Sip & Script

What Sip & Script does

Sip & Script is a US-based two-sided marketplace for modern calligraphy and brush lettering workshops, founded in 2015 and operated as a private, women-founded company headquartered in Portsmouth, New Hampshire. The platform connects a network of 140+ professional calligraphers with individual consumers, private event hosts, and corporate clients across 100+ US cities, delivering in-person classes at partner venues such as wineries, cafes, breweries, and garden centers, as well as virtual workshops via Zoom. Since founding, the company has taught over 200,000 students and maintains a 4.9 average guest rating. Sip & Script is co-led by Julie Q. Mancini and Meghan Chaloner as co-founders and co-CEOs.

The core product surface comprises Modern Calligraphy Workshops and Brush Lettering Classes for individuals (priced $50–$90 per ticket), Private Events for celebrations such as birthdays, bridal showers, and bachelorettes (intimate packages from $65/guest), and Corporate Team Events for offsites and team-building (virtual at $75/person with shipped materials; in-person at $500 flat for up to 8 guests plus $75/seat add-ons). Supporting the instructor supply side are two programs: Letter League, a paid developmental training pipeline for emerging calligraphers, and Teach with Us, a platform recruiting experienced calligraphers into the "Script Squad" instructor network. E-commerce gift cards and supplies serve as ancillary revenue streams.

The underlying technology is a conventional web-based booking platform with email marketing and video conferencing integration; no proprietary AI, API, or SDK surface is documented. GTM is event-driven: class discovery and ticketing happen primarily through the company website, supplemented by organic social, email newsletters, paid search, and local instructor-driven word-of-mouth. Notable enterprise clients include Ernst & Young and Stitch Fix. Revenue figures are not publicly disclosed and no external funding rounds have been reported.

Name

Sip & Script

Legal name

Sip & Script, Inc.

Website

https://sipandscript.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Sip & Script is a US marketplace connecting 140+ professional calligraphers with consumers, private event hosts, and corporate clients across 100+ cities for in-person and virtual modern calligraphy and brush lettering workshops, plus the Letter League instructor training program.

Ownership category

akta.pro rank

Product category

Creative Education Services

NAICS

Independent Artists, Writers, and Performers (711510)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beverage & Mixology (Coffee, Tea, Wine, Cocktails) (EDAAAGAH)

akta.pro secondary industries

Beverage Craft Classes (Coffee, Tea, Mixology, Wine/Beer Education) (THAJAKAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Calligraphy workshops
• Brush lettering classes
• Creative team building
• Private event hosting
• Instructor marketplace

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Public Class Tickets: Individual consumers purchase tickets to public calligraphy workshops held at partner venues. Classes range from $50-$90 per person depending on location and format. Revenue is earned per ticket with no minimum commitment.
2. Private Event Hosting: Hosts book private calligraphy workshops for celebrations (birthdays, bridal showers, bachelorettes, baby showers). Pricing from $65 per guest for intimate packages (up to 12 guests) with custom themed materials and keepsake crests.
3. Corporate Team Workshops: Companies book team-building calligraphy events. Virtual workshops at $75/person with materials shipped; in-person workshops at $500 flat (up to 8 guests), additional seats at $75/person. Group discounts for 20+ guests.
4. Product Sales: E-commerce sales of calligraphy supplies, apparel, accessories, and gift cards through their online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Sip & Script operates a two-sided marketplace for modern calligraphy and brush lettering workshops, connecting individual consumers, private celebration hosts, and corporate teams with a network of 140+ professional calligraphers teaching at partner venues (wineries, cafes, breweries, garden centers) in 100+ US cities. The company offers public drop-in classes, private celebration events, and corporate team-building workshops (virtual and in-person), with all supplies included and no prior experience required.

Product overview

Sip & Script is a marketplace-style platform for modern calligraphy and brush lettering workshops operating across 100+ cities. The core offering consists of public in-person and virtual workshops (Modern Calligraphy Workshops and Brush Lettering Classes) taught by a network of 140+ professional instructors at local venues. The platform extends into corporate team-building events and private celebrations (Private Events). Supporting the instructor network are two programs: Letter League, a paid developmental program for emerging calligraphers that trains them from beginner level through instructor certification, and Teach with Us, which provides experienced calligraphers with an established platform, operations support, and customer base. Gift cards serve as a complementary product in the shop.

Differentiator

Problem solved

Functional benefit

Brands

• Letter League: A paid instructor development program for emerging calligraphers — includes guided curriculum, homework with personalized feedback, ongoing email support, and a path to teaching at Sip & Script classes.

