Betty Buzz
Betty Buzz, alongside sister brand Betty Booze, is a US beverage company founded by Blake Lively producing non-alcoholic mixers and premium ready-to-drink canned cocktails distributed via DTC e-commerce and major national retailers including Walmart, Total Wine, and Bevmo.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Betty Buzz does
Betty Buzz, operating alongside its sister brand Betty Booze, is a privately held US beverage company founded in 2021 by actress Blake Lively and headquartered in New York. The company produces two parallel product lines: Betty Buzz, a portfolio of non-alcoholic mixers and sparkling beverages sold direct-to-consumer via bettybuzz.com, and Betty Booze, a line of premium ready-to-drink (RTD) canned cocktails sold through both e-commerce (bettybooze.com) and major US retail chains including Walmart, Total Wine & More, Bevmo, Safeway, Albertsons, Wegmans, GoPuff, Twin Liquors, and ABC Fine Wine & Spirits.
The Betty Booze product line comprises vodka iced teas (Original, Meyer Lemonade, Raspberry, Peach, Passion Fruit) at 4.5% ABV, a higher-strength Extra Boozy tier at 7% ABV (Vodka Iced Tea + Meyer Lemonade, Vodka Lemonade), and Sparkling Tequila and Sparkling Bourbon sub-lines with creative flavor combinations such as Lime Shiso, Smoky Pineapple, Apple Ginger Sour Cherry, and Peach Honey Mint. Products are formulated with real fruit juice, freshly brewed tea, and premium spirits, marketed on a 'no artificial ingredients, no bubbles, no aftertaste' positioning. Variety packs are offered across all sub-lines.
The company operates a dual-channel revenue model: direct-to-consumer e-commerce on its own Shopify storefronts plus broad retail distribution across grocery, specialty beverage, and convenience chains. Target consumers are legal-drinking-age adults seeking bar-quality cocktails in portable format. The company is founder-owned with no disclosed institutional funding, operates with an 11-50 employee team, and has limited its geographic footprint to the United States. In November 2025, it entered into its first notable on-premise partnership with Serendipity3 in New York for a limited-edition holiday menu.
Betty Buzz firmographics
Firmographics- Name
- Betty Buzz
- Legal name
- betty booze
- Website
- https://bettybuzz.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Betty Buzz, alongside sister brand Betty Booze, is a US beverage company founded by Blake Lively producing non-alcoholic mixers and premium ready-to-drink canned cocktails distributed via DTC e-commerce and major national retailers including Walmart, Total Wine, and Bevmo.
- Ownership category
- akta.pro rank
Betty Buzz industry classification
Industry- Product category
- Ready-to-Drink Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
- akta.pro secondary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Betty Buzz is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Betty Buzz business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Non-Alcoholic Beverage Sales: Direct-to-consumer and retail sales of Betty Buzz non-alcoholic beverages, including sparkling mixers and flavored drinks.
- RTD Cocktail Sales: Sales of Betty Booze ready-to-drink cocktails including Vodka Iced Teas at 4.5% ABV and Extra Boozy line at 7% ABV through retail and e-commerce channels.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
Betty Buzz product offering
Product offeringCore offering
Betty Buzz is a beverage brand that manufactures and sells non-alcoholic mixers and its sister brand Betty Booze sells ready-to-drink cocktails at 4.5% ABV and 7% ABV. The products are made with real fruit juice, freshly brewed tea, and premium spirits with no artificial ingredients, no bubbles, and no aftertaste, and are packaged in glass cans for at-home and on-the-go consumption.
Product overview
Betty Buzz is a beverage company founded by Blake Lively that operates two distinct product lines: Betty Booze (alcoholic ready-to-drink cocktails) and Betty Buzz (non-alcoholic beverages). Betty Booze offers a portfolio of premium RTD cocktails in two alcohol strength tiers—4.5% ABV and 7% ABV—featuring vodka iced teas, vodka lemonades, sparkling tequilas, and sparkling bourbons. The products are made with real fruit juice, freshly brewed tea, and premium spirits with nothing artificial added. Betty Booze varieties include Original Vodka Iced Tea, Meyer Lemonade, Raspberry, Peach, and Passion Fruit flavors at 4.5% ABV; Extra Boozy Vodka Iced Tea + Meyer Lemonade and Extra Boozy Vodka Lemonade at 7% ABV; and Sparkling Tequila and Sparkling Bourbon lines featuring creative flavor combinations like Lime Shiso, Smoky Pineapple, Apple Ginger Sour Cherry, and Peach Honey Mint. The company also offers variety packs for convenient sampling across product lines. The non-alcoholic Betty Buzz line provides an alternative for consumers seeking non-alcoholic options.
