Boujee Hippie

What Boujee Hippie does

Boujee Hippie is a privately held, woman-owned direct-to-consumer wellness and apparel brand founded in 2019 in Dallas, Texas, operating through its Shopify-powered e-commerce storefront at boujeehippie.co. The company sells women's weight-management supplements under the GRL sub-brand (Greens, Greens 2.0, Probiotic, Fiber, Tone, and RLX ashwagandha gummies) and a separate weight-loss line (Ignite Fat Burner, Meltdown Detox, Apple Cider Vinegar Gummies, Skinny Sleep capsules and gummies), distributed primarily as curated multi-product bundles (Starter Bundle, Starter Bundle 2.0, TrimDown Transformation System, Slim Down System, 24HR Burn Bundle, R&B Rest and Balance Bundle, and Active GRL Bundle). Beyond supplements, the catalog includes thermal shapewear (Hot Bawdy Yoga Pants and Shorts), casual wear (Monogram Sweatsuit, Boujee Flare Leg Jumpers), accessories, and digital wellness content (meal plans, #Commit30 Challenge).

The business operates a subscription commerce model on top of commodity e-commerce infrastructure — Shopify for the storefront, Postscript for SMS/MMS marketing, Social Snowball for affiliate management, Truemed for HSA/FSA eligibility, and Afterpay for buy-now-pay-later — with no proprietary technology stack or API offerings. The marketing motion is community- and social-led across Instagram, TikTok, and Facebook, reinforced by an affiliate program that offers a 10% commission and reportedly accounts for '12,500+ lives changed,' with the brand claiming '200,000+ satisfied customers' since founding.

Boujee Hippie generates revenue through unit-priced product sales (one-time purchases) plus a 15%-discounted monthly Subscribe & Save option, with pricing spanning $4.99 digital downloads to $179.99 for the largest bundle. The customer base is concentrated in the U.S. wellness-weight-management segment, particularly women pursuing GLP-1-supported weight loss, with the most active SKUs attracting several hundred to nearly 900 reviews each. The company is bootstrapped with no disclosed institutional funding, and at 11-50 employees it operates as a small, founder-led DTC operator expanding its product surface across supplements, apparel, and performance-recovery categories through 2024-2025.

Name

Boujee Hippie

Legal name

Shop Boujee Hippie

Website

https://boujeehippie.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Boujee Hippie is a woman-owned, Dallas-based direct-to-consumer e-commerce brand founded in 2019 that sells women's weight-management supplements (GRL sub-brand), curated wellness bundles, shapewear, apparel, and digital wellness content through its Shopify storefront, targeting U.S. women seeking weight loss, detox, GLP-1 support, and active performance solutions.

Ownership category

akta.pro rank

Product category

Weight Management Supplements and Wellness Apparel

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF), Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Yoga, Pilates & Studio Wear Retail (CRAMACAE)

Keywords

• Weight management supplements
• Shapewear apparel
• Wellness bundles
• Direct-to-consumer e-commerce
• Affiliate marketing program

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Product Sales: Direct sales of supplements (detox, fat burners, probiotics, greens), apparel (yoga pants, sweatsuits, jumpers), and accessories (tumblers, tote bags). Products sold as one-time purchases or subscription orders with 15% subscriber discount.
2. Bundles and Systems: Pre-curated wellness bundles (Starter Bundle, 24HR Burn Bundle, TrimDown Transformation System, Active GRL Bundle) offering product combinations at discounted prices compared to individual items.
3. Affiliate Program: 10% commission on all orders through affiliate referral codes, with performance-based tier system for higher commissions. Net-30 day payout window with options for digital/physical VISA cards, gift cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Boujee Hippie sells its own branded line of weight management and detox supplements, probiotics, sleep aids, and superfood blends, sold as individual items or bundled into multi-product wellness systems. The company also sells coordinating shapewear apparel, casual wear, accessories, and downloadable meal plans, fulfilled directly to U.S. consumers through its Shopify website with both one-time and subscription purchase options.

