L2Tmedia

Name

L2Tmedia

Legal name

L2T

Website

https://l2tmedia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

L2T is a private AI-powered ad technology company that sells a full-funnel digital marketing platform (AutoQuity™) to thousands of U.S. automotive dealerships, distributed through direct sales and 10+ OEM-certified dealer programs.

Ownership category

akta.pro rank

Product category

Automotive Marketing Technology

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Software Publishers (5132)

SIC

Services-Advertising Agencies (7311), Services-Prepackaged Software (7372)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Automotive digital marketing
• Dealer advertising technology
• AI marketing platform
• Customer data platform
• Paid search management

Headquarters

HQ city

Evanston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing SaaS Platform: L2T operates as a subscription-based SaaS platform delivering digital marketing technology and services to automotive dealerships. The platform is priced as an integrated suite with multiple product tiers. Revenue is generated through recurring platform and service fees, with pricing based on dealership size, channel count, and OEM program enrollment. Professional services including campaign setup, reporting, and strategic support are bundled or offered as add-ons.
2. Performance-Based Advertising Management: L2T manages paid media campaigns (Paid Search, Display, Video/OTT, Paid Social, Performance Max) on behalf of dealerships, optimizing spend across channels. The company charges management fees and earns based on campaign performance outcomes, with pricing tied to cost-per-lead, cost-per-vehicle-view, and conversion metrics.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

L2Tmedia (operating as L2T) provides an AI-powered digital marketing platform built around its proprietary AutoQuity™ technology, specifically designed for automotive dealerships. The platform unifies paid search, display, video/OTT, paid social, SEO/GEO, and reputation management with first-party data activation (AudiencePro CDP) and identity resolution (AudienceID) to drive high-intent leads (TrueLeads) and maximize dealership ROI. L2T also delivers managed campaign execution, OEM-certified program support, and an AI-powered Performance Dashboard with an agentic AI assistant (Sam).

Product overview

L2T is a premier AI-powered automotive ad technology company offering a unified full-funnel marketing platform built on its proprietary AutoQuity™ technology. The core AutoQuity™ platform serves as the marketing engine, complemented by AudiencePro (CDP for data unification and activation), AudienceID (remarketing for anonymous visitors), VDPConnect (VIN-level ads), Conversion-Based Bidding (AI-powered bidding), Incentives Manager/AutoIncent (offer management), and Performance Dashboard (AI reporting with agentic AI Sam). Additional solution categories include Paid Search, Paid Social, Display, Video & OTT, Performance Max, SEO + GEO, Reputation Management, and Social Impact. The company serves thousands of automotive dealers and holds 10 OEM-certified program partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• AutoQuity™: Full-funnel digital ad platform for dealers powered by AI insights
• AudiencePro
• AudienceID
• AudiencePlus
• VDPConnect
• Incentives Manager
• Sam

Products and services

• AutoQuity™ Full-funnel AI-powered digital advertising platform for automotive dealers that uses AI insights to optimize performance across channels and touchpoints, maximize ROI, and deliver TrueLeads (high-intent form submissions, calls over 15 seconds, and chats/texts).
• AudiencePro Customer Data Platform (CDP) that unifies dealer CRM, DMS, and website data to build hyper-targeted audience segments, activate audiences across media channels, and deliver individualized outreach via email and SMS.
• AudienceID Remarketing solution that identifies anonymous website visitors, connects them to real shoppers, and re-engages them with personalized on-site and off-site offers via email and SMS, driving leads directly into the CRM.
• AudiencePlus Combined solution of AudiencePro and AudienceID that delivers both first-party data activation across media channels and website retargeting, with consumer-level visibility and AI-powered insights.
• Paid Search

Quantifiable outcome

• 21% increase in TrueLeads for dealers using AudiencePlus
• +13 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature9 records

Partnerships

16 partnerships are on record, tiered core and supporting.

