National Seating & Mobility

What National Seating & Mobility does

National Seating & Mobility (NSM) is a Franklin, Tennessee-based private company founded in 1992/1993 and self-described as North America's largest provider of comprehensive Complex Rehabilitation Technology (CRT) mobility solutions. The company supplies customized power and manual wheelchairs, custom seating and positioning systems, and home-accessibility products (stair lifts, vehicle lifts, custom ramps, bath modifications) to individuals with mobility disabilities, the aging population, and clinical referral partners, with funding primarily flowing through insurance, Medicare, Medicaid, and workers' compensation. NSM operates 200+ branches across the U.S. and Canada and employs 1,001–5,000 people, with growth driven primarily by acquisition (Travis Medical in 2020, Canada Care Medical Group in 2021) under the ownership of private equity firm Cinven.

The core technology platform centers on CRT assessment, customization, and lifecycle service rather than on manufactured hardware. NSM certifies assistive technology professionals (ATPs) and works with physical and occupational therapists to specify, fit, and maintain individually configured wheelchairs and seating systems — a workflow it markets under its "NSM 360 Client Approach." The company holds Joint Commission Home Care Accreditation, with a sales-and-service model that spans equipment provision, accessibility installation, preventive maintenance and remote evaluations, and recurring home medical supplies (incontinence, urological, enteral). NSM extends its product surface through exclusive U.S. CRT distribution rights on advanced partner technologies: LUCI's smart wheelchair platform (sensor-based stability, security, and connectivity), Wandercraft's Eve Personal Exoskeleton, Ekso Bionics' Ekso Indego, munevo DRIVE smart-glass drive controls, and the WHILL Model M power wheelchair.

The business model is a mix of hardware sales (mobility equipment, accessibility products, medical supplies) and professional services (assessment, fitting, service, repair). Pricing is quote-based per individual configuration and is not publicly disclosed; reimbursement is intermediated through third-party payers (Medicare, Medicaid, commercial insurance, workers' compensation), with financing available via CareCredit. GTM combines an enterprise field-sales and branch-manager motion across the 200+ locations with inside sales by phone, digital self-service (payment, order tracking), referrals from clinical partners, and a clinical education channel (NSM Momentum Academy) targeting therapists and case managers.

Name

National Seating & Mobility

Legal name

National Seating & Mobility, Inc.

Website

https://nsm-seating.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

National Seating & Mobility is North America's largest provider of Complex Rehabilitation Technology, supplying customized power and manual wheelchairs, custom seating, home accessibility products, and medical supplies through 200+ branches across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Complex Rehabilitation Technology (CRT) and Mobility Equipment

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB), Home Mobility & Accessibility Equipment (Ramps, Stair Lifts, Transfer Aids) (HSABAKAB), Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

Keywords

• Complex rehabilitation technology
• Mobility equipment supplies
• Home accessibility solutions
• Wheelchair and seating services
• Medical equipment distribution

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mobility Equipment Sales: Sale of complex rehabilitation technology including power wheelchairs, manual wheelchairs, custom seating systems, and related mobility equipment. Products are often covered by insurance, Medicare, Medicaid, or workers' compensation.
2. Accessibility Products: Sale and installation of home accessibility products including stair lifts, vehicle lifts, custom ramps, and bath modification products
3. Service and Repair: Ongoing service, maintenance, and repair services for mobility equipment including remote evaluations and preventive maintenance
4. Medical Supplies: Home medical supplies including incontinence, urological, and enteral products with personalized supply plans

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

National Seating & Mobility (NSM) sells, customizes, services, and distributes Complex Rehab Technology (CRT) — including power wheelchairs, manual wheelchairs, and custom seating and positioning systems — for individuals with significant mobility disabilities. Through its AccessNSM division, it sells and installs home accessibility products (stair lifts, vehicle lifts, ramps, bath modifications) and offers ongoing service, repair, and home medical supplies, accepting Medicare, Medicaid, private insurance, and workers' compensation funding across 200+ branches in the U.S. and Canada.

Product overview

National Seating & Mobility (NSM) is a comprehensive mobility solutions provider offering a platform of interconnected products and services centered on Complex Rehab Technology (CRT). The core offering includes customized power and manual wheelchairs with custom seating and positioning solutions, supplemented by home accessibility products (AccessNSM division), medical supplies, and service/repair capabilities. The company also distributes technology-enhanced mobility products including LUCI smart technology platform, WHILL Model M power wheelchairs, munevo DRIVE smart glasses, and exoskeleton technologies (Eve and Ekso Indego). An educational component, NSM Momentum Academy, provides training for clinical partners on mobility solutions.

Differentiator

Problem solved

Functional benefit

Brands

• AccessNSM: A division of National Seating & Mobility focused on home accessibility solutions including stair lifts, vehicle lifts, ramps, and bath modification products.

