InCharged

What InCharged does

InCharged is a US-based event technology company founded in 2010 and headquartered in Newark, New Jersey (54 Freeman St), where it conducts in-house manufacturing and quality assurance. The company designs, builds, and distributes branded cell phone charging stations, smart charging lockers with integrated UVC disinfection, photo booths, touchless vending machines (VendX), walk-through metal detectors, and 5G portable Wi-Fi routers. Core technical differentiators include medical-grade UVC disinfection in its 8-chamber locker (99.99% pathogen inactivation), PIN-code access systems, PCI-compliant encrypted payment processing, HD digital displays for branded content, and Cradlepoint/AT&T-powered 5G connectivity supporting 100+ simultaneous users. The product line is hardware-centric with proprietary industrial design and modular architecture intended to prevent obsolescence.

The business operates a dual revenue model: outright hardware sales (charging stations priced $1,399–$2,999) and short-term rentals (weekly rates $799–$1,599), supplemented by professional services including white-glove setup/teardown, custom graphic design, event insurance, and extended warranties. GTM is primarily event-driven, serving corporate event organizers, trade show exhibitors, festival producers, and venue/hospitality buyers (airports, retail, waiting rooms), with named enterprise customers including Coca-Cola, T-Mobile, Google, ESPN, Audible, Uber, McDonald's, and Pop-Tarts. The company sells through a DTC e-commerce storefront, a direct enterprise sales line, a showroom near NYC, and a nationwide technician network capable of 2-hour on-site response. There is no minimum order requirement, supporting SMB accessibility alongside large enterprise deployments.

The company was bootstrapped by founder Jessica Gonzalez and acquired in 2022 by iBrands Global, a strategic operating company repositioning the combined entity around "tech wellness." A 2020 COVID-driven pivot spawned the Lux Disinfect line of UVC disinfection products and air purifiers, which the company credits with 190% growth in 2020. InCharged remains operational as a brand within the iBrands portfolio, with continued product development evidenced by the 2023 launch of a 5G Wi-Fi router line.

Name

InCharged

Legal name

InCharged

Website

https://incharged.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

InCharged designs, manufactures, and rents branded cell phone charging stations, UVC disinfecting lockers, photo booths, touchless vending machines, and 5G portable Wi-Fi routers for event organizers, trade shows, festivals, and corporate clients. Acquired by iBrands Global in 2022.

Ownership category

akta.pro rank

Product category

Event technology hardware

NAICS

Consumer Electronics and Appliances Rental (532210), Electronics and Appliance Retailers (4492), Wiring Device Manufacturing (33593)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Power Banks & Portable Power (Battery Packs, MagSafe Packs) (CRACATAD)

Keywords

• Event charging stations
• Mobile charging kiosks
• UVC disinfection lockers
• Touchless vending machines
• Experiential event technology

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: One-time sale of cell phone charging stations, photo booths, metal detectors, and Wi-Fi routers. Products available for outright purchase with pricing ranging from $1,399 to $2,999 for charging stations.
2. Equipment Rentals: Weekly rental model for all event technology products. Rental pricing ranges from $799 to $1,599 per week depending on product. Allows customers without minimum order requirements.
3. Professional Services: White glove setup/teardown service, graphic design services for custom branding, event insurance for rentals, and extended warranty programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

InCharged designs, manufactures, and rents or sells branded cell phone charging stations, lockers, photo booths, touchless vending machines, walk-through metal detectors, and 5G portable Wi-Fi routers for events, trade shows, festivals, and corporate venues. Through its Lux Disinfect line, it also offers UVC disinfection towers, handheld emitters, HEPA+UVC air purifiers, and touchless hand-sanitizer stations. All products are available for rent or outright purchase with custom branding, white-glove setup, and 24/7 tech support.

Product overview

InCharged is an event technology company offering a comprehensive portfolio of branded charging stations, experiential technology, and UVC disinfection products for events, trade shows, festivals, and corporate gatherings. The core product lineup centers on cell phone charging solutions including the Flex Charging Kiosk (flagship HD display unit), PowerMethod/PowerMethod Plus (affordable power stations), InBox/InBox Plus (mountable charging stations), Glass Power Table and Square Charging Table (furniture-integrated charging), and UVC 8 Chamber Charging Locker (secure lockers with UVC disinfection). Complementary products include Mobile/Ring Light Photo Booths, VendX touchless vending machines, Metal Detectors, and 5G Portable Wi-Fi Routers. Through its Lux Disinfect subsidiary, the company also offers UVC disinfection products (UVC Ultra, UVC Handheld, Disinfection Cabinet) and air purifiers (Air Purifier Ultra, Air Purifier Mini, Portable Purifier) alongside hand sanitizer stations with temperature readers. All charging products support 100% of mobile devices and are available for rent or purchase with full custom branding options.

