What Jon Peddie Research does

Jon Peddie Research (JPR) is a privately held B2B market research and consulting firm founded in 1990 and headquartered in Tiburon, California. The firm provides market intelligence, technology trend analysis, forecasting, and advisory services focused on computer graphics, GPUs, AI processors, gaming hardware, CAD, workstation, and professional computing markets. JPR positions itself as an advisor to C-suite executives, product, engineering, and marketing management across semiconductor, software, systems, and financial industry clients globally.

JPR's product portfolio centers on subscription research reports and continuous intelligence services. Core offerings include TechWatch (a daily news and analysis subscription), the AI Processor Tracker Service (covering 136 active and 24 inactive AI processor suppliers across 18 countries via 23+ spreadsheets), Market Watch (a GPU market report series dating back to Q1 2004), quarterly and annual AI processor market development reports, and specialty studies covering neuromorphic, photonic, RISC-V, FPGA, and wearable AI processors. The firm also publishes reports on CAD, workstations, professional monitors, PC gaming hardware, TV gaming hardware, add-in boards, GPU computing, and the Arm IPO. Underlying technology consists of analyst-authored proprietary databases combining supply-side market data, unit shipments and value tracking, installed-base estimates, funding data, leadership profiles, and SWOT analyses.

JPR commercializes its offerings through a direct e-commerce storefront at jonpeddie.com and a sales-led go-to-market motion targeting enterprise buyers. Pricing spans free introductory summaries through individual reports at $300-$18,000 and annual subscription packages at $4,000-$29,000, with bundled discounts and embedded consulting hours (e.g., 20 hours per year with the PC Gaming Hardware Market Study annual tier). Revenue streams mix one-time report licenses, recurring annual subscriptions, and project-based consulting engagements. The firm has expanded its media footprint through two 2022 acquisitions—Display Daily (a display industry news outlet) and Babel TechReviews (an XR gaming benchmarking site)—each retained as a sub-brand, alongside the affiliated GraphicSpeak publication.

Name

Jon Peddie Research

Legal name

Jon Peddie Research

Website

https://jonpeddie.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Niche B2B market research and consulting firm specializing in computer graphics, GPUs, and AI processors. Provides subscription reports, TechWatch daily news, and consulting to semiconductor, software, systems manufacturers, and financial industry clients worldwide.

Ownership category

akta.pro rank

Product category

Technology market research and consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Other Scientific and Technical Consulting Services (54169), Marketing Consulting Services (541613)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industries

Strategy & Thematic Research (FSACAGAG), Investor Education, Research & Portfolio Analytics Services (Retail) (FSAAAAAO)

Keywords

• Computer graphics research
• GPU market analysis
• AI processor intelligence
• Technology market reports
• Industry consulting services

Headquarters

HQ city

Belvedere Tiburon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Research Reports: Sale of market research reports including quarterly, annual, and one-time reports covering GPU, AI processors, gaming hardware, CAD, workstations, and related technology markets. Reports range from free introductory summaries to comprehensive annual reports at $6,000-$18,000.
2. Subscription Services: Annual subscriptions for ongoing research access including quarterly report series, TechWatch daily news service, and comprehensive tracker services. Subscription prices range from $4,000 to $29,000 annually.
3. Consulting Services: Custom consulting services tailored to client needs available for specific projects. PC Gaming Hardware Market Study includes 8 hours of consulting as part of the subscription.
4. Content Services: Custom content strategy including white papers, webinars, seminars, and customer-facing websites for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Jon Peddie Research sells subscription-based market intelligence, syndicated reports, and custom consulting on the computer graphics, GPU, AI processor, workstation, CAD, and gaming hardware industries. Its core product is a portfolio of recurring and one-off supply-side market studies backed by proprietary supplier databases and decades of historical data, sold directly to enterprise clients worldwide through its online store and direct sales.

Product overview

Jon Peddie Research (JPR) is a research and consulting firm providing in-depth research in computer graphics. The company offers a portfolio of subscription services (TechWatch, Newsletters), consulting services, and published reports. The core report portfolio includes GPU market reports (Market Watch, Add-in Board Report, Summary Report on Worldwide Total GPU Market), AI processor research (AI Processor Tracker Service, Annual AI Processors Market Development Report, Quarterly Update Reports, Neuromorphic AI Processors Report, Photonic AI Processors Report), industry vertical reports (Worldwide CAD Report, Professional Monitor Market Report), gaming hardware studies (PC Gaming Hardware Market Study, TV Gaming Hardware Market Study), workstation reports, and specialty reports (GPU-Computing Market Report, RISC-V Market Insights, GPU 2025: Market and Products, Ray Tracing Software Market, Arm IPO Report). JPR has expanded through acquisitions including Graphicspeak, Display Daily, and Babel TechReviews to extend its benchmarking and analysis capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• GraphicSpeak: Sub-brand/affiliate publication covering graphics technology news
• Display Daily
• BabelTechReviews

