STAR EV

Name

STAR EV

Legal name

STAR EV Corp

Website

https://starev.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Electric Low-Speed Vehicles (Golf Carts and Utility Vehicles)

NAICS

Automobile and Light Duty Motor Vehicle Manufacturing (33611), Heavy Duty Truck Manufacturing (336120), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Miscellaneous Transportation Equipment (3790), Truck & Bus Bodies (3713)

akta.pro primary industry

Truck & Commercial Vehicle Electrification Manufacturing (eAxles/Battery Packs/Fuel Cells) (IMACABAK)

akta.pro secondary industry

Luxury & Premium EV Rentals (THADANAF)

Keywords

• Electric golf carts
• Low-speed vehicles
• Commercial utility vehicles
• Electric shuttle buses
• Lithium battery vehicles

Headquarters

HQ city

Simpsonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Vehicle Sales: Sale of electric golf carts, low-speed vehicles, commercial utility carts, and shuttle buses. Products include Sirius (luxury), J Model (street-legal), Capella (premium golf), M-Series (shuttle buses), and Commercial vehicle lines. Revenue generated through dealer network and direct e-commerce in select states.
2. Accessories and Parts: Sale of replacement components, aftermarket upgrades, and accessories including wheels, tires, seat kits, audio systems, lithium batteries, exterior accessories, interior accessories, and specialized components. JH GLOBAL stocks extensive inventory for immediate shipment from South Carolina warehouse.
3. Dealer Program and Services: Dealer loyalty program providing pricing, availability information, how-to videos, sales and showroom promotions, installation and service manuals, and dealer rewards. Dealers are required to be licensed, insured businesses with retail facilities.
4. Rental Program (Journee): STAR EV Rentals through Journee brand connects travelers with golf cart rental companies, providing revenue through the rental partner network with zero upfront costs for partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

STAR EV designs and manufactures electric low-speed vehicles (LSVs), golf carts, commercial utility carts, and shuttle buses at its facility in Simpsonville, South Carolina. The product portfolio spans personal transportation (Sirius, J Model, Capella), commercial/industrial utility vehicles (Capella Work Machine, Capella Utility, Classic, U-Series), and multi-passenger shuttle buses (M-Series), all powered by advanced LiFePO4 lithium battery systems with FMVSS 500 street-legal compliance.

Product overview

STAR EV offers a comprehensive portfolio of electric low-speed vehicles (LSVs) and golf carts manufactured in South Carolina. The product lineup centers on four main vehicle lines: the luxury Sirius, the versatile J Model, the premium Capella, and the multi-passenger M-Series shuttle bus. These are complemented by commercial vehicles including the Capella Work Machine, Capella Utility, Classic, and U-Series utility carts. The portfolio spans personal transportation (2-6 passenger golf carts), group transport (14-23 passenger shuttles), and commercial/industrial applications. STAR EV also offers proprietary lithium battery technology with smart monitoring capabilities, a mobile application for battery management, and the Journee rental program. All vehicles can be configured with extensive accessories including storage solutions, seating upgrades, audio systems, wheels, and lighting kits.

Differentiator

Problem solved

Functional benefit

Brands

• Journee: A brand of STAR EV and STAR EV Rentals that connects travelers with golf cart rental companies to provide vacation rental experiences.

Quantifiable outcome

• 2,000+ charge cycles with minimal power degradation on lithium batteries
• +7 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core and key.

• JourneecoreChannel Partner/ Reseller/ DistributorJournee is a brand of STAR EV and STAR EV Rentals that connects travelers with golf cart rental companies to enhance vacation experiences. The STAR Rental Program provides rental partners with increased visibility, revenue growth, and complete support with zero upfront costs. Vehicles are often delivered right to customers' doors at vacation destinations.
• The Villages Golf CarskeyChannel Partner/ Reseller/ DistributorMajor golf cart dealership serving The Villages, one of the largest retirement communities in the U.S. The Villages Golf Cars has partnered with STAR EV and reports that their products have helped grow lithium market share significantly while positively impacting residents' confidence in the brand.
• Lester ElectricalcoreTechnology or IntegrationPartnership with Lester Electrical for ChargerConnect - a Bluetooth communication and cloud connectivity solution for Lester battery chargers. The free ChargerConnect app is compatible with Apple and Android devices, providing state of charge information, profile selection, and charge cycle history records.
• JH GlobalcoreChannel Partner/ Reseller/ DistributorParent company and exclusive parts/accessories distributor for STAR EV. JH GLOBAL stocks extensive inventory of replacement components and aftermarket upgrades for immediate shipment from South Carolina warehouse. Offers 200+ authorized dealers worldwide with experienced electrical and mechanical engineering staff. Provides custom components exclusive to JH GLOBAL for dealer brand differentiation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tomberlin: Tomberlin produces street-legal LSVs, golf carts, and low-speed utility vehicles for personal and commercial markets. Direct competitor to STAR EV across personal transport, commercial, and neighborhood electric vehicle segments.
• Yamaha Golf Cars: Yamaha Golf Cars manufactures electric and gas golf cars and personal transport LSVs with a long-standing dealer network. Direct competitor to STAR EV in the golf, residential community, and street-legal LSV markets.
• Evolution Electric Vehicles: Evolution Electric Vehicles manufactures electric golf carts, LSVs, and commercial utility vehicles targeting similar residential, golf, and commercial markets. Direct competitor to STAR EV's Capella, Sirius, and commercial lines.
• E-Z-GO (Textron): E-Z-GO, a Textron brand, manufactures electric and gas-powered golf carts and LSVs with a strong North American dealer network. Competes head-to-head with STAR EV in golf, street-legal LSV, and commercial utility segments.
• ICON Electric Vehicles: ICON Electric Vehicles designs and manufactures premium street-legal electric LSVs and golf carts with lithium battery options. Comparable to STAR EV's Sirius and J Model lines in the premium and street-legal LSV segments.
• Club Car: Club Car is one of the largest manufacturers of golf carts and low-speed electric vehicles globally, offering personal, utility, and commercial LSVs. Direct competitor to STAR EV across golf, residential, and commercial segments with a deeper dealer network and broader installed base.
• Cushman (Textron): Cushman, a Textron brand, manufactures commercial utility vehicles for hospitality, industrial, and campus environments. Comparable to STAR EV's Capella Work Machine, Capella Utility, and U-Series commercial vehicles.
• Bintelli Electric Vehicles: Bintelli manufactures electric golf carts, LSVs, and electric bicycles with nationwide dealer distribution. Overlaps with STAR EV in the street-legal LSV and golf cart categories, particularly in retirement community and personal transport segments.
• Garia (Garaventa Group): Garia designs and manufactures luxury street-legal electric golf carts and LSVs with automotive-grade design and components. Comparable to STAR EV's premium Sirius line and represents the luxury end of the LSV segment.

Broad incumbents

• Polaris Commercial: Polaris manufactures commercial utility vehicles, GEM low-speed EVs, and side-by-sides for commercial, municipal, and industrial customers. Adjacent incumbent with broader portfolio that competes with STAR EV's commercial utility and shuttle segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/STAREVehicles
• YouTubeyoutube.com/user/StarElectricVehicles
• Facebookfacebook.com/StarElectricVehicles
• LinkedInlinkedin.com/company/jh-global-star-electric
• Instagraminstagram.com/starelectricvehicles

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STAR EV