Service Finance Company
Service Finance Company is a Truist Bank subsidiary and FHA Title I Lender that provides installment and promotional financing for home improvement projects through a nationwide network of 8,000+ contractor dealers across all 50 U.S. states.
- Company typePrivate
- Founded2004
- HeadquartersBoca Raton, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Service Finance Company firmographics
Firmographics- Name
- Service Finance Company
- Legal name
- Service Finance Company, LLC
- Website
- https://svcfin.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Service Finance Company is a Truist Bank subsidiary and FHA Title I Lender that provides installment and promotional financing for home improvement projects through a nationwide network of 8,000+ contractor dealers across all 50 U.S. states.
- Ownership category
- akta.pro rank
Service Finance Company industry classification
Industry- Product category
- Consumer Lending - Home Improvement Financing
- NAICS
- Sales Financing (52222), Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Home Improvement & Contractor POS Financing (FSAKAFAJ)
- akta.pro secondary industry
- Government-Insured/Guaranteed Loan Servicing (FHA/VA/USDA) (FSALAEAC)
Keywords
Where Service Finance Company is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Service Finance Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Installment Loan Interest: Service Finance Company generates revenue through interest charges on installment loans provided to consumers for home improvement projects. Loans are structured with fixed finance amounts and fixed terms, with options for promotional periods including no-interest and deferred-interest programs.
- Dealer Program Fees: Home improvement contractors enroll in the SFC Financing Program to offer financing to their customers, likely paying program participation fees to Service Finance Company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Promotional/No Interest Financing |
| Other | Monthly | Deferred Interest Financing |
| Other | Monthly | Long Term Installment Loans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Service Finance Company product offering
Product offeringCore offering
Service Finance Company is a nationally licensed sales finance company and an approved FHA Title I Lender that provides more than 50 financing solutions, including no-interest, deferred-interest, and long-term installment loan options, to home improvement contractors enrolled in the SFC Financing Program. Contractors offer SFC financing to their residential and commercial customers at the point of sale for over 500 home improvement products and services such as HVAC, Windows, Doors, Siding, Sunrooms, Flooring, Water Treatment, Plumbing, Roofing, and Insulation.
Product overview
Service Finance Company is a nationally licensed sales finance company and approved FHA Title I Lender offering a comprehensive financing platform with over fifty financing solutions for home improvement projects. The product portfolio centers on the core SFC Financing Program, complemented by digital platforms including the Dealer Portal (for contractors to process loans), Borrower Portal/MyLoan (for customers to manage accounts), Dealer Mobile App (iOS/Android), eSign (electronic document signing), SFC Loan Calculator (payment estimation), and SFC Alerts (SMS notifications). The company finances over 500 different home improvement products and services across categories including HVAC, Windows, Doors, Siding, Sunrooms, Flooring, Water Treatment, Plumbing, Roofing, Insulation, Kitchen & Bathroom Remodeling, Fences & Awnings, Sheds & Portable Buildings, and Pools.
Differentiator
Problem solved
Functional benefit
Products and services
- SFC Financing Program Nationally licensed sales finance program offering more than fifty financing solutions including no-interest, deferred-interest, and long-term installment loan options for home improvement contractors enrolled as dealers. Approved FHA Title I Lender authorized in all 50 U.S. states plus the District of Columbia; finances over 500 home improvement products and services.
- SFC Dealer Mobile App
Quantifiable outcome
- More than 8,000 contractor dealers enrolled nationwide
- +2 more outcomes
Companies that use Service Finance Company
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Service Finance Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Service Finance Company partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- American Home Surfaces Group (AHSG)coreAHSG and its Commercial USA division announced partnership with Service Finance Company. The partnership provides AHSG and Commercial USA dealer and contractor members access to financing programs including promotional and standard installment loans for residential flooring and remodeling projects. Service Finance's platform offers streamlined approvals and competitive rates to help flooring professionals close sales.
- Commercial USAcoreAHSG and its Commercial USA division announced partnership with Service Finance Company. The partnership provides AHSG and Commercial USA dealer and contractor members access to financing programs including promotional and standard installment loans for residential flooring and remodeling projects. Service Finance's platform offers streamlined approvals and competitive rates to help flooring professionals close sales.
