Dignity of Children

What Dignity of Children does

Dignity of Children, Inc. is a privately held, founder-led education company founded in 2008 by Dr. Sonia M. Toledo, PhD, and headquartered in the New York City metro area. The company delivers professional development, leadership training, and K-12 project-based learning (PBL) curricula to U.S. educators and afterschool program staff, with its mission centered on equipping teachers and line staff with emotional intelligence and trauma-informed practices to improve classroom culture and student outcomes.

The product portfolio is built around three pillars: (1) The Dignity Hub, a mobile-ready micro-learning platform with gamified, bite-sized modules on social-emotional learning and trauma-informed care, sold via annual subscriptions processed through Stripe; (2) in-person and workshop-based PD offerings branded as Development with Dignity™, Director's Lab 2.0, and Leadership/Educators Training, delivered nationally to afterschool programs and schools; and (3) the IDEAS Empowered by Youth® K-12 PBL curriculum suite, comprising themed modules (Health & Wellness, Climate Change, Financial Wellness, Entrepreneurship, Spiffy's Corner for K-3) priced at $299 USD per curriculum per year. Supporting community assets include the annual IDEAS by Youth Symposium and the Real Talk with Dr. Sonia Toledo podcast. The technology stack is Kajabi-hosted (website, storefront, member areas), with Stripe for payments, Calendly for consultation scheduling, and Tawk.to for live chat support; no proprietary LMS code or AI/ML capability is disclosed.

Dignity of Children monetizes primarily through recurring annual curriculum subscriptions and micro-learning subscriptions, supplemented by professional-services workshop revenue and a sponsor-funded distribution arrangement via the YIPPEE Exchange marketplace. Go-to-market combines direct self-serve e-commerce on its own storefront, event-driven sales at conferences such as BOOST and Paving the Way, and partner-led distribution to under-resourced schools. The customer base spans K-12 teachers, afterschool program directors, school administrators, homeschool parents, consultants, and social workers, with named reference customers including Kips Bay Boys & Girls Club, Queen's Community House, and RiseBoro. The company is founder-controlled with no disclosed outside investors, operates with 1–10 employees, and holds MWBE certification.

Name

Dignity of Children

Legal name

Dignity of Children, Inc.

Website

https://dignityofchildren.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Dignity of Children is a privately held, NYC-based education company that equips K-12 educators and afterschool program staff with emotional intelligence training, leadership development, and project-based learning curricula delivered through workshops, a mobile micro-learning app, and annual curriculum subscriptions.

Ownership category

akta.pro rank

Product category

K-12 Professional Development Services

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJAIAG

Student Wellness & Prevention Programs (Substance Use, Sexual Health, Bullying)

Education/K–12 / Primary & Secondary Education/K–12 Student Health, Safety & Wellbeing Services (Counseling, Mental Health, SEL, Safeguarding)

SECONDARYEDAGAKAA

K–12 Instructional Design & Curriculum Development Services

Education/Educational Publishing & Learning Content/Instructional Design & Content Development Services

SECONDARYEDANAHAA

K–12 Core Curriculum Small-Group Tutoring Centers (Math/ELA/Science/Social Studies)

Education/Tutoring & Test Preparation/Small-Group Tutoring & Learning Centers

SECONDARYCRAFAIAD

Digital Learning & Course Subscriptions

Consumer Products & Retail/E-commerce & Marketplaces/Digital Products & Subscription Commerce

Keywords

• K-12 professional development
• Social-emotional learning
• Project-based learning
• Afterschool staff training
• Micro-learning platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Curriculum Subscriptions: Annual subscription model for project-based learning curricula, priced at $299.00 USD per year per curriculum (e.g., Health & Wellness PBL Curriculum for Grades 3-12). Recurring revenue with cancellation possible but no refunds; subscription continues through end of current annual billing period.
2. Professional Development Workshops & Training: Revenue from Development with Dignity™ PD workshops, Director's Lab 2.0 leadership training, and in-person staff/educator trainings delivered nationally to afterschool programs and schools (workshops referenced for Kips Bay Boys & Girls Club, Queen's Community House, RiseBoro).
3. The Dignity Hub Subscription (Micro-Learning Platform): Recurring subscription to the mobile micro-learning platform for onboarding and ongoing staff development, with yearly renewals and customization options per organization; checkout via Stripe.
4. Sponsored Free Distribution via YIPPEE Exchange: Dignity of Children products are listed on the YIPPEE Exchange where YIPPEE sponsors cover the cost, allowing educators to order products at no charge to them; revenue flows via the YIPPEE sponsorship arrangement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Dignity of Children sells professional development services and digital learning products for K-12 educators and afterschool program staff. Its core offerings are The Dignity Hub mobile micro-learning platform (recurring subscription), in-person and workshop-based training programs (Director's Lab 2.0 leadership training, Development with Dignity™ PD workshops, Leadership Training, Educators Training), and the IDEAS Empowered by Youth® suite of K-12 project-based learning curricula (Health & Wellness, Climate Change, Financial Wellness, Entrepreneurship, Spiffy's Corner).

