eMarketer
- Company typePrivate
- Founded1998
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What eMarketer does
EMARKETER Inc. is a privately held subscription research and advisory firm headquartered in New York that provides forecasts, benchmarks, and analyst insights on digital advertising, media, commerce, financial services, and adjacent technology markets. Its core platform is the EMARKETER PRO+ subscription, which delivers access to 200+ analyst reports, 5,000+ charts, 5,500+ articles, 5,600+ proprietary forecasts, performance benchmarks, industry briefings, and a library of 400+ standardized KPIs, all built on a proprietary research methodology combining rigorously vetted data with analyst expertise and a dataset of more than 10,000 proprietary metrics. The platform is enhanced by AI Search, a natural-language query feature that delivers context-driven answers across the research corpus, and is supplemented by add-on modules including EM Advisory (customized analyst recommendations), the Analyst Access Program (exclusive analyst presentations and hosted events), and the AI Visibility Index (tracking brand recommendations across AI search platforms).
The business operates a sales-led enterprise go-to-market, distributing through direct sales outreach, demo requests, and quote-based annual subscriptions targeting senior marketing and strategy decision-makers at enterprises, agencies, retailers, financial-services firms, and B2B companies, with global coverage spanning North America, Western Europe, Asia-Pacific, Latin America, Central & Eastern Europe, and the Middle East & Africa. Revenue is generated across three streams: subscription recurring revenue from PRO+ and EM Advisory, advertising and sponsorship revenue from report sponsorships, webinars, custom content, and events under multi-year contracts, and a freemium top-of-funnel newsletter with 330,000+ subscribers feeding the conversion path. Adjacent offerings include five proprietary summits, the Behind the Numbers podcast, toolkits, and earned-media presence, with the brand cited 65,000+ times annually across Forbes, Reuters, Axios, and other leading publications. EMARKETER reports 100,000+ corporate subscribers and serves enterprise customers including Adobe, The Trade Desk, Colgate-Palmolive, Shutterstock, Bazaarvoice, Impact.com, and Veritone One, while maintaining strategic partnerships with Bain & Company and a cluster of 2026 co-branded content collaborations across emerging martech categories.
eMarketer firmographics
Firmographics- Name
- eMarketer
- Legal name
- EMARKETER Inc.
- Website
- https://emarketer.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
eMarketer industry classification
Industry- Product category
- Market Research & Analytics
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Services-Advertising (7310)
- akta.pro primary industry
- Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)
- akta.pro secondary industry
- Marketing Mix Modeling, Attribution & Propensity Scoring (HDAAAHAH)
Keywords
Where eMarketer is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
eMarketer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- PRO+ Subscription: Core subscription product providing access to platform with 200+ analyst reports, 5,000+ charts, 5,500+ articles, 5,600+ proprietary forecasts, briefings, and flexible data visualizations.
- EM Advisory Add-on: Premium advisory service with exclusive analyst presentations, industry insights, report reviews, and hosted events for customized strategic recommendations.
- Advertising & Sponsorship: Generate demand and boost brand through sponsorship including report sponsorships, speaking opportunities, webinar sponsorships, custom content, custom events, content syndication, email marketing, newsletter display, and web display.
- Newsletter (Free Tier): Free curated newsletter delivering commerce, advertising and marketing trends from EMARKETER and partners to email.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PRO+ Subscription - Core research platform access |
| Subscription | Annual | EM Advisory - Subscription add-on with exclusive analyst access |
| Other | Multi-year contract | Advertising & Sponsorship Opportunities |
| Freemium | Monthly | Free Newsletter |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
eMarketer product offering
Product offeringCore offering
eMarketer operates a subscription-based research and analytics platform (EMARKETER PRO+) that delivers proprietary forecasts, analyst reports, performance benchmarks, and industry KPIs for the digital marketing, advertising, media, ecommerce, and commerce sectors. The platform is augmented by an AI-powered natural-language search feature and supplemented by subscription add-ons including EM Advisory (customized analyst recommendations) and the AI Visibility Index (tracking brand presence across AI platforms such as ChatGPT, Google AI, and Perplexity). Revenue is generated primarily through annual enterprise subscriptions, with ancillary income from advertising, sponsorship, events, and free newsletters used as lead-capture channels.
Product overview
EMARKETER offers a platform-plus-modules architecture centered on the EMARKETER PRO+ core subscription, which provides access to exclusive data sets, analyst insights, forecasts, reports, performance benchmarks, and industry KPIs. The PRO+ platform is enhanced by the AI Search feature for natural language research navigation, and supplemented by add-on modules including EM Advisory for customized analyst recommendations, the AI Visibility Index for tracking brand presence across AI platforms, and the Analyst Access Program for direct analyst engagement. Adjacent offerings include events, podcasts, toolkits, and advertising/sponsorship opportunities. The portfolio spans research and analytics products for advertising, media, marketing, retail, ecommerce, financial services, and technology sectors.
