First Page Sage
First Page Sage is a bootstrapped, founder-led US SEO and Generative Engine Optimization (GEO) agency founded in 2009, serving B2B companies in SaaS, fintech, medtech, manufacturing, and home services through monthly retainer campaigns priced around $10,000 per month.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What First Page Sage does
First Page Sage is a privately held, founder-led SEO and Generative Engine Optimization (GEO) agency founded in 2009 by CEO Evan Bailyn and headquartered in the San Francisco Bay Area. The firm delivers search-driven lead generation and thought leadership content marketing to B2B companies in complex verticals including B2B SaaS, fintech, medical device and medtech, manufacturing and industrial, and home services, with a named client roster that includes Salesforce, Verizon, Cadence Design Systems, Logitech, Dignity Health, U.S. Bancorp, Synopsys, and iGPS.
The agency's core technology stack combines technical SEO, a proprietary Hub & Spoke content architecture (3-4 broad hub keywords supported by 10-30 long-tail spokes per hub), thought leadership content production with human writers supported by generative AI for research, and GEO services designed to earn citations from AI chatbots and answer engines. Supporting offerings include B2B lead generation, demand generation, fractional CMO services, SEO consulting, web design, and enterprise SEO.
First Page Sage monetizes primarily through monthly retainer engagements, with comprehensive full-service campaigns priced at approximately $10,000 per month all-inclusive and typical contract durations of 2-5 years. The firm employs 51-100 staff organized into dedicated specialist pods (strategist, campaign manager, writers, editor, graphic artists, developers, reporting) and serves an estimated 200+ cumulative clients, operating from offices across more than a dozen US metros. The company is bootstrapped with no disclosed external funding, and growth has been driven entirely by founder capital and operating cash flow.
First Page Sage firmographics
Firmographics- Name
- First Page Sage
- Legal name
- First Page Sage
- Website
- https://firstpagesage.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- First Page Sage is a bootstrapped, founder-led US SEO and Generative Engine Optimization (GEO) agency founded in 2009, serving B2B companies in SaaS, fintech, medtech, manufacturing, and home services through monthly retainer campaigns priced around $10,000 per month.
- Ownership category
- akta.pro rank
First Page Sage industry classification
Industry- Product category
- Search Engine Optimization Services
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Recommendation & Discovery Engines (content/product) (BPAMAAAG)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where First Page Sage is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices14 records
Markets served
First Page Sage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- SEO Services Retainer: Monthly retainer-based SEO services for B2B companies. Campaigns typically last 2-5 years and include keyword research, content production, technical optimization, and reporting. Pricing approximately $10,000/month all-inclusive for comprehensive campaigns.
- GEO/AEO Services: Generative Engine Optimization and Answer Engine Optimization services to help brands earn citations and recommendations from AI platforms like ChatGPT, Claude, Gemini, and Perplexity.
- Thought Leadership Content Marketing: Ghostwritten thought leadership content including white papers, research reports, blog posts, and guides that establish client companies as industry authorities and drive organic lead generation.
- Lead Generation Services: Turnkey lead generation system for B2B companies, particularly in B2B SaaS, fintech, healthcare, and manufacturing verticals. Includes conversion rate optimization and attribution tracking.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-service SEO campaign |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
First Page Sage product offering
Product offeringCore offering
First Page Sage is an SEO and Generative Engine Optimization (GEO) agency that helps B2B companies in technical industries earn qualified leads through organic search. The firm combines technical SEO, the proprietary Hub & Spoke content model, thought leadership content production, and GEO services aimed at earning citations from AI chatbots such as ChatGPT, Gemini, Perplexity, and Claude. Campaigns are retainer-based, typically last 2–5 years, and pair each client with a dedicated specialist team.
Product overview
First Page Sage is an SEO + GEO (Generative Engine Optimization) agency offering a comprehensive suite of marketing services centered on organic lead generation. The core offering consists of SEO Services and GEO/AEO services, which work together to help clients rank on both traditional search engines and AI-powered answer engines. Supporting these core services are Thought Leadership Marketing, Content Marketing, Lead Generation, and Demand Generation, which drive qualified traffic and conversions. Additional specialized services include Agentic Search Optimization (for AI agent visibility), Fractional CMO, SEO Consulting, Web Design, and Enterprise SEO. The agency specializes in complex B2B industries including B2B SaaS, Fintech, Medical Device, Medtech, Manufacturing, and PCB Design & Manufacturing, with lead generation services also offered across 12 industry verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Services Search engine optimization services including technical SEO, keyword analysis, link building, and ongoing optimization to improve Google rankings and drive organic traffic for B2B clients.
- GEO / AEO (Generative Engine Optimization / Answer Engine Optimization) Optimization services focused on earning citations and recommendations from AI chatbots and answer engines such as ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
- Agentic Search Optimization Services to optimize content for visibility in AI agent-driven search, helping brands gain visibility when AI agents perform searches on behalf of users.
- B2B SEO Specialized SEO services for B2B companies with long sales cycles and complex products, targeting decision-makers at every stage of the funnel using Hub & Spoke keyword models.
- Thought Leadership Marketing Content marketing services focused on positioning companies as industry leaders through original research, white papers, forecasts, and expert-driven articles that build brand authority.
