Enfore
Enfore (newPOS GmbH) sells an integrated SMB point-of-sale stack of proprietary hardware, cloud software, and payment processing across retail, hospitality, beauty, and service verticals in nine European and US markets.
- Company typePrivate
- Founded2017
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Enfore does
Enfore, operated by newPOS GmbH, is a German SMB-focused point-of-sale provider that sells an integrated stack of proprietary hardware, cloud software, and payment processing. The hardware line comprises three devices — enforeDonner (mobile, $399), enforeComet Set (modular stationary, $599), and enforeDasher (all-in-one stationary, $799) — all powered by the enforePOS cloud platform, which delivers point-of-sale, inventory, customer loyalty, online store, employee scheduling, and reporting through vertical-specific modules for Retail, Restaurants, Beauty, and Service providers. The company monetizes through a hybrid model: one-off hardware sales, a $29/month per-device software subscription, and transaction-based enforePay processing from 2.75% (US) / 0.49% (EU) per transaction.
The company sells direct to SMBs via country-localized websites across nine markets (Germany, Switzerland, Ireland, UK, Poland, France, Spain, Italy, US) and supports them through the enforeCare program, which promises hardware replacement within one working day. Compliance with German TSE fiscal requirements and EU-hosted GDPR-compliant data handling are explicit selling points. Enfore is privately held, appears bootstrapped with no disclosed venture funding, claims 'thousands' of SMB customers, and operates with an 11-50 employee footprint from Hamburg and Berlin. The business previously traded as NumberFour AG before its 2017 restructuring into the current newPOS GmbH entity and enfore brand identity.
Enfore firmographics
Firmographics- Name
- Enfore
- Legal name
- newPOS GmbH
- Website
- https://newpos.ai
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Enfore (newPOS GmbH) sells an integrated SMB point-of-sale stack of proprietary hardware, cloud software, and payment processing across retail, hospitality, beauty, and service verticals in nine European and US markets.
- Ownership category
- akta.pro rank
Enfore industry classification
Industry- Product category
- Point of Sale (POS) Systems
- NAICS
- Computer Systems Design Services (541512), Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Enfore is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Enfore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: One-time hardware device sales including enforeDonner ($399), enforeComet Set ($599), and enforeDasher ($799)
- Software Subscription: Monthly subscription for enforePOS software at $29 per month, includes TSE and technical support
- Payment Processing: Transaction-based fees from 2.75% per transaction for all common payment methods at point of sale or online
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | enforeDonner - Mobile compact POS solution |
| One time/ perpetual license | Pay-as-you-go | enforeComet Set - Modular stationary POS solution |
| One time/ perpetual license | Pay-as-you-go | enforeDasher - All-in-one stationary POS solution |
| Transaction based/ take rate | Pay-as-you-go | Payment Processing - enforePay |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
Enfore product offering
Product offeringCore offering
Enfore (operated by newPOS GmbH) sells an integrated Point-of-Sale ecosystem for small and medium-sized businesses. The offering combines purpose-built POS hardware devices (enforeDonner, enforeComet Set, enforeDasher), the cloud-based enforePOS software platform with vertical modules for retail, restaurants, beauty, and service businesses, and integrated payment processing under enforePay.
Product overview
Enfore (a product of newPOS GmbH, Hamburg) offers a unified POS ecosystem combining purpose-built hardware devices with integrated software and payment processing. The portfolio consists of three dedicated hardware devices — enforeDonner (compact mobile), enforeComet Set (modular stationary), and enforeDasher (all-in-one stationary) — all powered by the enforePOS software platform. The platform provides vertical-specific modules for Retail, Restaurants, Beauty, and Service businesses, supplemented by enforePay for integrated payment processing. Together, the hardware and software form an end-to-end digitalization solution for small and medium-sized businesses.
Differentiator
Problem solved
Functional benefit
Brands
- enforeDonner: Mobile compact POS solution with full range of functions, featuring a 6.81" FHD+ display and integrated card terminal.
- enforeComet Set
- enforeDasher
- enforeCare
- enforePay
Products and services
- enforePOS
- enforeDonner
- enforeComet Set
- enforeDasher
- enforePay
- enforePOS for Retail
- enforePOS for Restaurants
- enforePOS for Beauty
- enforePOS for Service
Quantifiable outcome
- Hardware replacement within one working day if device fails
- +1 more outcomes
Companies that use Enfore
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Enfore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Enfore partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Enfore competitors and assessment
Company assessmentDirect peers
- SumUp: SumUp is the leading mobile and integrated POS provider for European SMBs, offering card readers, POS software, and payment processing with strong brand recognition across Germany, the UK, France, Italy, Spain, and other markets Enfore serves. Both target very similar SMB retail, hospitality, and service segments.
