Willa Creative Agency
Willa Creative Agency is a Los Angeles-based, female-founded creative consultancy established in 2012 that provides branding, web design, Shopify e-commerce development, and content services to visionary founders in fashion, beauty, travel, and home verticals.
- Company typePrivate
- Founded2012
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Willa Creative Agency does
Willa Creative Agency is a Los Angeles-based creative consultancy established in 2012 by creative director and digital designer Jhoanna Marissa. The firm provides strategy, creative, and technology services — including branding, web design, web development, content creation, and packaging design — to visionary founders in the fashion, travel, home, beauty, and wellness sectors, with a stated specialization in Shopify and e-commerce platforms (Shopify Plus, BigCommerce, WordPress) and 10+ years of experience launching over 100 stores with a focus on optimization, conversion, and scale.
The business operates a project-based professional services model with multi-year contracts and individually scoped quotes; supporting platforms include React JS, HTML, CSS, Gorgias, Yotpo, and Klaviyo for client delivery. Beyond the core agency, Willa has built two adjacent business surfaces: a Content Studio in Venice, CA (opened February 2025) for brand-first content production, and an in-house innovation arm called VNTRS that functions as an investment company, accelerator, and creative agency focused on sustainability and human wellbeing. Under VNTRS, the firm has fully incubated two productized ventures — Essio (a discovery platform for conscious consumers and value-driven brands) and Little Honey Money (a cash-fund baby registry) — both led end-to-end by Willa in brand, product design, and development.
The agency is privately held, female-founded, and operates a hybrid WFH/in-office model with a stated headcount of 1–10 employees and active hiring across motion design, 3D design, copywriting, and project management. Notable customers include Calpak, Adanola, Halfdays, Material Kitchen, Set Active, Danessa Myricks Beauty, IVI, Brella, and the Toty suncare brand associated with Sofia Vergara. The firm markets itself through organic social (Instagram, LinkedIn, Behance, TikTok), portfolio archives, and community events, and reports no external institutional funding.
Willa Creative Agency firmographics
Firmographics- Name
- Willa Creative Agency
- Legal name
- Willa Creative Agency
- Website
- https://willacreative.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Willa Creative Agency is a Los Angeles-based, female-founded creative consultancy established in 2012 that provides branding, web design, Shopify e-commerce development, and content services to visionary founders in fashion, beauty, travel, and home verticals.
- Ownership category
- akta.pro rank
Willa Creative Agency industry classification
Industry- Product category
- Creative & Digital Agency Services
- NAICS
- Graphic Design Services (541430), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Integrated Full-Service Creative Agencies (MPAAAAAA), Creative & Brand Campaign Development (BPAFAAAB), Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Willa Creative Agency is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Willa Creative Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Consultancy Services: Strategy, creative and tech services for digital products. Services include branding, web design, web development, content creation, and packaging design.
- Venture Incubation: In-house innovation arm VNTRS invests in and accelerates tech products centered on sustainability, human wellbeing, and transparency. Includes Essio marketplace and Little Honey Money baby registry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency project pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Willa Creative Agency product offering
Product offeringCore offering
Willa Creative Agency is a creative consultancy that provides strategy, branding, web design, web development, content creation, and packaging design services for visionary founders and consumer brands. The agency specializes in Shopify and Shopify Plus e-commerce builds and has launched over 100 stores over 10+ years, supported by an in-house Content Studio in Venice, CA.
Product overview
Willa Creative Agency is a Los Angeles-based creative consultancy established in 2012, offering strategy, creative, and tech services led by Creative Director & Digital Designer Jhoanna Marissa. The agency's portfolio includes its core creative consultancy services, the Content Studio (strategy and execution content studio), and VNTRS (in-house innovation arm focused on sustainability and human wellbeing). Under VNTRS, Willa has launched two incubated products: Essio (a discovery platform for conscious consumers and value-driven brands) and Little Honey Money (a cash fund baby registry for family wellness). Working with brands from launch to legacy across fashion, travel, home, beauty & wellness sectors.
Differentiator
Problem solved
Functional benefit
Brands
- VNTRS: In-house innovation arm operating as equal parts investment company, accelerator, and creative agency. Focus areas include sustainability, human wellbeing, and transparency for equality. Incubated products include Essio and Little Honey Money.
Products and services
- Creative Consultancy Services (Branding, Web Design, Web Development, Content Creation, Packaging Design) End-to-end creative consultancy offering strategy, branding, web design, web development, content creation, and packaging design services, with deep Shopify and Shopify Plus e-commerce specialization for visionary founders and consumer brands.
