smec - we grow e-commerce together
- Company typePrivate
- Founded2007
- HeadquartersLinz, Austria
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
smec - we grow e-commerce together firmographics
Firmographics- Name
- smec - we grow e-commerce together
- Legal name
- Smarter Ecommerce GmbH
- Website
- https://smarter-ecommerce.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where smec - we grow e-commerce together is headquartered
LocationHeadquarters
- HQ city
- Linz
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
smec - we grow e-commerce together business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software-as-a-Service (SaaS) Platform: smec provides a proprietary SaaS platform (Campaign Orchestrator) for AI-driven campaign optimization. The platform is offered as a subscription with monthly/annual billing, aligned with professional services for implementation and ongoing campaign management.
- Paid Media Management Agency Services: Full-service agency support across Google, Microsoft, Meta, and programmatic channels including full-funnel strategy, data engineering, conversion tracking, and marketing analytics. Delivered by paid media experts with over 18 years of ecommerce experience.
- Comparison Shopping Service (CSS): One of Europe's largest CSS partners offering savings of 20% on CPCs in Google Shopping, generating revenue through media budget management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on account audit and business goals |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
smec - we grow e-commerce together product offering
Product offeringCore offering
smec provides an AI-driven SaaS platform (Campaign Orchestrator) for ecommerce PPC campaign optimization across Google Ads, Microsoft Advertising, and Meta, combined with full-service paid media agency support and a Comparison Shopping Service (CSS) for Google Shopping. The platform integrates first-party business data (profit margins, CLV, inventory) to optimize for business outcomes like POAS, AOV, and revenue growth rather than surface-level ROAS metrics.
Product overview
smec is a B2B SaaS company and strategic partner for ecommerce businesses, combining proprietary software technology with expert agency services. The core offering is the Campaign Orchestrator platform, which provides AI-driven optimization of Google Ads and Microsoft Advertising campaigns aligned with business goals. The platform includes SmartScore AI (proprietary predictive ML model for product potential assessment) and Dynamic Segments (for business-outcome optimization including POAS, AOV, and revenue). Complementary service offerings include full-service agency support across Google, Microsoft, Meta, and programmatic channels, plus a Comparison Shopping Service (CSS) providing 20% CPC savings on Google Shopping. The company also provides extensive educational content through its Knowledge Hub, Growing Ecommerce Podcast, Market Observer benchmarks, and webinar recordings. The integrated approach combines technology, data (first-party business metrics integration), and human expertise to help mid-to-large ecommerce businesses scale profitably.
Differentiator
Problem solved
Functional benefit
Products and services
- smec Campaign Orchestrator SaaS platform that aligns Google Ads and Microsoft Advertising campaigns with business goals, featuring AI-driven optimization, Dynamic Segments for business-outcome optimization (POAS, AOV, revenue), predictive SmartScore AI, and transparency features for automated channels. Built for mid-to-large ecommerce businesses managing significant Google Ads budgets.
- Agency Services Full-service performance marketing agency support across Google, Microsoft, Meta, and programmatic channels. Includes full-funnel strategy, data engineering, conversion tracking, and marketing analytics delivered by paid media experts with 18+ years of ecommerce experience.
- Comparison Shopping Service (CSS) One of Europe's largest CSS partners enabling 20% savings on CPCs in Google Shopping, providing additional visibility and cost efficiency for product advertising.
Quantifiable outcome
- +522% revenue growth for Myprotein
- +6 more outcomes
Companies that use smec - we grow e-commerce together
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles1 record
smec - we grow e-commerce together technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature4 records
smec - we grow e-commerce together partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship and core.
- Googleflagshipsmec has been a Google Premier Partner since 2016, the highest tier of Google's partner program. This partnership provides exclusive access to beta features, strategic support, and early insights into alpha features. smec manages over €500M in Google Ads spend annually. The partnership enables smec to provide clients with preferential access to new Google advertising capabilities including Performance Max optimization tools.
- Microsoft Advertisingflagshipsmec is recognized as Microsoft Elite Partner, the highest level of Microsoft Advertising partnership. The company won Microsoft Partner Awards in the EMEA region for three consecutive years (2021, 2022, 2023). The partnership enables smec to offer cross-channel campaign management across both Google and Microsoft Ads platforms.
