Biostrap
Biostrap (now Sensor Bio) is an Austin-based B2B platform that builds clinical-grade PPG wearable hardware and cloud analytics for research institutions, pharmaceutical companies, government programs, and wellness brands seeking validated biometric data.
- Company typePrivate
- Founded2016
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Biostrap does
Biostrap (now operating as Sensor Bio) is an Austin-based B2B wearable health monitoring platform founded in 2016. The company builds proprietary photoplethysmography (PPG) hardware centered on a custom IR/Red optical sensor that captures higher-fidelity waveform data than green-light consumer wearables, paired with a cloud-based Pulse Engine for signal processing and a Waveshape feature-extraction layer that exposes over 40 validated PPG fiducial points for downstream AI modeling. Its product portfolio spans the Kairos and EVO wrist wearables, an FDA 510(k)-cleared Thermo Patch, an Activity Pod, a Chest Strap HRM, and an Armband HRM — all feeding a HIPAA-compliant Remote Physiologic Monitoring (RPM) web platform.
The company monetizes across four streams: hardware sales of devices (often bundled in research kits), recurring subscription access to the RPM platform, professional services through Biostrap Labs (contract research and product validation for wellness brands), and licensing/SDK/API revenue through Biostrap Connect. Go-to-market is enterprise sales-led, with quote-based pricing targeting funded research institutions (Stanford, UCLA, Tulane, CHLA, NIH, UNLV), pharmaceutical companies (Pfizer, Regeneron), government and defense programs (NASA via AdvancingX, OSCAR KILO / National Police Wellbeing Service), and consumer wellness brands (Therabody, Pepsi, Gatorade, Clorox). The company claims 14 peer-reviewed publications and 22 clinical studies validating measurements against gold-standard diagnostic equipment.
Operationally, Biostrap is a small team (11–50 employees) with limited disclosed funding (a 2022 PharmStars accelerator engagement). Customer concentration appears diversified across named logos, but revenue is not disclosed and the recent rebrand to Sensor Bio signals an evolving commercial identity. The company's competitive positioning rests on clinical-grade data quality, raw waveform access, and a defensible sensor-plus-cloud stack rather than direct consumer wearable competition.
Biostrap firmographics
Firmographics- Name
- Biostrap
- Legal name
- Biostrap
- Website
- https://biostrap.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Biostrap (now Sensor Bio) is an Austin-based B2B platform that builds clinical-grade PPG wearable hardware and cloud analytics for research institutions, pharmaceutical companies, government programs, and wellness brands seeking validated biometric data.
- Ownership category
- akta.pro rank
Biostrap industry classification
Industry- Product category
- Clinical-Grade Wearable Biometric Monitoring Platform
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF)
- akta.pro secondary industries
- Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity) (HLALAFAA), Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL)
Keywords
Where Biostrap is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Markets served
Biostrap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Wearable Device Hardware Sales: Sale of Biostrap hardware devices including Kairos wristband, Activity Pod, Armband HRM, Chest Strap HRM, and Thermo Patch. The company sells these as part of RPM kits and research packages.
- Remote Physiologic Monitoring (RPM) Platform: Subscription-based access to the HIPAA-compliant RPM web platform, custom user experience, surveys, and streamlined communication services. Includes cloud processing, AI-driven insights, and integration options.
- Biostrap Labs Product Validation Services: Contract research services for wellness companies to validate product claims through non-invasive real-world data collection. Handles all aspects including recruitment, data collection, project management, study compliance, data aggregation, analysis, and publication. Partners receive 'Biostrap Labs Validated' marketing rights.
- Research Platform and Custom Algorithm Development: Services for research organizations including custom algorithm development, data modeling, custom apps, and adaptable device settings. Charges for full support in clinical studies with longitudinal data collection.
