Vogacloset
Vogacloset is a UK-based direct-to-consumer online fashion retailer aggregating 100+ European brands and reselling apparel, footwear, beauty, home décor, and bridal wear to consumers across 10 Middle Eastern and Central Asian countries via localized website and mobile apps.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vogacloset does
Vogacloset (legal entity: Vogacloset Limited) is a UK-incorporated direct-to-consumer online fashion retailer founded in 2012 and headquartered in London, operating exclusively for consumers in the Middle East and Central Asia. The company aggregates 100+ UK and European fashion brands — including La Redoute Collections, Karen Millen, Boohoo, Prettylittlething, Trendyol, Coast Fashion, Debenhams, and Puma — and resells them across women's, men's, and kids' apparel, footwear, accessories, beauty, and home décor, with a catalog exceeding 178,000 women's items. The platform is delivered through a multilingual (Arabic/English) responsive website and native mobile applications distributed via iOS App Store, Google Play, and Huawei AppGallery, and serves 10 countries: Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman, Jordan, Iraq, Libya, and Kazakhstan.
The underlying technology is a multi-currency, multi-language e-commerce platform with localized payment infrastructure integrating Tabby, Tamara, Mada, Visa, Mastercard, PayPal, Apple Pay, and Cash on Delivery. Two specialized sub-brands — The Bridal Shop (1,600+ items) and Vogahome (4,700+ items) — extend the core apparel proposition into occasion wear and home furnishings. The platform operates an Instagram Shop integration for social commerce, a VogaVIP loyalty program, and an affiliate/fashion blogger partner ecosystem. In December 2025, Vogacloset deployed Rezolve AI's conversational commerce solution to enable AI-driven customer engagement, marking its first disclosed AI integration.
Revenue is generated through transactional retail — direct product sales to consumers at retail prices with promotional discounts — across the 10-country footprint, supplemented by BNPL-driven basket expansion. The company is privately held with 51–100 employees, founder-led by CEO Hanin Hamarneh, and operates without disclosed external funding.
Vogacloset firmographics
Firmographics- Name
- Vogacloset
- Legal name
- Vogacloset Limited
- Website
- https://vogacloset.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Vogacloset is a UK-based direct-to-consumer online fashion retailer aggregating 100+ European brands and reselling apparel, footwear, beauty, home décor, and bridal wear to consumers across 10 Middle Eastern and Central Asian countries via localized website and mobile apps.
- Ownership category
- akta.pro rank
Vogacloset industry classification
Industry- Product category
- Online Fashion Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Home Furnishings Retailers (44912)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)
Keywords
Where Vogacloset is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vogacloset business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- E-commerce Retail: Vogacloset operates as an online fashion retailer generating revenue through direct product sales to consumers. The company aggregates fashion brands from the UK and Europe, selling clothing, footwear, accessories, and home décor to Middle Eastern consumers at retail prices with various discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Vogacloset product offering
Product offeringCore offering
Vogacloset is a UK-based online fashion retailer that aggregates clothing, footwear, accessories, beauty products, and home goods from over 100 UK and European brands and sells them directly to consumers across 10 Middle Eastern countries. The platform operates a multilingual website (English and Arabic) and native mobile apps, offering culturally tailored categories such as modest fashion, bridal wear, and home décor with localized payment options including buy-now-pay-later services.
Product overview
Vogacloset is a U.K.-based online fashion e-commerce platform that operates as a single unified shopping destination, offering women's, men's, kids' clothing, shoes, accessories, beauty products, and home goods. The platform features specialized sub-brands including The Bridal Shop (wedding and occasion wear) and Vogahome (home and living category), complemented by a mobile app for iOS and Android and the VogaVIP customer rewards program. The company sources fashion from European brands and delivers to consumers across the Middle East, supporting multiple payment methods including buy-now-pay-later options.