Products and services

• Mobility Solutions — Complex Rehab Technology (Power & Manual Wheelchairs, Custom Seating and Positioning) Customized power and manual wheelchairs with custom seating and positioning solutions for individuals with significant mobility impairments, including financing options and on-site fitting.
• Accessibility Solutions (AccessNSM) Home accessibility products including stair lifts, vehicle lifts, custom indoor and outdoor ramps, and bath modification products sold and installed through the AccessNSM division.
• Service & Repair Expert service and repair for mobility equipment including remote evaluations, preventive maintenance, and ongoing repairs.
• Medical Supplies Home medical supplies including incontinence, urological, and enteral products with personalized supply plans managed by NSM's customer care team.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• WandercraftcoreChannel Partner/ Reseller/ Distributor · 25 June 2026National Seating & Mobility named exclusive CRT distribution partner for Eve™ Personal Exoskeleton, Wandercraft's self-balancing AI-enabled personal exoskeleton designed for individuals with mobility challenges. This partnership prepares for future access to the innovative exoskeleton technology.
• LUCIcoreTechnology or Integration · 1 June 2026NSM named Preferred National Partner for LUCI, a Nashville-based company with state-of-the-art technology that increases stability, security and connectivity for power wheelchair users. NSM will make LUCI's smart technology platform available to more wheelchair users nationwide.
• Ekso Bionics, Inc.coreChannel Partner/ Reseller/ Distributor · 10 February 2025NSM partnered with Ekso Bionics as exclusive Ekso Indego® Personal Exoskeleton distributor in the CRT industry. The partnership expands access to powered exoskeleton technology for individuals living with spinal cord injuries and other mobility challenges across the United States.
• munevo, Inc.coreTechnology or Integration · 27 June 2023NSM became the first national provider in the U.S. to supply munevo DRIVE technology, a revolutionary smart glass alternative drive control for power wheelchairs developed by a Germany and New York-based company.
• AGS HealthcoreImplementation/ SI/ Consulting Partner · 23 February 2023NSM chose AGS Health as strategic partner to perform revenue cycle management administrative operations including funding, billing and collections. The partnership supports operational efficiency in administrative processes.
• LUCIcoreTechnology or Integration · 3 February 2021NSM partnered with LUCI to distribute the first-of-its-kind smart technology platform giving power wheelchair users unparalleled stability, security and connectivity. NSM works closely with LUCI to expand access to the new technology nationwide.
• VGM Live at HomeminorChannel Partner/ Reseller/ Distributor · 29 March 2018AccessNSM, a division of NSM, joined the VGM Live at Home nationwide community of home accessibility providers and certified modification contractors, connecting with VGM's network of business tools and resources.
• American Association for Homecare (AAHomecare)minorGTM or Marketing Partner · 28 March 2018NSM joined AAHomecare as a Bronze Corporate Partner, demonstrating commitment to public policies protecting individuals' access to power and manual complex wheelchairs and other mobility-related products.
• WHILL, Inc.coreChannel Partner/ Reseller/ Distributor · 24 July 2017NSM partnered with WHILL as exclusive national distributor of WHILL's next generation Model M power wheelchair, an FDA-cleared mobility device representing advanced personal electric vehicle technology.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Invacare: Invacare is a long-standing global manufacturer and distributor of wheelchairs, scooters, and home medical equipment. It is a key supplier-adjacent competitor whose products are often prescribed and serviced through NSM's branch network.
• Permobil: Permobil is a leading global manufacturer of advanced power wheelchairs, custom seating, and pediatric CRT equipment. It supplies into the same channel and increasingly sells direct, making it both a critical supplier and a structural competitor to NSM's CRT access layer.
• Apria Healthcare: Apria (acquired by Owens & Minor) is a large US home medical equipment provider covering sleep, respiratory, and mobility. It overlaps with NSM in mobility equipment and DME distribution but at much broader scale and with a different product mix (less CRT-specialized).
• Lincare Holdings: Lincare is one of the largest US home respiratory and DME providers and the former employer of NSM's current CEO. While primarily respiratory-focused, it competes for some HME/DME referrals and shares NSM's payer-reimbursement-driven economics.
• Sunrise Medical: Sunrise Medical manufactures manual and power wheelchairs (Quickie, Zippie, Quickie Q700 M, etc.) and seating systems globally. Its products are core CRT SKUs that NSM fits and services, putting it in direct competitive overlap on the equipment side.
• Drive DeVilbiss Healthcare: Drive DeVilbiss is a broad-line US DME manufacturer and distributor covering mobility, respiratory, bath safety, and home accessibility. It competes with NSM in mobility and accessibility categories and shares similar reimbursement-driven economics.

Direct peers

• Numotion: Numotion is widely regarded as the other top US Complex Rehab Technology provider, offering customized power and manual wheelchairs, seating, and related mobility services through a national branch network. It is the closest like-for-like competitor to NSM in CRT clinical depth and geographic coverage.
• Hoveround: Hoveround designs, manufactures, and supplies power wheelchairs and mobility scooters largely direct-to-consumer via Medicare. It overlaps with NSM in power-wheelchair provision and shares the same third-party reimbursement dynamics, though it is more concentrated geographically.
• 101 Mobility: 101 Mobility is a national franchise provider of home accessibility solutions (stair lifts, wheelchair lifts, ramps, bathroom safety) and directly overlaps with NSM's AccessNSM division in both product offering and customer base of seniors and people with disabilities.
• Lifeway Mobility: Lifeway Mobility is a US provider specializing in stair lifts, wheelchair ramps, and bathroom accessibility modifications for aging-in-place customers. It is a direct competitor to NSM's AccessNSM home accessibility line with a comparable direct-to-home service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NSMobility
• LinkedInlinkedin.com/company/national-seating-and-mobility
• Instagraminstagram.com/nsmobility
• Xx.com/mobilitynsm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Seating & Mobility