Bogner

Luxury Sportswearbogner.com

Bogner is a Munich-based luxury sports fashion company founded in 1932, operating the BOGNER and FIRE+ICE brands to sell premium apparel, outerwear, and accessories to affluent consumers across 50+ countries through owned retail stores and e-commerce.

Company typePrivate
Founded1932
HeadquartersBurlington, United States
Headcount501–1,000
GTM typeB2C
OfferingHardware or Manufacturing

Bogner firmographics

Firmographics

Name: Bogner
Legal name: Bogner of America Inc.
Website: https://bogner.com
Company type: Private
Founded year: 1932
Operating status: Operating
Headcount range: 501–1,000 employees
Short description: Bogner is a Munich-based luxury sports fashion company founded in 1932, operating the BOGNER and FIRE+ICE brands to sell premium apparel, outerwear, and accessories to affluent consumers across 50+ countries through owned retail stores and e-commerce.
Ownership category
akta.pro rank

Bogner industry classification

Industry

Product category: Luxury Sportswear
NAICS: Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Sporting Goods Retailers (45911), Shoe Retailers (4582)
SIC: Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Women's, Misses', And Juniors Outerwear (2330)
akta.pro primary industry: Golf Footwear & Apparel Retail (CRAMACAH)
akta.pro secondary industries: Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Footwear Retail (CRAMAGAE)

Keywords

Luxury sportswear
Ski apparel
Golf apparel
Outerwear fashion
Designer activewear

Where Bogner is headquartered

Location

Headquarters

HQ city: Burlington
HQ country: United States
HQ region: North America

Offices18 records

Markets served

Bogner business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain

Revenue model

Apparel and Accessories Sales: Bogner generates revenue through direct sales of luxury sports fashion including outerwear, clothing, shoes, and accessories for women, men, and kids through e-commerce and retail stores.
Licensing: The company operates licensing arrangements alongside its core branded products, as mentioned in company descriptions referencing 'licenses' as part of brand operations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Bogner product offering

Product offering

Core offering

Bogner designs, produces, and sells luxury sports fashion under the BOGNER and FIRE+ICE brands, spanning outerwear, clothing, shoes made in Italy, bags and accessories for women, men, and kids, including dedicated ski and golf collections. Products are sold directly to consumers through owned retail stores in Europe and the US and through the bogner.com e-commerce site, supported by licensing arrangements.

Product overview

Bogner is a luxury sports fashion company operating two main brands: BOGNER (luxury sports fashion and designer fashion) and FIRE+ICE (functional active wear). The product portfolio spans women's, men's, and kids' collections across clothing categories including outerwear (transitional jackets, down jackets, The BOGNER Jacket, vests, coats), tops (knitwear, sweatshirts, T-shirts, polo shirts, blouses, shirts), bottoms (functional pants, casual pants, jeans, sweatpants, shorts, skirts), dresses, shoes made in Italy, bags, and accessories. Sport-specific offerings include Golf Collection, Ski Collection, Beach Collection, and FIRE+ICE Active Wear. The collections are distributed through owned retail stores, e-commerce (bogner.com), and wholesale partners across over 50 countries.

Differentiator

Problem solved

Functional benefit

Products and services

BOGNER Main Brand Collection The main BOGNER brand offering luxury sports fashion and designer fashion for women, men, and kids, with emphasis on sport-fashion symbiosis, premium materials, and contemporary tradition. Distributed through company-owned retail stores and bogner.com.
FIRE+ICE Functional Active Wear Functional active wear sub-brand offering active sets, functional jackets, t-shirts, polo shirts, and pants for active lifestyle consumers seeking performance apparel merging ambitious fashion with dynamic function.
BOGNER Ski Collection Ski-specific collection offering high-end skiwear that fuses luxury fashion with professional skiing performance, including ski suits, one-piece suits, ski jackets, and performance outerwear for women, men, and kids.

Quantifiable outcome

Luxury outdoor apparel market projected to grow from USD 18.6 billion (2024) to USD 34.9 billion by 2033 at 7.2% CAGR

Companies that use Bogner

Customer profile

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Bogner technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Bogner partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor and flagship.