Differentiator

Problem solved

Functional benefit

Brands

• Flex: Flagship lightweight free-standing cell phone charging kiosk with HD screen and 360-degree branding options. Charges 12 devices with various cable types.
• PowerMethod
• PowerMethod Plus
• InBox
• InBox Plus
• Glass Power Table
• Square Charging Table
• UVC 8 Chamber Locker
• VendX
• Mobile Photo Booth
• Metal Detector
• PowerBox

Products and services

• Flex Charging Kiosk Lightweight free-standing cell phone charging kiosk with 12 charging tips supporting iOS and Android devices, a 20-inch HD screen for video/audio playback, and 360-degree customizable branding wrap; configurable as standing, wall-mounted, or tabletop unit.
• PowerMethod Charging Station Lightweight affordable phone power station with 8 A/C outlets and 10 built-in charging cables; available as single-sided free-standing, tabletop, or wall-mountable unit.
• PowerMethod Plus Charging Station Lightweight phone docking station equipped with quick charge technology and eight built-in charging cables; single-sided free-standing unit.
• InBox Charging Station Custom wall, table, or furniture-mountable charging station that charges up to 8 phones at 2.4A with rapid charge cables; fully brandable.
• InBox Plus Charging Station Standalone power station that mounts on flat surfaces and charges up to 8 phones at 2.4A with rapid charge cables; fully brandable.
• Glass Power Charging Table Hi-top style charging table with tempered glass top, RGB LED accent lighting, 12 charging ports (4 USB-C, 4 Lightning, 4 Micro USB), and 2 A/C outlets; stands 44 inches high with no assembly required.
• Square Charging Table Charging table with wireless charging surface, 2 A/C outlets, 4 retractable cables (USB-C, Lightning, Micro USB), and scratch-resistant polycarbonate tabletop with RGB LED accent lighting.
• UVC 8 Chamber Charging Locker Free-standing smart charging locker with 8 secure aluminum chambers, each equipped with 3 cables and individual UVC disinfection bulbs; features PIN code access, PCI compliance, 14-inch media screen, and custom branding.
• 6 Chamber Charging Locker Free-standing fast-charging unit with six aluminum charging chambers, wall mount capability, PCI-compliant encrypted card reader, custom branding, and support for nearly every phone.
• PowerBox Portable Charging Station Portable battery-powered branded charging station that charges up to 8 phones at 2.4A; battery-powered operation allows placement without electrical outlets.
• Mobile Photo Booth Portable iPad-equipped photo booth with tilting head, 240 LED ring light, support for single photos, 4-photo strips, GIFs, and Boomerangs; guests receive photos via email or text for social sharing.
• Ring Light Photo Booth Portable photo booth with iPad technology, tilting feature for framing, and 240 LED ring light; supports single photos, 4-photo strips, Boomerangs, and animated GIFs; runs on 120V outlet or battery.
• 5G Portable Wi-Fi Router Cradlepoint-powered portable Wi-Fi router with 5G and Gigabit-Class LTE connectivity, supporting 100+ simultaneous users, dual connection points, password protection, and NetCloud management.
• VendX Touchless Vending Machine Touchless vending machine powered by smartphone, available in VendX XL and VendX mini sizes; brandable experiential vending solution for events and retail locations.
• Walk-Through Metal Detector Walk-through metal detector for event security featuring fast pass-through speed and maximum accuracy, designed for corporate events, festivals, and trade shows.
• Lux Disinfect UVC Ultra Disinfection Unit Medical-grade UVC disinfection unit with 10 powerful 254nm UVC bulbs providing full 360-degree coverage; can disinfect surfaces up to 25 feet away in ten minutes or less.
• Lux Disinfect UVC Handheld Emitter Portable UVC handheld device with 60 watts of UVC bulbs for spot disinfection of high-touch surfaces in seconds.
• Lux Disinfect UVC Disinfection Cabinet Wheelable UVC disinfection cabinet using eight 8W UVC bulbs, capable of disinfecting items in three minutes or less.
• Lux Disinfect Air Purifier Ultra (HEPA + UVC) Industrial-grade air purifier with HEPA13 filters and internal UVC lamps; filters out PM2.5 particles with 99.99% efficiency and is suitable for large and small event spaces.
• Lux Disinfect Air Purifier Mini (HEPA + UVC) Medical-grade HEPA13 air purifier with UVC lamps and powerful fan, capturing 99.95% of 0.1 micron particles or larger.
• Lux Disinfect Portable Air Purifier Slim portable air purifier from BluLabs with 99.99% effectiveness against airborne pathogens; lasts up to 15 hours on battery power.
• Lux Disinfect Hand Sanitizer Station with Temperature Reader Touch-free two-in-one device that screens guests for fever and dispenses hand sanitizer; telescoping design with custom branding wrap options.
• Event Technology Professional Services White-glove setup and teardown, custom branding graphic design, event insurance for rentals, and extended warranty programs offered alongside equipment rentals and purchases.