- SDK and API Integration Services: API and Bluetooth SDK integration options available to partners for building custom digital health solutions. Includes white-label hardware and software offerings for partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise B2B pricing - custom quote-based |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Biostrap product offering
Product offeringCore offering
Biostrap builds and sells clinical-grade wearable biosensors (Kairos wristband, EVO, Activity Pod, Thermo Patch, Armband and Chest Strap HRMs) backed by a proprietary Pulse Engine™ cloud platform that processes raw PPG, accelerometer, and gyroscope waveform data into validated biometrics such as HRV, sleep, respiratory rate, and stress. Around this hardware/cloud core, Biostrap packages HIPAA-compliant software products (Remote Physiologic Monitoring, Biostrap Connect API/SDK, Biostrap Research platform) and services (Biostrap Labs validation studies, Biostrap Vitality corporate wellness program) sold to research institutions, healthcare providers, first-responder agencies, pharmaceutical sponsors, and corporate wellness buyers.
Product overview
Biostrap offers a B2B wearable health monitoring platform comprising multiple integrated products and services. The core product portfolio includes Biostrap Kairos and Biostrap EVO wrist-worn biosensors for continuous physiological data collection; Remote Physiologic Monitoring (RPM) platform for HIPAA-compliant patient monitoring; Biostrap Connect for API/SDK integration; Biostrap Research platform for clinical studies; Biostrap Labs for product validation services; and Biostrap Vitality for workplace wellness programs. Advanced features include Waveshape (PPG feature extraction) and Sympathetic Arousal measurement (via Philia Labs partnership). The platform is built on proprietary Pulse Engine™ cloud processing, supports raw waveform data access, and provides validated clinical-grade biometrics including HRV, sleep analysis, SpO2, and cardiovascular properties.
Differentiator
Problem solved
Functional benefit
Brands
- Biostrap Kairos: Wearable device for performance and wellness with clinical-grade biometrics for monitoring sleep, recovery, activity, and stress in real-time.
- Biostrap EVO
- Biostrap Connect
- Biostrap Labs
- Biostrap Vitality
- Biostrap Research
- Waveshape
- Pulse Engine
- Vital Science
Products and services
- Biostrap Kairos wearable Wrist-worn biosensor for performance and wellness monitoring delivering clinical-grade 24/7 biometrics including HRV, sleep, heart rate, respiratory rate, and stress tracking via a proprietary IR/Red optical sensor and up to 9-day battery life. Sold to enterprise research, healthcare, and corporate wellness buyers as part of the Biostrap platform.
- Biostrap EVO AI-powered wearable device providing real-time health monitoring with ECG monitoring, sleep architecture analysis, HRV tracking, and predictive health alerts for medical-grade health data collection.
- Remote Physiologic Monitoring (RPM) platform HIPAA-compliant subscription web platform that enables healthcare providers and researchers to extend professional care beyond facility walls through 24/7 continuous health monitoring, custom user experience, surveys, and streamlined communication services.
- Biostrap Connect Integration platform providing API and Bluetooth SDK access with organization-token authentication for building custom digital health solutions, including white-label hardware and software options for partners.
- Biostrap Research platform Research platform empowering investigators with comprehensive tools for health data collection and analysis in clinical studies, including custom algorithm development, raw data access, integrated surveys, and HIPAA-compliant environment.
- Biostrap Labs Science-based product validation service for wellness companies that validates product claims through pilot studies and IRB-approved clinical research, providing recruitment, data collection, project management, and publication support.
- Biostrap Vitality Eight-week workplace wellness program combining psychological approaches, educational materials, weekly scorecards, leaderboards, and token economy to drive sustainable behavioral modification and employee health optimization for corporate buyers.
- Biostrap Activity Pod Activity-monitoring device for tracking leg movement during passive movement, activity, and sleep with step tracking, gait analysis, sleep leg-movement tracking, balance test, reactive strength index, and jump test capabilities for research and rehabilitation settings.
- Thermo Patch FDA 510(k)-cleared and CE-marked continuous body temperature monitoring device with ±0.1°C accuracy used in clinical research applications.
- Armband HRM Heart rate monitor for collecting active HR and HRV during physical activities in research and athletics settings.
- Chest Strap HRM Heart rate monitor chest strap for active heart rate and HRV data collection during exercise in research settings.
- Vital Science mobile app Mobile application companion to the Kairos wearable that delivers real-time autonomic nervous system insights, HRV parameters, stress resilience metrics, ANS balance analysis, and a three-minute Spot Check nervous system scan.
