UpMetrics
UpMetrics is a San Francisco-based SaaS platform, founded in 2017, that helps nonprofits, foundations, and impact investors measure, analyze, and report social impact using its proprietary DeCAL methodology, tiered subscriptions, and community-led cohort programs.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What UpMetrics does
UpMetrics (legal entity SportUp, Inc.) is a San Francisco-based private SaaS company founded in 2017 that provides an impact measurement and management (IMM) platform for the social sector. Its core product is the Impact Reporting Platform, built around a proprietary four-stage methodology called DeCAL (Define, Collect, Analyze, Leverage) that guides organizations through defining impact frameworks, collecting outcome data, analyzing results, and reporting to stakeholders. The platform includes an Impact Framework Builder, customizable dashboards, benchmarking, and native integrations with survey tools (Qualtrics, SurveyMonkey), Google Sheets, and select Grant Management Systems. It is SOC 2 Type 2 compliant.
The company sells through three primary go-to-market motions: enterprise field sales to foundations, family offices, and impact investors (custom-priced contracts, customers include Ford Foundation, Kauffman Foundation, Campbell Soup Company, SJF Ventures, Capricorn Investment Group); self-service tiered subscriptions to nonprofits (Professional at $1,490/year, Premium at $2,400/year, Enterprise at $4,300/year, Elite at $6,250/year); and community-led Cohort Programs that pair grantmakers with their grantees across 10+ US communities. Adjacent offerings include Define+ (custom framework-building services) and Professional & Managed Services for implementation support. The company also layers AI-assisted qualitative coding and thematic analysis on top of its structured reporting workflows.
UpMetrics serves three primary customer segments — grantmakers/foundations, nonprofits/social enterprises, and impact investors — with a secondary footprint in corporate CSR and sustainability. Revenue is generated almost entirely through recurring SaaS subscriptions plus implementation and cohort service fees. The company is led by Founder & CEO Drew Payne with a leadership team that includes a VP of Marketing (Cait Abernethy) and a Director of Sales Engineering (Greg Woodburn); the company has not disclosed external funding or institutional investors in the available source material.
UpMetrics firmographics
Firmographics- Name
- UpMetrics
- Legal name
- SportUp, Inc.
- Website
- https://upmetrics.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UpMetrics is a San Francisco-based SaaS platform, founded in 2017, that helps nonprofits, foundations, and impact investors measure, analyze, and report social impact using its proprietary DeCAL methodology, tiered subscriptions, and community-led cohort programs.
- Ownership category
- akta.pro rank
UpMetrics industry classification
Industry- Product category
- Impact Measurement and Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)
- akta.pro secondary industry
- Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB)
Keywords
Where UpMetrics is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
UpMetrics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Tiered subscription pricing for impact measurement and management platform access. Plans range from Professional to Elite tiers with varying feature sets, user capacities, and support levels. Annual subscription model with monthly payment options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Nonprofit Professional Plan - Essential impact measurement for small nonprofits |
| Subscription | Monthly | Nonprofit Elite Plan - Advanced impact management for larger nonprofits |
| Subscription | Annual | Impact Funder Plans - Custom pricing for foundations and grantmakers |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
UpMetrics product offering
Product offeringCore offering
UpMetrics provides an impact measurement and management SaaS platform that enables grantmakers, nonprofits, and impact investors to define outcomes, collect data, analyze results, and report impact through a unified system. The core software is delivered alongside Professional & Managed Services for implementation and a Define+ program for custom impact framework design, all guided by the proprietary DeCAL methodology.
Product overview
UpMetrics is a unified impact measurement and management platform designed for nonprofits, foundations, grantmakers, and impact investors. The core offering is the Impact Reporting Platform, which provides an Impact Framework Builder, data collection tools, customizable dashboards, and reporting capabilities. This platform is complemented by Professional & Managed Services for hands-on implementation support, Define+ for custom Impact Framework development, and Cohort Programs for capacity building. Separate pricing tiers exist for Impact Funders (grantmakers and impact investors) and Impact Producers (nonprofits). The platform is built around the proprietary DeCAL methodology (Define, Collect, Analyze, Leverage) that guides organizations through the complete impact measurement lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- Define+: A program allowing nonprofits to work one-on-one with the UpMetrics team to build out a custom Impact Framework
- DeCAL
Products and services
- Impact Reporting Platform The core SaaS impact measurement and reporting software that enables grantmakers, nonprofits, and impact investors to collect, analyze, and report on impact data. Features include an Impact Framework Builder, data collection tools, customizable dashboards, benchmarking, and reporting capabilities. For nonprofits, foundations, grantmakers, and impact investors.
- Professional & Managed Services Hands-on support services covering systems integration, data migration, data collection and transformation, impact reporting strategy, dashboard design, strategic advisory, and platform training for organizations at various stages of their impact measurement journey.
- Define+ A one-on-one service program in which UpMetrics' team works directly with a nonprofit to build a custom Impact Framework tailored to the organization's specific mission and goals.
- Cohort Programs Capacity-building programs that pair grantmakers with nonprofits, providing UpMetrics platform access, skill-building workshops in data and reporting, hands-on expert support, and peer learning sessions. Cohorts have launched in 10+ communities across the United States.
