Kroo
- Company typePrivate
- Founded2023
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Kroo firmographics
Firmographics- Name
- Kroo
- Legal name
- kroo USA, Inc.
- Website
- https://getkroo.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Kroo industry classification
Industry- Product category
- Construction Data Platform
- NAICS
- Software Publishers (51321), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Observability Data Platforms (O11y Pipelines, Telemetry Backends) (HDABAJAJ)
- akta.pro secondary industries
- Dashboarding & KPI/Performance Management (HDAEAMAF), Knowledge Management & KCS Programs (BPAEAJAJ)
Keywords
Where Kroo is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Kroo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription / Managed Services: Recurring subscription fees for access to the Kroo Platform including data connectors, data warehousing, and AI features. Services are sold via Order Forms specifying initial capacity and scope. Customers can expand services during the Term for additional data connectors, service hours, additional products, or ad-hoc historical data backfill at additional cost.
- Custom Services (Professional Services): Consulting, implementation, or training services provided under Order Forms. Fees and terms set forth in applicable Order Forms. These are add-on services beyond the core platform subscription.
- Usage-Based Expansion: Service scope expansion during the Term allows customers to add additional data connectors, service hours, and Kroo products. Additional fees apply when customer usage exceeds initial Service Capacity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom Enterprise Plans |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Kroo product offering
Product offeringCore offering
Kroo is a unified knowledge platform for the construction industry that combines pre-built data connectors for 77 construction software applications, managed data warehousing on major cloud platforms (Azure SQL Server, Microsoft Fabric, Snowflake, Databricks, Google BigQuery), and construction AI infrastructure featuring the Kris agentic coworker and Kroo MCP. The platform centralizes siloed project management, ERP, scheduling, CRM, safety, and other construction data into a single source of truth, and exposes that data through AI-powered search, business intelligence dashboards, and automation such as bidirectional RFI/submittal synchronization across Autodesk Forma and Procore tenants.
Product overview
Kroo is a unified knowledge platform for construction comprising a core platform with modular components. The core offering includes the Kroo Platform itself, Data Connectors (77 pre-built integrations extracting data from construction software across project management, ERP, scheduling, preconstruction, resource management, FP&A, CRM, safety, risk management, and HRIS), and Data Warehousing (managed data warehouse supporting multiple cloud platforms). Add-on modules include Data Syncers (automated RFI/submittal synchronization between Autodesk Forma and Procore), Data Catalog (metadata management for searchable business intelligence), Kris (AI-powered enterprise search as an agentic coworker), and Kroo MCP (Model Context Protocol integration connecting AI tools like Claude, ChatGPT, and Copilot to construction data). The platform operates on structured data from across the construction tech stack and supports analytics with visualization tools and AI models.
Differentiator
Problem solved
Functional benefit
Brands
- Kris: AI enterprise search agentic coworker for construction teams, enabling users to query project data, ERP financial data, scheduling data, and more using natural language.
- Kroo MCP
Products and services
- Kroo Platform Unified knowledge platform for construction that provides pre-built data connectors, managed data warehousing, and AI infrastructure enabling project owners, general contractors, specialty contractors, and consultants to work from the same integrated construction data unified in one source of truth.
- Data Connectors Pre-built data connectors that extract data from construction software applications across project management, ERP/accounting, scheduling, preconstruction, resource management, FP&A, CRM, safety, risk management, and HRIS categories. Provides reliable data pipelines with customizable refresh settings, historical snapshotting, and unlimited access to all commercially available endpoints.
- Data Warehousing Managed data warehousing service that centralizes all construction data in a secure, scalable data warehouse. Supports Kroo-hosted warehouses (Azure SQL Server, Microsoft Fabric, Snowflake, Databricks) or customer-hosted options, providing a single source of truth for analytics and AI use cases with customer-owned data.
- Data Syncers Automation tool for synchronizing RFIs and submittals between disparate construction software environments. Supports one-way and two-way synchronization between Autodesk Forma and Procore, eliminating manual double-entry workflows between general contractors and architects with continuous file updates across stakeholders.