Product overview

Boujee Hippie is a woman-owned wellness and weight management company offering a diverse portfolio of supplements, apparel, and digital products. The core supplement line includes the GRL brand products (Greens 2.0, Greens, Probiotic, Fiber, Tone, and RLX ashwagandha gummies) alongside targeted weight management products like Ignite Fat Burner, Meltdown Detox, Apple Cider Vinegar Gummies, and Skinny Sleep formulations (both capsules and gummies). These are available individually or bundled in curated systems: Starter Bundle (original), Starter Bundle 2.0, TrimDown Transformation System, Slim Down System, 24HR Burn Bundle, R&B Rest and Balance Bundle, and the Active GRL Bundle. The company also offers shapewear apparel (Hot Bawdy Yoga Pants and Shorts), casual wear (Monogram Sweatsuit), and fashion pieces (Boujee Flare Leg Jumpers), along with accessories (Collapsible Boujee Bottle, Teddy Tote Bag). Digital offerings include downloadable meal plans and the #Commit30 wellness challenge. An affiliate program enables marketing partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• GRL: Product sub-brand for wellness supplements including GRL Greens, GRL Greens 2.0, GRL Probiotic, GRL Fiber, GRL RLX (Ashwagandha gummies), and GRL Tone (Creatine).
• Boujee Babe

Products and services

• GRL Greens 2.0 Superfood powder blend with organic ingredients including wheatgrass, spirulina, beet root, and moringa designed to support digestive health, energy, and mental clarity. Available as one-time purchase or subscription.
• GRL Greens Daily superfood supplement powder with pineapple mango flavor intended to improve mental clarity, digestion, and energy while reducing bloating.
• GRL Probiotic Multi-strain probiotic supplement supporting gut, vaginal, skin, and immune health with clinically-studied pre and probiotics.
• GRL Fiber Daily fiber gummy supplement with chicory root fiber and turmeric intended to decrease bloat, support gut health, and promote appetite control.
• GRL Tone Vegan-friendly creatine monohydrate supplement intended to support glute growth, memory function, and muscle and bone health.
• GRL RLX (Ashwagandha Gummies) Stress-relief gummies with ashwagandha extract designed to reduce stress, support cortisol levels, and promote calm with natural berry flavors.
• Boujee Hippie Ignite Fat Burner Metabolic fat burner with ketone infusion intended to reduce appetite, increase energy, and support a calorie-burning state.
• Meltdown Detox 15-day herbal detox supplement with senna leaf, cascara sagrada, and probiotics intended to support digestive health and weight loss.
• Boujee Hippie Apple Cider Vinegar Gummies Apple cider vinegar gummies providing a natural energy boost, supporting weight management, and helping reduce bloating.
• Boujee Hippie Skinny Sleep Capsules Sleep support supplement with white kidney bean, green coffee bean, and calming ingredients to promote restful sleep and weight management.
• Boujee Hippie Skinny Sleep Gummies Sleep aid gummies with a night burn blend and mood/sleep support ingredients to promote metabolism while resting.
• TrimDown Transformation System Triple-action weight management system combining ACV Gummies, Meltdown Detox, and Ignite Fat Burner, including a free 21-day meal plan.
• Boujee Hippie Slim Down System Two-product weight loss system combining Meltdown Detox and Apple Cider Vinegar Gummies for digestive support and appetite control.
• 24HR Burn Bundle Day-and-night fat-burning bundle combining Ignite Fat Burner for daytime calorie burning and Skinny Sleep capsules for nighttime fat burning.
• The R&B Rest and Balance Bundle Wellness bundle combining GRL Greens and Skinny Sleep Gummies to support mental clarity, digestion, and restful sleep.
• Starter Bundle 2.0 Enhanced introductory wellness bundle featuring Meltdown Detox, GRL Greens 2.0, Apple Cider Vinegar Gummies, GRL Probiotic, and a free GRL RLX gummy.
• Starter Bundle Introductory wellness bundle including Meltdown Detox, Ignite Fat Burner, Skinny Sleep Capsules, GRL Greens, and a free GRL RLX gummy.
• The Active GRL Bundle Performance-focused bundle combining Ignite Fat Burner, GRL Tone, and Skinny Sleep for energy, strength, and recovery support.
• Hot Bawdy Yoga Pants Thermal compression yoga pants with insulated midsection designed to increase sweating and target fat around the stomach and waist during workouts.
• Hot Bawdy Yoga Shorts Thermal compression shorts designed to increase sweating and support fat targeting during workouts.
• Boujee Hippie Monogram Sweatsuit Breathable, ultra-soft sweatsuit with BH logo on hoodie and pants, featuring stretch fabric for all-day comfort.
• Boujee Flare Leg Jumper (Black) Square neckline jumper with flared pant legs, seamless weaving technology, and body-sculpting fit made from 94% nylon and 6% Lycra in BLACK color.
• Boujee Flare Leg Jumper (Brown) Square neckline jumper with flared pant legs, seamless weaving technology, and body-sculpting fit made from 94% nylon and 6% Lycra in BROWN color.
• Collapsible Boujee Bottle Portable, BPA-free collapsible water bottle that folds down for convenience, holds 6.5-16 ounces, with attachment clasp.
• Teddy Tote Bag Fall and winter tote bag with soft, fully-lined interior and a duster bag included.
• Mystery Stainless Steel Tumbler Mystery stainless steel branded tumbler sold as a branded accessory.
• Boujee Babe Gift Card Digital gift card available in $10, $25, $50, and $100 denominations, delivered via email.
• #Commit30 Challenge 30-day downloadable wellness challenge PDF including meal plans, supplement recommendations, motivational quotes, and fitness challenges.
• Boujee Babes on a Budget Meal Plan Budget-friendly downloadable meal plan designed for wellness and weight management.
• Keto Meal Plan Keto-friendly downloadable meal plan for weight management.
• Trim Down Transformation 21 Day Meal Plan 21-day downloadable meal plan for weight transformation, included free with the TrimDown Transformation System.
• Boujee Hippie Affiliate Program Referral marketing program offering 10% commission on sales, a performance-based tier system, personalized codes, and an affiliate toolkit with Social Snowball integration for partners.