- Meta (Facebook/Instagram)coresmec is an officially certified Meta Business Partner for performance optimization in the Meta network (Facebook and Instagram). This enables smec to offer full-service agency support across Meta channels in addition to Google and Microsoft advertising.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
smec - we grow e-commerce together competitors and assessment
Company assessmentDirect peers
- Optmyzr: Optmyzr is a PPC management and optimization platform for Google Ads and Microsoft Advertising, serving mid-market and enterprise advertisers. Highly comparable to smec in offering AI-driven bid management, reporting, and optimization tooling for paid search, with similar customer profiles in ecommerce and retail.
- Adalysis: Adalysis is a PPC automation and auditing platform focused on Google Ads and Microsoft Advertising. Directly comparable to smec on Google Premier Partner status, AI-driven optimization, and ecommerce customer base, with overlapping feature sets around bid management and automated workflows.
- Shape (Shaped-PPC): Shape is a paid search automation platform serving agencies and ecommerce advertisers. Comparable to smec in offering AI-powered Google Ads optimization with a focus on automation and agency workflows, targeting similar enterprise and mid-market ecommerce customers.
- Marin Software: Marin Software is a cross-channel paid search and social advertising management platform. Comparable to smec as a long-standing PPC optimization SaaS serving enterprise ecommerce advertisers, though broader in channel scope (Google, Meta, Amazon).
- BidX (formerly Bidmanagement): BidX is a Google Ads bid management and automation platform with strong European presence. Highly comparable to smec on AI-driven bidding, Google Shopping focus, and ecommerce customer base, with similar partner status with Google.
Emerging players
- Channable: Channable is a feed management and PPC automation platform with strong European roots (Netherlands). Comparable to smec in ecommerce marketer tooling, feed-driven Google Shopping optimization, and EU market presence, though more focused on feed management than full campaign orchestration.
- Lengow: Lengow is an ecommerce feed management and product data platform based in France. Comparable to smec as a European ecommerce marketing technology provider serving retailers on Google Shopping and paid channels, with overlap in target customer and CSS-adjacent offerings.
- DataFeedWatch (now Marigold Engage): DataFeedWatch is a feed management and optimization platform for Google Shopping and marketplaces. Comparable to smec in serving ecommerce advertisers with feed-driven paid media, overlapping in customer segment and Google Shopping focus.
- ChannelEngine: ChannelEngine is a marketplace integration and ecommerce marketing platform headquartered in the Netherlands. Comparable to smec as a European ecommerce marketing technology provider serving retailers with performance optimization across paid channels and marketplaces.
Broad incumbents
- Productsup: Productsup is a product feed management and syndication platform for enterprise retailers. Adjacent to smec's ecommerce marketing tooling, focused on feed-level infrastructure that underlies Google Shopping campaigns smec optimizes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
smec - we grow e-commerce together social profiles
Digital presencesmec - we grow e-commerce together compliance and trust
Trust signalCompliance6 records
smec - we grow e-commerce together financial estimates
Financial estimateRevenue estimate
Valuation estimate
smec - we grow e-commerce together leadership team
Management profileNumber of profiles
Profiles4 records
smec - we grow e-commerce together subsidiaries and ownership
Company hierarchySubsidiaries2 records
smec - we grow e-commerce together funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
smec - we grow e-commerce together M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about smec - we grow e-commerce together
What does smec - we grow e-commerce together do?
smec provides an AI-driven SaaS platform (Campaign Orchestrator) for ecommerce PPC campaign optimization across Google Ads, Microsoft Advertising, and Meta, combined with full-service paid media agency support and a Comparison Shopping Service (CSS) for Google Shopping. The platform integrates first-party business data (profit margins, CLV, inventory) to optimize for business outcomes like POAS, AOV, and revenue growth rather than surface-level ROAS metrics.
Is smec - we grow e-commerce together a public or private company?
smec - we grow e-commerce together is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was smec - we grow e-commerce together founded?
smec - we grow e-commerce together was founded in 2007. It employs 101 to 250 people.
Where is smec - we grow e-commerce together based?
smec - we grow e-commerce together is headquartered in Linz, Austria, in the Europe region.
How does smec - we grow e-commerce together make money?
Three revenue lines are on record. Software-as-a-Service (SaaS) Platform is the primary driver. The others are paid Media Management Agency Services and comparison Shopping Service (CSS).
Who are smec - we grow e-commerce together's main competitors?
Direct peers on record are Optmyzr, Adalysis, Shape (Shaped-PPC), Marin Software and BidX (formerly Bidmanagement). Emerging players are Channable, Lengow, DataFeedWatch (now Marigold Engage) and ChannelEngine. Productsup is listed as a broad incumbent.
Does smec - we grow e-commerce together have an API?
No public API is recorded for smec - we grow e-commerce together.