Performance of a Lifetime
Performance of a Lifetime is a private New York-based leadership development consulting firm that designs customized training programs for Fortune 100 enterprises using its proprietary Becoming Principle® methodology, delivered by a global ensemble of performer-facilitators across 28 countries.
- Company typePrivate
- Founded2000
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Performance of a Lifetime does
Performance of a Lifetime (POAL) is a private, New York-headquartered leadership development consulting firm founded in 2000 by Cathy Salit and David Nackman. The firm designs and delivers customized leadership, team-effectiveness, and transformation programs for Fortune 100 enterprises across financial services, technology, professional services, healthcare/pharma, consumer goods, sports, government, and education. Reported client logos include Apple, Google, Microsoft, JP Morgan Chase, Bank of America, American Express, Mastercard, Nike, Chanel, Pfizer, Deloitte, PwC, IBM, Oracle, the US Olympic Committee, and DC.Gov, among others.
The company's offering is built on The Becoming Principle®, a proprietary, trademarked methodology that combines theater, improvisation, purposeful play, and human-development science to produce behavioral change in senior executives. POAL delivers three core solutions—Leadership Impact, Team Effectiveness, and Transformation—through a global ensemble of more than 50 performer-facilitators with elite theatrical training (Juilliard, NYU Tisch, Carnegie Mellon, Bristol Old Vic, RADA) combined with corporate or consulting experience. Programs are delivered in 28 countries and 16 U.S. states, and the methodology is reinforced by the 2016 Hachette book 'Performance Breakthrough' and adjunct work with executive-education partners such as Duke Corporate Education and Fuqua School of Business.
POAL operates as a pure professional-services firm with no software platform or technology product. Revenue is generated through quote-based, customized multi-year enterprise engagements; pricing is not publicly disclosed. The firm was recognized on the Inc. 5000 Fastest Growing Companies list for three consecutive years, has no disclosed outside funding, and is led by CEO Maureen Kelly, Chief Development Officer Sevanne Kassarjian, and co-founder/creative director David Nackman, with co-founder Cathy Salit serving as CEO Emerita. The company has donated nearly $10 million to grassroots social-change organizations through its mission partners.
Performance of a Lifetime firmographics
Firmographics- Name
- Performance of a Lifetime
- Legal name
- Performance of a Lifetime
- Website
- https://performanceofalifetime.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Performance of a Lifetime is a private New York-based leadership development consulting firm that designs customized training programs for Fortune 100 enterprises using its proprietary Becoming Principle® methodology, delivered by a global ensemble of performer-facilitators across 28 countries.
- Ownership category
- akta.pro rank
Performance of a Lifetime industry classification
Industry- Product category
- Executive Leadership Development Services
- NAICS
- Professional and Management Development Training (61143), Professional and Management Development Training (611430), Management, Scientific, and Technical Consulting Services (5416)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate & Leadership Development (BPACANAA)
- akta.pro secondary industries
- Executive Leadership & C-Suite Development (EDABAAAA), Organizational Culture & Values-Based Leadership (EDABAAAE), People Management & Supervisory Skills (EDABAAAB)
Keywords
Where Performance of a Lifetime is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Performance of a Lifetime business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Leadership Development Programs: Customized leadership development and training programs delivered to Fortune 100 organizations. Programs include Leadership Impact, Team Effectiveness, and Transformation solutions. Revenue generated through professional services engagements with enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements - pricing varies by client scope, program duration, and team size |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Performance of a Lifetime product offering
Product offeringCore offering
Performance of a Lifetime designs and delivers customized leadership development, team effectiveness, and strategic transformation programs for Fortune 100 enterprises. Programs are built around The Becoming Principle®, a proprietary methodology that applies theater, improvisation, and purposeful play to help senior executives develop courage, self-awareness, social agility, and the ability to embrace failure. Engagements are co-designed with client leadership around specific business KPIs and delivered globally by a team of 50+ performer-facilitators with both artistic and business expertise.
Product overview
Performance of a Lifetime is a global consulting and training firm that offers a portfolio of leadership development solutions. The core offerings consist of three interconnected programs: Leadership Impact (empowering leaders for meaningful impact at scale), Team Effectiveness (elevating leadership teams to collaborative forces), and Transformation (driving strategic change through new mindsets). These solutions are unified by The Becoming Principle®, the company's proprietary methodology that leverages performance, improvisation, and play to foster behavioral change. The company also offers a published book, Performance Breakthrough, which documents the methodology. There is no software platform or technology product—the offering is entirely service-based consulting and training.
Differentiator
Problem solved
Functional benefit
Products and services
- Leadership Impact
Quantifiable outcome
- 32% greater retention among program participants vs non-participants
- +4 more outcomes
Companies that use Performance of a Lifetime
Customer profileNamed customers30 records
Segments6 records
Ideal customer profiles1 record
Performance of a Lifetime technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Performance of a Lifetime partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- All Stars ProjectcoreA national nonprofit that uses a performance-based approach to help inner-city youth and families create success. POAL provides financial support and pro-bono services to help design and deliver programs. POAL principals work directly with young people, volunteers, business professionals, and police officers in their Operation Conversation: Cops and Kids program.
