Nude Project

What Nude Project does

Nude Project is a Barcelona-born streetwear and lifestyle brand founded in 2019 by Bruno Casanovas and Alex Benlloch with €600 in initial capital, operating today as NUDE PROJECT SL, a privately held Spanish company headquartered in Barcelona. The company designs and sells men's and women's apparel — T-shirts, hoodies, sweatshirts, outerwear, knitwear, pants, jeans, swimwear, bags, leather goods and accessories — alongside complementary products including footwear (via collaboration), a house beer ("La Desnuda"), and an in-store café partnership with Good News Coffee. Pricing sits in the accessible-luxury streetwear tier (€39–€369), with the brand explicitly targeting Gen Z and Gen Alpha consumers through an anti-establishment, founder-led positioning.

The business operates a vertically integrated direct-to-consumer model combining an owned Shopify-based e-commerce platform shipping to 200+ countries with localized currencies, taxes and duties handling, and an owned physical retail network of 10+ experiential flagship stores across Spain (Barcelona, Madrid, Valencia, Ibiza), Italy (Milan, Rome), Germany (Berlin), the Netherlands (Amsterdam) and Portugal (Lisbon), with US market entry initiated via Miami and Los Angeles pop-ups in late 2025. Retail currently accounts for 40–50% of total sales, and a drop-based release strategy with limited editions and recurring collaborations (Playboy, Sebago, El Departamento for store design) drives scarcity and cultural cachet.

Revenue is generated through one-time product sales (apparel and accessories via e-commerce and physical retail) and limited-edition collaborations that command premium pricing. Supporting infrastructure includes the Nude Members loyalty program, the Nude Project Podcast (active since July 2021, ~107 episodes averaging 440,000 views), Nude News newsletter, and a recently professionalized leadership team with appointed Financial and Operations Directors. There is no disclosed institutional funding to date; the founders have retained full ownership and operational control.

Name

Nude Project

Legal name

NUDE PROJECT SL

Website

https://nude-project.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Nude Project is a Barcelona-born streetwear and lifestyle brand founded in 2019 that designs and sells men's and women's apparel, accessories, footwear and lifestyle extensions through owned e-commerce (200+ countries) and 10+ experiential flagship stores across Europe, targeting Gen Z and Gen Alpha consumers.

Ownership category

akta.pro rank

Product category

Streetwear Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industries

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Streetwear apparel
• Fashion accessories
• Men's clothing
• Women's apparel
• Limited edition collections

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales (E-commerce): Direct-to-consumer online sales through owned e-commerce platform nude-project.com, shipping globally to over 200 countries with localized pricing in multiple currencies
2. Physical Retail: Revenue from owned flagship stores across Europe generating 40-50% of total sales
3. Limited-Edition Collaborations: Special collections with partners like Playboy and Sebago, generating buzz and premium pricing through scarcity

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Nude Project designs, produces, and sells its own branded streetwear apparel, footwear, bags, and lifestyle accessories for men and women. The brand operates a direct-to-consumer distribution model through an owned global e-commerce platform and a network of 10+ experiential flagship stores across Europe (Spain, Italy, Germany, Netherlands, Portugal) and the United States, releasing limited-quantity collections and collaborations via a drop-based model.

Product overview

Nude Project is a Barcelona-born streetwear fashion brand offering a comprehensive apparel and lifestyle product ecosystem. The core offering consists of men's and women's clothing collections spanning T-shirts, hoodies, sweatshirts, outerwear, knitwear, shirts, pants, jeans, shorts, swimwear, accessories, bags, leather goods, and jewelry. The brand operates through a unified e-commerce platform complemented by physical retail stores across Europe and the US, with approximately 10 flagship locations in Barcelona, Rome, Berlin, Amsterdam, Madrid, Ibiza, Milano, Lisboa, and Valencia. Supporting the core fashion business, Nude Project maintains several complementary platforms including the Nude Members loyalty program for customer retention, the Nude Project Podcast for community engagement, Nude News email newsletter, and brand extensions such as La Desnuda beer and the Nude Project Café in Barcelona. The company employs a drop-based release strategy common in streetwear culture, releasing limited-quantity collections to generate consumer demand.

