Reliable Medical Supply
Reliable Medical Supply is a U.S. provider of complex rehabilitation technology and durable medical equipment, including power wheelchairs, hospital beds, respiratory and sleep therapy devices, and speech-generating equipment. It serves mobility-impaired, pediatric, sleep apnea, and respiratory patients across 50+ branches, reimbursed primarily through Medicare, Medicaid, and private insurance.
- Company typePrivate
- Founded1989
- HeadquartersBrooklyn Park, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Reliable Medical Supply does
Reliable Medical Supply is a U.S. provider of Complex Rehabilitation Technology (CRT) and Durable Medical Equipment (DME) founded in 1989 and headquartered in Franklin, Tennessee, with primary operational presence in Brooklyn Park, Minnesota. The company ranks as the third-largest player in the CRT space and operates 50+ company-owned branch locations across multiple U.S. regions. Its product portfolio spans complex and standard power wheelchairs, manual wheelchairs (including ultra-lightweight and tilt-in-space variants), hospital beds, pediatric equipment (strollers, adaptive car seats, safety beds), home respiratory equipment (ventilators, airway clearance devices), sleep therapy services (CPAP/BiPAP), speech-generating devices (G-Series and L-Series by Smartbox with eye gaze capability), disposable medical supplies, and mobility scooters.
The company's underlying technology is predominantly physical equipment combined with accredited clinical service delivery; its Sleep Services division holds HQAA accreditation, and its operations are HIPAA-compliant. It serves multiple primary patient segments: individuals with mobility disabilities, pediatric patients with special needs, sleep apnea patients, respiratory therapy patients, speech-impaired individuals, and home care patients requiring ongoing disposable supplies.
Reliable Medical generates revenue primarily through hardware sales covered by Medicare, Medicaid, and private insurance when equipment is deemed medically necessary. Its revenue model also includes a 13-month capped rental arrangement under which ownership transfers to the patient after the rental period, with preventative maintenance included during the rental term. The go-to-market is sales-led, with customer acquisition driven by physician and healthcare provider referrals, insurance coordination and authorization services handled in-house, and direct consumer outreach through the branch network and website request forms. The company is currently owned by private equity firm Gauge Capital following its January 2026 acquisition from Seven Hills Capital, which had backed the company since 2018.
Reliable Medical Supply firmographics
Firmographics- Name
- Reliable Medical Supply
- Legal name
- Reliable Medical Supply
- Website
- https://reliamed.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Reliable Medical Supply is a U.S. provider of complex rehabilitation technology and durable medical equipment, including power wheelchairs, hospital beds, respiratory and sleep therapy devices, and speech-generating equipment. It serves mobility-impaired, pediatric, sleep apnea, and respiratory patients across 50+ branches, reimbursed primarily through Medicare, Medicaid, and private insurance.
- Ownership category
- akta.pro rank
Reliable Medical Supply industry classification
Industry- Product category
- Durable Medical Equipment and Complex Rehabilitation Technology
- NAICS
- Home Health Equipment Rental (532283), Electronic and Precision Equipment Repair and Maintenance (81121)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)
- akta.pro secondary industries
- Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Home Respiratory & Sleep Therapy Providers (DME-Integrated) (HLAFAEAF), Equipment Installation, Maintenance, Repair & Sanitization Services (HSABAKAJ)
Keywords
Where Reliable Medical Supply is headquartered
LocationHeadquarters
- HQ city
- Brooklyn Park
- HQ country
- United States
- HQ region
- North America
Offices34 records
Markets served
Reliable Medical Supply business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Medical Equipment Sales: Sale of complex rehabilitation technology including power wheelchairs, manual wheelchairs, hospital beds, pediatric equipment, respiratory equipment, speech devices, mobility scooters, and disposable medical supplies. Equipment is often covered by Medicare, Medicaid, and private insurance when deemed medically necessary.
- Equipment Rental: Rental equipment with a capped rental period of typically 13 months. During the rental period, preventative maintenance is provided at no cost. After the capped rental period, ownership transfers to the patient.
- Sleep Therapy Services: CPAP and BiPAP devices, masks, tubing, accessories, and ongoing supply replenishment. Sleep Services division is accredited by Healthcare Quality Association on Accreditation (HQAA) and provides equipment along with ongoing support and monitoring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Equipment rental with capped rental period |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Reliable Medical Supply product offering
Product offeringCore offering
Reliable Medical Supply sells, rents, and services complex rehabilitation technology (CRT) and durable medical equipment (DME) directly to patients across 50+ U.S. branch locations. Its portfolio spans complex and standard power wheelchairs, manual wheelchairs, hospital beds, pediatric mobility and safety equipment, home respiratory and sleep therapy (CPAP/BiPAP), speech-generating devices, mobility scooters, and disposable medical supplies, with the company handling insurance verification, physician documentation, authorization, fitting, delivery, and ongoing repair.
