Asit C. Mehta Financial Services Ltd

What Asit C. Mehta Financial Services Ltd does

Asit C. Mehta Financial Services Limited is a publicly listed Indian financial services holding company incorporated on 25 January 1984 and traded on the Bombay Stock Exchange (bom:530723). The group operates primarily through its material subsidiary Asit C Mehta Investment Intermediates Limited (ACMIIL), a BSE/NSE member and CDSL-registered depository participant that has served more than 200,000 customers over 42 years across equities, derivatives, commodities, currencies, mutual funds, ETFs, IPOs, OFS, fixed income and real estate. Revenue at the parent level is derived from advisory and consultancy mandates and rental of vacant properties, while operating revenue is concentrated at ACMIIL via brokerage commissions.

The group's technology stack centers on the Investmentz DIY financial planning portal and its companion mobile app for portfolio tracking and trade execution, plus EasyTradez.com — a derivatives trading platform with charting, market data and technical indicators targeting professional equity, commodity and currency derivatives traders. Distribution combines digital self-serve with a national field force of 1,600+ Marketing Agents and 200+ Business Associates across 23 Indian states, dedicated relationship managers for HNI and institutional clients, and channel partnerships with Bank of India and Syndicate Bank that route their depository account holders into the Investmentz execution stack. The broader group includes Nucleus ITeS (BPO for BFSI), Pentation Analytics (predictive analytics and big data) and Edgytal (digital marketing and web development).

The business model is multi-stream: transaction-based brokerage and PMS/AIF/MF distribution fees (ACMIIL), advisory and restructuring mandates plus property rental (parent), outsourced KYC/claims/document processing (Nucleus ITeS), data deduplication and analytics (Pentation), and digital marketing services (Edgytal). The target customer base spans retail investors, HNIs, NRIs, institutional clients (banks, insurers, mutual funds, FIIs), debt market participants across BFSI and corporate sectors, and BFSI firms outsourcing back-office processes.

Name

Asit C. Mehta Financial Services Ltd

Legal name

Asit C. Mehta Financial Services Limited

Website

https://acmfsl.com

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

Asit C. Mehta Financial Services Ltd is a publicly listed Indian financial services holding company operating through subsidiary ACMIIL, providing brokerage, advisory, and execution services across multiple asset classes to retail, HNI, NRI, and institutional clients across 23 states via digital platforms and a 1,800+ partner distribution network.

Ownership category

akta.pro rank

Product category

Investment Brokerage

NAICS

Investment Banking and Securities Intermediation (523150), Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD)

akta.pro secondary industries

Private Banking & UHNW Wealth Advisory (FSAEABAC), AML/KYC, Investor Onboarding & Compliance Services (FSAAAMAE)

Keywords

• Retail broking services
• Investment advisory
• Portfolio management
• Institutional brokerage
• Financial consultancy

Headquarters

HQ city

Andheri

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advisory and Consultancy Services: Providing advisory and consultancy services on fund mobilization and restructuring of companies.
2. Property Rental: Renting vacant properties owned by the company.
3. Brokerage and Trading Services: Broking services through subsidiary ACMIIL including equities, derivatives, commodities, currencies, mutual funds, ETFs, IPOs, OFSs, fixed income and real estate trading. Revenue generated through transaction fees and commissions.
4. ITeS and BPO Services: Business Process Outsourcing services for Banking, Financial Services and Insurance sectors including KYC documentation, claims processing, vendor registration, and data management through Nucleus ITeS.
5. Digital Marketing Services: Digital marketing services including SEO, SMO, paid media, web development, consulting, recruitment and training through Edgytal.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Asit C. Mehta Financial Services Limited is a publicly listed holding entity providing advisory and consultancy services on fund mobilization and corporate restructuring, along with property rental income. Its operating subsidiary, ACMIIL, delivers multi-asset brokerage, portfolio management, alternative investment fund (AIF) distribution, mutual fund distribution, and research across equities, derivatives, commodities, currencies, mutual funds, ETFs, IPOs, fixed income, and real estate. The group also operates DIY digital platforms (Investmentz, EasyTradez), an ITeS/BPO arm (Nucleus ITeS), a predictive analytics unit (Pentation Analytics), and a digital marketing services arm (Edgytal).

Product overview

Asit C. Mehta Financial Services Ltd operates as a financial services holding company with multiple subsidiaries offering a comprehensive suite of investment and trading services. The core offerings include Investmentz (DIY financial planning portal) and EasyTradez.com (derivatives trading platform) for retail and professional investors, supported by advisory services across equities, derivatives, commodities, currencies, mutual funds, ETFs, IPOs, fixed income, and real estate. The group also includes subsidiary companies: Asit C Mehta Investment Intermediates Limited (ACMIIL) for brokerage and research, Nucleus ITeS for BPO services in BFSI, Pentation Analytics for predictive analytics and data deduplication, and Edgytal for digital marketing services.

Differentiator

Problem solved

Functional benefit

Brands

• Investmentz: DIY financial planning portal for clients to undertake their own financial planning and execute trades online.
• EasyTradez

Products and services

• Investmentz DIY Portal

Named customers2 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Bank of IndiacoreChannel Partner/ Reseller/ DistributorPartnership enabling Bank of India depository account holders to execute trades through company's network and access financial planning services through the Investmentz platform.
• Syndicate BankcoreChannel Partner/ Reseller/ DistributorPartnership enabling Syndicate Bank depository account holders to execute trades and undertake financial planning through company's digital platforms.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ICICI Securities: One of India's largest integrated retail and institutional brokerage and investment advisory firms, offering equities, derivatives, mutual fund distribution, PMS, and IPO services through both digital platforms and relationship managers — directly comparable to ACMIIL's integrated offering across asset classes.
• Motilal Oswal Financial Services: Indian integrated financial services firm offering broking, PMS, AIF, mutual fund distribution, wealth management and research — directly overlapping with ACMIIL's product set and pan-India distribution model.
• IIFL Securities: Full-service Indian broker with retail broking, institutional equities, PMS, AIF, mutual fund distribution and loan products — closely comparable in product breadth, distribution network and customer segments to the ACM group.
• Sharekhan (BNP Paribas subsidiary): Large Indian retail brokerage with extensive physical and digital distribution, offering equities, derivatives, mutual funds and IPO services — comparable to ACM's retail-brokerage-led model and agent network.
• Angel One: Tech-enabled Indian retail broker with strong mobile app, equity and derivatives execution, and growing mutual fund/PMS distribution — comparable to ACM's hybrid relationship-manager + digital (Investmentz/EasyTradez) approach.
• JM Financial: Diversified Indian financial services group with investment banking, institutional equities, PMS, wealth management and real estate financing — comparable in business mix to the ACM Group's diversified financial services offerings.
• Geojit Financial Services: Mid-sized Indian financial services firm offering retail and institutional broking, PMS and mutual fund distribution with strong regional presence — closely comparable in scale and integrated offering to the ACM Group.

Broad incumbents

• HDFC Securities: Bank-affiliated large Indian retail and institutional broker leveraging HDFC Bank's customer base — broader incumbent that competes with ACM's bank-depository partnership strategy at much greater scale.
• Kotak Securities: Bank-affiliated Indian broker with strong retail and institutional franchises, offering equities, derivatives, mutual funds and IPO services — broader incumbent in the same competitive set as ACM.

Emerging players

• Zerodha: India's largest discount broker with a technology-first, app-led execution model — represents the structural threat to traditional full-service brokers like ACM and is reshaping retail brokerage economics in India.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asit-c-mehta-pms

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asit C. Mehta Financial Services Ltd