Products and services

• Modern Calligraphy Workshops Public in-person and virtual beginner-friendly calligraphy classes taught by professional instructors at local partner venues such as wineries, cafes, and breweries. Classes include all materials and typically run 1.5-2 hours, with prices ranging from $50-$90 per person depending on venue, location, and class type. Aimed at adults seeking creative social experiences.
• Brush Lettering Classes Beginner-friendly brush lettering workshops teaching a different style of hand lettering using brush pens and markers, offered alongside calligraphy classes at various partner venues. Designed for adults with no prior experience.
• Corporate Team Events Team-building calligraphy workshops for corporate offsites, retreats, and happy hours. Available in virtual ($75/person with materials shipped) and in-person ($500 flat for up to 8 guests, then $75/person) formats. Includes branded practice sheets and custom themes for distributed or in-office teams.
• Private Events Custom private calligraphy workshops for celebrations including birthdays, bridal showers, bachelorettes, and baby showers. Three tiers: Intimate ($65+/guest, up to 12 guests), Celebration ($65+/guest, 12-25 guests), and Big Day (25+ guests, full-event activation). All materials and custom keepsake crests included.
• Letter League Paid instructor development program for emerging calligraphers. Provides a guided self-paced curriculum from beginner to instructor level, including virtual training classes, guided homework with personalized feedback, ongoing email support, and business training for building a creative side hustle. Graduates join the Script Squad instructor network.
• Teach with Us Platform for experienced working calligraphers to teach workshops through the Sip & Script brand. Handles operations, marketing, customer service, and payments while instructors focus on teaching. Features 140+ instructors nationwide, average earnings of $1,200/month, and 2-5 classes per month typical workload.
• Gift Cards Digital gift cards available for purchase through the online shop, allowing recipients to book their own calligraphy workshop experiences.

Quantifiable outcome

• 4.9 average rating from thousands of guests
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ClassBento: ClassBento is an Australia/UK-based workshops and experiences marketplace aggregating independent makers across craft categories. Operates the same two-sided instructor-customer marketplace model as Sip & Script but with a broader craft taxonomy and limited U.S. footprint.
• Classpop!: Classpop! is an online marketplace aggregating social experiences (cooking, art, mixology, craft classes) across multiple U.S. metros. Closely comparable marketplace model and customer, with a broader category mix that could overlap with Sip & Script's calligraphy positioning.

Direct peers

• Yaymaker: Yaymaker (formerly Paint Nite) runs painting-and-drinks workshops at partner bars and restaurants across the U.S., the most direct analogue to Sip & Script's calligraphy-at-venues model. Same consumer, same partner-venue distribution, same one-time ticket pricing and same private/corporate event verticals.
• Painting with a Twist: Painting with a Twist is a paint-and-sip franchise hosting paint classes paired with wine at partner venues. Directly comparable on customer (adults, date nights, private celebrations), venue model (third-party bars/restaurants), and franchise-driven scaling of a creative-classes marketplace.
• Pinot's Palette: Pinot's Palette is a paint-and-sip franchise offering guided painting classes at partner venues with cocktails. Closely comparable business model, customer (adults seeking social creative experiences), pricing structure ($35-$45 per seat) and event verticals (private parties, corporate events).
• Board & Brush: Board & Brush runs DIY wood-sign workshops at its own and partner venues with beer and wine service. Same two-sided creative-class marketplace model, comparable ticket pricing, and overlapping use cases (private parties, corporate team building).
• Color Me Mine: Color Me Mine is a pottery-painting studio franchise offering guided craft sessions with food/beverage service. Overlapping social creative experience category, similar price point, similar date-night and private-event customer use cases.
• CraftJam: CraftJam is a creative workshop marketplace offering in-person and virtual classes (calligraphy, hand-lettering, terrarium-making, etc.) in NYC and other metros. Same category (creative workshops taught by independent artists at partner venues) and same customer targeting (date nights, celebrations, corporate teams).

Broad incumbents

• Eventbrite: Eventbrite is a broad events marketplace where individual hosts and venue-based organizers sell tickets to in-person classes and workshops. Different in scale and scope, but provides distribution for the same kind of instructor-led creative class transactions Sip & Script runs.
• Airbnb Experiences: Airbnb Experiences is an online marketplace where hosts offer bookable activities (including craft workshops) alongside stays. Operates a far larger and more general experience marketplace spanning many categories; relevant as both a potential distribution channel and a competitive surface for in-person creative classes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sipandscript

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sip & Script