GoSkills
GoSkills is a privately held online learning platform offering an LMS, AI-powered LXP, and a block-based course builder with over 600 business and technology courses, serving both individual professionals and enterprise teams including Oracle, Adobe, and Amazon.
- Company typePrivate
- Founded2013
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What GoSkills does
GoSkills is a privately held online learning platform founded in 2013 and headquartered in Wellington, New Zealand, with an additional US office in Lee's Summit, Missouri. Operating as GoSkills Ltd., the company provides business and technology skills training through a portfolio that includes an LMS for organizational training management, an AI-powered Learning Experience Platform (LXP), a block-based Course Builder, and a content catalog of over 600 courses spanning Leadership & Management, Soft Skills, Data Analysis, Project Management, Microsoft Office, and Artificial Intelligence. The platform also features 'Genie', an AI content assistant for course authoring, and an AI tutor ('study buddy') for on-demand learner support, alongside integrations such as Microsoft and Google SSO, SCIM 2.0 provisioning, a public API, and Azure Marketplace availability.
The business model is subscription-based, with monthly individual plans for self-serve learners and annual per-seat organizational plans for teams. GoSkills serves a hybrid customer base of individual professionals (B2C) and corporate organizations (B2B), including named enterprise customers such as Oracle, Adobe, Amazon, Pepsi, Red Bull, US Navy, Qualcomm, Hyatt, Mercedes-Benz, Audi, Fujitsu, Beiersdorf, Hearst, Bose, and AccuWeather, with 10,000+ teams reported on the platform and a 59.2% course completion rate. Go-to-market combines self-serve acquisition for individuals, inside sales for mid-market, and direct sales for enterprise, supported by SEO, content marketing, email, social, webinars, and events.
The company is founder-managed by co-founders Bhavneet Chahal (CEO) and Franz Ombler, with no disclosed venture or private equity funding. GoSkills holds SOC 2 Type II compliance, Microsoft Partner accreditation, and a G2 Leader designation in Corporate LMS, and has received multiple industry awards from Brandon Hall Group, eLearning Industry, G2, the International E-Learning Association, QS Reimagine Education, and the EdTech Awards.
GoSkills firmographics
Firmographics- Name
- GoSkills
- Legal name
- GoSkills Ltd.
- Website
- https://goskills.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GoSkills is a privately held online learning platform offering an LMS, AI-powered LXP, and a block-based course builder with over 600 business and technology courses, serving both individual professionals and enterprise teams including Oracle, Adobe, and Amazon.
- Ownership category
- akta.pro rank
GoSkills industry classification
Industry- Product category
- Online Learning Platform / Learning Management System
- NAICS
- Professional and Management Development Training (61143), Computer Training (611420), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Core LMS Platforms (Academic & Corporate) (EDAFAAAA)
- akta.pro secondary industries
- Learning Experience Platforms (LXP) & Learning Portals (EDAFAAAB), LMS Integrations, Interoperability & Identity (LTI/SCORM/xAPI, SSO, APIs) (EDAFAAAI), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)
Keywords
Where GoSkills is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
GoSkills business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Individual Subscription: Subscription-based access to courses for individual learners, typically billed monthly or annually
- Team/Organization Plans: Enterprise licensing for teams and organizations with multiple seats, billed on a per-seat or organizational basis
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual plans for personal learning |
| Subscription | Annual | Team and organization plans for group learning |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
GoSkills product offering
Product offeringCore offering
GoSkills operates an online learning platform that delivers business, technology, and professional development courses through a cloud-based Learning Management System (LMS) and an AI-powered Learning Experience Platform (LXP). The platform serves both individual learners seeking self-paced skill development and organizations managing company-wide training, compliance, and upskilling across their teams.
Product overview
GoSkills is an online learning platform offering a unified portfolio of products designed for both organizational and individual learners. The core offering consists of the GoSkills LMS for managing company-wide training and compliance, combined with an AI-powered LXP for personalized learning experiences. Organizations can create custom courses using the Course Builder with AI assistance from Genie. Individual learners can access self-paced courses for personal career development. The platform provides over 600 courses across categories including Leadership & Management (134 courses), Soft Skills (144 courses), Data Analysis (44 courses), and others, all featuring bite-sized content designed for higher retention.