Quantifiable outcome
- 63% reduction in data collection time
- +3 more outcomes
Companies that use UpMetrics
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
UpMetrics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature1 record
UpMetrics partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kauffman FoundationcoreUpMetrics partnered with the Kauffman Foundation to deliver the Impact Data Fellowship, a structured program helping entrepreneurs and small business support organizations improve their impact measurement capabilities. The partnership combines Kauffman's entrepreneurship expertise with UpMetrics' technology platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
UpMetrics competitors and assessment
Company assessmentDirect peers
- Sopact: Sopact offers a SaaS platform for impact measurement and management aimed at foundations, nonprofits, and impact investors. It is the most direct comparable to UpMetrics, competing head-to-head in the same customer segments with similar AI-assisted data collection and reporting workflows.
- Keela: Keela provides a nonprofit management platform combining CRM, fundraising, and impact reporting. It overlaps with UpMetrics on the nonprofit impact reporting use case while extending into donor management, making it a partial competitor for the SMB nonprofit segment UpMetrics serves with its Professional and Premium tiers.
- Fluxx: Fluxx is a grants management platform used by major foundations (e.g., Ford, Bloomberg, William and Flora Hewlett) to manage the full grant lifecycle. It overlaps with UpMetrics' Impact Funder plans on grantmaking workflows and portfolio-level reporting, making it a competitor for foundation IT budgets.
- Submittable: Submittable provides application management and review software widely used by foundations, governments, and nonprofits for grants and awards. It competes with UpMetrics for the foundation technology stack, particularly around grantee reporting and portfolio analytics.
- GivingData: GivingData is a grants management and impact reporting platform purpose-built for private and community foundations. It is a direct competitor to UpMetrics' foundation-facing Impact Funder plans, with comparable grantee reporting and portfolio analytics features.
- Foundant Technologies: Foundant provides cloud-based grants management software for foundations and nonprofits, including application, review, and reporting modules. It overlaps with UpMetrics on impact reporting for community and family foundations, particularly in the SMB and mid-market foundation segment.
Broad incumbents
- Bonterra: Bonterra (formerly Network for Good, including CauseConnect, Social Solutions, and Apricot) is a broad nonprofit software suite spanning CRM, case management, grants management, and outcome measurement. As a much larger platform, it overlaps with UpMetrics on impact measurement while offering a wider portfolio of tools to similar buyers.
- Salesforce.org Nonprofit Cloud: Salesforce's Nonprofit Cloud and Grants Management offering provides CRM-driven program and impact tracking for large nonprofits and foundations. As the dominant CRM incumbent in the social sector, it competes with UpMetrics for enterprise foundation and large nonprofit IT budgets, particularly where existing Salesforce investments create switching costs.
- Microsoft Cloud for Nonprofit: Microsoft's Cloud for Nonprofit bundles Dynamics 365, Power BI, and Azure-based fundraising/engagement modules for nonprofits. As a broad incumbent with deep enterprise distribution and bundling economics, it represents a long-term competitive threat to UpMetrics' enterprise segment, especially where customers are already Microsoft-centric.
Emerging players
- Impact Frontiers: Impact Frontiers is a coalition that develops and promotes impact management frameworks and tools for investors and foundations. While not a SaaS product, it shapes the methodologies and standards that UpMetrics must align with, making it an adjacent ecosystem player that influences buyer expectations and competitive positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
UpMetrics social profiles
Digital presenceUpMetrics compliance and trust
Trust signalCompliance1 record
UpMetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
UpMetrics leadership team
Management profileNumber of profiles
Profiles3 records
UpMetrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UpMetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UpMetrics
What does UpMetrics do?
UpMetrics provides an impact measurement and management SaaS platform that enables grantmakers, nonprofits, and impact investors to define outcomes, collect data, analyze results, and report impact through a unified system. The core software is delivered alongside Professional & Managed Services for implementation and a Define+ program for custom impact framework design, all guided by the proprietary DeCAL methodology.
Is UpMetrics a public or private company?
UpMetrics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UpMetrics founded?
UpMetrics was founded in 2017. It employs 11 to 50 people.
Where is UpMetrics based?
UpMetrics is headquartered in San Francisco, United States, in the North America region.
How does UpMetrics make money?
One revenue line is on record: saaS Subscription.
Who are UpMetrics's main competitors?
Direct peers on record are Sopact, Keela, Fluxx, Submittable, GivingData and Foundant Technologies. Broad incumbents are Bonterra, Salesforce.org Nonprofit Cloud and Microsoft Cloud for Nonprofit. Impact Frontiers is listed as an emerging player.
Does UpMetrics have an API?
Yes. UpMetrics mentions custom integrations can be built via API development and/or RPA development through their Services team, but no public API documentation or developer portal is explicitly referenced in the available sources.
What industry is UpMetrics in?
UpMetrics's product category is Impact Measurement and Management Software. Its primary akta.pro industry code is EDAJAMAC, Assessment, Testing & Analytics Platforms (Formative/Summative), with a secondary code of EDAFAGAB, Live Polling, Quizzing & Formative Assessment Engagement Tools. Its NAICS code is 54151 and its SIC code is 7372.