Differentiator
Problem solved
Functional benefit
Products and services
- Betty Booze Vodka Iced Tea Original A 4.5% ABV ready-to-drink vodka iced tea cocktail made with freshly brewed tea and real fruit juice, with nothing artificial added.
- Betty Booze Vodka Iced Tea + Meyer Lemonade A 4.5% ABV vodka iced tea blended with Meyer lemon, offering a citrus-forward variant of the classic iced tea cocktail.
- Betty Booze Vodka Iced Tea + Raspberry A 4.5% ABV vodka iced tea infused with raspberry flavor, combining the smoothness of tea with fruity sweetness.
- Betty Booze Vodka Iced Tea + Peach A 4.5% ABV vodka iced tea featuring peach flavor, delivering a light and refreshing fruit-forward cocktail.
- Betty Booze Vodka Iced Tea + Passion Fruit A 4.5% ABV vodka iced tea with passion fruit, offering an exotic tropical twist on the traditional iced tea cocktail.
- Betty Booze Extra Boozy Vodka Iced Tea + Meyer Lemonade A 7% ABV higher-strength vodka iced tea with Meyer lemon, providing more bold flavor and alcohol content in each serving.
- Betty Booze Extra Boozy Vodka Lemonade A 7% ABV vodka lemonade cocktail delivering a crisp, refreshing citrus taste with higher alcohol content.
- Betty Booze Sparkling Tequila with Lime Shiso A 4.5% ABV sparkling tequila cocktail featuring lime and shiso, a herbaceous Asian leaf that adds complexity to the flavor profile.
- Betty Booze Sparkling Tequila with Smoky Pineapple A 4.5% ABV sparkling tequila cocktail combining smoky notes with tropical pineapple for a unique flavor experience.
- Betty Booze Sparkling Tequila with Oak Smoked Lemonade A 4.5% ABV sparkling tequila cocktail with oak-smoked lemonade, offering a smoky citrus profile.
- Betty Booze Sparkling Bourbon with Apple Ginger Sour Cherry A 4.5% ABV sparkling bourbon cocktail featuring apple, ginger, and sour cherry flavors for a complex, fruit-forward taste.
- Betty Booze Sparkling Bourbon with Peach Honey Mint A 4.5% ABV sparkling bourbon cocktail with peach, honey, and mint, delivering a sweet and refreshing flavor profile.
- Betty Booze Sparkling Bourbon with Oak Smoked Lemonade A 4.5% ABV sparkling bourbon cocktail with oak-smoked lemonade, combining smoky and citrus notes.
- Betty Booze Vodka Iced Tea Variety Pack A curated variety pack featuring multiple 4.5% ABV vodka iced tea flavors including Original, Meyer Lemonade, Raspberry, Peach, and Passion Fruit.
- Betty Booze Extra Boozy Vodka Iced Tea and Vodka Lemonade Variety Pack A variety pack featuring the 7% ABV Extra Boozy line including Vodka Iced Tea + Meyer Lemonade and Vodka Lemonade for consumers seeking higher alcohol content.
- Betty Booze Sparkling Tequila Variety Pack A variety pack showcasing the 4.5% ABV Sparkling Tequila line including Lime Shiso, Smoky Pineapple, and Oak Smoked Lemonade variants.
- Betty Booze Sparkling Bourbon Variety Pack A variety pack featuring the 4.5% ABV Sparkling Bourbon line including Apple Ginger Sour Cherry, Peach Honey Mint, and Oak Smoked Lemonade variants.
- Betty Buzz (Non-Alcoholic Line) A line of non-alcoholic sparkling mixers and beverages offered as an alternative to the alcoholic Betty Booze line, marketed at bettybuzz.com.