Differentiator
Problem solved
Functional benefit
Brands
- EMARKETER PRO+: Premium subscription service providing deep insights, comprehensive data sets, and flexible data visualizations with access to exclusive data sets and analyst reports.
- EM Advisory
- AI Visibility Index
Products and services
- EMARKETER PRO+ The primary subscription platform providing access to exclusive data sets, deep analyst insights, flexible data visualizations, forecasts, reports, performance benchmarks, and industry KPIs available on-demand or delivered to inbox.
- EM Advisory Subscription add-on delivering customized analyst recommendations aligned to company goals, competitive landscape, and growth challenges, including competitive benchmarking and analyst-led guidance.
- AI Visibility Index Tracks and measures how brands are recommended and visible across AI platforms including ChatGPT, Google AI, and Perplexity, analyzing AI-driven brand discovery and recommendations.
- Analyst Access Program Subscription enhancement providing exclusive analyst presentations, briefings, and hosted events for teams or clients to dive deeper into research critical for business strategies.
- Advertising & Sponsorship Opportunities Media programs for brands to generate demand and boost visibility through sponsorship of EMARKETER content, including report sponsorships, speaking opportunities, webinar sponsorships, custom content, content syndication, email marketing, and web display.
- Industry Events and Summits Live and virtual summits, webinars, and conferences including Future of Digital Summit, Ad Buyer Summit, Converged TV Summit, Creator Economy Summit, and Commerce Media Summit.
- Behind the Numbers Podcast Podcast providing latest news and insights on media, advertising, and commerce topics, featuring the Vice President of Content and senior analysts.
- Newsletters (EMARKETER Daily) EMARKETER Daily and other curated email newsletters delivering commerce, advertising, and marketing trends to 330,000+ subscribers, with a free tier available for non-subscribers.
Quantifiable outcome
- Less than 5% variation in forecast estimates vs actuals
- +1 more outcomes
Companies that use eMarketer
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
eMarketer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
eMarketer partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- PebblePostminorCo-branded Lookbook content on Proving CTV: The New Performance Standard, created as featured resource to engage marketing professionals on connected TV advertising trends.
- GistminorPartnership on The GEO Playbook: How Marketers are Building AI-First Discovery, providing thought leadership content on generative optimization and AI-driven brand discovery.
- PartnerizeminorCo-created content on From Clicks to Influence: The New Economic Model of AI-Driven Commerce exploring affiliate marketing and AI commerce trends.
- TolunaminorPartnership on The Growing Value of Creative Intelligence research providing insights on creative performance and consumer intelligence.
- AcxiomminorCustom report partnership on Data and Identity: From Marketing Capability to Company Asset covering identity resolution, personalization, attribution, and measurement strategies.
- DoorDash AdsminorCo-branded research on Meeting The Moment: Celebrations And Unplanned Events Drive Shoppers To Consider New Products focusing on retail media and shopper marketing.
- Bain & CompanycoreJoint survey of retail media network leaders covering RMN scaling success, growth drivers, and industry challenges with EMARKETER providing research methodology and market expertise.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
eMarketer competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
eMarketer social profiles
Digital presenceeMarketer financial estimates
Financial estimateRevenue estimate
Valuation estimate
eMarketer leadership team
Management profileNumber of profiles
eMarketer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eMarketer M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eMarketer
What does eMarketer do?
eMarketer operates a subscription-based research and analytics platform (EMARKETER PRO+) that delivers proprietary forecasts, analyst reports, performance benchmarks, and industry KPIs for the digital marketing, advertising, media, ecommerce, and commerce sectors. The platform is augmented by an AI-powered natural-language search feature and supplemented by subscription add-ons including EM Advisory (customized analyst recommendations) and the AI Visibility Index (tracking brand presence across AI platforms such as ChatGPT, Google AI, and Perplexity). Revenue is generated primarily through annual enterprise subscriptions, with ancillary income from advertising, sponsorship, events, and free newsletters used as lead-capture channels.
Is eMarketer a public or private company?
eMarketer is a private company. It is classified as unknown and is currently operating.
When was eMarketer founded?
eMarketer was founded in 1998. It employs 251 to 500 people.
Where is eMarketer based?
eMarketer is headquartered in New York, United States, in the North America region.
How does eMarketer make money?
Four revenue lines are on record. PRO+ Subscription is the primary driver. The others are EM Advisory Add-on, advertising & Sponsorship and newsletter (Free Tier).
Does eMarketer have an API?
No public API is recorded for eMarketer.
What industry is eMarketer in?
eMarketer's product category is Market Research & Analytics. Its primary akta.pro industry code is MPAAABAN, Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services, with a secondary code of HDAAAHAH, Marketing Mix Modeling, Attribution & Propensity Scoring. Its NAICS code is 541910 and its SIC code is 8700.