- Content Marketing Strategic content production including blog posts, landing pages, guides, and editorial content optimized for both traditional SEO and generative AI engines.
- Lead Generation Organic lead generation services turning websites into lead generation engines, with specialized offerings for B2B, B2B SaaS, Healthcare, Fintech, Manufacturing, Construction, Cybersecurity, Insurance, Financial Services, Law Firms, Real Estate, and Staffing industries.
- Demand Generation Full-funnel demand generation services combining SEO, content marketing, and conversion optimization to drive qualified leads and revenue growth.
- Enterprise SEO Large-scale SEO services for enterprise organizations with complex technical requirements, multiple product lines, or global market presence.
- SEO Consulting Expert consultation on SEO strategy, technical SEO audits, keyword research, and campaign optimization for companies managing SEO in-house.
- Web Design Custom website design and development services optimized for SEO performance, conversion optimization, and user experience.
- Fractional CMO Strategic marketing leadership services providing executive-level marketing expertise on a part-time basis for companies that need senior marketing guidance without full-time staffing.
Quantifiable outcome
- 934% increase in total keyword rankings for Cadence Design Systems over two years
- +6 more outcomes
Companies that use First Page Sage
Customer profileNamed customers18 records
Segments6 records
Ideal customer profiles2 records
First Page Sage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
First Page Sage partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights5 records
First Page Sage competitors and assessment
Company assessmentDirect peers
- Victorious SEO: San Francisco-based SEO agency specializing in technical SEO and content strategy for B2B and SaaS companies; closely comparable in geography, vertical focus, and methodology to First Page Sage's B2B SEO offering.
- WebFX: Full-service digital marketing agency offering SEO, content, and lead generation services to mid-market and enterprise B2B clients with a proprietary technology platform (MarketingCloudFX); directly comparable in service breadth, pricing tier, and target customer profile to First Page Sage.
- Ignite Visibility: San Diego-based SEO and digital marketing agency providing SEO, paid media, social, and email services to mid-market and enterprise clients; comparable scale and service mix to First Page Sage with similar enterprise orientation.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, web design, PPC, and content marketing to B2B and B2C clients across multiple verticals; comparable in service breadth and pricing model to First Page Sage's integrated offering.
- Directive Consulting: B2B and SaaS-focused SEO and performance marketing agency offering customer acquisition services to mid-market and enterprise technology clients—a near-direct competitor to First Page Sage's B2B SaaS vertical lead generation focus.
- Terakeet: Enterprise SEO and owned-media optimization agency focused on Fortune 1000 brands with proprietary content performance platform; directly competes with First Page Sage for enterprise SEO budgets and emphasizes measurable organic search ROI.
- KlientBoost: Performance marketing agency offering SEO, PPC, and conversion rate optimization to SaaS and B2B clients; comparable in vertical focus and emphasis on measurable lead generation outcomes.
- Straight North: Chicago-based SEO and lead generation agency serving B2B clients with a focus on measurable ROI and tracked conversions; directly comparable to First Page Sage in performance-driven SEO delivery and B2B lead-gen positioning.
Broad incumbents
- HubSpot: Large-scale inbound marketing and CRM platform with content marketing, SEO tools, and agency partner ecosystem; broader incumbent that addresses the same content/SEO/inbound priorities as First Page Sage but as a software platform rather than a specialized agency.
Others
- Semrush: Leading SEO and content marketing software platform providing keyword research, competitive analysis, and content optimization tools; an enabling/infrastructure provider whose tools are used by First Page Sage and competing agencies, and whose DIY capabilities partially overlap with agency services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key highlights7 records
Customer concentration
First Page Sage social profiles
Digital presenceFirst Page Sage financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Page Sage leadership team
Management profileNumber of profiles
Profiles1 record
First Page Sage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Page Sage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Page Sage
What does First Page Sage do?
First Page Sage is an SEO and Generative Engine Optimization (GEO) agency that helps B2B companies in technical industries earn qualified leads through organic search. The firm combines technical SEO, the proprietary Hub & Spoke content model, thought leadership content production, and GEO services aimed at earning citations from AI chatbots such as ChatGPT, Gemini, Perplexity, and Claude. Campaigns are retainer-based, typically last 2–5 years, and pair each client with a dedicated specialist team.
Is First Page Sage a public or private company?
First Page Sage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was First Page Sage founded?
First Page Sage was founded in 2009. It employs 51 to 100 people.
Where is First Page Sage based?
First Page Sage is headquartered in New York, United States, in the North America region.
How does First Page Sage make money?
Four revenue lines are on record. SEO Services Retainer is the primary driver. The others are GEO/AEO Services, thought Leadership Content Marketing and lead Generation Services.
Who are First Page Sage's main competitors?
Direct peers on record are Victorious SEO, WebFX, Ignite Visibility, Thrive Internet Marketing Agency, Directive Consulting, Terakeet, KlientBoost and Straight North. HubSpot is listed as a broad incumbent. Semrush is listed as an others.
Does First Page Sage have an API?
No public API is recorded for First Page Sage.
What industry is First Page Sage in?
First Page Sage's product category is Search Engine Optimization Services. Its primary akta.pro industry code is BPAMAAAG, Recommendation & Discovery Engines (content/product), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 8742.