Human Marketing

What Human Marketing does

Human Marketing is a privately held, full-service digital marketing agency headquartered in Irvine, California, founded in 2015 and operating with 11-50 employees. The firm serves primarily emerging ecommerce brands and secondarily B2B companies, offering a comprehensive service catalog that spans ecommerce marketing, B2B marketing, Shark Tank brand specialization, marketing strategy, analytics, branding, content production, conversion rate optimization, web design, paid media, SEO, content marketing, social media, email, and SMS marketing. Its flagship intellectual asset is The Human Method, a proprietary seven-step growth framework developed through more than 200,000 consulting and execution hours, positioned as the firm's core differentiator against isolated-tactic agencies.

The business operates as a professional services firm on a contract/retainer basis with non-publicly disclosed pricing determined through free discovery consultations. Revenue is generated through multi-channel client engagements rather than product sales, with notable long-tenured clients including Softies (9+ years), Thompson Tee, Vibrant Health, Kwik-Hang, FASTECH, Textedly, and GoGreenSolar. The firm combines a content-driven inbound marketing engine (blog, SEO, downloadable guides, social channels on Facebook, Twitter, LinkedIn, Instagram, YouTube) with direct outreach and consultation-led sales. Technology usage centers on third-party marketing tools (Moz, SEMrush, Ahrefs, Klaviyo, Sendlane, Google Analytics); recently the firm has extended into AI-adjacent offerings including an Agentic Commerce service line and an AI-powered Blueprint SEO topic cluster tool hosted at ai.human.marketing.

The company is founder-led, independent, and bootstrapped with no disclosed venture capital, private equity backing, parent entity, or acquisition activity. Geographic operations are concentrated in the United States from the Irvine, CA headquarters, with no public international footprint claims. Human Marketing also operates a sub-brand identity as 'Human' and maintains an active content/educational publishing operation as part of its category authority strategy.

Name

Human Marketing

Legal name

Human Marketing

Website

https://human.marketing

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Human Marketing is a privately held, Irvine, California-based full-service digital marketing agency founded in 2015 that delivers ecommerce, B2B, and Shark Tank brand marketing through multi-channel strategy, paid media, SEO, content, and retention services under its proprietary Human Method framework.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

akta.pro secondary industries

Paid Social Advertising (BPAFACAB), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Digital marketing services
• Ecommerce marketing agency
• Paid media management
• Search engine optimization
• Conversion rate optimization

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing Services: Human Marketing generates revenue by providing comprehensive digital marketing services to clients on a contract basis. Services include ecommerce marketing, B2B marketing, SEO, content marketing, paid media, email marketing, SMS marketing, web design, branding, and conversion rate optimization. Revenue is generated through professional services engagements rather than product sales.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Human Marketing is a full-service digital marketing agency that delivers bespoke multi-channel marketing strategies for emerging ecommerce and B2B brands. Its offering spans four specialties (Ecommerce Marketing, Shark Tank Marketing, B2B Marketing, Agentic Commerce) and sixteen supporting services covering strategy, analytics, branding, web design, paid media, SEO, content marketing, social media, email, and SMS. The agency's work is organized around its proprietary seven-step growth framework, The Human Method.

Product overview

Human Marketing is a full-service digital marketing agency offering a comprehensive suite of services for ecommerce and B2B brands. The agency provides core marketing services including Ecommerce Marketing, B2B Marketing, Shark Tank Marketing, and Agentic Commerce, supported by specialized capabilities in Marketing Strategy, Marketing Analytics, Branding & Creative Services, Content Studio, Conversion Rate Optimization, Web Design & Development, Paid Media, SEO, Content Marketing, Social Media Marketing, Email Marketing, and SMS Marketing. The agency's proprietary framework, The Human Method, is a seven-step growth methodology developed through extensive consulting experience. Additionally, the agency offers complementary tools and resources including Blueprint SEO (an AI-powered topic cluster planning tool) and various educational guides covering ecommerce KPIs, brand development, content promotion, and content optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecommerce Marketing Full-service marketing for ecommerce brands including multi-channel strategies to increase conversions, boost customer lifetime value, and scale brands efficiently.
• Shark Tank Marketing Specialized marketing for brands featured on Shark Tank to convert short-term exposure into sustainable profit and long-term growth.
• B2B Marketing Marketing services targeting business customers and profit-driven prospects for B2B companies.
• Agentic Commerce Preparing brands for agentic commerce environments where AI agents discover, evaluate, and purchase on behalf of consumers.
• Marketing Strategy Strategic planning and consulting to chart a course for business success with data-driven marketing approaches.
• Marketing Analytics Measurement and optimization services using analytics to track performance and inform marketing decisions.
• Branding & Creative Services Brand development and creative design services to embolden brand identity and visual presence.
• Content Studio Product photography and videography services to create visual content that engages audiences and stops scrolls.
• Conversion Rate Optimization Sales funnel optimization services to supercharge conversion rates and maximize marketing ROI.
• Web Design & Development Website design and development to build noteworthy digital experiences for ecommerce and B2B brands.
• Paid Media Margin-minded targeted advertising campaigns across digital platforms to acquire customers profitably.
• SEO Search engine optimization services to attract relevant organic web traffic and improve search rankings.
• Content Marketing Storytelling-driven content marketing to attract, engage, and convert audiences through valuable content.
• Social Media Marketing Social media marketing services to engage followers and build brand presence across platforms.
• Email Marketing Email marketing campaigns to keep sales funnels flowing and nurture customer relationships.
• SMS Marketing Text message marketing services for direct customer communication and engagement.
• The Human Method A proprietary seven-step growth framework developed through 200,000+ consulting and execution hours with emerging ecommerce brands, designed to make growth predictable.
• Blueprint SEO An AI-powered topic cluster tool that helps organize topic cluster strategies and visualize linking relationships between cluster content.

