Franchise Marketing Systems - FMS Franchise

What Franchise Marketing Systems - FMS Franchise does

Franchise Marketing Systems (FMS Franchise) is a U.S. private franchise development and consulting firm headquartered in Alpharetta, Georgia, founded in 2009 by Chris Conner. The company provides a full-stack service offering for business owners seeking to convert operating models into franchise systems: strategic planning, franchise disclosure documentation, legal coordination, franchise business planning, territory mapping, efficiency audits, bookkeeping support, and ongoing management support, plus a dedicated FMS Digital division covering lead generation, branding, website design, SEO/paid advertising, social media, and tradeshow lead capture. Adjacent properties — FMS Sourcing and Franchise Funding Solutions — extend the offering into supplier sourcing and franchisee financing.

The business model is professional-services and licensing hybrid. FMS charges fees for franchise development, sales, lead generation, and digital services, with multi-year, performance-based contracts and custom engagement pricing; in some structures it also participates in client franchise fee and royalty streams over time, generating recurring revenue. The firm employs an enterprise field-sales go-to-market supported by a network of regional franchise consultants across the United States and Canada, targeting business owners with proven concepts seeking franchising expansion.

Operationally, FMS claims a 67-member expert team and reports 11,340+ franchises sold, 1,579 brands franchised, and 234 client exits with valuations up to $350M. Named reference logos span enterprise brands across food and beverage (McDonald's, Tim Hortons, Marco's Pizza), fitness (Anytime Fitness), services (Two Men and a Truck, Junk King), beauty (European Wax Center), education (Primrose Schools), healthcare (Baxter Healthcare), and transportation (Delta Air Lines). Recent engagements include national franchise expansion partnerships with Excel Merchant Services (2026-03-02) and Blue Mint Thai & Asian Cuisine (2025-12-30). The underlying technology is a CRM-driven lead management and distribution system plus a proprietary franchise development methodology; no AI/ML capabilities are disclosed.

Name

Franchise Marketing Systems - FMS Franchise

Legal name

Franchise Marketing Systems

Website

https://FMSFranchise.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Franchise Marketing Systems (FMS Franchise) is a U.S. franchise development and consulting firm that helps business owners convert operating concepts into franchise systems via strategic planning, legal documentation, franchise sales, and digital marketing services across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Franchise Development Consulting: Fees charged for franchise development services including strategic planning, legal setup, franchise documentation, and operational support for businesses looking to franchise
2. Franchise Sales and Lead Generation: Revenue generated through franchise sales support, lead generation services, and in-house sales capabilities for franchise systems
3. Franchise Fee Income (Client Royalty Streams): Initial franchise fees and ongoing royalty fees from franchisees created through the development process, providing recurring revenue for franchise brands

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Franchise Marketing Systems (FMS) is a full-service franchise development company that helps business owners convert their proven business models into scalable franchise systems. Services span the entire franchise lifecycle, including strategic planning, legal documentation setup, Franchise Disclosure Document creation, franchise sales and lead generation, territory mapping, branding, website design, and ongoing management support, delivered through a 67-person specialized team across the United States and Canada.

Product overview

Franchise Marketing Systems (FMS) is a full-service franchise development company and consulting firm that offers a comprehensive suite of services to help businesses expand through franchising. The portfolio is organized into core consulting services (Franchise Development Services, Franchise Sales, Management & Support, Business Plans, Efficiency Audit, Bookkeeping Support, and Territory Mapping), add-on support services (FMS Sourcing, Franchise Funding Solutions, and Outsourced Franchise Support), and a digital marketing division (FMS Digital covering Lead Generation, Branding & Marketing, Website Design, SEO & Digital Advertising, Social Media, and Tradeshows). The company also provides self-service tools including an ROI Calculator and Franchise Feasibility Questionnaire. FMS serves multiple industry verticals including Health & Beauty, Food & Beverage, Retail, Healthcare, Education, and Home-based Franchises. The company operates on a performance-based franchise development model with a 67-person team.

Differentiator

Problem solved

Functional benefit

Products and services

• Franchise Development Services

Quantifiable outcome

• 11,340+ franchises sold
• +2 more outcomes

Named customers10 records

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and flagship.

• Excel Merchant ServicescoreStrategic or Co-development Partner · 2 March 2026FMS is partnering with Excel Merchant Services to support their national franchise expansion initiative. Excel Merchant Services offers a home-based, portfolio-based business model centered on recurring revenue from payment processing, integrated POS systems, and online ordering platforms. FMS provides franchise sales support and strategic growth guidance for the expansion.
• Excel Merchant ServicescoreStrategic or Co-development Partner · 2 March 2026FMS is working alongside Excel Merchant Services to support their strategic growth push, providing franchisees with comprehensive training, operational guidance, and marketing tools.
• Blue Mint Thai & Asian CuisinecoreStrategic or Co-development Partner · 30 December 2025FMS announced partnership with Blue Mint Thai & Asian Cuisine, a veteran-owned restaurant brand headquartered in North Texas, for national franchise expansion. The brand projects growth to 51 franchise locations within five years and 100+ locations over the next decade, with approximately $1.1 million in annual revenue.
• Texas RangersflagshipGTM or Marketing Partner · 30 December 2025Blue Mint Thai secured an exclusive partnership as the Official Asian Restaurant Partner of the Texas Rangers MLB team, with branding rights extending to franchise partners. This partnership enhances brand visibility and marketing reach for the franchise system.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fransmart: A well-known U.S. franchise development agency that helps emerging brands franchise their concepts and brokers franchise sales, operating in the same product/customer niche as FMS — direct head-to-head competition for franchisor clients seeking full-service development.
• The Entrepreneur's Source: One of the largest franchise consulting/coaching networks in North America, helping aspiring franchisees and emerging franchisors evaluate opportunities; closely comparable to FMS in target customer (business owners entering franchising) and North American field-consultant model.
• Franchise Creator: A franchise development and consulting firm offering franchise system setup, documentation, and growth services; serves the same SMB-to-franchisor conversion audience as FMS with a comparable full-service positioning.
• Franchisehelp: A North American franchise consulting and lead-generation firm providing franchise development, recruitment marketing, and brand strategy services to emerging franchisors — directly overlapping with FMS's core development and digital marketing offerings.

Emerging players

• FranConnect: A SaaS platform providing franchise development, operations, and marketing software to franchisors; overlaps with FMS Digital and franchise sales support offerings and represents an emerging technology-led alternative to pure consulting engagements.

Broad incumbents

• 1851 Franchise: A franchise media, content, and lead-generation platform that connects emerging franchisors with prospective franchisees; comparable to FMS's FMS Digital lead-generation and content marketing services at scale.

Others

• Franchise Business Review: An independent franchise research and benchmarking firm producing franchisee satisfaction surveys and industry reports; an adjacent data/research peer useful for the same franchisor client base as FMS.
• International Franchise Association (IFA): The largest U.S. trade association for franchising, providing advocacy, education, certification, and supplier connections to franchisors; functions as an ecosystem/industry-body peer FMS and its clients interact with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/FranchiseMkting

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franchise Marketing Systems - FMS Franchise