Quantifiable outcome

• UVC disinfection kills 99.99% of pathogens
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LuxDisinfectcoreStrategic or Co-development PartnerInCharged partnered with LuxDisinfect to offer event disinfection solutions including UVC towers, handheld UVC emitters, UVC air purifiers, and touchless PPE vending machines. LuxDisinfect provides customized solutions addressing virus spread through air, surfaces, and personal space.
• BluLabscoreStrategic or Co-development PartnerBluLabs is the parent/affiliated company that invents, develops, and launches new products and retail tech. InCharged is part of the BluLabs ecosystem focusing on event technology and customer engagement solutions.
• InEventminorChannel Partner/ Reseller/ DistributorInEvent is shown as a partner on InCharged's website, suggesting a distribution or integration relationship for event technology solutions.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• VeloxCharge: VeloxCharge offers branded phone charging stations and kiosks for events and venues with similar customization and rental options. Comparable product scope (charging kiosks, custom branding) to InCharged's Flex and PowerMethod lines.
• ChargeItSpot: ChargeItSpot provides secure phone charging lockers for retail and event venues, with branding, screens, and PCI-compliant payments. It is the closest direct competitor to InCharged's charging-locker product line, serving a similar enterprise and venue customer base.
• Simple Booth: Simple Booth makes iPad-based photo booths and event photography software with social sharing, directly comparable to InCharged's Mobile Photo Booth / Ring Light Photo Booth products.
• KwikBoost: KwikBoost designs and rents mobile device charging stations, kiosks, and tables for events, schools, and hospitality. Overlaps directly with InCharged's Flex, PowerMethod, and table product families on both rent and purchase motion.
• Popshap: Popshap provides event technology including interactive charging tables, kiosks, touchless vending, and digital signage. Direct overlap with InCharged's experiential charging, VendX, and event-tech product portfolio.

Broad incumbents

• Cvent: Cvent is a large event management platform serving enterprise event organizers with registration, venue sourcing, and on-site technology. A broad incumbent that touches the same enterprise event customers InCharged serves, though not a direct hardware competitor.
• Bizzabo: Bizzabo provides an end-to-end event experience platform for B2B conferences and events. Comparable at the customer-overlap level (enterprise event organizers) but operating in software rather than hardware charging/photo-booth niches.

Emerging players

• Phone2Action: Phone2Action builds event engagement and advocacy software; partial overlap with InCharged's event-tech focus on attendee engagement and data capture at live events, particularly in advocacy and trade-show contexts.
• R-Zero Systems: R-Zero provides UVC disinfection devices and IoT-enabled air purification for schools, offices, and venues. Overlaps with InCharged's Lux Disinfect subsidiary in targeting facilities with UVC-based health-and-safety solutions.
• UV Angel: UV Angel develops UVC light disinfection technology for healthcare and commercial facilities. Comparable on the Lux Disinfect UVC product line (UVC towers, air purifiers) and the broader tech-wellness pivot signaled by the iBrands acquisition.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InCharged
• YouTubeyoutube.com/incharged
• Facebookfacebook.com/incharged
• LinkedInlinkedin.com/company/in-charged-llc
• Instagraminstagram.com/incharged

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InCharged