- A&M RoofingminorA&M Roofing, a Northern Virginia roofing contractor headquartered in McLean, VA, offers financing partnership with Service Finance Company, LLC. The financing option makes roofing services more accessible to property owners.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Service Finance Company competitors and assessment
Company assessmentDirect peers
- Synchrony Financial: The largest U.S. provider of private label credit cards and promotional financing for retail and home improvement, directly comparable to Service Finance Company's no-interest and deferred-interest programs through CareCredit and Home Design. Both compete for the same contractor point-of-sale and rely on similar revenue models.
- EnerBank USA: A wholly-owned subsidiary of Regions Bank that provides home improvement and energy efficiency installment lending exclusively through contractor and dealer channels. EnerBank is the closest direct competitor to Service Finance Company in the FHA Title I / non-prime home improvement installment space.
- GreenSky: A leading point-of-sale consumer lending platform historically focused on home improvement financing through a large contractor network with promotional installment products. GreenSky was acquired by Goldman Sachs and its model closely parallels SFC's B2B2C contractor-funded installment lending.
- Foundation Finance: A specialty finance company focused exclusively on home improvement contractor financing with installment loan products marketed through dealers in HVAC, roofing, and remodeling. Foundation Finance is a direct competitor in contractor-led installment lending.
Emerging players
- Hearth: A fintech offering point-of-sale home improvement lending with modern UX and mobile-first contractor onboarding. Hearth targets the same contractor-installed financing workflow as SFC but is younger and less geographically licensed, making it an emerging competitor.
- Wisetack: A consumer financing fintech providing installment loans at the point of sale for home services, auto repair, and other trades. Wisetack overlaps with SFC's contractor-embedded financing use cases and competes for the same dealer relationships with a streamlined digital experience.
Broad incumbents
- LightStream: An online consumer lender that is itself a division of Truist Bank, providing unsecured personal loans for home improvement and other purposes. LightStream is a Truist affiliate and effectively competes from a different channel (direct-to-consumer) with some of the same end-borrower demand.
- Regions Bank: A regional U.S. bank whose subsidiary EnerBank USA is the most direct competitor to Service Finance Company. Regions as a parent demonstrates the established-bank-owned home improvement lender model that SFC's Truist affiliation mirrors.
- Affirm: A leading buy-now-pay-later and point-of-sale consumer lender with presence in home improvement, furnishing, and contractor checkout. Affirm is a broader incumbent in POS lending whose product overlap with SFC's installment offering is partial but strategically relevant.
Others
- Marcus by Goldman Sachs: Goldman Sachs' consumer lending arm that historically targeted home improvement and home equity-style unsecured personal loans. Marcus is adjacent thematically — institutional capital consumer credit — rather than a direct contractor channel competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Service Finance Company social profiles
Digital presenceService Finance Company compliance and trust
Trust signalCompliance3 records
Service Finance Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Service Finance Company leadership team
Management profileNumber of profiles
Profiles5 records
Service Finance Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Service Finance Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Service Finance Company
What does Service Finance Company do?
Service Finance Company is a nationally licensed sales finance company and an approved FHA Title I Lender that provides more than 50 financing solutions, including no-interest, deferred-interest, and long-term installment loan options, to home improvement contractors enrolled in the SFC Financing Program. Contractors offer SFC financing to their residential and commercial customers at the point of sale for over 500 home improvement products and services such as HVAC, Windows, Doors, Siding, Sunrooms, Flooring, Water Treatment, Plumbing, Roofing, and Insulation.
Is Service Finance Company a public or private company?
Service Finance Company is a private company. It is classified as corporate owned and is currently operating.
When was Service Finance Company founded?
Service Finance Company was founded in 2004. It employs 101 to 250 people.
Where is Service Finance Company based?
Service Finance Company is headquartered in Boca Raton, United States, in the North America region.
How does Service Finance Company make money?
Two revenue lines are on record. Installment Loan Interest is the primary driver. The others are dealer Program Fees.
Who are Service Finance Company's main competitors?
Direct peers on record are Synchrony Financial, EnerBank USA, GreenSky and Foundation Finance. Emerging players are Hearth and Wisetack. Broad incumbents are LightStream, Regions Bank and Affirm. Marcus by Goldman Sachs is listed as an others.
Does Service Finance Company have an API?
No public API is recorded for Service Finance Company.
What industry is Service Finance Company in?
Service Finance Company's product category is Consumer Lending - Home Improvement Financing. Its primary akta.pro industry code is FSAKAFAJ, Home Improvement & Contractor POS Financing, with a secondary code of FSALAEAC, Government-Insured/Guaranteed Loan Servicing (FHA/VA/USDA). Its NAICS code is 52222 and its SIC code is 6153.