The TASC Group

What The TASC Group does

The TASC Group is a New York City-based, full-service public relations and communications agency founded in 2000 by Larry Kopp. The firm provides strategic communications, media relations, crisis and issue management, thought leadership development, media training, social justice advocacy, community outreach, SEO/SEM, and event management services. Its primary client base consists of nonprofit organizations, foundations, mission-driven companies, and social advocacy campaigns, with selected engagements extending into entertainment, education, fintech, and labor sectors. Documented case-study outcomes include 1.8 billion media impressions for the Catherine Violet Hubbard Animal Sanctuary, 649 million impressions during the RushCard crisis, and 300+ million impressions for the Trayvon Martin Foundation, with placements in top-tier outlets such as The New York Times, Wall Street Journal, CNN, 60 Minutes, and Bloomberg.

The firm's service architecture is organized around 13 discrete practice areas delivered by a team of 13 named professionals led by Chairman and Founder Larry Kopp, Senior Vice President Rebecca Kim (formerly Press Director at the Metropolitan Opera), and CFO Amy Ward Kaup (formerly of Goldman Sachs, Bank of America, and PwC). Its proprietary methodology is a four-step approach (TURN, DISCOVER, IDENTIFY, STRATEGIZE) framing client onboarding, storytelling extraction, narrative identification, and measurable outcome design. Technology is conventional for the sector (PRWeb and PR Newswire distribution, media monitoring tools, social media management, SEO/SEM platforms) with no proprietary platform or AI/ML product. There are no patents, no disclosed funding rounds, no PE backing, and no parent company; ownership is founder-controlled.

Commercially, TASC operates as a B2B professional services firm using custom, quote-based pricing on project or multi-year retainer engagements. Go-to-market is sales-led and relationship-driven, leveraging founder credibility, industry recognition (Financial Times Americas' Fastest-Growing Companies 2023, Inc. 5000 2023, 31+ industry awards since 2014, PRovoke Boutique Agency of the Year finalist), and case-study showcasing rather than self-serve or product-led motion. Distribution is direct engagement with no intermediaries. Headquarters are at 1239 Broadway, Suite 1508, New York, NY, with no disclosed satellite offices or international footprint.

Name

The TASC Group

Legal name

The TASC Group

Website

https://thetascgroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

The TASC Group is a New York City-based, full-service public relations and communications agency serving nonprofit organizations, mission-driven companies, and social advocacy campaigns through crisis management, media relations, thought leadership, and community outreach services.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Nonprofit & Cause Communications (BPAFADAK)

akta.pro secondary industries

PR, Corporate Communications & Crisis Management (BPAFAAAL), Reputation Management & Online PR (BPAFADAN), Litigation PR & Legal Communications (MPAAAOAH)

Keywords

• Nonprofit public relations
• Crisis communications services
• Media relations agency
• Social justice advocacy PR
• Strategic communications consulting

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Professional Services: The TASC Group generates revenue through providing strategic communications, public relations, crisis management, media training, social media, thought leadership, community outreach, and event management services to nonprofit organizations and mission-driven clients. Services are typically billed as professional services engagements, likely on project or retainer basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

The TASC Group is a full-service public relations and communications agency that provides strategic communications, crisis management, media relations, media training, thought leadership, social media, community outreach, cause-related marketing, SEO/SEM, and event management services. The firm delivers these engagements primarily to nonprofit organizations, mission-driven companies, foundations, social advocacy campaigns, and select high-profile clients facing reputational challenges, charging through project and retainer-based professional services fees.

Product overview

The TASC Group is a full-service public relations and communications agency that operates as a single unified service offering rather than a software platform. The company's portfolio consists of 13 distinct professional service offerings organized around strategic communications, crisis management, media relations, and advocacy work. Core services include Public Relations, Crisis & Issue Management, Media Relations, Media Training, Cause-Related Marketing, Red Carpet & Celebrity Events, Thought Leadership, SEO & SEM, Social Justice Advocacy, Social Media, Storytelling & Messaging, Community Outreach, and PR For Nonprofits. These services are delivered as consulting and campaign-based engagements for nonprofit organizations, mission-driven companies, and social advocacy campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Strategic public relations services for nonprofits, mission-driven organizations, and social advocacy campaigns, including media relations, storytelling, and thought leadership development.
• Crisis & Issue Management Crisis communications services including strategic planning, proactive protocol development, media relations management, and comprehensive support for stakeholder communication during high-stakes situations.
• Media Relations Media outreach and relationship building services connecting clients with national, local, and international media outlets through strategic pitching and editorial board introductions.
• Media Training Training services preparing executives and spokespeople for media interviews, speaking engagements, and public appearances through mock sessions, prep documents, and talking points development.
• Cause-Related Marketing Marketing campaigns connecting mission-driven organizations with corporations, brands, and celebrities to generate positive attention and community partnerships for social causes.
• Red Carpet & Celebrity Events Event management services for red carpet, gala, and performance events including press outreach, celebrity logistics coordination, and media coverage optimization.
• Thought Leadership Services positioning organizational leaders as national experts through media coverage, content creation, speaking opportunities, and award recognitions.
• SEO & SEM Search engine optimization and search engine marketing services improving online visibility and search rankings through PR-based techniques and content optimization.
• Social Justice Advocacy PR strategies amplifying voices of grassroots movements and social change initiatives through strategic media engagement and community outreach.
• Social Media Social media strategy and management services including content creation, audience identification, social listening, and crisis management for social platforms.
• Storytelling & Messaging Brand narrative development services crafting organizational messaging that is simple, powerful, and aligned with core mission and goals.
• Community Outreach Grassroots campaign services building community support through targeted outreach to constituents, legislators, and key stakeholders in local communities.
• PR For Nonprofits Specialized public relations services for nonprofit organizations including storytelling, media relations, thought leadership, and crisis management tailored to the nonprofit sector.

