Bodē Pro
Bodē Pro is a US-based direct-sales health and wellness company, founded in 2017 in Scottsdale, that sells ultra-premium cellular health supplements such as MitoKeto Boost through independent partner distributors. It was acquired by Sweden's Zinzino AB in September 2025 and now operates as a brand within Zinzino's global platform.
- Company typePrivate
- Founded2017
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Bodē Pro firmographics
Firmographics- Name
- Bodē Pro
- Legal name
- BK Boreyko
- Website
- https://bodepro.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Bodē Pro is a US-based direct-sales health and wellness company, founded in 2017 in Scottsdale, that sells ultra-premium cellular health supplements such as MitoKeto Boost through independent partner distributors. It was acquired by Sweden's Zinzino AB in September 2025 and now operates as a brand within Zinzino's global platform.
- Ownership category
- akta.pro rank
Bodē Pro industry classification
Industry- Product category
- Health and Wellness Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), All Other Health and Personal Care Retailers (456199)
- akta.pro primary industry
- Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal) (CRAHAEAH)
Keywords
Where Bodē Pro is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bodē Pro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations
Revenue model
- Direct Sales Revenue: Bodē Pro generates revenue through direct sales of health/wellness products to end customers, utilizing an independent partner/distributor network for distribution and sales.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Bodē Pro product offering
Product offeringCore offering
Bodē Pro is a US-based direct sales company that sells ultra-premium health and wellness products, including MitoKeto Boost and a diverse lineup of cellular health products. Following its acquisition by Zinzino AB in September 2025, the products are now sold directly to consumers via Zinzino.com and through a network of independent sales partners/distributors.
Differentiator
Problem solved
Functional benefit
Products and services
- Bodē Pro Cellular Health Products
Companies that use Bodē Pro
Customer profileSegments2 records
Ideal customer profiles2 records
Bodē Pro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bodē Pro partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zinzino ABcoreZinzino AB acquired Bodē Pro assets in September 2025 as part of strategic expansion into North America, Latin America, South Korea, and Japan. The acquisition settles claims through issuance of 69,621 B shares (1.22% dilution). Bodē Pro products are now integrated into Zinzino's global platform, with customers directed to shop on Zinzino.com and partners invited to join the Zinzino opportunity.
Scale indicators3 records
Bodē Pro competitors and assessment
Company assessmentBroad incumbents
- Amway (Nutrilite): Largest direct-sales health and wellness company globally, with Nutrilite as its vitamin/plant-based supplement line. Comparable GTM (independent distributors) and product category, though broader portfolio and far larger scale.
- Zinzino AB: Swedish publicly-listed direct sales wellness company that acquired Bodē Pro in September 2025. Operates the same direct-sales partner model selling supplements and functional foods globally; now Bodē Pro's parent and primary commercial platform.
Direct peers
- Nu Skin Enterprises: Direct-sales anti-aging and nutritional supplement company. Comparable on MLM distribution model, premium positioning, and overlap in cellular/anti-aging wellness categories Bodē Pro targets.
- Plexus Worldwide: Direct-sales health and wellness company selling supplements and weight-management products through ambassadors. Comparable scale, MLM GTM motion, and target customer base to Bodē Pro.
- Herbalife: Global direct-sales nutrition and weight-management company using independent distributors. Most directly comparable peer by GTM motion, customer segment (health & wellness consumers), and supplement product category.
- Isagenix International: Direct-sales nutrition company selling meal-replacement shakes, supplements, and cellular-health products. Closely comparable GTM model (associates), product mix (cellular nutrition, metabolic health), and premium positioning.
- LifeVantage Corporation: Direct-sales company selling Nrf2-activator and NAD+ / cellular-health supplements (Protandim, TrueScience) through independent distributors. Highly comparable on cellular-health product positioning and MLM GTM motion.
- USANA Health Sciences: Direct-sales MLM selling premium vitamins, supplements, and cellular-health products through independent associates. Closely comparable on premium positioning, science-backed messaging, and cellular/nutrition product overlap with Bodē Pro's MitoKeto line.
- doTERRA International: Direct-sales wellness company selling essential oils and supplements through wellness advocates. Comparable MLM GTM motion, premium positioning, and wellness-customer overlap with Bodē Pro.
Emerging players
- Elysium Health: Science-led cellular-health supplement brand (Basis, NAD+ precursors) sold primarily via DTC e-commerce rather than MLM. Comparable on cellular-health / mitochondrial product category, contrasting on distribution model.
Market position
Customer concentration
Bodē Pro social profiles
Digital presenceBodē Pro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodē Pro leadership team
Management profileNumber of profiles
Profiles1 record
Bodē Pro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodē Pro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodē Pro
What does Bodē Pro do?
Bodē Pro is a US-based direct sales company that sells ultra-premium health and wellness products, including MitoKeto Boost and a diverse lineup of cellular health products. Following its acquisition by Zinzino AB in September 2025, the products are now sold directly to consumers via Zinzino.com and through a network of independent sales partners/distributors.
Is Bodē Pro a public or private company?
Bodē Pro is a private company. It is classified as corporate owned and is currently acquired.
When was Bodē Pro founded?
Bodē Pro was founded in 2017. It employs 11 to 50 people.
Where is Bodē Pro based?
Bodē Pro is headquartered in Scottsdale, United States, in the North America region.
How does Bodē Pro make money?
One revenue line is on record: direct Sales Revenue.
Who are Bodē Pro's main competitors?
Broad incumbents on record are Amway (Nutrilite) and Zinzino AB. Direct peers are Nu Skin Enterprises, Plexus Worldwide, Herbalife, Isagenix International, LifeVantage Corporation, USANA Health Sciences and doTERRA International. Elysium Health is listed as an emerging player.
Does Bodē Pro have an API?
No public API is recorded for Bodē Pro.
What industry is Bodē Pro in?
Bodē Pro's product category is Health and Wellness Supplements. Its primary akta.pro industry code is CRAHAEAH, Functional Foods & Wellness Beverage Retail (Kombucha, Adaptogens, CBD where legal). Its NAICS code is 456191.