Quantifiable outcome

• Thompson Tee grew from 40% YoY growth to 160% YoY growth
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Thompson TeecoreOthersLong-term client partnership spanning 9+ years. Human Marketing built cohesive growth engine transforming scattered marketing efforts into high-performing system delivering long-term measurable success. Grew from 40% YoY to 160% YoY growth.
• SoftiescoreOthersGlobal ecommerce apparel brand client. Human Marketing built high-converting full-funnel engine for brands without internal marketing teams.
• Kwik-HangcoreOthersShark Tank ecommerce home brand client. Human Marketing built award-winning ecommerce experience and full-funnel digital marketing strategy post Shark Tank appearance.
• FASTECHcoreOthersB2B energy infrastructure client. Human Marketing repositioned brand with bold new identity, high-converting website, and content strategy.
• Vibrant HealthcoreOthersAward-winning supplement brand client. Human Marketing unified siloed campaigns and sparked sustainable growth.
• TextedlycoreOthersB2B SaaS SMS marketing platform client. Human Marketing built performance system that scaled with purpose through aligned funnel.
• GoGreenSolarcoreOthersB2C ecommerce energy tech client. Human Marketing unified strategy, rebuilt site, and aligned paid/organic channels.
• Premium Jewelry RetailercoreOthersLuxury jewelry ecommerce client. Human Marketing rebuilt site, refined ad strategy, and drove measurable scalable growth.
• Topsail SteamerminorOthersShark Tank brand (Season 16, Episode 2) client.
• RinseroominorOthersShark Tank brand (Season 16, Episode 10) client.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Disruptive Advertising: Mid-market digital marketing agency specializing in paid media, SEO, and lifecycle marketing for ecommerce and B2B brands — directly overlapping Human Marketing's core service mix and customer profile.
• SmartSites: Full-service digital agency offering SEO, PPC, web design, and email/SMS to SMB and ecommerce brands, comparable in size and service breadth to Human Marketing.
• WebFX: Performance marketing agency delivering SEO, paid media, CRO, and content services to mid-market ecommerce and B2B clients — a close comparable on services, customer segment, and delivery model.
• KlientBoost: Boutique digital agency focused on paid acquisition, CRO, and email/SMS for SaaS and ecommerce, competing for the same emerging-brand buyer as Human Marketing.
• Single Grain: Digital marketing agency providing SEO, paid media, content, and CRO to SaaS and ecommerce brands, similar in scale and full-service positioning to Human Marketing.
• Power Digital Marketing: Full-service performance marketing agency combining paid media, SEO, content, and CRO for DTC and B2B brands; competes for the same mid-market ecommerce client base.
• LYFE Marketing: Digital marketing agency offering social media, SEO, PPC, and email to SMB and ecommerce brands, comparable in customer size and service suite.
• Lounge Lizard: Digital agency combining branding, web design, SEO, and paid media for ecommerce and B2B clients, comparable in offering mix and target customer profile.

Broad incumbents

• Wpromote: Larger, established digital marketing agency with broader enterprise reach; competes for the same mid-market ecommerce dollars but at greater scale and with a wider service portfolio.
• Tinuiti: Large independent performance marketing agency covering paid media, SEO, and CRO across major ad platforms — a broader incumbent in the same ecommerce performance-marketing space.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MarketingHumans
• YouTubeyoutube.com/channel/UCR8xqcLs0S4M-KoVFnPriQA
• Facebookfacebook.com/inboundhumanmarketing
• LinkedInlinkedin.com/company/human.marketing
• Instagraminstagram.com/human.marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Marketing