Canada, and globally.

Differentiator

Problem solved

Functional benefit

Brands

• MindTide™: Proprietary self-directed dCBT app for stress and anxiety management with brief exercises, courses, and audio tools. Users report 20% decrease in stress and anxiety levels after two weeks.
• LifeServices™ Platform
• LifeReady™
• Bookshelf™
• MyMindfulness Challenge

Products and services

• LifeServices™ Platform All-in-one integrated platform combining mental health, work-life, and manager support with self-directed tools, user dashboard, and accessibility features for individuals with disabilities.
• MindTide™ Proprietary self-directed digital Cognitive Behavioral Therapy (dCBT) app providing exercises, courses, and audio tools for stress and anxiety management; users claim a 20% decrease in stress and anxiety after two weeks.
• Blended Mental Health Services Comprehensive mental health support spanning sub-clinical to clinical levels, including 24/7 access to licensed therapists, peer support groups, FDA-authorized digital therapy, and self-directed resources.
• Care Navigation Digital care navigator enabling members to assess needs, self-schedule appointments, view counselor profiles, and connect with counselors; also helps employees find in-plan providers.
• Work-Life Services Support for childcare, elder/adult care, legal concerns, financial wellness, nutrition, sleep struggles, career advancement, and convenience services, integrated with clinical support.
• Crisis Management Critical workplace crisis response including situation assessment, leadership planning, manager support, and individual/group trauma counseling services.
• Training and Development Modular training courses including instructor-led programs and 50+ self-directed e-training programs covering civility, communication, conflict resolution, unconscious bias, and related topics.
• Global Employee Assistance Worldwide EAP services coordinated through partnership with Lyra Wellbeing (formerly ICAS), providing culturally sensitive support via in-country native counselors.
• Work-Life Fulfillment for EAP Partners White-label work-life services provided to other EAP companies, allowing them to extend their brands with KGA's services for childcare, elder care, nutrition, career consultation, and more.
• Affiliate Counselor Network National network of licensed affiliate counselors across the U.S. and Canada providing in-person mental health services, with 100% success in matching employees to in-network providers.
• HR Partnership Services Dedicated account management, engagement campaigns, online Client Resource Center, and comprehensive monthly metrics tracking across 25 different metrics.

Quantifiable outcome

• 98% of callers speak to a live counselor in under a minute
• +8 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• Lyra Wellbeing (formerly ICAS)coreStrategic or Co-development PartnerKGA coordinates with Lyra Wellbeing (formerly ICAS) to provide culturally sensitive global employee assistance services. These multinational services mirror KGA's domestic capabilities and service philosophy, delivered via a high-touch, in-country model to assure cultural alignment, enduring reliability, and outstanding user satisfaction. Services are delivered through native in-country counselors with firsthand knowledge of national resources and healthcare systems.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Spring Health: Spring Health is a comprehensive mental health benefit for employers providing personalized care plans across therapy, coaching, and medication. It competes directly with KGA for mid-to-large employer EAP contracts with a strong technology and outcomes-driven sales narrative.
• Modern Health: Modern Health is a global mental health platform combining therapy, coaching, and self-guided courses for employers. It targets the same HR buyer as KGA but with a venture-backed, digital-first architecture that competes on integrated platform experience.

Direct peers

• Lyra Health: Lyra Health is a leading digital mental health benefits platform serving employers globally with therapy, coaching, and medication management. Notably, Lyra (via ICAS) is also KGA's global services partner, making it both a competitor in the US EAP market and a strategic partner for multinational delivery.
• CuraLinc Healthcare: CuraLinc Healthcare is a mid-sized EAP provider offering mental health, work-life, and crisis management services to employers. KGA even uses Curalinc's landing pages for its smaller-business solution, indicating direct collaboration alongside competition in the mid-market EAP segment.

Broad incumbents

• TELUS Health (formerly LifeWorks): TELUS Health, which acquired LifeWorks, is a global employee wellbeing and EAP provider with international scale. It competes with KGA both domestically and for multinational employer RFPs, particularly given KGA's partner-based global model.
• Magellan Health: Magellan Health, now part of Centene, provides managed behavioral health and EAP services to health plans, employers, and government agencies. It represents a large incumbent alternative to KGA in the managed behavioral health space.
• Aetna EAP (CVS Health): Aetna Resources for Living is the EAP offering within CVS Health/Aetna, providing counseling, work-life, and online resources to millions of members. It competes with KGA for employer RFPs, particularly where integrated medical/EAP delivery is preferred.
• Optum Behavioral Health: Optum Behavioral Health, part of UnitedHealth Group, provides EAP and managed behavioral health services at massive scale to employers, health plans, and government programs. It is one of the largest direct competitors to KGA in the employer-sponsored EAP category.
• ComPsych: ComPsych is the world's largest EAP provider, serving more than 78 million individuals globally across 22,000+ clients. It directly competes with KGA in the employer-sponsored EAP market with similar blended mental health, work-life, and organizational support services.
• Evernorth (Cigna Behavioral Health): Evernorth, the health services arm of Cigna, offers EAP and behavioral health services integrated with Cigna's medical and pharmacy benefits. It competes with KGA for large enterprise accounts and represents the embedded-payer model of EAP delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kgainc
• Facebookfacebook.com/kgainc
• LinkedInlinkedin.com/company/kga

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KGA, Inc.