STAR EV
- Company typePrivate
- Founded2003
- HeadquartersSimpsonville, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
STAR EV firmographics
Firmographics- Name
- STAR EV
- Legal name
- STAR EV Corp
- Website
- https://starev.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
STAR EV industry classification
Industry- Product category
- Electric Low-Speed Vehicles (Golf Carts and Utility Vehicles)
- NAICS
- Automobile and Light Duty Motor Vehicle Manufacturing (33611), Heavy Duty Truck Manufacturing (336120), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)
- SIC
- Miscellaneous Transportation Equipment (3790), Truck & Bus Bodies (3713)
- akta.pro primary industry
- Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK)
- akta.pro secondary industry
- Luxury & Premium EV Rentals (THADANAF)
Keywords
Where STAR EV is headquartered
LocationHeadquarters
- HQ city
- Simpsonville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
STAR EV business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electric Vehicle Sales: Sale of electric golf carts, low-speed vehicles, commercial utility carts, and shuttle buses. Products include Sirius (luxury), J Model (street-legal), Capella (premium golf), M-Series (shuttle buses), and Commercial vehicle lines. Revenue generated through dealer network and direct e-commerce in select states.
- Accessories and Parts: Sale of replacement components, aftermarket upgrades, and accessories including wheels, tires, seat kits, audio systems, lithium batteries, exterior accessories, interior accessories, and specialized components. JH GLOBAL stocks extensive inventory for immediate shipment from South Carolina warehouse.
- Dealer Program and Services: Dealer loyalty program providing pricing, availability information, how-to videos, sales and showroom promotions, installation and service manuals, and dealer rewards. Dealers are required to be licensed, insured businesses with retail facilities.
- Rental Program (Journee): STAR EV Rentals through Journee brand connects travelers with golf cart rental companies, providing revenue through the rental partner network with zero upfront costs for partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vehicle MSRP - Quote-based through dealers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
STAR EV product offering
Product offeringCore offering
STAR EV designs and manufactures electric low-speed vehicles (LSVs), golf carts, commercial utility carts, and shuttle buses at its facility in Simpsonville, South Carolina. The product portfolio spans personal transportation (Sirius, J Model, Capella), commercial/industrial utility vehicles (Capella Work Machine, Capella Utility, Classic, U-Series), and multi-passenger shuttle buses (M-Series), all powered by advanced LiFePO4 lithium battery systems with FMVSS 500 street-legal compliance.
Product overview
STAR EV offers a comprehensive portfolio of electric low-speed vehicles (LSVs) and golf carts manufactured in South Carolina. The product lineup centers on four main vehicle lines: the luxury Sirius, the versatile J Model, the premium Capella, and the multi-passenger M-Series shuttle bus. These are complemented by commercial vehicles including the Capella Work Machine, Capella Utility, Classic, and U-Series utility carts. The portfolio spans personal transportation (2-6 passenger golf carts), group transport (14-23 passenger shuttles), and commercial/industrial applications. STAR EV also offers proprietary lithium battery technology with smart monitoring capabilities, a mobile application for battery management, and the Journee rental program. All vehicles can be configured with extensive accessories including storage solutions, seating upgrades, audio systems, wheels, and lighting kits.
Differentiator
Problem solved
Functional benefit
Brands
- Journee: A brand of STAR EV and STAR EV Rentals that connects travelers with golf cart rental companies to provide vacation rental experiences.
Quantifiable outcome
- 2,000+ charge cycles with minimal power degradation on lithium batteries
- +7 more outcomes
Companies that use STAR EV
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
STAR EV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability2 records
Feature11 records
STAR EV partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and key.
- JourneecoreJournee is a brand of STAR EV and STAR EV Rentals that connects travelers with golf cart rental companies to enhance vacation experiences. The STAR Rental Program provides rental partners with increased visibility, revenue growth, and complete support with zero upfront costs. Vehicles are often delivered right to customers' doors at vacation destinations.
- The Villages Golf CarskeyMajor golf cart dealership serving The Villages, one of the largest retirement communities in the U.S. The Villages Golf Cars has partnered with STAR EV and reports that their products have helped grow lithium market share significantly while positively impacting residents' confidence in the brand.
- Lester ElectricalcorePartnership with Lester Electrical for ChargerConnect - a Bluetooth communication and cloud connectivity solution for Lester battery chargers. The free ChargerConnect app is compatible with Apple and Android devices, providing state of charge information, profile selection, and charge cycle history records.
