What TripWorks does

TripWorks is a unified, AI-powered booking and operations platform purpose-built for tour and activity operators. Founded in 2020 and headquartered in Morristown, New Jersey, the company integrates lead management, dynamic pricing, smart scheduling, an AI agent (A.N.I.E.), abandoned-cart recovery, and a business intelligence dashboard into a single SaaS system that also includes digital waivers, a mobile check-in iOS app, and 50+ third-party integrations. The platform connects operators to major online travel agencies — Expedia, Viator, GetYourGuide, TripAdvisor, and Google Things To Do — and relies on Stripe for payment processing and PCI-DSS compliance. Its go-to-market combines a self-serve 21-day free trial with sales-assisted enterprise demos, targeting vertical SMB use cases such as sightseeing tours, adventure activities, attractions, amusement parks, escape rooms, axe throwing, flight schools, and entertainment venues.

The company monetizes through SaaS subscriptions, transaction fees on bookings processed through Stripe, and marketplace commissions from OTA distribution channels. Following a $6 million Series A led by Spring Mountain Capital in January 2026, TripWorks is investing in AI-driven pricing, real-time analytics, OTA integrations, and geographic expansion across North America and Europe, with a stated mid-2026 target for global operator coverage. CEO Aaron Fessler has publicly framed 2026 as a consolidation year in which operators will replace fragmented point solutions with unified, AI-native platforms, positioning TripWorks' breadth and AI layer as the central wedge.

Customer evidence to date is concentrated in small, independent operators (Bike & Brew ATX, Unique Travel, Best Punta Cana Tours, Circle City Balloons, VR Arcade) with reported outcomes including a 160% increase in tips, 31% total sales growth, 3.2X TripAdvisor review volume, and 2–3 hours saved daily on weather-related rescheduling. Recognition includes the 2026 TravelTech Breakthrough 'Travel Tour Platform of the Year' award and a 2023 Gartner 'Emerging Favorite' ranking in booking software.

Name

TripWorks

Legal name

TripWorks, Inc.

Website

https://tripworks.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

TripWorks is an AI-powered SaaS booking and operations platform for tour and activity operators, unifying dynamic pricing, scheduling, OTA distribution, and an AI agent into a single system. It serves SMBs across sightseeing, adventure, attractions, and entertainment verticals across 40+ countries.

Ownership category

akta.pro rank

Product category

Tour Operator Booking Software

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Travel Policy, Approval & Booking Workflow Tools (THALAMAB)

akta.pro secondary industries

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Itinerary Management & Trip Collaboration Apps (THALAMAE)

Keywords

• Tour operator software
• Booking platform SaaS
• Activity management system
• Dynamic pricing engine
• Travel reservation software

Headquarters

HQ city

Morristown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: TripWorks operates as a SaaS booking platform with subscription-based pricing. The platform includes a 21-day free trial for new customers. Enterprise plans with discounts are available for businesses that qualify. Additional fees may apply for alternative settlement currencies.
2. Transaction Processing: The platform processes payments through Stripe integration and handles payouts to operator bank accounts. Platform fees (booking fees) are calculated on pre-tip payment amounts.
3. OTA Reseller Marketplace: Operators can list on marketplaces including Expedia, Viator, GetYourGuide, and TripAdvisor. These platforms operate as resellers with commission-based arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

TripWorks is an AI-native, unified booking and operations platform that lets tour and activity operators manage lead capture, dynamic pricing, scheduling, payments, guest communications, and analytics in a single system. It connects operators to 50+ integrations including major OTAs (Expedia, Viator, GetYourGuide, TripAdvisor, Google Things To Do) and payment processors (Stripe), and is offered primarily through a SaaS subscription with a 21-day free trial.

Product overview

TripWorks is a unified, AI-powered booking and operations platform for tour and activity operators. The core TripWorks Platform integrates lead management (Lead Center), dynamic pricing (Dynamic Pricing), AI agent capabilities (A.N.I.E.), smart scheduling, abandoned cart recovery, business intelligence dashboards, and a mobile app. The platform connects to major OTAs (Expedia, Viator, GetYourGuide, TripAdvisor, Google Things To Do) and payment processors (Stripe). TripWorks offers industry-specific solutions for Air & Sea Tours, Sightseeing & City Tours, Adventure & Outdoor Activities, Attractions & Experiences, Educational Classes, Entertainment Venues (including Amusement Parks, Axe Throwing, Escape Rooms, and Party Buses), and Flight Schools. The platform includes a mobile app, digital waivers, and TripWorks University for customer education.

