Solutions Marketing Group
Solutions Marketing Group is a US-based disability marketing consulting firm founded in 2000 by Carmen Daniels Jones, serving enterprise clients with marketing strategy, employment consultation, and customer service training to reach the 56-million-person US disability market.
- Company typePrivate
- Founded2000
- HeadquartersArlington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Solutions Marketing Group does
Solutions Marketing Group (SMG) is a privately held, US-based disability marketing consulting firm founded by Carmen Daniels Jones around 2000. The firm helps enterprises understand, penetrate, and retain the disability market across three integrated practice areas: marketing and communications strategy, employment consultation, and customer service training. Its service portfolio includes focus groups and usability testing, eLearning development, creative services (branding, websites, content, broadcast), 508 website compliance, WOTC tax credit administration, and advising on photo shoots and commercials. Supporting educational products include the Disability Market Boot Camp Webinar Series, Boot Camp LIVE in-person events, the eBook 'Turning Difference into Dollars: Reaching America's Untapped Minority,' the Disability Inclusion Blueprint, and the Disability Inclusion Discussion Guide. Named clients span multiple enterprise verticals and include Darden Restaurants, American Express, AT&T, Sodexo, Bank of America, Wellcare, BlueCross BlueShield, ESPN, Zappos, Nike, and Hilton.
SMG operates a pure professional services revenue model with no disclosed productized pricing, no external funding, and a 1-10 person team concentrated around the founder. Go-to-market combines a free 30-minute consultation entry point, free top-of-funnel content (ebooks, blueprint, blog, video series), mid-funnel webinars and Boot Camps, and direct enterprise sales of custom consulting and training engagements. Distribution is augmented by strategic alliances with GettingHired (disability employment platform) and the Multicultural Foodservice and Hospitality Alliance. Pricing is quote-based and not publicly disclosed. The firm's core technology footprint is essentially none — it is a relationship-driven, founder-led consultancy whose value proposition rests on category expertise, proprietary frameworks (e.g., the 'Rule of 7'), and a branded content library rather than on software or data assets.
Solutions Marketing Group firmographics
Firmographics- Name
- Solutions Marketing Group
- Legal name
- Solutions Marketing Group
- Website
- https://disability-marketing.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Solutions Marketing Group is a US-based disability marketing consulting firm founded in 2000 by Carmen Daniels Jones, serving enterprise clients with marketing strategy, employment consultation, and customer service training to reach the 56-million-person US disability market.
- Ownership category
- akta.pro rank
Solutions Marketing Group industry classification
Industry- Product category
- Disability Marketing Consulting
- NAICS
- Advertising Agencies (541810), Professional, Scientific, and Technical Services (54), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
- akta.pro secondary industry
- Disability Services & Independent Living Support (BPAGAEAG)
Keywords
Where Solutions Marketing Group is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Markets served
Solutions Marketing Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Professional Consulting Services: SMG provides consulting engagements focused on disability marketing strategy, employment consultation, and customer service training. Services include focus groups, in-depth interviews, market research, usability testing, training, eLearning development, and strategic advising for photo shoots and commercials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free initial consultation |
| Freemium | Pay-as-you-go | Free educational resources |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Solutions Marketing Group product offering
Product offeringCore offering
Solutions Marketing Group is a disability marketing consulting firm that helps enterprise clients understand, penetrate, and retain the disability market through an integrated 3-step approach spanning creative services, marketing and communications, and research. It also delivers employment consultation (sourcing, onboarding, 508 compliance, WOTC tax credit administration) and customized customer service training, supported by educational products including the Disability Market Boot Camp, a free ebook, and the Disability Inclusion Blueprint.
Product overview
Solutions Marketing Group operates as a disability marketing agency offering a comprehensive suite of integrated services rather than a traditional software product. The core offering is a 3-step process (Creative, Marketing and Communications, Research) combined with Employment Consultation and Customer Service Training. Supporting educational products include the Disability Market Boot Camp (both Webinar Series and LIVE formats), the eBook 'Turning Difference into Dollars', the Disability Inclusion Blueprint, and the Disability Inclusion Discussion Guide. These products and services work together to help organizations understand, penetrate, and retain the disability market as consumers, guests, and employees.