Quantifiable outcome

• Generated 1.8 billion media impressions for Catherine Violet Hubbard Animal Sanctuary through 760 placements
• +5 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• NYC Department of SanitationcoreStrategic or Co-development Partner · 1 January 2021TASC partnered with NYC Department of Sanitation as part of the NYC Curb-To-Market Challenge initiative to identify business plans for turning recyclable materials into locally-sold products. The partnership was part of a $500,000 competition to promote circular economy and sustainability in New York City.
• NYC Economic Development CorporationcoreStrategic or Co-development Partner · 1 January 2021Partnered with NYC EDC on the Curb-To-Market Challenge to structure contest rules, timeline, and promotional strategy for sustainable business development in New York City.
• Closed Loop PartnersminorStrategic or Co-development PartnerPartnered with Closed Loop Partners, an investment firm focused on the circular economy, to provide expertise and input on structuring the NYC Curb-To-Market Challenge.
• RISN (Reimagining Industry for Sustainability and Nature)minorStrategic or Co-development PartnerPartnered with RISN sustainability incubator for the Curb-To-Market Challenge, leveraging their expertise in circular economy and recycling.
• Danish CleanTech HubminorGTM or Marketing PartnerDeveloped promotional partnership with Danish CleanTech Hub, leveraging their Circular City Week platform to publicly launch the Curb-To-Market Challenge.
• Quest DiagnosticscoreStrategic or Co-development PartnerPartnered with Quest Diagnostics on the Choose Healthy Life Black Clergy Action Plan to address systemic health disparities in the Black community through COVID-19 testing and vaccine awareness.
• Choose Healthy Life Black Clergy NetworkcoreStrategic or Co-development PartnerTASC supported UWNYC's partnership with leading Black clergy including Senator Raphael Warnock, Rev. Calvin Butts, and Rev. Al Sharpton for the Choose Healthy Life initiative operating in 50 churches across 5 cities.
• NYC Department of Homeless ServicescoreStrategic or Co-development PartnerWorked with NYC DHS on the city's first pet-friendly shelter for homeless families pilot program in the Bronx, promoting the initiative and staffing events.
• U.S. Congress / Members of CongresscoreStrategic or Co-development PartnerRushCard crisis management included arranging face-to-face meetings with Members of Congress to address the technology malfunction crisis and compensation fund.
• Tommy HilfigercoreStrategic or Co-development PartnerTommy Hilfiger partnered with TASC and the MLK Memorial Foundation to generate awareness for the MLK Memorial project and organize the Dream Concert at Radio City Music Hall.
• Russell SimmonscoreStrategic or Co-development PartnerRussell Simmons co-founded the MLK Memorial Foundation effort with TASC, helping generate national public awareness and organize the $5 million fundraising concert.
• Citi Bike / LyftminorStrategic or Co-development PartnerPartnered with Citi Bike on Bedford Stuyvesant Restoration Corporation program to promote bike share in underserved communities, working with NYC DOT and NYC DOH.
• Kenneth Cole / Mental Health CoalitioncoreStrategic or Co-development PartnerKenneth Cole formed the Mental Health Coalition with 30+ prominent mental health organizations and partnered with TASC to gain national media attention and build strategic partnerships.

Scale indicators21 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BerlinRosen: Large progressive-leaning NYC PR and communications firm with deep political, advocacy, and nonprofit practice — directly comparable to TASC's mission-driven client base and political communications work. Intern overlap (TASC intern Maimouna Ba interned at BerlinRosen).
• SKDK: Top-tier political and public affairs firm serving candidates, nonprofits, and corporate clients; TASC SVP Rebecca Kim was previously VP at SKDK. Direct peer in political PR, crisis, and advocacy work.
• GMMB: Political and issue advocacy communications firm serving Democratic candidates, progressive nonprofits, and cause campaigns — closely aligned with TASC's progressive nonprofit and social-justice positioning.
• 5W Public Relations: Mid-size NYC PR firm serving consumer, nonprofit, and corporate clients; comparable boutique scale and broad service portfolio including crisis and media relations.
• Finsbury Glover Hering: Global strategic communications and public affairs firm with strength in crisis, reputation management, and social-impact campaigns — directly comparable to TASC's crisis, advocacy, and nonprofit work.
• Kekst CNC: Specialist crisis and corporate communications consultancy with strong nonprofit and advocacy practice; comparable on crisis management and high-stakes reputation work that TASC emphasizes.
• Marathon Strategies: NYC-based PR and public affairs firm serving nonprofits, labor unions, and corporate clients; comparable in size, geography, and mission-driven client mix.
• M Booth: Creative communications agency with a dedicated social-impact practice serving purpose-driven brands and nonprofits — comparable to TASC's mission-driven positioning and award-winning brand work.

Broad incumbents

• Edelman: Largest global PR firm with dedicated social impact, nonprofit, and crisis practices; competes with TASC for high-profile nonprofit accounts but offers vastly broader geographic and service scope.
• Brunswick Group: Global critical-communications firm with deep crisis and public affairs expertise; overlaps with TASC on crisis and reputation work but serves much larger enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheTASCGroup
• Facebookfacebook.com/tascgroup
• LinkedInlinkedin.com/company/tasc-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The TASC Group