- Content Studio Equal parts strategy and execution content studio that creates high performing, brand-first content for customer touchpoints, housed in a mixed-use studio in Venice, CA.
- VNTRS (Venture Studio / Innovation Arm) In-house innovation arm functioning as an investment company, accelerator, and creative agency that invests in and accelerates tech products centered on sustainability, human wellbeing, and transparency for equality, including the incubated products Essio and Little Honey Money.
- Essio
Quantifiable outcome
- 100+ stores launched with Shopify & e-commerce expertise
- +1 more outcomes
Companies that use Willa Creative Agency
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles3 records
Willa Creative Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Willa Creative Agency partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ShopifycorePrimary e-commerce platform partner with 10+ years experience and Shopify Plus specialization. Core to the agency's technical offerings with focus on optimization, conversion and scale.
- Here and NowminorCollaborated with Here and Now for branding work on Hi, skin skincare studio project.
- Red AntlerminorCollaborated with Red Antler for branding and content on MTHR functional mushroom beverages project.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Willa Creative Agency competitors and assessment
Company assessmentDirect peers
- Red Antler: Brooklyn-based branding and creative agency that builds brands from launch to scale for DTC and venture-backed consumer companies. Red Antler is a direct competitor to Willa in the founder-led DTC brand strategy space and is even referenced as a collaboration partner on Willa's MTHR project.
- Bureau Cool: LA-based Shopify design and development studio serving DTC brands with brand, web, and creative services. Bureau Cool is a tightly comparable boutique Shopify/e-commerce creative peer with a similar client profile and service offering to Willa.
- Outline (formerly Gin Lane): New York-based brand strategy and design agency that builds consumer brands end-to-end, including packaging, web, and digital experience. Outline's founder-led DTC focus and full-service creative scope make it a direct strategic peer to Willa's core offering.
- Human Marketing: Shopify-focused creative and growth agency working with DTC brands on web design, development, and CRO. Closely overlaps Willa's Shopify Plus specialization and mid-market fashion/beauty client mix.
- Cadence (We Are Cadence): Shopify Plus design and development agency serving fashion, beauty and lifestyle DTC brands. Highly comparable to Willa in platform specialization, client verticals, and boutique positioning.
- Article Design: Boutique creative studio providing brand identity, packaging, and digital design for emerging consumer brands. Similar size and founder-led model to Willa, with overlapping fashion/beauty clientele.
- Studio Mast: Independent brand design and digital studio serving purpose-driven and DTC consumer brands. Comparable in scale, founder-led structure, and emphasis on functional design for visionary founders.
Broad incumbents
- Pentagram: Large, established multi-partner design firm offering branding, identity and digital design across consumer industries. Operates at a much larger scale than Willa but competes for the same brand identity and packaging budgets from mid-market and enterprise clients.
- R/GA: Global creative and technology agency working across brand, product, and marketing for major consumer and enterprise clients. Represents a scaled incumbent competitor for larger DTC brand mandates where Willa could otherwise grow into.
Others
- Here and Now: Creative and strategy studio collaborating with Willa on the Hi, skin branding project. Acts as an adjacent peer and occasional co-development partner in the DTC branding space rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Willa Creative Agency social profiles
Digital presenceWilla Creative Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willa Creative Agency leadership team
Management profileNumber of profiles
Profiles1 record
Willa Creative Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willa Creative Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willa Creative Agency
What does Willa Creative Agency do?
Willa Creative Agency is a creative consultancy that provides strategy, branding, web design, web development, content creation, and packaging design services for visionary founders and consumer brands. The agency specializes in Shopify and Shopify Plus e-commerce builds and has launched over 100 stores over 10+ years, supported by an in-house Content Studio in Venice, CA.
Is Willa Creative Agency a public or private company?
Willa Creative Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Willa Creative Agency founded?
Willa Creative Agency was founded in 2012. It employs 1 to 10 people.
Where is Willa Creative Agency based?
Willa Creative Agency is headquartered in Los Angeles, United States, in the North America region.
How does Willa Creative Agency make money?
Two revenue lines are on record. Creative Consultancy Services are the primary driver. The others are venture Incubation.
Who are Willa Creative Agency's main competitors?
Direct peers on record are Red Antler, Bureau Cool, Outline (formerly Gin Lane), Human Marketing, Cadence (We Are Cadence), Article Design and Studio Mast. Broad incumbents are Pentagram and R/GA. Here and Now is listed as an others.
Does Willa Creative Agency have an API?
No public API is recorded for Willa Creative Agency.
What industry is Willa Creative Agency in?
Willa Creative Agency's product category is Creative & Digital Agency Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541430 and its SIC code is 7311.