The GLD Shop
The GLD Shop is a direct-to-consumer fine jewelry e-commerce brand selling men's and women's gold chains, pendants, and watches, plus officially licensed sports league merchandise and brand collaborations, serving fashion-conscious consumers globally via gld.com.
- Company typePrivate
- Founded2015
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The GLD Shop does
The GLD Shop is a direct-to-consumer fine jewelry e-commerce brand founded in 2015 and headquartered in Miami, Florida. It sells men's and women's chains, pendants, bracelets, earrings, rings, anklets, and watches across multiple price tiers — from entry-level $2-for-$99 bundles through mid-range gold pieces to premium 10K solid gold, vermeil, moissanite, and lab-grown diamond collections. The company operates a custom jewelry design tool (Make Your Own Set at $149) and maintains officially licensed partnerships with seven major North American sports leagues (NFL, NCAA, NBA, NHL, WNBA, MLB, MLS), plus brand collaborations with Champion, DC Comics, Fivio Foreign, Bloody Osiris, and Ayrel. Distribution is primarily through its Shopify-powered gld.com storefront with shipping to over 50 countries and 14+ payment methods including Afterpay buy-now-pay-later, with limited physical retail and wholesale inquiries.
Revenue is generated through one-time product sales, pre-configured bundles with up to 60% off, and a $29/month VIP membership that converts to store credit and stacks with promotional discounts. Marketing relies heavily on celebrity and athlete gifting (notably a custom Caitlin Clark diamond chain), influencer collaborations, officially licensed sports merchandise, and frequent sitewide promotional pricing. The GLD Shop was a portfolio company of H.I.G. Growth Partners from approximately 2021 to July 2025, during which it achieved over 130% revenue growth; in July 2025 H.I.G. sold its majority stake to MarcyPen Capital Partners and Brand Velocity Group, retaining a minority interest, with Evan Karp and Christian Johnston leading the new ownership group and CEO Mark Seremet and COO David Reinke continuing to operate the business. The brand is BBB-accredited and holds a 4.5/5 Trustpilot rating across 54,470 reviews.
The GLD Shop firmographics
Firmographics- Name
- The GLD Shop
- Legal name
- The GLD Shop
- Website
- https://thegldshop.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The GLD Shop is a direct-to-consumer fine jewelry e-commerce brand selling men's and women's gold chains, pendants, and watches, plus officially licensed sports league merchandise and brand collaborations, serving fashion-conscious consumers globally via gld.com.
- Ownership category
- akta.pro rank
The GLD Shop industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)
- akta.pro secondary industry
- Jewelry, Watches & Luxury Omnichannel (CRAFAEAH)
Keywords
Where The GLD Shop is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Markets served
The GLD Shop business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure
Revenue model
- Jewelry Product Sales: Direct sales of men's and women's jewelry including chains, pendants, bracelets, earrings, rings, watches, and accessories. Revenue generated through one-time product transactions with various price points from budget-friendly to premium.
- VIP Membership Subscription: $29/month subscription converted to $29 store credit. Provides extra 10% off, early access to sales, and stackable discounts with other promotions. First month free.
- Bundle and Set Sales: Pre-configured jewelry sets and bundles offering up to 60% savings. Make Your Own Set option for custom combinations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly jewelry under $75 |
| Unit Pricing | Pay-as-you-go | Mid-range jewelry $75-$150 |
| Unit Pricing | Pay-as-you-go | Premium Fine Jewelry over $150 |
| Subscription | Monthly | VIP Membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The GLD Shop product offering
Product offeringCore offering
The GLD Shop is a direct-to-consumer fine jewelry retailer selling men's and women's gold and diamond jewelry, watches, and accessories through its own e-commerce storefront at gld.com and select physical retail locations. Its assortment spans budget tier (2 for $99) through premium tiers (Solid Gold, Vermeil, Moissanite, Lab Diamonds), and includes officially licensed sports merchandise from NFL, NCAA, NBA, NHL, WNBA, MLB, and MLS, plus artist/brand collaboration collections.
Product overview
The GLD Shop is a direct-to-consumer fine jewelry retailer offering a unified product portfolio centered on men's and women's gold and diamond jewelry. The core offering consists of men's and women's jewelry across categories including chains, pendants, bracelets, earrings, rings, anklets, and watches. The product line spans multiple tiers: mass-market offerings (2 for $99, bundles), premium segments (Solid Gold, Vermeil, Moissanite, Lab Diamonds), and licensed sports merchandise. Collaborations with influencers and brands (Champion, DC Comics, Fivio Foreign, Bloody Osiris, Ayrel) and customizable jewelry options add differentiation. The company also offers a VIP membership subscription, gift cards, and apparel accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Jewelry Men's fine jewelry collection including gold chains, pendants, bracelets, earrings, rings, anklets, and watches in styles such as Cuban, Rope, Tennis, Figaro, and Franco, in yellow gold, white gold, rose gold, and black rhodium. Targeted at male consumers seeking style and status pieces.