Product overview

Dignity of Children operates a portfolio of professional development and project-based learning (PBL) offerings rather than a single unified product. The core platform is The Dignity Hub, a mobile micro-learning app that delivers gamified, bite-sized professional development modules on social-emotional learning, trauma-informed care, and 21st-century skills, supported by yearly renewals and supervisor-led certification. Layered on top of this platform are training programs (Director's Lab 2.0, Development with Dignity™, Leadership Training, and Educators Training) that deliver the in-person and workshop-based professional development. The classroom-facing product line is the IDEAS Empowered by Youth® curriculum suite, a digital K-12 PBL offering composed of multiple themed modules — Health & Wellness, Climate Change, Financial Wellness, Entrepreneurship, and the K-3 Spiffy's Corner — that culminate in student project presentations at the annual IDEAS by Youth Symposium. Supporting content properties include the Real Talk with Dr. Sonia Toledo Podcast and the broader blog/resource library, all aimed at the company's mission of empowering K-12 educators to lead with emotional intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• IDEAS Empowered by Youth®: K–12 Project-Based Learning (PBL) Curricula addressing topics such as Climate Change, Health & Wellness, Entrepreneurship, Financial Wellness, and Spiffy's Corner.
• Development with Dignity™
• Director's Lab 2.0
• The Dignity Hub

Products and services

• The Dignity Hub Mobile-ready micro-learning platform delivering bite-sized, gamified professional development modules on social-emotional learning, trauma-informed care, and 21st-century skills; includes on-the-go learning, point/badge/reward gamification, supervisor knowledge verification (photos, videos, written activities), customizable learning paths, performance tracking, and yearly renewal. Targeted at K-12 educators and afterschool program line staff.
• Director's Lab 2.0 Leadership training program for afterschool directors and supervisors that progresses from emotional intelligence foundations to operational excellence, covering consistent classroom structures, facilitation skills, and organizational culture change.
• Development with Dignity™ Professional development training program for afterschool staff focusing on classroom management with empathy, leading with emotional intelligence, and student engagement strategies; delivered as in-person workshops nationally.
• IDEAS Empowered by Youth® (K-12 PBL Curriculum Suite) K-12 digital project-based learning curriculum suite (Health & Wellness, Climate Change, Financial Wellness, Entrepreneurship, Spiffy's Corner) designed to reduce inequality in education and develop 21st-century skills through real-world problem solving; includes facilitator guides, rubrics, sample student projects, and digital skills training resources.
• Health & Wellness PBL Curriculum Project-based learning curriculum for Grades 3-12 that empowers students to become Health Ambassadors, addressing physical, mental, and social health; available as an annual subscription at $299 USD per year.
• Climate Change PBL Curriculum Module within IDEAS Empowered by Youth® in which students explore climate change, environmental issues, and plastic pollution through research, project creation, and presentation.
• Financial Wellness PBL Curriculum Module within IDEAS Empowered by Youth® that helps students develop financial literacy and wellness skills through project-based inquiry.
• Entrepreneurship PBL Curriculum (IDEAS by Youth Social Entrepreneurship Program) 12-week program running four-plus years that teaches high school students social entrepreneurship and entrepreneurial mindset, including business idea creation and pitching to panels of business leaders and investors.
• Spiffy's Corner Early-grades module within the IDEAS Empowered by Youth® suite designed to engage K-3 learners in project-based inquiry.
• Leadership Training Leadership training offering for educators and youth program leaders focused on emotional intelligence and effective facilitation.
• Educators Training Staff and teacher training program designed to build emotional intelligence, classroom management, and student engagement practices for K-12 educators.
• IDEAS by Youth Symposium Annual symposium where student teams present IDEAS Empowered by Youth® projects to mentors, industry experts, and sponsors for feedback and recognition.