Differentiator

Problem solved

Functional benefit

Products and services

• TripWorks Platform Unified AI-powered booking and operations platform that integrates lead management, sales flow, dynamic pricing, AI agent, scheduling, and analytics for tour and activity operators.
• Lead Center Sales flow module that guides every guest from first inquiry to confirmed booking through a connected, automated journey designed to convert more inquiries.
• Dynamic Pricing AI-powered pricing engine that automatically raises prices when demand is high and fills slow days with smart discounts across seasonal, advance window, last-minute, channel, and time-of-day dimensions.
• AI Agent A.N.I.E. AI agent system that powers call AI, chat/SMS with AI, and AI insights, handles customer conversations automatically, saves abandoned carts, and aligns strategy with booking data.
• TripWorks Mobile App iOS mobile application for managing bookings, checking in guests via QR codes, and running reports from a phone, with calendar view, manifest view, and hardware pairing.
• OTA Distribution Integrations Distribution integrations with major OTAs including Expedia, Viator, GetYourGuide, Google Things To Do, and TripAdvisor, providing 50+ integrations with real-time inventory and pricing sync.
• Stripe Payment Integration Native Stripe payment integration supporting card payments, daily payouts, negative payout handling, automatic retry on failures, and PCI DSS-compliant card data handling.
• TripWorks University Educational resource platform with articles and guides covering all aspects of running and growing a tour and activity business using the TripWorks platform.

Quantifiable outcome

• 160% increase in tips using TripWorks tipping technology
• +5 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core, major and supporting.

• StripecoreTechnology or IntegrationStripe is TripWorks' payment processor. Operators must set up Stripe integration to accept payments through the TripWorks dashboard. Stripe handles card payments and direct payouts to operator bank accounts.
• TripAdvisorcoreChannel Partner/ Reseller/ DistributorNative API integration connecting TripWorks users with TripAdvisor's marketplace. Approved suppliers can create brochure pages and manage bookings through TripAdvisor's platform of 490 million monthly users. Listing is free; operators set net rates with TripAdvisor collecting commission on sales.
• ViatormajorChannel Partner/ Reseller/ DistributorOTA integration allowing tour operators to list and sell through Viator's marketplace. Bookings made on Viator directly reflect in TripWorks accounts affecting resources, scheduling, and availability.
• GetYourGuidemajorChannel Partner/ Reseller/ DistributorOTA marketplace integration for distributing tour and activity bookings. Operators can manage availability and pricing across platforms.
• ExpediamajorChannel Partner/ Reseller/ DistributorOTA integration for listing tours and activities on Expedia's travel platform. Real-time availability and pricing updates sync between platforms.
• Google Things To DomajorChannel Partner/ Reseller/ DistributorIntegration with Google's Things To Do service for discoverability in Google search results and maps.
• TwiliosupportingTechnology or IntegrationIntegration for SMS and phone communication capabilities, enabling automated messaging to travelers at scale.
• ZapiersupportingTechnology or IntegrationIntegration enabling TripWorks to connect with over 5,000 applications through Zapier's automation platform.
• MailChimpsupportingTechnology or IntegrationEmail marketing integration for communicating promotional and confirmation messages to travelers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Checkfront: Checkfront (now part of Frontier Booking) provides booking management software for tours, activities, and equipment rentals. It targets the same SMB tour/activity operator segment as TripWorks with comparable booking and channel management features.
• Rezdy: Rezdy is an online booking software platform purpose-built for tour operators and resellers, with strong presence in Asia-Pacific and Europe. It offers booking management, distribution, and payment tools comparable to TripWorks' offering.
• Regiondo: Regiondo is a European-focused tour and activity booking platform that combines SaaS booking software with its own consumer marketplace, making it a direct competitor to TripWorks particularly in European markets TripWorks is targeting.
• Xola: Xola is a booking and marketing software platform for tour operators and experience providers, offering online booking, payment processing, and channel management. It serves a similar SMB tour/activity customer base as TripWorks.
• FareHarbor: FareHarbor is a leading SaaS booking and management platform for tour and activity operators, owned by Booking Holdings. It offers near-identical functionality to TripWorks (real-time booking, channel manager, payment processing) and is the dominant incumbent in this niche.
• Bokun: Bokun is a tour operator booking software platform owned by Tripadvisor. It provides booking management, channel manager, payment processing, and reseller integrations, directly competing with TripWorks for tour and activity operator customers.
• Peek: Peek (formerly Peek Pro) combines a tour operator booking SaaS with a consumer marketplace, serving attractions, tours, and experiences. Its software-plus-distribution model closely parallels TripWorks' positioning.
• TrekkSoft: TrekkSoft (now part of Bokun/Tripadvisor) was a Swiss tour operator booking software provider serving tour and activity businesses across Europe. Its functionality and target market overlap substantially with TripWorks.

Broad incumbents

• GetYourGuide: GetYourGuide is a major global tour/activity OTA with a large supplier base and its own operator software tools. It competes with TripWorks both as a distribution channel and as an emerging software supplier to operators.
• Viator: Viator, owned by Tripadvisor, is the world's largest tour/activity OTA and also offers supplier software tools (via Bokun). It is both a distribution partner and an indirect competitor to TripWorks in serving tour operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TripWorks