Social Snowball
Social Snowball provides a SaaS marketing platform that enables over 3,000 direct-to-consumer ecommerce brands to automate affiliate, influencer, and referral programs, monetizing via a percentage of affiliate sales revenue.
- Company typePrivate
- Founded2020
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Social Snowball does
Social Snowball is a US-based SaaS company that provides a marketing platform enabling direct-to-consumer ecommerce brands to automate affiliate, influencer, and referral programs from a single interface. The platform serves over 3,000 DTC brands across verticals including wellness, apparel, food and beverage, and consumer goods, with named customers such as Tabs, Magic Mind, Divi, G FUEL, Gymreapers, True Classic, Hismile, The Oodie, Solawave, Bite, and Mid Day Squares. Its core product modules comprise Customer Referrals, Influencer Marketing, Safelinks (dynamic single-use coupon code technology that prevents affiliate code leaks to coupon sites), TikTok Shop Affiliate management, and an AI-powered Creator Search feature for discovery, recruitment, and activation of verified creators with built-in outreach sequences. The underlying technology is a SaaS platform built on AWS infrastructure with HTTPS encryption, featuring attribution and ROI tracking, automated bulk payouts across cash, gift card, and store credit rails, and product seeding automation that lets influencers redeem gifts from an affiliate dashboard.
Social Snowball monetizes through subscription fees calculated as a percentage of each merchant's affiliate sales revenue, billed monthly in arrears, with optional dollar-amount fees specified on the merchant order. Pricing is custom and not publicly disclosed, and the company operates a dual go-to-market motion: product-led growth via self-serve signup integrated with Shopify, and an enterprise field-sales motion via a demo-booking funnel. Distribution leverages marketplace listings on the Shopify App Store and TikTok Shop Seller App Store, supported by an integrated marketing stack that includes a blog, the Snowballin' Growth Newsletter (8,000+ subscribers), the Social Snowball Academy educational platform, playbooks and guides, and organic social channels on Twitter/X, LinkedIn, and Facebook. The company is headquartered in Miami, Florida, was founded in 2020, and operates with 11-50 employees.
In June 2025, Social Snowball was acquired by Dotdigital Group plc, an AIM-listed London-based SaaS company, for $35 million USD, becoming a wholly-owned subsidiary within Dotdigital's cross-channel marketing automation portfolio. Prior to the acquisition, the company had raised $430,000 in a February 2024 Regulation D offering from investors including D2 Fund and Kinled Holding, indicating it operated largely bootstrapped relative to scale. The acquisition signals Dotdigital's intent to integrate influencer and affiliate marketing into its broader customer acquisition stack and opens Social Snowball to UK and EMEA expansion, where its Terms of Service previously excluded the European Economic Area.
Social Snowball firmographics
Firmographics- Name
- Social Snowball
- Legal name
- Social Snowball Holdings, Inc.
- Website
- https://socialsnowball.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Social Snowball provides a SaaS marketing platform that enables over 3,000 direct-to-consumer ecommerce brands to automate affiliate, influencer, and referral programs, monetizing via a percentage of affiliate sales revenue.
- Ownership category
- akta.pro rank
Social Snowball industry classification
Industry- Product category
- Affiliate and Influencer Marketing Software
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- General-Purpose Social Networks (BPAMABAA)
Keywords
Where Social Snowball is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Social Snowball business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Subscription Fees (Percentage of Affiliate Sales Revenue): Fees calculated as a percentage of Merchant's Affiliate Sales Revenue, charged monthly in arrears. Also includes dollar-amount fees as specified on Merchant Order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom pricing based on Affiliate Sales Revenue |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Social Snowball product offering
Product offeringCore offering
Social Snowball is a SaaS platform that enables direct-to-consumer (DTC) ecommerce brands to launch, automate, and scale affiliate, influencer, and referral marketing programs. The platform centralizes creator discovery, attribution tracking, dynamic coupon code generation (Safelinks), product seeding, and bulk payouts, with native integrations to Shopify and TikTok Shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Referrals
- Influencer Marketing
- Safelinks
- TikTok Shop Affiliate
- Creator Search
Quantifiable outcome
- Reduce coupon fraud and code leaks to coupon sites
- +5 more outcomes
Companies that use Social Snowball
Customer profileNamed customers13 records
Segments1 record
Ideal customer profiles1 record
Social Snowball technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature7 records
Social Snowball partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dotdigital Group plcflagshipDotdigital Group plc, an AIM-listed SaaS firm based in London, acquired Social Snowball Holdings, Inc. for $35 million USD in June 2025. The acquisition integrates influencer marketing into Dotdigital's cross-channel marketing automation offerings to enhance customer acquisition strategies through word-of-mouth marketing.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Social Snowball competitors and assessment
Company assessmentDirect peers
- LoyaltyLion: LoyaltyLion is a loyalty and referral marketing platform built for Shopify and other ecommerce platforms, with overlapping functionality in referral program management. It competes directly with Social Snowball's referral product among mid-market DTC merchants.