Differentiator
Problem solved
Functional benefit
Products and services
- Disability Marketing Strategy Services
Quantifiable outcome
- Companies that blog 16+ times per month get 3.5x more traffic and 4.5x more leads than those blogging less than 4 times per month (HubSpot data cited)
- +1 more outcomes
Companies that use Solutions Marketing Group
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Solutions Marketing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Solutions Marketing Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GettingHiredcoreSMG began a strategic alliance with GettingHired, a disability-focused employment platform, to develop content for reaching job seekers with disabilities and employers seeking to improve their disability recruitment practices.
- Multicultural Foodservice and Hospitality AlliancecoreSMG partnered with the Multicultural Foodservice and Hospitality Alliance to deliver the Disability Awareness & Implementation Webinar Series. This collaboration aims to equip companies with knowledge to boost inclusion of people with disabilities, the country's most untapped market segment.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Solutions Marketing Group competitors and assessment
Company assessmentDirect peers
- SourceAmerica: AbilityOne-affiliated nonprofit providing disability employment services, training, and consulting to corporations and government. Comparable for SMG's employment consultation line of business.
- RespectAbility: Disability advocacy organization that works directly with Hollywood, brands, and policymakers on authentic disability representation. Comparable to SMG's focus on disability-inclusive marketing and communications.
- Disability:IN: Leading disability inclusion business network offering corporate consulting, benchmarking, and supplier-diversity programs. Directly comparable as a go-to partner for enterprises seeking disability market strategy and employment guidance.
- Bender Consulting Services: Disability-owned consulting firm placing professionals with disabilities and advising employers on inclusive hiring. Comparable to SMG's employment consultation and disability inclusion strategy offerings.
- National Organization on Disability (NOD): Nonprofit focused on disability employment and inclusion leadership, providing corporate consulting and the Disability Equality Index. Comparable as an enterprise-facing advisor on disability strategy.
Broad incumbents
- Edelman: Global communications firm with dedicated DEI advisory practice serving large enterprise clients. Comparable as a broad incumbent offering inclusion consulting alongside PR and marketing services.
- McCann: Global agency network with the McCann Truth Institute focused on inclusion and equity in marketing. Comparable as a broad incumbent that competes for enterprise DEI and inclusive-marketing mandates.
- Ogilvy: Global advertising agency with established DEI and accessibility practices serving Fortune 500 CMOs. Comparable as a broader incumbent that enterprise clients may turn to instead of specialty firms like SMG.
Others
- GettingHired: Disability-focused employment platform and SMG's existing strategic alliance partner. Adjacent ecosystem participant that connects SMG to employer-side disability recruitment demand.
- The Viscardi Center: Disability services and education organization that supports workforce inclusion for people with disabilities. Adjacent ecosystem player with overlapping corporate engagement on disability employment strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Solutions Marketing Group social profiles
Digital presenceSolutions Marketing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Solutions Marketing Group leadership team
Management profileNumber of profiles
Profiles1 record
Solutions Marketing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Solutions Marketing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Solutions Marketing Group
What does Solutions Marketing Group do?
Solutions Marketing Group is a disability marketing consulting firm that helps enterprise clients understand, penetrate, and retain the disability market through an integrated 3-step approach spanning creative services, marketing and communications, and research. It also delivers employment consultation (sourcing, onboarding, 508 compliance, WOTC tax credit administration) and customized customer service training, supported by educational products including the Disability Market Boot Camp, a free ebook, and the Disability Inclusion Blueprint.
Is Solutions Marketing Group a public or private company?
Solutions Marketing Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Solutions Marketing Group founded?
Solutions Marketing Group was founded in 2000. It employs 1 to 10 people.
Where is Solutions Marketing Group based?
Solutions Marketing Group is headquartered in Arlington, United States, in the North America region.
How does Solutions Marketing Group make money?
One revenue line is on record: professional Consulting Services.
Who are Solutions Marketing Group's main competitors?
Direct peers on record are SourceAmerica, RespectAbility, Disability:IN, Bender Consulting Services and National Organization on Disability (NOD). Broad incumbents are Edelman, McCann and Ogilvy. Others are GettingHired and The Viscardi Center.
Does Solutions Marketing Group have an API?
No public API is recorded for Solutions Marketing Group.
What industry is Solutions Marketing Group in?
Solutions Marketing Group's product category is Disability Marketing Consulting. Its primary akta.pro industry code is BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech), with a secondary code of BPAGAEAG, Disability Services & Independent Living Support. Its NAICS code is 541810 and its SIC code is 8000.