- Data Catalog Metadata management tool that adds company-specific context to construction data, enabling searchable business intelligence. Allows teams to add custom descriptions to data tables and columns, search across metadata, and structure company-specific information to support AI tooling with granular, customizable descriptions.
- Kris AI Enterprise Search AI-powered enterprise search tool serving as an agentic coworker that retrieves and synthesizes information from construction data across multiple systems. Uses proprietary unified data models with contextual reasoning, respects user permissions and row-level security, and provides instant answers to natural-language questions about project management, ERP, scheduling, and other construction data.
- Kroo MCP (Model Context Protocol) Integration layer that connects Claude, ChatGPT, Copilot, and other MCP-compatible AI software to Kroo's unified construction data. Bridges unified data to AI tools, enabling users to surface answers from tables, views, and catalog context defined in Kroo without building backend AI infrastructure.
Quantifiable outcome
- 30x improvement in data accessibility and near real-time insights vs. monthly reporting cycles
- +4 more outcomes
Companies that use Kroo
Customer profileNamed customers45 records
Segments3 records
Ideal customer profiles3 records
Kroo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration77 records
AI capability4 records
Feature7 records
Kroo partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Amazon (AWS)coreAmazon Web Services is listed as a cloud provider partner. Kroo's data infrastructure is built on leading cloud platforms including AWS. The partnership enables enterprise-grade data storage and access.
- MicrosoftcoreMicrosoft is a cloud provider partner. Kroo supports Microsoft Fabric, Azure SQL Server, and integrates with Microsoft Copilot. Hourigan case study details Microsoft Fabric data lakehouse implementation with Kroo. Strategic partnership for AI integration including Copilot.
- Google CloudcoreGoogle Cloud is listed as a cloud provider partner. Kroo supports Google BigQuery as a data warehouse option and integrates with Google Workspace tools. Enables AI capabilities with Google Gemini.
- SnowflakecoreSnowflake is listed as a cloud data platform partner. Kroo supports Snowflake as a managed data warehouse option for customers. Enables data sharing and analytics capabilities.
- DatabrickscoreDatabricks is listed as a cloud data platform partner. Kroo supports Databricks as a managed data warehouse option for customers. Enables lakehouse architecture and AI/ML capabilities.
- AutodeskcoreAutodesk is a strategic partner with multiple dimensions: (1) Kroo is an Autodesk Developer Network member, (2) Kroo is a Top 20 Construction App 2026, (3) Kroo is an official integration partner for Autodesk Forma with bidirectional RFI/submittal synchronization. Enables connected workflows and project visibility across Autodesk Construction Cloud.
- ProcorecoreProcore is a construction software partner with pre-built data connector. Kroo integrates with Procore for project management data. Featured extensively in case studies including WT Rich, Zwick, Choate, Hourigan, and Mortenson implementations. Enables unified data from Procore alongside ERP and other systems.
- SagecoreSage is an accounting/ERP partner. Kroo finalized partnership with Sage and is publicly available on the Sage Intacct Marketplace. Supports Sage Intacct, Sage 300 CRE, and Sage Estimating connectors. Enables unified ERP and project data for Sage customers.
- PalmerminorPalmer is listed as a strategic partner on the About page. Nature of partnership is not detailed but appears alongside cloud providers and construction software vendors.
- AnthropiccoreKroo MCP connects Kroo's unified construction data to Claude (Anthropic's AI assistant) and other MCP-compatible AI tools. Enables customers to leverage Claude for construction data queries, reporting, and AI-powered insights.
- OpenAIcoreKroo MCP connects Kroo's unified construction data to ChatGPT and other MCP-compatible AI tools. Enables customers to leverage OpenAI's models for construction data queries, reporting, and AI-powered insights.
- Microsoft CopilotcoreKroo enables integration with Microsoft Copilot for AI-powered analytics. Positioned as part of AI-ready data infrastructure strategy. Complements Microsoft Fabric and Azure integrations.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Kroo competitors and assessment
Company assessmentEmerging players
- Briq: Briq is a construction financial forecasting and AI platform that ingests ERP and project data to support FP&A workflows. Overlaps with Kroo's FP&A connectors (Planful, Datarails) and construction financial analytics use cases.
