Fox Family Heating and Air

What Fox Family Heating and Air does

Fox Family Heating and Air (legal entity Air Tech HVAC, Inc.) is a privately held residential and commercial HVAC service company headquartered at 3345 Sunrise Blvd #5 in Rancho Cordova, California. Founded in 2015 and family-owned (founder Melissa Fox, president Greg Fox), the company provides installation, repair, replacement, and maintenance services for air conditioning systems, furnaces, heat pumps, and ductless mini-splits across the Sacramento metropolitan area and Northern California. The business carries California contractor license #1106657, is BBB A+ accredited, and offers 24/7 emergency repair availability with same-day service. Customer testimonials consistently cite technician professionalism, honesty, and transparent pricing as key attributes.

The company operates a direct-to-consumer field service model with no resellers or distributors. Field technicians are dispatched to customer homes and businesses, supported by a digital infrastructure stack that includes ServiceTitan for workflow management, WhatConverts for marketing attribution, and HighLevel (LeadConnector) for CRM and chat. Lead generation runs through Google Business Profile/local SEO, paid search on Google Ads, and paid social on Meta and TikTok. Fox Family's equipment portfolio spans American Standard, Bosch, Mitsubishi, Carrier, Bryant, Lennox, and Ruud brands, enabling multi-tier replacement quotes.

Revenue is generated across five streams: one-time HVAC repair services, higher-value HVAC installation and replacement transactions, an annual membership plan providing recurring maintenance revenue, standalone maintenance/tune-up services, and indoor air quality hardware sales (dehumidifiers, air purifiers, media filters, UV systems). Pricing is quote-based with promotional offers ($1,000 off AC installation, $50 off services over $299, $75 tune-up) and third-party financing options for installations. Online decision-support tools include the True Cost Calculator (repair-vs-replace) and SEER Cost Comparison Calculator. The business model combines transactional service revenue with subscription-style membership retention mechanics.

Name

Fox Family Heating and Air

Legal name

Air Tech HVAC, Inc.

Website

https://foxfamilyhvac.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Fox Family Heating and Air is a privately held, family-owned HVAC service company providing installation, repair, replacement, and maintenance of air conditioning, furnace, and heat pump systems for residential and commercial customers across the Sacramento metropolitan area and Northern California.

Ownership category

akta.pro rank

Product category

HVAC Services (heating, ventilation, and air conditioning installation, repair, and maintenance)

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

Commercial HVAC/R Installation (Rooftop Units, Split Systems) (HSAOAGAH), Ventilation System Installation & Repair (Bath/Kitchen Fans, ERV/HRV) (HSAOAIAF)

Keywords

• Hvac services
• Air conditioning repair
• Furnace installation
• Heat pump services
• Indoor air quality

Headquarters

HQ city

Rancho Cordova

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HVAC Repair Services: One-time service calls for AC repair, furnace repair, and heat pump repair. Technicians diagnose issues and provide repairs with upfront pricing. Revenue generated per service call.
2. HVAC Installation and Replacement: New system installations and full replacements of air conditioners, furnaces, and heat pumps. Higher-value transactions with financing options available.
3. Annual Maintenance Plans (Membership): Recurring membership program offering scheduled tune-ups, discounts on repairs, priority scheduling, and VIP treatment. Provides predictable recurring revenue and customer retention.
4. Maintenance and Tune-Up Services: Seasonal maintenance visits including AC tune-ups and furnace maintenance to keep systems running efficiently. Often bundled with membership plans.
5. Indoor Air Quality Products: Whole-house dehumidifiers, air purifiers, media filters, UV systems, and electronic air cleaners installed as add-on solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Fox Family Heating and Air is a regional HVAC service company that sells, installs, repairs, and maintains residential and light-commercial heating, ventilation, and air conditioning systems in the Sacramento Valley. Core revenue comes from AC and furnace repair and replacement, heat pump and ductless mini-split services, indoor air quality add-ons (dehumidifiers, air purifiers, UV systems, media filters), seasonal tune-ups, and an annual membership plan, delivered via field technicians dispatched from its Rancho Cordova office.