Differentiator

Problem solved

Functional benefit

Products and services

• Nude Project Men's Apparel Men's streetwear clothing line including T-shirts (from €39-€49), hoodies (€79-€89), sweatshirts, outerwear (€149-€369), knitwear, shirts, polos, jeans, pants, shorts, swimwear, headwear, bags, leather goods, jewelry, and underwear. Targeted at male streetwear consumers seeking accessible luxury Mediterranean-influenced fashion.
• Nude Project Women's Apparel Women's exclusive streetwear collection including new arrivals, knitwear, sweatshirts, tops, T-shirts, hoodies, outerwear, jeans, pants, accessories, bags, leather goods, jewelry, and underwear. Targeted at female streetwear consumers seeking community-aligned casual fashion.
• Nude Project Accessories Unisex accessories including headwear (caps), bags, leather goods (travel bags €139, belts), jewelry, charms (€29), and gift objects. Sold through e-commerce and flagship stores to streetwear consumers seeking coordinated lifestyle pieces.
• Nude Project Gift Card Digital gift cards redeemable on the Nude Project website for apparel and accessories purchases.
• La Desnuda Beer Brand-extension beer product line named 'La Desnuda', representing Nude Project's expansion from streetwear apparel into the beverages category as part of its lifestyle brand strategy.
• Nude Project Café Physical café at the Barcelona flagship location operated in partnership with Good News Coffee, serving as a brand experience extension into food and beverage.

Quantifiable outcome

• Revenue doubled year-over-year to €26 million in 2023
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• PlayboycoreStrategic or Co-development Partner · 1 December 2025Third collaboration 'The Gift of Playboy' released December 2025 featuring holiday-themed apparel, accessories, intimate wear, homeware items, and novelty products including bunny teddy bears and chess set. Previous collaborations from 2023 and 2024 reportedly sold out quickly. Collection reinterprets Playboy's visual identity with seasonal aesthetic combining retro ski and nightlife influences
• El DepartamentocoreStrategic or Co-development Partner · 1 December 2025Architecture studio El Departamento has designed multiple Nude Project flagship stores including Berlin (1970s nightlife theme), Amsterdam (Kubrick cinematic universe), and Madrid (Hollywood mansion concept). Partnership is integral to brand's experiential retail strategy
• SebagocoreStrategic or Co-development Partner · 1 March 2025Historic American brand Sebago collaborated with Nude Project for brand's debut into footwear market. Limited-edition collaboration features genderless, intergenerational design inspired by classic boat shoes, emphasizing timeless style and familial connections
• Good News CoffeeminorGTM or Marketing PartnerNude Project Café operated in partnership with Good News at Barcelona flagship location, extending brand lifestyle positioning into food and beverage
• Nicki NicoleminorGTM or Marketing PartnerArgentine rapper and artist collaboration cited as driver for international expansion
• BillboardminorGTM or Marketing PartnerMiami pop-up coincided with Billboard Latin Music Week, with brand staging performances with surprise musicians during the event

Scale indicators10 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Represent: Direct peer as a contemporary streetwear brand originating in the UK with global e-commerce, premium price points, and celebrity-driven brand awareness; comparable product mix spanning tees, hoodies, and outerwear.
• Supreme: Direct peer in the streetwear category, operating drop-based limited-edition releases, owned e-commerce, and physical stores in major cities with strong Gen Z cultural positioning — the same playbook Nude Project is executing in Europe.
• Aimé Leon Dore: Direct peer in premium streetwear with strong community-led storytelling, owned flagship stores designed as cultural spaces (e.g., NYC flagship), and Gen Z/Millennial customer targeting analogous to Nude Project's strategy.
• Stüssy: Direct peer as a heritage streetwear brand with global e-commerce and physical stores, founder-driven cultural identity, and accessible-luxury pricing similar to Nude Project's positioning.
• Palm Angels: Direct peer as an Italian-rooted streetwear brand with celebrity validation, premium price positioning, and a U.S./European omnichannel retail model — closely analogous to Nude Project's geographic and category footprint.
• Corteiz: Direct peer as an emerging community-led streetwear brand leveraging drop scarcity, anti-establishment positioning, and founder-driven cultural authenticity to capture Gen Z demand — closely paralleling Nude Project's playbook.

Others

• END. Premium multi-brand streetwear and contemporary apparel retailer with strong European customer base; comparable in serving the same Gen Z streetwear consumer and operating global e-commerce, though as a multi-brand retailer rather than a single-brand owner.

Broad incumbents

• Off-White: Broad incumbent in the streetwear-luxury category, owned by LVMH; competes for the same Gen Z consumer seeking premium streetwear with cultural cachet, though at higher price points and broader global scale.
• Carhartt WIP: Broad incumbent in workwear-inspired streetwear with established European and U.S. retail presence; comparable product categories including outerwear, pants, and casual staples sold at accessible-luxury price points.
• Stone Island: Broad incumbent in technical/premium streetwear with global retail footprint and strong European (particularly Italian) heritage analogous to Nude Project's Mediterranean-influenced positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/NUDEPROJECT/videos
• Instagraminstagram.com/nudeproject
• TikToktiktok.com/@nudeproject?is_from_webapp=1&sender_device=pc
• Xx.com/nudeproject_
• Facebookfacebook.com/nudeproject
• LinkedInlinkedin.com/company/newpolinesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nude Project