MSM
MSM is a privately held US event services company, founded in 1993 and headquartered in Webster, that designs and fabricates custom trade show exhibits and branded experiential environments for clients exhibiting at trade and corporate events.
- Company typePrivate
- Founded1993
- HeadquartersWebster, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What MSM does
MSM is a privately held event services company founded in 1993 and headquartered in Webster, United States. The firm specializes in trade and event show exhibit design, delivering custom-built branded environments and experiential installations for clients participating in trade shows and corporate events. Its offering centers on the design, fabrication, and execution of physical exhibit experiences rather than digital or software-based products.
The company operates with a headcount of 101–250 employees, which is consistent with a mid-sized custom fabrication and design services business that requires on-staff designers, project managers, and production/logistics personnel to execute multi-week event builds. Founder and CEO Donna Shultz continues to lead the company, providing leadership continuity across roughly three decades of operation. The firm markets itself under the domain msmxp.com and operates as a for-profit private entity.
The available source data does not disclose revenue figures, pricing models, customer segments, named clients, technology stack, or distribution channels. Business model mechanics — how MSM prices projects, whether it retains clients on a retainer or project basis, and what its customer mix looks like across industries — are not characterized in the inputs. As such, the commercial profile can only be described at the level of the service category (custom trade show exhibit services), with material gaps in unit economics, customer concentration, and channel structure.
MSM firmographics
Firmographics- Name
- MSM
- Website
- https://msmxp.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MSM is a privately held US event services company, founded in 1993 and headquartered in Webster, that designs and fabricates custom trade show exhibits and branded experiential environments for clients exhibiting at trade and corporate events.
- Ownership category
- akta.pro rank
Where MSM is headquartered
LocationHeadquarters
- HQ city
- Webster
- HQ country
- United States
- HQ region
- North America
Markets served
MSM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
MSM product offering
Product offeringCore offering
MSM is an event services company that designs and delivers trade show and event exhibit solutions, creating custom booth designs and physical brand experience environments for businesses participating in trade shows and corporate events. The company provides end-to-end exhibit design services focused on translating client brand identities into unique, engaging physical experiences at industry events.
Differentiator
Problem solved
Functional benefit
Products and services
- Trade Show and Event Exhibit Design Custom design services for trade show booths and event exhibits, translating client brand identities into unique physical brand experiences for businesses exhibiting at trade shows and corporate events.
- Brand Experience Environments Design and delivery of immersive brand experience environments for trade shows and corporate events, helping clients create distinctive physical activations that engage event attendees and reinforce brand identity.
Companies that use MSM
Customer profileIdeal customer profiles1 record
MSM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MSM partnerships and signals
Strategic signalRecent moves1 record
MSM competitors and assessment
Company assessmentDirect peers
- GES (Global Experience Specialists): One of the largest global providers of trade show and event experiences, offering exhibit design, fabrication, and on-site services. Directly comparable as a full-service exhibit/experience partner competing for the same enterprise trade show budgets as MSM.
- Freeman: Leading global brand experience company providing exhibit design, event production, and trade show services. Directly comparable as a large-scale competitor with similar offerings across design, fabrication, and on-site execution.
- Moss: Designer and fabricator of custom trade show exhibits, brand environments, and event structures. Directly comparable as a specialized exhibit design and build firm serving the same enterprise trade show clients.
- MC2: Experiential marketing agency specializing in trade show exhibits, corporate events, and brand activations. Directly comparable to MSM in offering custom exhibit design and experiential marketing services to enterprise clients.
- Czarnowski Display Services: Long-standing exhibit design, fabrication, and event marketing company serving major trade shows and corporate events. Directly comparable to MSM as a similarly-positioned full-service exhibit firm.
- Derse: Full-service exhibit and event marketing agency that designs, fabricates, and manages trade show programs for enterprise clients. Directly comparable to MSM in the same design-build-manage service category.
- 3D Exhibits: Trade show exhibit design and fabrication company focused on custom exhibits, rentals, and event environments. Directly comparable as a similarly sized custom exhibit design firm.
- Sparks: Brand experience agency (part of Freeman) that designs and produces exhibits, events, and permanent brand environments. Directly comparable to MSM in the experiential design and brand activation space.
- Orbus Exhibit & Display Group: Manufacturer and provider of portable, modular, and custom trade show exhibits and event displays. Comparable as an exhibit solutions provider competing for trade show marketing budgets.
Broad incumbents
- George P. Johnson Experience Marketing: Large global experiential marketing agency specializing in brand experiences, events, and exhibits. Comparable as a larger, broader-scope player in the same experiential/exhibit category competing for enterprise brand experience budgets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
MSM social profiles
Digital presenceMSM financial estimates
Financial estimateRevenue estimate
Valuation estimate
MSM leadership team
Management profileNumber of profiles
Profiles1 record
MSM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MSM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MSM
What does MSM do?
MSM is an event services company that designs and delivers trade show and event exhibit solutions, creating custom booth designs and physical brand experience environments for businesses participating in trade shows and corporate events. The company provides end-to-end exhibit design services focused on translating client brand identities into unique, engaging physical experiences at industry events.
Is MSM a public or private company?
MSM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MSM founded?
MSM was founded in 1993. It employs 101 to 250 people.
Where is MSM based?
MSM is headquartered in Webster, United States, in the North America region.
Who are MSM's main competitors?
Direct peers on record are GES (Global Experience Specialists), Freeman, Moss, MC2, Czarnowski Display Services, Derse, 3D Exhibits, Sparks and Orbus Exhibit & Display Group. George P. Johnson Experience Marketing is listed as a broad incumbent.
Does MSM have an API?
No public API is recorded for MSM.