Differentiator
Problem solved
Functional benefit
Products and services
- GoSkills LMS
Quantifiable outcome
- 59.2% course completion rate
- +1 more outcomes
Companies that use GoSkills
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles3 records
GoSkills technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature2 records
GoSkills partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
GoSkills competitors and assessment
Company assessmentDirect peers
- Thinkific: Course creation and LMS platform serving both individual creators and organizations, with subscription-based revenue model that overlaps GoSkills' hybrid B2B/B2C approach.
- Absorb Software: Cloud LMS designed for mid-market and enterprise organizations with course libraries — directly competes with GoSkills in the corporate LMS space with comparable B2B sales motion.
- LearnUpon: Cloud LMS focused on training companies and mid-market enterprise — comparable SMB/mid-market positioning with similar per-seat subscription pricing model.
- LearnDash: WordPress-based LMS plugin with course builder capabilities, serving SMB and mid-market organizations looking to build internal training — comparable to GoSkills' Course Builder and LMS offering.
- Docebo: AI-powered enterprise LMS/LXP platform serving mid-market and enterprise — GoSkills' closest LXP competitor, also investing heavily in AI-driven personalization and content creation.
- SAP Litmos: Enterprise LMS (acquired by SAP) with a course library and AI capabilities — competes for the same Fortune 500 L&D budget as GoSkills, with substantially more resources.
- TalentLMS: Cloud-based LMS targeting SMB and mid-market customers with subscription pricing — the closest head-to-head competitor to GoSkills' Team/Organization plans, serving a similar buyer profile of L&D managers.
Broad incumbents
- Skillsoft: Large incumbent in enterprise learning with extensive content library, leadership development, and compliance training — broader portfolio targeting similar Fortune 500 customers as GoSkills.
- Coursera for Business: Enterprise arm of Coursera with university-grade content — broader incumbent in corporate upskilling competing for similar business-skills training budgets as GoSkills.
- LinkedIn Learning: LinkedIn-owned learning platform bundled with LinkedIn Premium — a much larger competitor targeting the same corporate L&D buyer with the advantage of LinkedIn data and bundled pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
GoSkills social profiles
Digital presenceGoSkills compliance and trust
Trust signalCompliance1 record
GoSkills financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoSkills leadership team
Management profileNumber of profiles
Profiles2 records
GoSkills funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoSkills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoSkills
What does GoSkills do?
GoSkills operates an online learning platform that delivers business, technology, and professional development courses through a cloud-based Learning Management System (LMS) and an AI-powered Learning Experience Platform (LXP). The platform serves both individual learners seeking self-paced skill development and organizations managing company-wide training, compliance, and upskilling across their teams.
Is GoSkills a public or private company?
GoSkills is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoSkills founded?
GoSkills was founded in 2013. It employs 11 to 50 people.
Where is GoSkills based?
GoSkills is headquartered in Wellington, New Zealand, in the Oceania region.
How does GoSkills make money?
Two revenue lines are on record. Individual Subscription is the primary driver. The others are team/Organization Plans.
Who are GoSkills's main competitors?
Direct peers on record are Thinkific, Absorb Software, LearnUpon, LearnDash, Docebo, SAP Litmos and TalentLMS. Broad incumbents are Skillsoft, Coursera for Business and LinkedIn Learning.
Does GoSkills have an API?
Yes. GoSkills offers an API that enables integrations and data exchange with external systems. The help center documentation references the GoSkills API as part of integrations available for organizations. Developer documentation is at help.goskills.com/manage-your-organization/integrations/goskills-api.
What industry is GoSkills in?
GoSkills's product category is Online Learning Platform / Learning Management System. Its primary akta.pro industry code is EDAFAAAA, Core LMS Platforms (Academic & Corporate), with a secondary code of EDAFAAAB, Learning Experience Platforms (LXP) & Learning Portals. Its NAICS code is 61143 and its SIC code is 8200.