Quantifiable outcome
- 14 publications and 22 clinical studies validating biometric measurements against gold standard diagnostic equipment
- +2 more outcomes
Companies that use Biostrap
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
Biostrap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
Biostrap partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship and core.
- Stanford UniversityflagshipResearch partnership utilizing Biostrap's wearable technology for health monitoring studies. Stanford is featured in Biostrap's 'Trusted By' section indicating an established research relationship.
- UCLA HealthflagshipUCLA is featured in Biostrap's 'Trusted By' section as a research partner using Biostrap's remote health monitoring technology for clinical studies.
- NASAflagshipNASA is featured in Biostrap's 'Trusted By' section, indicating a research partnership for astronaut health monitoring applications.
- Children's Hospital Los Angeles (CHLA)flagshipCHLA used raw PPG data from Biostrap to develop a novel physiological biomarker (mVASOC) for detecting sickle cell pain crisis. Active research collaboration for pediatric health monitoring.
- PfizercorePfizer is featured in Biostrap's 'Trusted By' section, indicating a pharmaceutical research partnership using Biostrap's biometric monitoring technology.
- NIH (National Institutes of Health)flagshipNIH is featured in Biostrap's 'Trusted By' section. Biostrap was selected by the National Institute on Minority Health and Health Disparities (NIMHD) as the digital health solution for a COVID-19 natural history study.
- TherabodycoreTherabody partnered with Biostrap Labs to validate the effectiveness of Theragun Percussive Massage Therapy devices through science-based validation studies.
- Tulane UniversitycoreTulane University is featured in Biostrap's 'Trusted By' section, indicating a research partnership for health monitoring studies.
- National Police Wellbeing Service (OSCAR KILO)coreOSCAR KILO partnered with Biostrap to monitor police officer health and wellbeing. Officers use Biostrap devices with emphasis on data trust and accuracy.
- RegeneroncoreBiostrap Activity Pod is being utilized in a Regeneron pharmaceutical intervention study to monitor changes in step count, cadence, active duration, and activity bouts in patients with neuromuscular disease.
- UNLV AthleticscoreBiostrap was selected as the RPM partner for UNLV Athletics to investigate the correlation between self-reported vs. Biostrap quantified recovery and health status in athlete cohorts.
- AdvancingXflagshipBiostrap was selected as RPM partner for AdvancingX, a research and technology leader for space exploration and defense markets, to advance astronaut safety and optimize performance. Study includes participants from over 128 countries.
- Healthstream AnalyticscoreHealthstream Analytics partnered with Biostrap to determine sensitivity and specificity of continuous biometric monitoring compared to daily symptom checklists for COVID-19 outcomes in nursing facility patients.
- BiofourmiscoreBiofourmis is featured in Biostrap's 'Trusted By' section, indicating a partnership in precision medicine and digital health solutions.
- HealthQb TechnologiescoreHealthQb partnered with Biostrap for its scientifically valid wearable device, particularly for HRV measurement accuracy in their health monitoring platform.
- Philia LabscorePhilia Labs partnered with Biostrap to develop Sympathetic Arousal measurement using Biostrap's high-definition PPG Waveshape features. Philia developed AI-powered algorithm trained on stressor timings and microneurography for real-time stress measurement.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Biostrap competitors and assessment
Company assessmentDirect peers
- Whoop: Whoop makes a wrist-worn wearable focused on HRV, sleep, recovery, and strain metrics with a subscription model. It directly competes with Biostrap Kairos/EVO in the continuous biometric monitoring space, especially for athletes, first responders, and human performance buyers.
- Oura: Oura produces a smart ring delivering HRV, sleep, readiness, and temperature tracking, with a subscription app. It overlaps with Biostrap's recovery, sleep, and HRV positioning for both consumer and research use cases.
- Empatica: Empatica builds medical-grade wearable sensors and digital biomarkers for clinical research, neurology, and patient monitoring (EpiMonitor, Embrace). It is one of the closest comparables to Biostrap on the research-grade, FDA-cleared, HIPAA-compliant side of the market.