- JH GlobalcoreParent company and exclusive parts/accessories distributor for STAR EV. JH GLOBAL stocks extensive inventory of replacement components and aftermarket upgrades for immediate shipment from South Carolina warehouse. Offers 200+ authorized dealers worldwide with experienced electrical and mechanical engineering staff. Provides custom components exclusive to JH GLOBAL for dealer brand differentiation.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
STAR EV competitors and assessment
Company assessmentDirect peers
- Tomberlin: Tomberlin produces street-legal LSVs, golf carts, and low-speed utility vehicles for personal and commercial markets. Direct competitor to STAR EV across personal transport, commercial, and neighborhood electric vehicle segments.
- Yamaha Golf Cars: Yamaha Golf Cars manufactures electric and gas golf cars and personal transport LSVs with a long-standing dealer network. Direct competitor to STAR EV in the golf, residential community, and street-legal LSV markets.
- Evolution Electric Vehicles: Evolution Electric Vehicles manufactures electric golf carts, LSVs, and commercial utility vehicles targeting similar residential, golf, and commercial markets. Direct competitor to STAR EV's Capella, Sirius, and commercial lines.
- E-Z-GO (Textron): E-Z-GO, a Textron brand, manufactures electric and gas-powered golf carts and LSVs with a strong North American dealer network. Competes head-to-head with STAR EV in golf, street-legal LSV, and commercial utility segments.
- ICON Electric Vehicles: ICON Electric Vehicles designs and manufactures premium street-legal electric LSVs and golf carts with lithium battery options. Comparable to STAR EV's Sirius and J Model lines in the premium and street-legal LSV segments.
- Club Car: Club Car is one of the largest manufacturers of golf carts and low-speed electric vehicles globally, offering personal, utility, and commercial LSVs. Direct competitor to STAR EV across golf, residential, and commercial segments with a deeper dealer network and broader installed base.
- Cushman (Textron): Cushman, a Textron brand, manufactures commercial utility vehicles for hospitality, industrial, and campus environments. Comparable to STAR EV's Capella Work Machine, Capella Utility, and U-Series commercial vehicles.
- Bintelli Electric Vehicles: Bintelli manufactures electric golf carts, LSVs, and electric bicycles with nationwide dealer distribution. Overlaps with STAR EV in the street-legal LSV and golf cart categories, particularly in retirement community and personal transport segments.
- Garia (Garaventa Group): Garia designs and manufactures luxury street-legal electric golf carts and LSVs with automotive-grade design and components. Comparable to STAR EV's premium Sirius line and represents the luxury end of the LSV segment.
Broad incumbents
- Polaris Commercial: Polaris manufactures commercial utility vehicles, GEM low-speed EVs, and side-by-sides for commercial, municipal, and industrial customers. Adjacent incumbent with broader portfolio that competes with STAR EV's commercial utility and shuttle segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
STAR EV social profiles
Digital presenceSTAR EV compliance and trust
Trust signalCompliance5 records
STAR EV financial estimates
Financial estimateRevenue estimate
Valuation estimate
STAR EV leadership team
Management profileNumber of profiles
Profiles1 record
STAR EV subsidiaries and ownership
Company hierarchySubsidiaries2 records
STAR EV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STAR EV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STAR EV
What does STAR EV do?
STAR EV designs and manufactures electric low-speed vehicles (LSVs), golf carts, commercial utility carts, and shuttle buses at its facility in Simpsonville, South Carolina. The product portfolio spans personal transportation (Sirius, J Model, Capella), commercial/industrial utility vehicles (Capella Work Machine, Capella Utility, Classic, U-Series), and multi-passenger shuttle buses (M-Series), all powered by advanced LiFePO4 lithium battery systems with FMVSS 500 street-legal compliance.
Is STAR EV a public or private company?
STAR EV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was STAR EV founded?
STAR EV was founded in 2003. It employs 101 to 250 people.
Where is STAR EV based?
STAR EV is headquartered in Simpsonville, United States, in the North America region.
How does STAR EV make money?
Four revenue lines are on record. Electric Vehicle Sales are the primary driver. The others are accessories and Parts, dealer Program and Services and rental Program (Journee).
Who are STAR EV's main competitors?
Direct peers on record are Tomberlin, Yamaha Golf Cars, Evolution Electric Vehicles, E-Z-GO (Textron), ICON Electric Vehicles, Club Car, Cushman (Textron), Bintelli Electric Vehicles and Garia (Garaventa Group). Polaris Commercial is listed as a broad incumbent.
Does STAR EV have an API?
No public API is recorded for STAR EV.
What industry is STAR EV in?
STAR EV's product category is Electric Low-Speed Vehicles (Golf Carts and Utility Vehicles). Its primary akta.pro industry code is IMACABAK, Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells), with a secondary code of THADANAF, Luxury & Premium EV Rentals. Its NAICS code is 33611 and its SIC code is 3790.