- Women's Jewelry Women's jewelry collection featuring necklaces, pendants, bracelets, earrings, rings, anklets, and watches with styles including Cuban, Rope, Tennis, Herringbone, and Hearts. Targeted at female consumers looking for gold, diamond, and moissanite pieces.
- Moissanite Jewelry Collection Fine jewelry featuring moissanite stones including chains, pendants, bracelets, earrings, rings, and watches positioned as a more affordable alternative to natural diamonds.
- Solid Gold Jewelry Collection Premium solid gold jewelry collection including chains, pendants, bracelets, and earrings in 10K solid gold.
- Vermeil Jewelry Collection Premium vermeil jewelry (gold-plated sterling silver) including chains, pendants, bracelets, earrings, and rings.
- Lab Diamonds Collection Lab-grown diamond jewelry including necklaces and rings targeted at engagement and special occasion purchases.
- Engagement Rings Diamond and moissanite engagement rings for women with various settings and styles.
- Wedding Bands Gold wedding bands for men in various styles including classic, diamond, and eternity designs.
- Customized Jewelry Custom jewelry design service allowing customers to create personalized pendants and pieces, including Make Your Own Set offerings starting at $149.
- 2 for $99 Value Bundle Value-oriented product bundle offering two jewelry items for $99 targeting entry-level and gift buyers.
- Sets & Bundles Pre-configured jewelry bundles and chain + bracelet sets for men and women offering discounts up to 60% off.
- GLD VIP Membership Subscription membership at $29/month converted to store credit, providing 10% extra discount, early access to sales, and stackable promotions. First month free.
- Apparel & Accessories Non-jewelry products including apparel, sunglasses, shoelace charms, and clip-on accessories for men and women.
- GLD x Champion Collaboration Collaboration collection with athletic apparel brand Champion featuring co-branded jewelry pieces.
- GLD x DC Comics Collaboration Collaboration collection featuring officially licensed DC Comics superhero-themed jewelry designs.
- GLD x Fivio Foreign Collaboration Collaboration collection with rapper Fivio Foreign featuring streetwear-inspired jewelry pieces.
- GLD x Bloody Osiris Collaboration Collaboration collection with influencer Bloody Osiris featuring exclusive jewelry designs.
- GLD x Ayrel Collaboration Collaboration collection with Ayrel featuring exclusive jewelry designs.
- Official Licensed Sports Fan Shop Officially licensed jewelry featuring team logos from NFL, NCAA, NBA, NHL, WNBA, MLB, and MLS targeted at sports fans seeking team-branded accessories.
- Soccer Collection 2026 Soccer-themed pendants and accessories featuring country flags and international teams for the 2026 World Cup.
- Gift Cards Digital and physical gift cards available for purchase as gifts.
- Watches Luxury watches for men and women including moissanite and diamond-encrusted timepieces.
Quantifiable outcome
- 130%+ revenue growth during H.I.G. Growth Partners' ownership period
Companies that use The GLD Shop
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
The GLD Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature2 records
The GLD Shop partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor and core.
- AfterpayminorThe GLD Shop offers Afterpay buy-now-pay-later payment option, allowing customers to pay in four interest-free installments. Afterpay has been expanding its merchant network to include fashion, lifestyle, and home brands including The GLD Shop for the holiday shopping season.
- SubwayminorThe GLD Shop partnered with Subway for brand collaboration and marketing initiatives, expanding reach into fast-food consumer base.
- Bud LightminorThe GLD Shop partnered with Bud Light for brand collaboration and marketing initiatives, reaching beer brand consumers.
- Bloody OsirisminorArtist collaboration collection featuring Bloody Osiris-branded jewelry pieces sold through The GLD Shop.
- ChampionminorBrand collaboration with athletic apparel brand Champion on co-branded jewelry products.
- DC ComicsminorLicensed collaboration featuring DC Comics superhero characters in jewelry designs.
- Fivio ForeignminorArtist collaboration with rapper Fivio Foreign on exclusive jewelry designs.
- AyrelminorArtist collaboration with Ayrel on exclusive jewelry collection.
- NFLcoreOfficial licensee partnership with National Football League for branded jewelry and accessories featuring team logos.
- NCAAcoreOfficial licensee partnership with National Collegiate Athletic Association for college sports branded jewelry.
- NBAcoreOfficial licensee partnership with National Basketball Association for basketball team branded jewelry and accessories.
- NHLcoreOfficial licensee partnership with National Hockey League for hockey team branded jewelry.