- Polar Electro: Polar makes heart rate monitors, chest straps, and sports watches widely used in exercise physiology and clinical research for HRV validation. Biostrap's chest strap HRM and Armband HRM compete in the same researcher-grade heart rate data market.
- AliveCor: AliveCor produces KardiaMobile, an FDA-cleared personal ECG device paired with a clinician platform for cardiac monitoring. It competes with Biostrap EVO's ECG functionality in the clinical-grade cardiac biometric and remote monitoring segment.
- iRhythm Technologies: iRhythm's Zio ambulatory cardiac monitor uses patch-based continuous ECG with AI arrhythmia detection, serving hospitals and research. It is comparable to Biostrap on the medical-grade wearable + cloud analytics + research workflow axis.
Broad incumbents
- Garmin: Garmin offers a broad wearables portfolio spanning fitness, outdoor, and health monitoring with HRV, sleep, and stress tracking. It is a broader incumbent competing with Biostrap across consumer, athlete, and wellness segments but not focused on the research-grade niche.
- Fitbit (Google): Fitbit, now part of Google, sells consumer wearables with heart rate, sleep, and stress features and integrates with health platforms. It is a broad incumbent whose scale and consumer reach compete with Biostrap in wellness and corporate programs.
- Apple: Apple Watch offers ECG, heart rate, HRV, sleep, and blood oxygen monitoring with deep health ecosystem integration. It is the largest incumbent competing with Biostrap across consumer health, with growing research-grade positioning through Apple Heart Study.
Emerging players
- Biofourmis: Biofourmis provides AI-based remote patient monitoring and digital therapeutics platforms, and is listed as a Biostrap partner. It overlaps with Biostrap on the RPM platform side while pursuing its own biomarker and virtual care strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Biostrap social profiles
Digital presenceBiostrap compliance and trust
Trust signalCompliance3 records
Biostrap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biostrap leadership team
Management profileNumber of profiles
Profiles1 record
Biostrap funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biostrap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biostrap
What does Biostrap do?
Biostrap builds and sells clinical-grade wearable biosensors (Kairos wristband, EVO, Activity Pod, Thermo Patch, Armband and Chest Strap HRMs) backed by a proprietary Pulse Engine™ cloud platform that processes raw PPG, accelerometer, and gyroscope waveform data into validated biometrics such as HRV, sleep, respiratory rate, and stress. Around this hardware/cloud core, Biostrap packages HIPAA-compliant software products (Remote Physiologic Monitoring, Biostrap Connect API/SDK, Biostrap Research platform) and services (Biostrap Labs validation studies, Biostrap Vitality corporate wellness program) sold to research institutions, healthcare providers, first-responder agencies, pharmaceutical sponsors, and corporate wellness buyers.
Is Biostrap a public or private company?
Biostrap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Biostrap founded?
Biostrap was founded in 2016. It employs 11 to 50 people.
Where is Biostrap based?
Biostrap is headquartered in Austin, United States, in the North America region.
How does Biostrap make money?
Five revenue lines are on record. Wearable Device Hardware Sales are the primary driver. The others are remote Physiologic Monitoring (RPM) Platform, biostrap Labs Product Validation Services, research Platform and Custom Algorithm Development and SDK and API Integration Services.
Who are Biostrap's main competitors?
Direct peers on record are Whoop, Oura, Empatica, Polar Electro, AliveCor and iRhythm Technologies. Broad incumbents are Garmin, Fitbit (Google) and Apple. Biofourmis is listed as an emerging player.
Does Biostrap have an API?
Yes. Biostrap offers REST API access to partners, allowing programmatic retrieval of user/group data using organization tokens. The API enables integration options for custom digital health solutions and white-label hardware/software offerings. Developer documentation is at biostrap.com/connect.
What industry is Biostrap in?
Biostrap's product category is Clinical-Grade Wearable Biometric Monitoring Platform. Its primary akta.pro industry code is HLACAFAF, Wearables & Consumer IoT Integration Platforms (BYOD), with a secondary code of HLALAFAA, Cardiometabolic RPM & Chronic Disease Management (diabetes, hypertension, CHF, obesity). Its NAICS code is 334510 and its SIC code is 3845.