Products and services

• TechWatch Subscription Subscription delivering a daily news flow combined with analysis and comparative data for industry professionals across computer graphics, GPU, AI processor, and related technology markets.
• AI Processor Tracker Service Subscription-based, regularly updated in-depth database covering 136 active and 24 inactive AI processor suppliers across 18 countries, with over 23 spreadsheets of company profiles, funding data, product specifications, and SWOT analysis.
• Market Watch (GPU Market Report Series) Quarterly subscription series quantifying GPU market size by unit shipments, value, segment type, installed-base, and attach rate from Q1 2004 to present, with forward forecasts.
• Add-in Board Report Quarterly report focusing on PC graphics controllers for desktop, workstation, and data center including unit shipment and segment market share data.
• PC Gaming Hardware Market Study Bi-annual advanced financial modeling of the global PC Gaming Hardware market covering high-end, midrange, and entry-level segments with historical data and forecasts, with embedded consulting hours.
• AI Processors Quarterly Update Report Quarterly supply-side report establishing AI processing market size by shipments, value, segment type, and installed base, covering 135+ AI processor suppliers.
• Annual AI Processors Market Development Report Annual evergreen report mapping 142 companies offering dedicated AI silicon or IP across 18 countries, quantifying the $377 billion AI processor market with detailed products, funding, leadership, and SWOTs.
• 2024 Worldwide CAD Report Comprehensive CAD market report published since 2005 covering market segments, company shares, new workflows, and 36+ CAD companies, with strong historical perspective.
• JPR Workstation Report Subscription reference for hardware and software vendors serving workstation and professional graphics markets, with quarterly quantification and semi-annual comprehensive analysis.
• Summary Report on the Worldwide Total GPU Market In-depth report covering unit shipments and market value of 13 segments that use GPUs, analyzing 20+ firms including seven IP vendors.
• GPU-Computing Market Report Supplemental report to Market Watch focusing on data center GPU deployment, covering AI, deep learning, scientific computing, and machine learning workloads.
• Neuromorphic AI Processors Report Supply-side report covering companies building neuromorphic compute processors using spike-based computation with digital SNN processors, analog and mixed-signal designs.
• Photonic AI Processors Report Supply-side report covering seven companies building photonic compute processors that use light instead of electrons for AI matrix operations to reduce energy costs.
• RISC-V Market Insights Report Supply-side report series establishing RISC-V market size by shipments, value, segment type, installed base, and investment from Q1 2025 to present.
• Professional Monitor Market Report Overview of the global professional monitor market based on suppliers, partnerships, distribution, and downstream buyers with competitor analysis.
• GPU 2025: Market and Products Annual summary of GPU developments including announcements by leading GPU suppliers in chronological order by quarter.
• The Global Market for Ray Tracing Software Market research report focusing on ray tracing opportunities, applications, hardware, programs, and plug-ins, with JPR estimating 2.1 million users of 3D rendering software.
• AI Processor Summary Free condensed introductory summary of AI processors covering their origin as GPUs, evolution, the population explosion of AIP companies, and types of AI processors.
• The Arm IPO Report Report on Arm IPO background, valuation, edge IoT and data center opportunities, competitive landscape, and licensing/royalty models.
• TV Gaming Hardware Market Study Bi-annual financial modeling of the global TV and Cloud Gaming Hardware market covering Xbox, PlayStation, Nintendo, and Nvidia GeForce Now platforms.
• FPGAs in AI Report Report covering field-programmable gate arrays used in AI applications and workloads.
• Consulting Services Tailored consulting services provided to start-ups and multinational conglomerates with attention to organizational needs and market expectations, available on an ongoing basis for specific projects.
• Custom Research Bespoke research engagements leveraging JPR's domain knowledge, reach, and history of successfully delivering custom research and advisories for market opportunities.
• Content Services Custom content strategy support including white papers, webinars, seminars, and customer-facing websites for clients seeking to inform, engage, and reach an audience.
• Events Services Industry event participation including chairing conference panels, and custom events for internal teams or customers including webinars and seminars.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Babel TechReviewsminorStrategic or Co-development Partner · 29 November 2022Jon Peddie Research acquired Babel TechReviews, a benchmarking site for performance analysis. This acquisition extends JPR's testing and benchmarking reach, especially in XR gaming and computing content, enhancing their industry coverage.
• Display DailyminorStrategic or Co-development Partner · 5 October 2022Jon Peddie Research acquired Display Daily, a media outlet specializing in display and component industry news. The acquisition extends JPR's analysis, news capacity, and global reach, particularly in electronic display technologies.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mercury Research: Independent research firm tracking x86 CPU and discrete GPU markets with quarterly market share data. Directly comparable to JPR for PC and server processor market intelligence used by chip vendors and OEMs.
• TrendForce: Taipei-based research firm publishing supply-side reports on memory, semiconductors, panels, and emerging compute. Comparable to JPR in AI/component market sizing and forecasting depth.
• Counterpoint Research: Global tech research firm tracking smartphones, semiconductors, and AI chips. Comparable in supplier-level semiconductor tracking and thematic AI research products.
• Canalys: Independent tech research firm publishing channel and shipment data across PCs, smartphones, and enterprise hardware. Overlaps with JPR on PC, workstation, and component shipment tracking.
• IC Insights: Specialist semiconductor research firm publishing McClean Report and IC forecasts. Comparable to JPR in supply-side silicon analysis and supplier competitive dynamics.

Broad incumbents

• IDC: Global market intelligence firm covering IT, semiconductors, and PCs with syndicated trackers and consulting. Overlaps with JPR on GPU, AI infrastructure, and workstation research but serves a much broader portfolio of clients.
• Omdia: Technology research arm of Informa covering displays, semiconductors, AI, and IT. Comparable in display and AI silicon coverage and competes for similar enterprise research budgets as JPR.
• Gartner: Large-scale IT research and advisory firm with broad coverage including semiconductors, AI, and infrastructure. Overlaps with JPR on enterprise tech research, primarily at larger budget and broader scope.
• S&P Global Market Intelligence: Broad financial and tech intelligence provider with semiconductor and technology research offerings. Overlaps with JPR for institutional customers seeking technology market sizing alongside financial analytics.

Regional players

• CINNO Research: China-based display and semiconductor research firm with deep coverage of Asian panel, IC, and AI silicon suppliers. Comparable research methodology and topic overlap but primarily serves APAC customers distinct from JPR's core base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jonpeddie
• Facebookfacebook.com/jonpeddieresearch
• LinkedInlinkedin.com/company/jon-peddie-research

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jon Peddie Research