Suvretta SportsminorStrategic or Co-development Partner · 1 January 2026BOGNER collaborated with Suvretta Sports on a collection, announced January 2026, representing a strategic partnership in the ski/snow sports segment.
VolkswagenflagshipStrategic or Co-development Partner · 1 July 2025Volkswagen and BOGNER FIRE+ICE collaborated on a revival of the 'FIRE AND ICE' brand, with Purple Disco Machine involvement in 2025. The partnership includes collaborative collections and co-marketing initiatives targeting active lifestyle consumers.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Bogner competitors and assessment

Company assessment

Direct peers

Spyder: Spyder is a heritage ski and active sportswear brand specializing in technical skiwear and outerwear. It competes with Bogner in the premium ski apparel segment and shares a similar athlete-and-alpine heritage narrative.
Canada Goose: Canada Goose is a publicly-traded Canadian premium outerwear brand with a global DTC retail network and strong luxury positioning around down jackets. It is directly comparable to Bogner in premium outerwear, DTC-heavy distribution, and resort/affluent consumer targeting.
Descente: Descente is a Japanese premium sports apparel brand with deep roots in skiing, ski racing teams, and technical sportswear. It competes with Bogner directly in luxury and performance skiwear and shares the alpine sport-fashion heritage positioning.
Kjus: Kjus is a Swiss premium skiwear and golf apparel brand founded by former Olympic ski racer Lasse Kjus. It directly competes with Bogner's Ski and Golf Collections and shares the same Swiss/Alpine heritage, premium performance positioning, and affluent sports consumer focus.
Moncler: Moncler is a leading luxury outerwear and skiwear brand headquartered in Italy with a global flagship store network and broad luxury positioning. It is the closest direct peer to Bogner in luxury skiwear, premium outerwear, and affluent consumer targeting.
Prada Linea Rossa: Prada's Linea Rossa line translates Italian luxury fashion into sport, ski, and activewear. It is a direct peer in luxury sports fashion that competes for the same affluent consumer seeking understated performance apparel with luxury branding.

Broad incumbents

Mackage: Mackage is a Canadian premium outerwear brand with a strong presence in luxury and fashion-forward down jackets. It overlaps with Bogner's outerwear category and shares an affluent North American and European consumer base.
Lululemon: Lululemon is a global premium athletic apparel brand with a strong DTC and digital presence across women's, men's, and golf categories. It is a broader premium sportswear incumbent that overlaps with Bogner's affluent performance-lifestyle positioning and is rapidly expanding into adjacent categories like golf.

Regional players

Aspen Leafs (Goldwin/Descente Group): Descente Group brands and similar Japanese ski-specialist labels are widely carried in Asia and compete with Bogner in cross-border premium skiwear. They are regional players in the APAC market that overlap with Bogner's expansion ambitions in China and Japan.

Emerging players

Toni Sailer: Toni Sailer is a German luxury skiwear brand that translates high-end fashion into alpine sportswear. It competes with Bogner in the luxury ski segment and shares the German premium heritage and affluent Alpine consumer focus, though at smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Bogner financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Bogner leadership team

Management profile

Number of profiles

Profiles1 record

Bogner funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Bogner M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bogner

What does Bogner do?

Is Bogner a public or private company?

Bogner is a private company. It is classified as corporate owned and is currently operating.

When was Bogner founded?

Bogner was founded in 1932. It employs 501 to 1,000 people.

Where is Bogner based?

Bogner is headquartered in Burlington, United States, in the North America region.

How does Bogner make money?

Two revenue lines are on record. Apparel and Accessories Sales are the primary driver. The others are licensing.

Who are Bogner's main competitors?

Direct peers on record are Spyder, Canada Goose, Descente, Kjus, Moncler and Prada Linea Rossa. Broad incumbents are Mackage and Lululemon. Aspen Leafs (Goldwin/Descente Group) is listed as a regional player. Toni Sailer is listed as an emerging player.

Does Bogner have an API?

No public API is recorded for Bogner.

What industry is Bogner in?

Bogner's product category is Luxury Sportswear. Its primary akta.pro industry code is CRAMACAH, Golf Footwear & Apparel Retail, with a secondary code of CRAMAGAD, Golf Apparel Retail (Men’s/Women’s/Youth). Its NAICS code is 458 and its SIC code is 5600.