• GooglecoreTechnology or IntegrationL2T is a certified Google Premier Partner and maintains a close technology partnership with Google for ad products including Performance Max, Search Term Matching, AI Max for Search, Vehicle Ads, and broad match keyword campaigns. The partnership provides L2T with early access to Google's latest advertising updates and insights. L2T has also partnered with Google to present at NADA on the future of AI in dealership marketing.
• Amazon (Advertising)coreTechnology or IntegrationL2T has an exclusive Amazon advertising partnership enabling the company to deliver high-impact OTT ads to over 115 million households monthly. The partnership includes Display, Video, and OTT advertising capabilities, with L2T leveraging Amazon's advertising technology for automotive dealer campaigns.
• Meta (Facebook/Instagram)supportingTechnology or IntegrationL2T runs paid social campaigns on Meta platforms (Facebook and Instagram) as part of its multi-channel advertising strategy for dealerships, leveraging Meta's audience targeting capabilities for automotive advertising.
• Microsoft AdvertisingsupportingTechnology or IntegrationL2T utilizes Microsoft Advertising (Bing) as part of its paid search channel mix for dealerships, expanding reach beyond Google to capture car shoppers using Bing search.
• AudiencePlus (Oracle Data Cloud)supportingTechnology or IntegrationL2T previously partnered with Oracle Data Cloud to obtain elite-level marketing data, enhancing its data activation capabilities for dealership campaigns. L2T also integrates with AudiencePlus for consumer journey reporting within its Performance Dashboard.
• Acura (OEM Program)coreStrategic or Co-development PartnerL2T is a certified digital marketing provider for the Acura OEM dealer program, enabling Acura dealerships to access L2T's AutoQuity-powered digital advertising solutions through Acura's certified provider portal.
• GM (General Motors — Dealer Digital Program)coreStrategic or Co-development PartnerL2T is a GM Business Elite Program Provider and certified participant in the GM Dealer Digital Solution Digital Advertising Program, delivering AutoQuity-powered strategies to Buick, GMC, and Chevrolet dealers. L2T conducted Dealer Digital Workshops with GM in April 2025.
• Genesis (OEM Program)coreStrategic or Co-development PartnerL2T is a certified provider for the Genesis Dealer Marketing Program, enabling Genesis dealerships to access L2T's digital marketing solutions including AutoQuity, AudiencePro, and VDPConnect.
• Honda (OEM Program)coreStrategic or Co-development PartnerL2T is a certified digital marketing provider for the Honda OEM dealer program, enabling Honda dealerships to access L2T's AutoQuity platform through Honda's certified program.
• Hyundai (Dealer Marketing Program)coreStrategic or Co-development PartnerL2T joined Hyundai's Dealer Marketing Program as a certified provider in May 2025, giving Hyundai dealers access to AutoQuity-powered solutions including Conversion Based Bidding, AudiencePro, VDPConnect, Incentives Manager, and Dynamic Audience Targeting.
• Jaguar Land Rover (JLR — OEM Program)coreStrategic or Co-development PartnerL2T is a certified digital marketing provider for the JLR dealer program, enabling Jaguar and Land Rover dealerships to access L2T's digital advertising solutions through JLR's certified portal (jlrdigital.com).
• Mazda (OEM Program)coreStrategic or Co-development PartnerL2T is a certified digital marketing provider for the Mazda dealer program, delivering AutoQuity-powered advertising solutions to Mazda dealerships through Mazda's certified portal.
• Nissan (OEM Program)coreStrategic or Co-development PartnerL2T is a certified digital marketing provider for the Nissan dealer program, enabling Nissan dealerships to access L2T's digital marketing solutions through Nissan's digital program portal.
• Porsche (OEM Program)coreStrategic or Co-development PartnerL2T is a certified digital marketing provider for the Porsche dealer program, enabling Porsche dealerships to access L2T's AutoQuity platform including AudiencePro, Performance Max optimization, and paid search campaigns.
• Stellantis (OEM Program)coreStrategic or Co-development PartnerL2T is a certified digital marketing provider for the Stellantis dealer program (Chrysler, Dodge, Jeep, Ram, etc.), delivering AutoQuity-powered digital advertising through Stellantis DealerConnect.
• Subaru (OEM Program)coreStrategic or Co-development PartnerL2T is a certified digital marketing provider for the Subaru dealer program, enabling Subaru dealerships to access L2T's digital marketing solutions through Subaru's certified digital program.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Podium: Messaging, reviews, and customer interaction platform with deep penetration in automotive dealerships; overlaps with L2T's Reputation Management and lead-conversion features.
• Dominion Dealer Solutions: Provider of dealer management systems, CRM, and digital marketing tools for automotive retailers; broader incumbent with overlapping digital marketing, SEO, and reputation services vs. L2T.
• DealerSocket (Cox Automotive): Dealer CRM, marketing, and digital retailing platform under Cox Automotive; broader incumbent whose marketing automation and dealer-data products compete with L2T's CDP and full-funnel stack.
• VinSolutions (Cox Automotive): Dealer CRM and marketing automation platform owned by Cox Automotive; broader incumbent bundling marketing, CRM, and desking tools that overlap with L2T's AudiencePro CDP and lead-management features.

Emerging players

• AutoLeadStar (now Get.Auto): Automotive CDP and AI-driven marketing platform targeting dealer lead nurturing, paid media, and customer data activation; comparable to L2T's AudiencePro and AudiencePlus solutions for dealer first-party data.

Direct peers

• Adpearance: Digital marketing agency and ad-tech provider focused on automotive and powersports dealers, offering websites, paid media, SEO, and first-party data activation; a closely comparable vertical-specialist peer to L2T.
• LotLinx: Automotive inventory advertising platform using AI to optimize VIN-level ad placement; competes with L2T's VDPConnect and Performance Max offerings in dealer inventory merchandising and paid media.
• PureCars: Automotive ad-tech platform offering data-driven marketing, VIN-level advertising, and dealer-specific digital advertising solutions; competes most directly with L2T's AutoQuity and VDPConnect offerings for the same dealer customers.
• Dealer.com: Provides digital marketing, websites, and advertising specifically for automotive dealerships, including SEO, paid search, social, and reputation management; overlaps heavily with L2T's full-funnel solution set and dealer customer base.
• Digital Air Strike: Dealer-focused digital engagement and reputation management platform covering social, reviews, and lead response; overlaps with L2T's Reputation Management, Social Impact, and AudienceID offerings.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/l2t-media
• Xx.com/l2tmedia
• Facebookfacebook.com/l2tmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L2Tmedia