Product overview
Reliable Medical Supply is a provider of complex rehabilitation technology (CRT) and mobility solutions founded in 1989, offering a comprehensive portfolio of medical equipment and supplies. The company provides Complex Power Wheelchairs (with standing, tilt, recline, and elevating seat options), Standard Power Wheelchairs, Manual Wheelchairs (including ultra-lightweight, tilt, and power assist variants), Hospital Beds (with foam, air, innerspring, and gel mattress options), Pediatric Equipment (strollers, wheelchairs, safety beds, adaptive car seats), Respiratory Equipment (ventilators, airway clearance), Sleep Services (CPAP/BiPAP therapy), Speech Devices (G-Series and L-Series by Smartbox with eye gaze capability), Disposable Supplies (incontinence, urology, enteral nutrition, wound care), and Mobility Scooters. The company operates over 50 locations across the United States and was acquired by Gauge Capital in January 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Complex Power Wheelchairs Motorized wheelchairs with advanced features such as standing capability, tilt, recline, elevating seats, and alternative access controls, designed for individuals with complex mobility needs. Sold through Reliable Medical's branch network with clinical fitting and insurance coordination.
- Standard Power Wheelchairs Battery-powered wheelchairs with joystick controls and supportive seating for users with limited upper body strength, providing reliable indoor and outdoor mobility. Sold through the company's 50+ branches with insurance verification and fitting services.
- Manual Wheelchairs Self-propelled wheelchairs including ultra-lightweight, tilt-in-space, and power-assist options for individuals with upper-body mobility, configured to individual clinical and lifestyle needs.
- Hospital Beds Adjustable beds with comfort, positioning, and safety features and specialized therapeutic mattresses (foam, air, innerspring, gel) for individuals recovering from surgery or managing chronic conditions at home.
- Pediatric Equipment Mobility and positioning equipment designed for children, including pediatric strollers, manual and power wheelchairs, safety beds, adaptive car seats, and bathing equipment. Provided through clinical assessment and family-centered fitting.
- Respiratory Equipment Home respiratory equipment including ventilators, airway clearance devices, and disposable supplies for managing chronic and post-acute respiratory conditions in the home.
- Sleep Services (CPAP/BiPAP) HQAA-accredited sleep therapy program providing CPAP and BiPAP devices, masks, tubing, accessories, and ongoing remote monitoring and supply replenishment for sleep apnea management.
- Speech-Generating Devices Augmentative and alternative communication (AAC) speech-generating devices including the Smartbox G-Series and L-Series with eye-gaze capability, supplied to individuals with speech and language impairments from conditions such as ALS, cerebral palsy, autism, stroke, or traumatic brain injury.
- Disposable Medical Supplies Recurring home medical supplies including incontinence care products, urology supplies, enteral nutrition, and wound care products, delivered to support continuity of care at home.
- Mobility Scooters Motorized mobility scooters (POVs) for individuals with limited mobility, potentially covered by Medicare and Medicaid when medically necessary.
- Equipment Rental Program Rental of eligible DME/CRT equipment with a typically 13-month capped rental period that includes preventative maintenance at no cost and transfers ownership to the patient after the rental period.
- Equipment Service, Repair and Maintenance Ongoing in-branch service and repair support for patient equipment, including troubleshooting, preventative maintenance, repairs, pickup requests, and supply replenishment.
Companies that use Reliable Medical Supply
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles6 records
Reliable Medical Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reliable Medical Supply partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Capstone Medical PartnersminorBrandon Boyer, who co-founded Capstone Medical Partners in 2019, brought the company into the Reliable family in 2023. Capstone Medical Partners was a market leader in the Northwest DME/CRT space before joining Reliable Medical.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Reliable Medical Supply competitors and assessment
Company assessmentBroad incumbents
- Owens & Minor (Patient Direct segment): Owens & Minor acquired Apria Healthcare to build a Patient Direct segment focused on home medical equipment, sleep, and respiratory. The combined entity competes broadly with Reliable Medical across sleep, respiratory, and DME categories at national scale, with stronger distribution and payer contracting leverage.
- AdaptHealth: A large, publicly traded provider of home medical equipment, sleep therapy, respiratory, and medical supplies with national scale. While broader than Reliable Medical and less CRT-specialized, AdaptHealth overlaps on sleep (CPAP/BiPAP), respiratory, HME, and disposable supplies, competing for the same payer relationships and patient referrals.