Product overview

Fox Family Heating and Air Conditioning is a residential and commercial HVAC service company offering a unified suite of heating, cooling, and indoor air quality services. The company provides installation, repair, replacement, and maintenance for air conditioning systems, furnaces, and heat pumps, alongside specialized ductless mini-split services and whole-house dehumidifier/fan installations. Their equipment portfolio includes American Standard (gas/electric split systems, gas package units, heat pump systems), Bosch inverter ducted systems, Mitsubishi variable-speed ducted heat pumps and mini-split systems, plus Carrier, Bryant, Lennox, and Ruud brand equipment. Value-added services include an annual HVAC membership plan with priority scheduling and discounts, flexible financing options, and online cost-comparison calculators (True Cost Calculator, SEER Cost Comparison Calculator) to help customers make informed equipment decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Conditioning Services Diagnostic, repair, installation, replacement, and tune-up services for residential and light-commercial air conditioning systems, including 24/7 emergency AC repair dispatched from the Rancho Cordova office.
• Furnace Services Diagnostic, repair, installation, replacement, and seasonal maintenance of residential and light-commercial furnaces to provide reliable winter heating.
• Heat Pump Services Repair, installation, replacement, and maintenance of residential heat pump systems delivering year-round heating and cooling efficiency in a single system.
• Ductless Mini-Split Services Installation, repair, and maintenance of ductless mini-split systems (including Mitsubishi mini-splits) for zoned comfort, energy efficiency, and quiet operation in specific rooms or additions.
• Indoor Air Quality Services Whole-house indoor air quality solutions including HEPA and activated carbon air purifiers, ionic and UV air treatment systems, media filters, and electronic air cleaners to improve breathing air quality.
• Whole-House Dehumidifier Installation Integrated whole-house dehumidification systems connected to existing HVAC equipment to control indoor humidity levels and prevent mold growth.
• Whole-House Fan Installation Energy-efficient whole-house cooling solution that draws fresh outside air through open windows and expels warm air via attic ventilation to reduce cooling costs.
• HVAC Membership Plan Recurring annual membership program offering scheduled seasonal tune-ups, member discounts on repairs, priority scheduling, and VIP treatment for enrolled homeowners.
• HVAC Financing Options Flexible third-party financing and payment plans that help homeowners manage the cost of qualifying HVAC installations and major repairs.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and preferred.

• ServiceTitancoreTechnology or IntegrationCustomer service workflow system for routing inbound phone calls. ServiceTitan handles call routing and workflow management. WhatConverts call attribution metadata is transmitted to ServiceTitan.
• American StandardpreferredTechnology or IntegrationManufacturer of HVAC equipment including gas/electric split systems, gas package units, heat pump split systems, and heat pump package units sold and installed by Fox Family
• BoschpreferredTechnology or IntegrationManufacturer of inverter ducted systems sold and installed by Fox Family
• MitsubishipreferredTechnology or IntegrationManufacturer of variable speed ducted heat pumps and mini-split systems sold and installed by Fox Family
• LennoxpreferredTechnology or IntegrationManufacturer whose products are offered alongside Carrier, Bryant, Ruud, and American Standard brands
• CarrierpreferredTechnology or IntegrationMajor HVAC equipment manufacturer whose products are offered alongside Bryant, Lennox, Ruud, and American Standard brands
• HighLevel (LeadConnector)coreTechnology or IntegrationCRM, live chat, and lead management platform. Chat widget records and stores transcripts for customer service purposes. Consent-gated implementation.
• Google Tag Manager / Google Analytics 4coreTechnology or IntegrationTag management and website analytics platform for measuring site performance and marketing attribution
• WhatConvertscoreTechnology or IntegrationCall tracking, dynamic number insertion, form submission tracking, and lead attribution. Consent-gated for privacy compliance.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lennox Residential: Major HVAC equipment manufacturer whose premium residential systems Fox Family sells and installs; a broad incumbent that defines product standards and financing options in the same category.
• Carrier Residential HVAC: Major global HVAC equipment manufacturer whose products Fox Family sells and installs; an upstream incumbent that shapes the equipment side of the residential HVAC market Fox Family serves.
• Mitsubishi Electric Trane HVAC US: Joint venture distributing Mitsubishi variable-speed and ductless mini-split systems in North America; one of Fox Family's preferred manufacturers and a broad incumbent in the heat pump category.
• One Hour Heating & Air Conditioning: National franchised residential HVAC brand offering AC, heating, and air quality services via locally owned franchises; competes with Fox Family for Sacramento homeowners but at much larger national scale and brand reach.

Others

• ServiceTitan: Vertical SaaS platform for residential home services companies (HVAC, plumbing, electrical) that Fox Family uses for workflow management; enables the operational tooling that distinguishes Fox Family's service delivery.

Direct peers

• Allbritten Plumbing, Heating & Air: Sacramento-based HVAC, plumbing, and drain services company serving homeowners in the same Northern California market with installation, repair, and maintenance offerings directly comparable to Fox Family.
• Bell Brothers Plumbing, Heating & Air: Sacramento-area residential HVAC and plumbing service company offering installation, repair, and maintenance of AC, furnaces, and heat pumps to homeowners — same service portfolio, customer type, and geography as Fox Family.
• Bobbitt Plumbing, Heating & Air: Regional residential and commercial HVAC, plumbing, and mechanical services contractor in Northern/Central California offering AC, furnace, and heat pump services comparable to Fox Family's core line.
• Horizon Services: Regional residential HVAC, plumbing, and electrical services company operating with a multi-location service delivery model and membership/maintenance programs comparable to Fox Family's offering.
• Bonney Plumbing, Heating & Air: Western US residential HVAC, plumbing, and drain services company with direct-to-consumer service model, recurring maintenance programs, and technician-based delivery comparable to Fox Family.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/foxfamilyhvac
• Facebookfacebook.com/FoxFamilyHeatingAirConditioning
• LinkedInlinkedin.com/company/fox-family-heating-air

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fox Family Heating and Air