- East Side InstitutecoreAn international training and research center for community organizers, scholars, helping professionals, educators, and scientists in over 40 countries using performance and theater for social change. POAL principals serve as adjunct faculty and provide pro-bono technical support and consulting. POAL is one of their biggest financial supporters.
- Performing the WorldminorA global community of 'performance activists' exploring the power of performance and play to create a better world. POAL provides programming, financial support, and scholarship funding. Key organizers in building this growing movement for social justice and transformation.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Performance of a Lifetime competitors and assessment
Company assessmentDirect peers
- BTS: A consulting firm specializing in strategy execution and leadership development using simulations, experiential learning, and performance-based approaches. Closely comparable to POAL's experiential, performance-driven methodology for Fortune 500 leadership development.
- Marshall Goldsmith Group: A premier executive coaching and leadership development firm built around founder Marshall Goldsmith's methodology. Directly comparable to POAL as a thought-leadership-driven, methodology-led boutique serving senior enterprise leaders.
- Center for Creative Leadership: A global leader in leadership development research and education, CCL offers executive programs, assessments, and custom leadership solutions. Most direct peer to POAL given similar focus on experiential, behavioral, and research-driven leadership development for enterprise clients.
- Duke Corporate Education: A premier provider of custom executive education spun out of Duke University's Fuqua School of Business. Directly comparable to POAL as both serve Fortune 100 enterprises with customized leadership programs; POAL already lists Duke CE as a client/partner.
- Reboot: A coaching and leadership development firm using experiential and human-centered approaches for executives and teams. Comparable to POAL in focus on behavioral change, executive presence, and human development for enterprise clients.
- DDI (Development Dimensions International): A global leadership and talent development firm offering assessments, training, and leadership pipelines to enterprises. Comparable to POAL in serving large enterprise L&D buyers with behavioral leadership solutions, though DDI is much larger and more productized.
- RHR International: A boutique leadership and executive coaching firm serving C-suite and senior leaders globally. Comparable to POAL in serving senior enterprise leaders with behavioral change, executive development, and top-team effectiveness work.
Emerging players
- BetterUp: A tech-enabled coaching and leadership development platform combining AI, mobile delivery, and a global coach network. Comparable to POAL in leadership development focus but differentiated by software platform and scale; represents the technology-enabled future POAL may need to compete with.
- Torch (formerly Mobius Executive Leadership): A leadership development firm specializing in peer-group executive coaching and cohort-based programs for senior leaders. Comparable to POAL in serving senior enterprise leaders with cohort-based leadership development, differentiated by peer-group delivery model.
Broad incumbents
- Korn Ferry: A global organizational consulting firm offering leadership development, executive search, and talent advisory as part of a broader portfolio. Larger incumbent with overlapping leadership development capability though not focused on POAL's experiential methodology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Performance of a Lifetime social profiles
Digital presencePerformance of a Lifetime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Performance of a Lifetime leadership team
Management profileNumber of profiles
Profiles4 records
Performance of a Lifetime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Performance of a Lifetime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Performance of a Lifetime
What does Performance of a Lifetime do?
Performance of a Lifetime designs and delivers customized leadership development, team effectiveness, and strategic transformation programs for Fortune 100 enterprises. Programs are built around The Becoming Principle®, a proprietary methodology that applies theater, improvisation, and purposeful play to help senior executives develop courage, self-awareness, social agility, and the ability to embrace failure. Engagements are co-designed with client leadership around specific business KPIs and delivered globally by a team of 50+ performer-facilitators with both artistic and business expertise.
Is Performance of a Lifetime a public or private company?
Performance of a Lifetime is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Performance of a Lifetime founded?
Performance of a Lifetime was founded in 2000. It employs 11 to 50 people.
Where is Performance of a Lifetime based?
Performance of a Lifetime is headquartered in New York, United States, in the North America region.
How does Performance of a Lifetime make money?
One revenue line is on record: leadership Development Programs.
Who are Performance of a Lifetime's main competitors?
Direct peers on record are BTS, Marshall Goldsmith Group, Center for Creative Leadership, Duke Corporate Education, Reboot, DDI (Development Dimensions International) and RHR International. Emerging players are BetterUp and Torch (formerly Mobius Executive Leadership). Korn Ferry is listed as a broad incumbent.
Does Performance of a Lifetime have an API?
No public API is recorded for Performance of a Lifetime.
What industry is Performance of a Lifetime in?
Performance of a Lifetime's product category is Executive Leadership Development Services. Its primary akta.pro industry code is BPACANAA, Corporate & Leadership Development, with a secondary code of EDABAAAA, Executive Leadership & C-Suite Development. Its NAICS code is 61143 and its SIC code is 8742.