WhatConverts
- Company typePrivate
- Founded2012
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
WhatConverts firmographics
Firmographics- Name
- WhatConverts
- Legal name
- WhatConverts
- Website
- https://whatconverts.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
WhatConverts industry classification
Industry- Product category
- Marketing Attribution & Lead Tracking Software
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
- akta.pro secondary industry
- Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)
Keywords
Where WhatConverts is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
WhatConverts business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (Individual Business Plans): Tiered subscription plans for individual businesses with pricing ranging from $30/mo to $160/mo. Each plan includes one account with escalating features. Revenue is recurring monthly with annual billing available.
- SaaS Subscription (Agency Plans): Tiered subscription plans for marketing agencies offering unlimited accounts. Pricing ranges from $500/mo to $1,250/mo. Agencies can manage multiple client accounts under a single subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Call Tracking - $30/mo for individual businesses |
| Subscription | Monthly | Plus - $60/mo for individual businesses |
| Subscription | Monthly | Pro - $100/mo for individual businesses |
| Subscription | Monthly | Elite - $160/mo for individual businesses |
| Subscription | Monthly | Plus Agency - $500/mo |
| Subscription | Monthly | Pro Agency - $800/mo |
| Subscription | Monthly | Elite Agency - $1,250/mo |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
WhatConverts product offering
Product offeringCore offering
WhatConverts is a cloud-based lead tracking and marketing attribution SaaS platform that captures calls, web forms, chats, and eCommerce transactions and ties each lead back to its marketing source, campaign, keyword, and touchpoint. It serves marketing agencies (with unlimited-account Agency plans) and individual businesses with tiered subscription pricing, and includes multi-touch attribution, Customer Journey tracking, Lead Intelligence for automated qualification, and over 1,000 native integrations with ad platforms, CRMs, analytics, and chat tools.
Product overview
WhatConverts is a lead tracking and reporting software platform designed for marketing agencies, franchises, and businesses. The platform consists of a core Lead Tracking product that captures calls, forms, chats, and eCommerce transactions, paired with Lead Management modules for searching, qualifying, valuing, and exporting leads, and Analytics & Insights modules for marketing reports, custom reports, marketing intelligence, and real-time reporting. Advanced features include Lead Intelligence (automatic lead qualification with custom rules), Customer Journey tracking, Multi-click Marketing Attribution, and Call Flows. The platform offers multiple pricing tiers: Call Tracking ($30/mo), Plus ($60/mo), Pro ($100/mo), and Elite ($160/mo) for individual businesses, with agency plans (Plus $500/mo, Pro $800/mo, Elite $1250/mo) offering unlimited accounts.
Differentiator
Problem solved
Functional benefit
Products and services
- WhatConverts Lead Tracking Platform
Quantifiable outcome
- 12.4X ROAS achieved for roofing company by training Google algorithm with lead quality data
- +5 more outcomes
Companies that use WhatConverts
Customer profileNamed customers8 records
Segments13 records
Ideal customer profiles4 records
WhatConverts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability6 records
Feature11 records
WhatConverts partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- Google AdscoreNative integration with Google Ads allowing users to send lead conversion data back to Google for automated bidding optimization. Supports conversion triggers, quote value data, and lead quality signals.
- Bing AdscoreNative integration with Bing Ads for tracking and attributing leads from Microsoft advertising campaigns.
- Facebook AdscoreIntegration with Facebook Ads platform for tracking social media advertising leads and conversions.
- PipedrivecoreCRM integration allowing bidirectional lead data sync with Pipedrive for sales pipeline management.
- AgencyAnalyticscoreIntegration with AgencyAnalytics marketing dashboard for reporting and client visibility.
- CalendlycoreIntegration with Calendly scheduling tool for tracking appointment bookings as leads.
- IntercomcoreIntegration with Intercom web chat platform to tie chat leads to marketing campaigns.
- SimpleTextingcoreIntegration with SimpleTexting for SMS marketing lead tracking and attribution.
- VWOcoreIntegration with VWO landing page platform for tracking visitor journeys and conversions.
- FormstackcoreIntegration with Formstack form builder for tracking form submissions.
- FormsitecoreIntegration with Formsite form building software for tracking form leads.
- LandingicoreIntegration with Landingi landing page platform for tracking visitor conversions.