- Friendbuy: Friendbuy is a referral marketing platform specialized for DTC and ecommerce brands, with deep Shopify integrations and proven ROI outcomes. It directly competes with Social Snowball's customer referrals product and serves a near-identical buyer profile.
- Grin: Grin is an influencer marketing platform purpose-built for DTC and ecommerce brands, covering creator discovery, relationship management, gifting/seeding, and attribution. It directly competes with Social Snowball's influencer and creator search modules for mid-market and enterprise DTC customers.
- GoAffPro: GoAffPro is a Shopify-focused affiliate marketing app providing referral programs, affiliate tracking, and commission management. It overlaps almost entirely with Social Snowball's referral and affiliate products and is a direct substitute for Shopify-native merchants.
- Refersion: Refersion is an affiliate and influencer marketing platform purpose-built for Shopify and DTC brands. It directly competes with Social Snowball across affiliate program management, creator payouts, and referral flows, serving a very similar SMB-to-mid-market DTC customer profile.
- UpPromote: UpPromote is a top-rated Shopify affiliate marketing app offering referral and affiliate program management with built-in tracking, commissions, and payouts. It targets the same Shopify merchant segment as Social Snowball, including self-serve PLG onboarding and a marketplace-led GTM motion.
- Tapfiliate: Tapfiliate is an affiliate tracking and management software with ecommerce integrations and customizable commission structures. It targets the same SMB-to-mid-market ecommerce segment as Social Snowball, particularly Shopify and WooCommerce merchants, with a self-serve SaaS model.
Broad incumbents
- Impact: Impact is an enterprise partnership management platform spanning affiliate, influencer, and B2B partnerships with deep attribution and global payouts. It is a broad incumbent competitor at the high end of Social Snowball's enterprise motion, offering a much wider product portfolio but less DTC-specialized UX.
- PartnerStack: PartnerStack is a broader partner ecosystem management platform covering affiliate, referral, and reseller programs primarily for B2B SaaS, with growing DTC coverage. It competes with Social Snowball at the upper end of the market with a wider scope of partner types and a more enterprise sales motion.
- Affise: Affise is a performance marketing SaaS offering affiliate tracking, attribution, and partner management, historically stronger in ad networks and affiliate networks. It overlaps with Social Snowball's affiliate tracking and payout automation at the upper end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Social Snowball social profiles
Digital presenceSocial Snowball financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Snowball leadership team
Management profileNumber of profiles
Profiles1 record
Social Snowball funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Snowball M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Snowball
What does Social Snowball do?
Social Snowball is a SaaS platform that enables direct-to-consumer (DTC) ecommerce brands to launch, automate, and scale affiliate, influencer, and referral marketing programs. The platform centralizes creator discovery, attribution tracking, dynamic coupon code generation (Safelinks), product seeding, and bulk payouts, with native integrations to Shopify and TikTok Shop.
Is Social Snowball a public or private company?
Social Snowball is a private company. It is classified as corporate owned and is currently acquired.
When was Social Snowball founded?
Social Snowball was founded in 2020. It employs 11 to 50 people.
Where is Social Snowball based?
Social Snowball is headquartered in Miami, United States, in the North America region.
How does Social Snowball make money?
One revenue line is on record: subscription Fees (Percentage of Affiliate Sales Revenue).
Who are Social Snowball's main competitors?
Direct peers on record are LoyaltyLion, Friendbuy, Grin, GoAffPro, Refersion, UpPromote and Tapfiliate. Broad incumbents are Impact, PartnerStack and Affise.
Does Social Snowball have an API?
No public API is recorded for Social Snowball.
What industry is Social Snowball in?
Social Snowball's product category is Affiliate and Influencer Marketing Software. Its primary akta.pro industry code is BPAMABAA, General-Purpose Social Networks. Its NAICS code is 45911 and its SIC code is 7310.