Quantifiable outcome

• 200,000+ satisfied customers served
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Social SnowballcoreTechnology or IntegrationAffiliate management platform used for tracking referrals, sales, commissions, and payout management. Automatically creates affiliate accounts upon signup through registration form.
• PostscriptcoreTechnology or IntegrationSMS/MMS mobile messaging platform provider enabling promotional messages, checkout reminders, order status updates, and cart abandonment recovery through automated texting.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the online store, providing infrastructure for product listings, shopping cart, checkout, and order management.
• Tell Her DocminorGTM or Marketing PartnerHealth platform partner featured on website for weight loss backed by science, potentially driving referral traffic for wellness-focused customers.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FlatTummyCo: DTC women's wellness brand focused on flat-tummy/detox/weight-management supplements and shakes, sold primarily through Shopify. Closest direct competitor in the female-targeted, social-media-driven, supplement-plus-apparel adjacent category.
• Hum Nutrition: DTC women's wellness supplement brand covering beauty-from-within, gut health, and metabolism. Comparable in target demographic, premium positioning, subscription model, and Shopify DTC distribution.
• Ritual: DTC supplement brand with a strong women's multivitamin and women's-health line, sold direct via Shopify with subscription. Comparable in DTC/subscription model, female skew, and branded-supplement positioning, though at a higher price point.
• Skims: Women's shapewear and body-sculpting apparel brand sold DTC. Comparable in the Hot Bawdy Yoga Pants/apparel segment and in social-media-led brand-building with female body-confidence positioning.
• Plexus Worldwide: MLM/DTC supplement brand with weight management, gut health, and women's wellness products. Comparable in supplement mix (slimming, probiotics, greens) and in heavy reliance on an affiliate/ambassador community for growth.
• It Works!: MLM wellness brand with wraps, supplements, and skincare targeted at women. Comparable in weight-loss positioning and in affiliate/word-of-mouth driven GTM, though operating through a network-marketing structure.
• Hydroxycut: Legacy branded weight-loss/fat-burner supplement line. Comparable in 'fat burner' category positioning, though sold through mass retail rather than DTC.

Broad incumbents

• Spanx: Established shapewear/apparel incumbent with broader retail distribution. Comparable in the shapewear category but operates at much larger scale and with multi-channel retail that Boujee Hippie lacks.
• Goop: Lifestyle/wellness brand with supplements, apparel, and content targeted at women. Comparable in DTC brand-building, female-skewed wellness narrative, and product-category breadth (supplements plus apparel/accessories).
• Olly: Mass-market women's wellness gummy/vitamin brand (Unilever-owned). Comparable in women's supplement positioning (ACV gummies, probiotics, sleep/calm) and in shapewear-adjacent wellness messaging, but acts as a larger incumbent with retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shopboujeehippie
• Instagraminstagram.com/shopboujeehippie
• TikToktiktok.com/@shopboujeehippie?lang=en
• Xx.com/itsboujeehippie
• LinkedInlinkedin.com/company/boujee-hippie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boujee Hippie