- Amazon Web Services (AWS)coreCloud infrastructure provider. WhatConverts is hosted entirely on AWS with end-to-end security features.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
WhatConverts competitors and assessment
Company assessmentDirect peers
- Marchex: Marchex is a call analytics and marketing attribution company focused on conversation intelligence. Offers overlapping capabilities with WhatConverts in call tracking and lead attribution for advertisers and agencies.
- Invoca: Invoca provides AI-powered call tracking, conversation analytics, and attribution for enterprise marketers. Competes directly with WhatConverts on call attribution, lead qualification, and marketing ROI, though Invoca skews more enterprise.
- CallSource: CallSource provides call tracking, lead attribution, and performance analytics primarily for automotive, home services, and healthcare verticals. Competes with WhatConverts in vertical-specialized call attribution and ROI reporting.
- ActiveDEMAND: ActiveDEMAND is a marketing automation platform with built-in call tracking, form tracking, and attribution features. Targets similar SMB and agency customers with comparable integrated lead capture and reporting functionality.
- CallRail: CallRail is a leading call tracking and lead attribution platform for marketing agencies and SMBs. Directly competes with WhatConverts across call tracking, form tracking, and conversation intelligence, with similar agency-focused pricing tiers and feature sets.
Broad incumbents
- HubSpot: HubSpot offers a broad CRM and marketing platform with native attribution, lead capture, and reporting tools. While not call-tracking focused, it competes for the same marketing and SMB budgets and increasingly bundles attribution features.
- Salesforce Marketing Cloud: Salesforce Marketing Cloud provides enterprise marketing automation, attribution, and customer journey analytics. Competes for the same attribution and lead management budgets as WhatConverts, especially among larger agencies and multi-location brands.
Emerging players
- Whatagraph: Whatagraph is a marketing reporting platform built for agencies, with cross-channel reporting and visualization. Indirect competitor on the reporting side, complementary on attribution data sources.
- Databox: Databox is a business analytics and reporting platform popular with marketing agencies for client dashboards. Adjacent competitor in agency reporting and marketing intelligence, with partial overlap in attribution visualization.
- AgencyAnalytics: AgencyAnalytics is an agency-focused reporting and dashboard platform that integrates with WhatConverts as a partner. Competes on the reporting and client dashboard layer while relying on WhatConverts for underlying lead data.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WhatConverts social profiles
Digital presenceWhatConverts compliance and trust
Trust signalCompliance4 records
WhatConverts financial estimates
Financial estimateRevenue estimate
Valuation estimate
WhatConverts leadership team
Management profileNumber of profiles
Profiles2 records
WhatConverts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WhatConverts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WhatConverts
What does WhatConverts do?
WhatConverts is a cloud-based lead tracking and marketing attribution SaaS platform that captures calls, web forms, chats, and eCommerce transactions and ties each lead back to its marketing source, campaign, keyword, and touchpoint. It serves marketing agencies (with unlimited-account Agency plans) and individual businesses with tiered subscription pricing, and includes multi-touch attribution, Customer Journey tracking, Lead Intelligence for automated qualification, and over 1,000 native integrations with ad platforms, CRMs, analytics, and chat tools.
Is WhatConverts a public or private company?
WhatConverts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WhatConverts founded?
WhatConverts was founded in 2012. It employs 11 to 50 people.
Where is WhatConverts based?
WhatConverts is headquartered in Charlotte, United States, in the North America region.
How does WhatConverts make money?
Two revenue lines are on record. SaaS Subscription (Individual Business Plans) is the primary driver. The others are saaS Subscription (Agency Plans).
Who are WhatConverts's main competitors?
Direct peers on record are Marchex, Invoca, CallSource, ActiveDEMAND and CallRail. Broad incumbents are HubSpot and Salesforce Marketing Cloud. Emerging players are Whatagraph, Databox and AgencyAnalytics.
Does WhatConverts have an API?
Yes. WhatConverts API provides programmatic access to account data including Accounts, Profiles, Users, Roles, Leads, Recordings, and Tracking resources. API uses HTTP Basic authentication with a token and secret. Rate limits: up to 10,000 requests per day, 1 request per millisecond, up to 20 concurrent requests. Available at https://app.whatconverts.com/api/v1/ Developer documentation is at www.whatconverts.com/api/overview.
What industry is WhatConverts in?
WhatConverts's product category is Marketing Attribution & Lead Tracking Software. Its primary akta.pro industry code is MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring), with a secondary code of BPAFAKAJ, Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat). Its SIC code is 7310.