- Apria Healthcare: A national home medical equipment and respiratory provider (acquired by Owens & Minor) offering sleep therapy, oxygen, ventilators, and DME. Apria overlaps with Reliable Medical's respiratory, sleep, and home medical equipment categories and competes for similar patient and physician relationships at national scale.
- Lincare: One of the largest U.S. home respiratory and DME providers, focused on oxygen therapy, sleep apnea treatment, nebulizers, and home medical equipment. Lincare is a broad incumbent competing directly with Reliable Medical's respiratory and sleep therapy services divisions.
Direct peers
- Numotion: The largest national provider of Complex Rehabilitation Technology (CRT) and mobility solutions in the United States. Numotion is the most direct competitor to Reliable Medical, with overlapping product lines (power wheelchairs, manual wheelchairs, seating, and mobility) and a comparable physician-referral and payer-authorization GTM model; Reliable Medical's CIO previously led application development there.
- Hoveround: A direct-to-consumer provider of power wheelchairs and mobility scooters, with a vertical model of manufacturing through delivery. Hoveround overlaps with Reliable Medical's power wheelchair and mobility scooter product lines, targeting similar Medicare-eligible patients with mobility limitations.
- National Seating & Mobility (NSM): A major national CRT and mobility provider offering complex power wheelchairs, manual wheelchairs, seating and positioning, and adaptive automotive equipment. NSM competes head-to-head with Reliable Medical for the same patient population, payer contracts, and physician referrals across overlapping U.S. geographies.
- ATG Rehab (now part of Numotion): Previously an independent CRT provider now integrated into Numotion, ATG competed with Reliable Medical on complex power wheelchairs, manual wheelchairs, and assistive technology. As part of Numotion, it represents the combined scale of the largest CRT competitor in overlapping geographies.
Others
- ResMed: A leading manufacturer of sleep apnea and respiratory care equipment (CPAP, BiPAP, ventilators) and connected health platforms. ResMed does not directly compete with Reliable Medical at the patient-provider level but is a critical upstream supplier to Reliable Medical's Sleep Services division, making it an ecosystem peer.
- Permobil: A leading manufacturer of complex power wheelchairs, manual wheelchairs, and seating & positioning solutions. Permobil is an upstream supplier to Reliable Medical's CRT business rather than a direct competitor, but its product roadmap and pricing materially shape Reliable Medical's equipment cost structure and clinical differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Reliable Medical Supply social profiles
Digital presenceReliable Medical Supply compliance and trust
Trust signalCompliance2 records
Reliable Medical Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reliable Medical Supply leadership team
Management profileNumber of profiles
Profiles14 records
Reliable Medical Supply subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reliable Medical Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reliable Medical Supply M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reliable Medical Supply
What does Reliable Medical Supply do?
Reliable Medical Supply sells, rents, and services complex rehabilitation technology (CRT) and durable medical equipment (DME) directly to patients across 50+ U.S. branch locations. Its portfolio spans complex and standard power wheelchairs, manual wheelchairs, hospital beds, pediatric mobility and safety equipment, home respiratory and sleep therapy (CPAP/BiPAP), speech-generating devices, mobility scooters, and disposable medical supplies, with the company handling insurance verification, physician documentation, authorization, fitting, delivery, and ongoing repair.
Is Reliable Medical Supply a public or private company?
Reliable Medical Supply is a private company. It is classified as private equity controlled and is currently operating.
When was Reliable Medical Supply founded?
Reliable Medical Supply was founded in 1989. It employs 251 to 500 people.
Where is Reliable Medical Supply based?
Reliable Medical Supply is headquartered in Brooklyn Park, United States, in the North America region.
How does Reliable Medical Supply make money?
Three revenue lines are on record. Medical Equipment Sales are the primary driver. The others are equipment Rental and sleep Therapy Services.
Who are Reliable Medical Supply's main competitors?
Broad incumbents on record are Owens & Minor (Patient Direct segment), AdaptHealth, Apria Healthcare and Lincare. Direct peers are Numotion, Hoveround, National Seating & Mobility (NSM) and ATG Rehab (now part of Numotion). Others are ResMed and Permobil.
Does Reliable Medical Supply have an API?
No public API is recorded for Reliable Medical Supply.
What industry is Reliable Medical Supply in?
Reliable Medical Supply's product category is Durable Medical Equipment and Complex Rehabilitation Technology. Its primary akta.pro industry code is HSABAKAA, Durable Medical Equipment (DME) Sales & Rentals, with a secondary code of HSABAKAC, Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers). Its NAICS code is 532283 and its SIC code is 3842.