- WNBAcoreOfficial licensee partnership with Women's National Basketball Association for women's basketball branded jewelry.
- MLBcoreOfficial licensee partnership with Major League Baseball for baseball team branded jewelry and accessories.
- MLScoreOfficial licensee partnership with Major League Soccer for soccer team branded jewelry.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
The GLD Shop competitors and assessment
Company assessmentDirect peers
- IceCartel: IceCartel sells custom hip-hop and iced-out jewelry direct-to-consumer online, mirroring GLD's customization offering (e.g., Make Your Own Set) and serving the same male streetwear-jewelry buyer.
- Mejuri: Mejuri is a leading digitally native fine jewelry brand selling everyday gold, diamond, and gemstone pieces direct-to-consumer. It is comparable as a same-channel, same-buyer D2C fine jewelry operator with a wide price ladder and a strong brand-led marketing playbook.
- King Ice: King Ice is a D2C hip-hop jewelry brand with deep celebrity and influencer gifting programs, comparable product mix (Cuban links, tennis chains, iced pendants), and similar price points and bundling tactics to GLD.
- Aurate: Aurate is a D2C fine jewelry brand focused on responsibly sourced gold and diamonds at accessible price points. Comparable to GLD's premium women's line and moissanite/lab diamond assortment in target customer and omnichannel go-to-market.
- Brilliant Earth: Brilliant Earth is a D2C jewelry leader in lab-grown and ethically sourced diamonds, with a strong e-commerce and engagement-ring focus. Highly comparable to GLD's lab-diamond and engagement-ring sub-brands in both product mix and online D2C distribution.
- Gorjana: Gorjana is a D2C jewelry and accessories brand operating through its own e-commerce site and physical retail. Comparable to GLD in omni-channel model, accessory breadth, and gifting-oriented assortment.
- Frost NYC: Frost NYC is a D2C hip-hop and streetwear jewelry brand selling iced-out chains, pendants, and custom pieces through its own storefront. It overlaps almost directly with GLD's core men's chains, pendants, and Cuban-link assortment, and serves the same fashion-conscious, hip-hop-culture male buyer.
Broad incumbents
- David Yurman: David Yurman is an established premium jewelry brand known for designer chain, cable, and diamond pieces. Comparable to GLD's premium solid-gold and diamond tier in style and customer, though distribution leans physical and price points are significantly higher.
- Kay Jewelers (Signet Jewelers): Kay Jewelers is the largest specialty jewelry retailer in the US, operated by Signet Jewelers. Comparable to GLD on jewelry assortment and gifting occasions, but operates predominantly through brick-and-mortar mall stores rather than D2C e-commerce.
- Pandora: Pandora is a global mass-market jewelry brand with a wide assortment of charms, bracelets, and rings sold through extensive physical retail and e-commerce. It overlaps with GLD on gifting and fashion jewelry, but at significantly larger scale and broader price positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The GLD Shop social profiles
Digital presenceThe GLD Shop compliance and trust
Trust signalCompliance1 record
The GLD Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
The GLD Shop leadership team
Management profileNumber of profiles
Profiles2 records
The GLD Shop funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The GLD Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The GLD Shop
What does The GLD Shop do?
The GLD Shop is a direct-to-consumer fine jewelry retailer selling men's and women's gold and diamond jewelry, watches, and accessories through its own e-commerce storefront at gld.com and select physical retail locations. Its assortment spans budget tier (2 for $99) through premium tiers (Solid Gold, Vermeil, Moissanite, Lab Diamonds), and includes officially licensed sports merchandise from NFL, NCAA, NBA, NHL, WNBA, MLB, and MLS, plus artist/brand collaboration collections.
Is The GLD Shop a public or private company?
The GLD Shop is a private company. It is classified as private equity controlled and is currently operating.
When was The GLD Shop founded?
The GLD Shop was founded in 2015. It employs 11 to 50 people.
Where is The GLD Shop based?
The GLD Shop is headquartered in Miami, United States, in the North America region.
How does The GLD Shop make money?
Three revenue lines are on record. Jewelry Product Sales are the primary driver. The others are VIP Membership Subscription and bundle and Set Sales.
Who are The GLD Shop's main competitors?
Direct peers on record are IceCartel, Mejuri, King Ice, Aurate, Brilliant Earth, Gorjana and Frost NYC. Broad incumbents are David Yurman, Kay Jewelers (Signet Jewelers) and Pandora.
Does The GLD Shop have an API?
No public API is recorded for The GLD Shop.
What industry is The GLD Shop in?
The GLD Shop's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAGAA, Fine Jewelry Retail (Precious Metals & Gemstones), with a secondary code of CRAFAEAH, Jewelry, Watches & Luxury Omnichannel. Its NAICS code is 458310 and its SIC code is 5944.