- Square (Block): Square/Block is the global benchmark SMB POS and payments ecosystem, combining free/cheap hardware, software subscriptions, and payment processing. Square's all-in-one SaaS-plus-hardware-plus-payments approach is the closest product analogue to Enfore's unified platform model.
- Zettle by PayPal: Zettle (formerly iZettle, now under PayPal) provides mobile card readers, POS software, and integrated payments primarily in Europe and Brazil. It targets the same SMB and micro-merchant segments as Enfore and competes head-to-head in Nordic and broader European retail and hospitality verticals.
- Lightspeed Commerce: Lightspeed offers cloud POS, payments, and commerce solutions for retail and restaurant SMBs and mid-market merchants across North America, Europe, and beyond. Its multi-vertical platform and cross-border operations make it a direct comparable on scope, even though typically at higher end of Enfore's SMB target.
- Toast: Toast is a leading restaurant-specific cloud POS platform with integrated payments and hardware in the US. It competes with Enfore's enforePOS for Restaurants module for SMB and mid-market foodservice operators and represents the vertical-specialist alternative to Enfore's horizontal approach.
- TouchBistro: TouchBistro is an iPad-based restaurant POS with integrated payments targeting SMB and mid-market foodservice operators. It directly overlaps with Enfore's enforePOS for Restaurants module, especially in Europe and North American SMB restaurant segments.
- Clover (Fiserv): Clover is a SMB-focused POS and business management platform by Fiserv, combining proprietary hardware (Station Duo, Flex, Mini) with software apps and integrated payments across retail, restaurant, and services - closely mirroring Enfore's hardware-software-payments bundle.
- Vend (Lightspeed Retail): Vend is a cloud retail POS with inventory, eCommerce, and payments integrations for SMB retailers, now part of Lightspeed. It competes head-on with Enfore's enforePOS for Retail module across multi-channel retail and omnichannel workflows.
Broad incumbents
- Shopify POS: Shopify POS is the retail add-on of the Shopify commerce platform, offering integrated POS hardware, software, and payments primarily to retail merchants using Shopify online stores. It is a broader incumbent alternative that competes with Enfore wherever merchants use Shopify for online sales.
Emerging players
- Stripe Terminal: Stripe Terminal offers card-reader hardware and integrated payments for in-person checkout, targeting platforms and SaaS builders but increasingly SMBs via Stripe's broader commerce tools. It is a partial-overlap emerging competitor on the hardware+payments portion of Enfore's stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Enfore social profiles
Digital presenceEnfore compliance and trust
Trust signalCompliance2 records
Enfore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Enfore leadership team
Management profileNumber of profiles
Profiles5 records
Enfore funding detail
Funding detailFunding overview
Funding rounds1 record
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Enfore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Enfore
What does Enfore do?
Enfore (operated by newPOS GmbH) sells an integrated Point-of-Sale ecosystem for small and medium-sized businesses. The offering combines purpose-built POS hardware devices (enforeDonner, enforeComet Set, enforeDasher), the cloud-based enforePOS software platform with vertical modules for retail, restaurants, beauty, and service businesses, and integrated payment processing under enforePay.
Is Enfore a public or private company?
Enfore is a private company. It is classified as venture growth investor backed and is currently operating.
When was Enfore founded?
Enfore was founded in 2017. It employs 11 to 50 people.
Where is Enfore based?
Enfore is headquartered in Berlin, Germany, in the Europe region.
How does Enfore make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are software Subscription and payment Processing.
Who are Enfore's main competitors?
Direct peers on record are SumUp, Square (Block), Zettle by PayPal, Lightspeed Commerce, Toast, TouchBistro, Clover (Fiserv) and Vend (Lightspeed Retail). Shopify POS is listed as a broad incumbent. Stripe Terminal is listed as an emerging player.
Does Enfore have an API?
No public API is recorded for Enfore.
What industry is Enfore in?
Enfore's product category is Point of Sale (POS) Systems. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 541512 and its SIC code is 7373.