Companies that use Betty Buzz
Customer profileSegments1 record
Ideal customer profiles2 records
Betty Buzz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Betty Buzz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Serendipity3minorBetty Buzz and Betty Booze partnered with Serendipity3 to create a limited-edition holiday menu featuring non-alcoholic and alcoholic specialty drinks. The collaboration launched on November 6, 2025, with items available at Serendipity3 locations through December 2025.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Betty Buzz competitors and assessment
Company assessmentBroad incumbents
- Fever-Tree: Fever-Tree is a global premium non-alcoholic mixer brand with similar positioning around natural ingredients and bar-quality mixers, serving as a broader incumbent benchmark for the Betty Buzz mixer line.
- Topo Chico Hard Seltzer: Topo Chico Hard Seltzer (Coca-Cola) is a large, well-capitalized premium hard seltzer competing for the same premium, ingredient-conscious RTD consumer Betty Booze targets.
- Diageo: Diageo is a global spirits giant whose ownership of vodka, tequila, and bourbon brands and RTD extensions makes it a relevant adjacent incumbent shaping shelf dynamics for Betty Booze's multi-spirit portfolio.
- Anheuser-Busch InBev: AB InBev is a global brewing and beverage-alcohol incumbent whose massive trade spend and distribution muscle set the competitive baseline any growing US RTD brand such as Betty Booze must contend with.
- Truly Hard Seltzer: Truly (Boston Beer Company) is a mass-market RTD competitor that dominates shelf space and trade spend in the broader canned beverage-alcohol category in which Betty Booze competes.
Direct peers
- Surfside Iced Tea: Surfside is a directly comparable canned vodka iced tea brand competing in the same flavor and occasion space as Betty Booze Vodka Iced Teas at similar ABV tiers.
- High Noon: High Noon (E. & J. Gallo) is one of the largest premium vodka-based RTD brands in the US, including vodka iced tea and vodka lemonade SKUs that overlap head-to-head with Betty Booze's core portfolio.
- Q Mixers: Q Mixers is a premium non-alcoholic mixer brand positioned on real ingredients and bar-quality taste, directly comparable to the Betty Buzz non-alcoholic mixer/beverage line.
- Cutwater Spirits: Cutwater is a leading premium RTD cocktail brand (vodka, tequila, rum, whiskey) sold in cans and bottles via broad US retail. It is directly comparable as a premium, spirit-based canned cocktail competitor in the same shelf set as Betty Booze.
Emerging players
- Mingle Mocktails: Mingle Mocktails is an emerging premium non-alcoholic ready-to-drink cocktail brand targeting the same sober-curious and moderation occasions that the Betty Buzz brand is built to capture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Betty Buzz social profiles
Digital presenceBetty Buzz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betty Buzz leadership team
Management profileNumber of profiles
Profiles1 record
Betty Buzz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betty Buzz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betty Buzz
What does Betty Buzz do?
Betty Buzz is a beverage brand that manufactures and sells non-alcoholic mixers and its sister brand Betty Booze sells ready-to-drink cocktails at 4.5% ABV and 7% ABV. The products are made with real fruit juice, freshly brewed tea, and premium spirits with no artificial ingredients, no bubbles, and no aftertaste, and are packaged in glass cans for at-home and on-the-go consumption.
Is Betty Buzz a public or private company?
Betty Buzz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Betty Buzz founded?
Betty Buzz was founded in 2021. It employs 11 to 50 people.
Where is Betty Buzz based?
Betty Buzz is headquartered in New York, United States, in the North America region.
How does Betty Buzz make money?
Two revenue lines are on record. Non-Alcoholic Beverage Sales are the primary driver. The others are RTD Cocktail Sales.
Who are Betty Buzz's main competitors?
Broad incumbents on record are Fever-Tree, Topo Chico Hard Seltzer, Diageo, Anheuser-Busch InBev and Truly Hard Seltzer. Direct peers are Surfside Iced Tea, High Noon, Q Mixers and Cutwater Spirits. Mingle Mocktails is listed as an emerging player.
Does Betty Buzz have an API?
No public API is recorded for Betty Buzz.
What industry is Betty Buzz in?
Betty Buzz's product category is Ready-to-Drink Beverages. Its primary akta.pro industry code is CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 3121 and its SIC code is 2080.