- Disperse: Disperse is a construction AI platform that ingests data from site captures and project systems to deliver insights on productivity and progress. Adjacent to Kroo as a vertical data + AI platform serving enterprise GCs.
- Document Crunch: Document Crunch applies AI to construction contract documents to identify risks and obligations. While narrower than Kroo's data platform, it represents a competing vertical AI layer that could expand into broader data integration for GCs.
- Buildots: Buildots applies AI and computer vision to construction progress tracking from 360° site captures. While focused on progress monitoring rather than full data warehousing, it represents a competing vertical AI platform that could expand into Kroo's data-layer territory.
- OpenSpace: OpenSpace captures 360° site imagery and pairs it with AI-driven analytics for construction progress and documentation. It is a competing vertical AI platform with deep enterprise GC penetration that overlaps with Kroo's customer base.
- Reconstruct: Reconstruct provides a digital twin platform for buildings, combining BIM, reality capture, and project data. It is adjacent to Kroo's data-layer approach for construction, with overlap in analytics and visualization for owners and GCs.
- nPlan: nPlan uses AI on construction schedules and project data (including Primavera P6, which Kroo also integrates) to forecast outcomes. Comparable to Kroo as a vertical AI/data platform for AEC project intelligence.
Direct peers
- Join: Join is a construction-specific data warehouse and integration platform with pre-built connectors to Procore, Sage, Foundation, and other AEC systems. It is the closest direct competitor to Kroo, offering similar unified-data and analytics capabilities to general contractors.
Broad incumbents
- Databricks: Databricks is a named Kroo partner supporting lakehouse architecture for construction data. It is also a broad incumbent that could ship industry-specific data models or AI applications competing with Kroo's curated layer, especially as it expands into industry solutions.
- Snowflake: Snowflake is one of Kroo's named cloud data warehouse partners, but it is also a broad incumbent that could choose to add curated construction data models or partner more deeply with AEC ISVs. As a horizontal platform with massive enterprise reach, Snowflake represents both a partner and a competitive ceiling for Kroo.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Kroo social profiles
Digital presenceKroo compliance and trust
Trust signalCompliance1 record
Kroo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kroo leadership team
Management profileNumber of profiles
Profiles4 records
Kroo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kroo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kroo
What does Kroo do?
Kroo is a unified knowledge platform for the construction industry that combines pre-built data connectors for 77 construction software applications, managed data warehousing on major cloud platforms (Azure SQL Server, Microsoft Fabric, Snowflake, Databricks, Google BigQuery), and construction AI infrastructure featuring the Kris agentic coworker and Kroo MCP. The platform centralizes siloed project management, ERP, scheduling, CRM, safety, and other construction data into a single source of truth, and exposes that data through AI-powered search, business intelligence dashboards, and automation such as bidirectional RFI/submittal synchronization across Autodesk Forma and Procore tenants.
Is Kroo a public or private company?
Kroo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kroo founded?
Kroo was founded in 2023. It employs 1 to 10 people.
Where is Kroo based?
Kroo is headquartered in New York, United States, in the North America region.
How does Kroo make money?
Three revenue lines are on record. Subscription / Managed Services are the primary driver. The others are custom Services (Professional Services) and usage-Based Expansion.
Who are Kroo's main competitors?
Emerging players on record are Briq, Disperse, Document Crunch, Buildots, OpenSpace, Reconstruct and nPlan. Join is listed as a direct peer. Broad incumbents are Databricks and Snowflake.
Does Kroo have an API?
Yes. Kroo MCP (Model Context Protocol) enables connection of Claude, ChatGPT, Copilot, and other MCP-compatible AI software to Kroo's unified construction data. The MCP bridges unified construction data to AI tools, allowing users to surface answers from tables, views, and catalog context defined in Kroo. It complements Kris and the rest of the Kroo platform.
What industry is Kroo in?
Kroo's product category is Construction Data Platform. Its primary akta.pro industry code is HDABAJAJ, Observability Data Platforms (O11y Pipelines, Telemetry Backends), with a secondary code of HDAEAMAF, Dashboarding & KPI/Performance Management. Its NAICS code is 51321 and its SIC code is 7372.