Quantifiable outcome

• Microlearning courses achieve a 70-90% retention rate, far surpassing traditional learning methods
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• YIPPEE ExchangecoreGTM or Marketing PartnerDignity of Children is listed as a provider on the YIPPEE Exchange (yippee.exchange/providers/cl8dsvajr351754yyf9jitonbv). Under this arrangement, educators can order Dignity of Children products at no cost to themselves because YIPPEE sponsors pick up the tab. This serves as a non-traditional distribution channel that expands reach into K-12 schools and afterschool programs while generating revenue via sponsorship.
• LadderworksminorStrategic or Co-development PartnerLadderworks is a publishing startup of diverse picture books whose 'Spiffy's Blog' interview series is republished on the Dignity of Children blog under the tag 'unsdgs'. The content features founders working on UN Sustainable Development Goals and is a recurring editorial collaboration that brings Dignity of Children visibility into the social-entrepreneurship reading audience.
• BOOST CollaborativecoreGTM or Marketing PartnerRecurring conference and podcast partnership: Dr. Sonia Toledo is featured as a podcast guest and presenter at the BOOST Conference (and is driving the '2026 BOOST Conference' promotion on the Dignity of Children website). BOOST is the flagship industry event for the afterschool and out-of-school-time sector — a primary channel for Dignity of Children's GTM.
• Center for Schools and Communities (Paving the Way to Educational Success Conference)minorGTM or Marketing PartnerDr. Sonia Toledo presented at the 2023 Paving the Way to Educational Success Conference organized by the Center for Schools and Communities (event hosted on the Pheedloop platform). The presentation, 'Igniting a Culture of Learning: From Struggles to Superpowers,' positioned Dignity of Children as a thought leader in K-12 educator development.
• StripecoreTechnology or IntegrationStripe is the payment processor powering Dignity of Children's checkout flows — referenced via Stripe-hosted purchase links (e.g., buy.stripe.com/cN2g0b0rod8g9sk7sN for The Dignity Hub registration) and embedded checkout pages on dignityofchildren.com/offers.
• KajabicoreTechnology or IntegrationKajabi hosts Dignity of Children's website, storefront, member areas, and checkout infrastructure (kajabi-storefronts-production.kajabi-cdn.com assets visible throughout the site). The platform underpins the company's digital product delivery.
• Right Question InstituteminorImplementation/ SI/ Consulting PartnerDignity of Children promotes the Right Question Institute's 'Question Formulation Technique' (a five-step inquiry skill process) as a recommended resource within its IDEAS Empowered by Youth® facilitator content and blog guidance.
• National School Reform Faculty & Foxfire FundminorImplementation/ SI/ Consulting Partner

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Khan Academy: Khan Academy is a broad K-12 learning platform offering free instructional content, SEL-adjacent materials, and teacher tools. It competes for the same teacher and afterschool buyer relationships that Dignity of Children targets, with materially deeper content libraries.
• Discovery Education: Discovery Education provides K-12 digital curricula, streaming content, and PD at district scale. It is a broad incumbent in the same buyer conversations as Dignity of Children's PBL and PD portfolio.
• Newsela: Newsela is a large K-12 content platform with leveled articles, SEL units, and PBL-ready materials. It is a broad incumbent that competes with IDEAS PBL on curriculum adoption and per-seat pricing for the same district buyers.

Direct peers

• Aperture Education: Aperture Education sells the DESSA SEL assessment and accompanying educator PD. It competes with Dignity of Children's Dignity Hub micro-learning platform for SEL measurement, certification, and afterschool operator budgets.
• Move This World: Move This World is a direct competitor providing K-12 SEL video-based curriculum and professional development for educators and afterschool staff. It overlaps with Dignity of Children's Development with Dignity™ workshops and Dignity Hub micro-learning in targeting educator emotional intelligence and student social-emotional skills.
• EverFi: EverFi delivers K-12 digital curricula on financial literacy, health, and SEL to schools at scale. Its Financial Wellness and Health & Wellness offerings are direct parallels to Dignity of Children's corresponding PBL modules and are distributed via similar sponsor-funded channels.
• BetterLesson: BetterLesson provides K-12 educator professional development, coaching, and curriculum. It overlaps with Dignity of Children's Development with Dignity™ and Director's Lab 2.0 programs on the PD and instructional coaching buyer.
• RethinkEd: RethinkEd offers K-12 SEL, mental health, and trauma-informed behavior support resources with PD for educators. It is a comparable bundled platform play that competes with Dignity of Children for district SEL and trauma-informed training contracts.
• Nearpod: Nearpod is a K-12 instructional platform with project-based and SEL content modules delivered to teachers and students. It competes with IDEAS Empowered by Youth® PBL curricula and Dignity Hub micro-learning for educator mindshare and per-classroom budget.
• Common Sense Education: Common Sense Education provides free and premium SEL, digital citizenship, and educator PD resources to K-12 schools. It overlaps with Dignity of Children on SEL curriculum and educator professional development, with comparable channels (district partnerships, conferences).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/drsoniatoledo
• Facebookfacebook.com/dignityofchildreninc
• LinkedInlinkedin.com/company/dignityofchildreninc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dignity of Children