Differentiator
Problem solved
Functional benefit
Products and services
- Vogacloset Online Fashion Store
- The Bridal Shop
- Vogahome
- VogaVIP Rewards Program
- Vogacloset Mobile App
Companies that use Vogacloset
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Vogacloset technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature1 record
Vogacloset partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rezolve AIcoreVogacloset partnered with Rezolve AI to deploy AI-powered conversational commerce and customer engagement solutions. This partnership enables AI-driven shopping experiences on the Vogacloset platform, providing intelligent customer service and engagement capabilities for the fashion e-commerce platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Vogacloset competitors and assessment
Company assessmentDirect peers
- Namshi: Dubai-based online fashion retailer aggregating Western and regional brands for Middle East consumers; the most directly comparable competitor to Vogacloset in product mix (apparel, footwear, beauty), target customer (MENA fashion shoppers), and business model (multi-brand marketplace/aggregator). Now majority-owned by Noon.
- 6thStreet: MENA-based multi-brand online fashion and footwear retailer (part of Apparel Group) operating across GCC countries; competes head-to-head with Vogacloset on similar international brand assortment, multi-country delivery, and app-based shopping experience.
- Ounass: Al Tayer Group's luxury and premium fashion e-commerce platform serving UAE and Saudi Arabia; comparable in target geography (GCC) and product category (fashion/beauty) though positioned slightly upmarket versus Vogacloset's mass-to-premium mix.
- Sivvi: MENA-based multi-brand fashion e-commerce platform offering international apparel and footwear brands across GCC; competes with Vogacloset on overlapping brand portfolio (Boohoo, trend-led brands) and shared regional customer base.
- Styli: Landmark Group's online fashion platform serving the Middle East with affordable Western and own-brand fashion; directly comparable to Vogacloset on price tier, regional footprint, and apparel-led assortment.
- ASOS: UK-origin online fashion retailer serving a global customer base including MENA; highly comparable in product mix (trend-led multi-brand and own-label women's, men's, and beauty) and digital-first operating model, though Vogacloset adds Arabic localization and bridal/home extensions.
- Boohoo: UK-based fast-fashion retailer with global shipping; competes with Vogacloset both as a brand partner (one of Vogacloset's featured labels) and increasingly as a direct destination for MENA shoppers, overlapping on trend-led apparel and price tier.
Broad incumbents
- Noon: General horizontal e-commerce marketplace (backed by Saudi PIF and Mohamed Alabbar) with a large fashion category across MENA; broader assortment than Vogacloset but overlaps directly on apparel, footwear, and beauty and benefits from deeper capital and logistics.
- Amazon (MENA / Amazon.ae / Amazon.sa): Global e-commerce incumbent operating in UAE and Saudi Arabia with significant fashion, beauty, and home categories; competes with Vogacloset for the same upper-middle-class shoppers in core markets and Prime logistics is a structural advantage.
- Trendyol: Turkey-origin fashion and general e-commerce platform (now part of Alibaba ecosystem) expanding across MENA; comparable in multi-brand fashion aggregator model and even supplies Vogacloset as a brand, creating both partnership and competitive tension.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Vogacloset social profiles
Digital presenceVogacloset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vogacloset leadership team
Management profileNumber of profiles
Profiles1 record
Vogacloset funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vogacloset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vogacloset
What does Vogacloset do?
Vogacloset is a UK-based online fashion retailer that aggregates clothing, footwear, accessories, beauty products, and home goods from over 100 UK and European brands and sells them directly to consumers across 10 Middle Eastern countries. The platform operates a multilingual website (English and Arabic) and native mobile apps, offering culturally tailored categories such as modest fashion, bridal wear, and home décor with localized payment options including buy-now-pay-later services.
Is Vogacloset a public or private company?
Vogacloset is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vogacloset founded?
Vogacloset was founded in 2012. It employs 51 to 100 people.
Where is Vogacloset based?
Vogacloset is headquartered in London, United Kingdom, in the Europe region.
How does Vogacloset make money?
One revenue line is on record: E-commerce Retail.
Who are Vogacloset's main competitors?
Direct peers on record are Namshi, 6thStreet, Ounass, Sivvi, Styli, ASOS and Boohoo. Broad incumbents are Noon, Amazon (MENA / Amazon.ae / Amazon.sa) and Trendyol.
Does Vogacloset have an API?
No public API is recorded for Vogacloset.
What industry is Vogacloset in?
Vogacloset's product category is Online Fashion Retail. Its primary akta.pro industry code is CRAFAEAA, Apparel, Footwear & Accessories Omnichannel. Its NAICS code is 458 and its SIC code is 5600.