What CoCo Fresh Tea & Juice does

CoCo Fresh Tea & Juice is a privately held bubble tea retailer and franchisor operating under CoCo Bubble Tea (NY/NJ/MA) Corporation in the United States. The company originated in Tamsui, Taiwan in 1997 and has grown into one of the largest global bubble tea brands with 5,000+ stores worldwide. The US entity entered the New York market in winter 2011 and currently operates 21 stores across New York, New Jersey, and Massachusetts, with additional expansion planned into Boston. Its product portfolio centers on bubble milk tea, fruit tea, fresh tea, tea lattes, slush/smoothies, cream cloud beverages, Yakult probiotic drinks, and seasonal limited-time offerings, with all drinks formulated gluten-free and offering lactose-free and caffeine-free options.

The company operates a digital ecosystem consisting of a proprietary iOS/Android mobile app for online ordering and loyalty management, a Kiosk ordering system, Clover POS integration for store operations, and the CoCo Coins rewards program (100 coins per $1 spent, redeemable for $2-$10 discounts). Distribution occurs through company-affiliated and franchise retail stores, third-party delivery partnerships with DoorDash, UberEats, and GrubHub, and the proprietary app. Brand-level R&D and supply chain infrastructure supports regional product customization across the global network.

Revenue is generated from retail beverage sales at store locations and from franchise fees/royalties across the broader global network. The company sells to end consumers (primarily Gen-Z and millennial demographics) for in-store consumption, takeout, and delivery, and recruits franchise partners for unit-level expansion. The company is privately held with no disclosed external institutional investment and no public revenue figures.

Name

CoCo Fresh Tea & Juice

Legal name

CoCo Bubble Tea (NY/NJ/MA) Corporation

Website

https://cocobubbletea.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

CoCo Fresh Tea & Juice is a privately held Taiwanese-origin bubble tea brand operating 21 stores across New York, New Jersey, and Massachusetts, with 5,000+ stores globally. It sells bubble tea, fruit teas, and specialty beverages through company-affiliated retail locations, delivery platforms, and a proprietary mobile app with loyalty rewards.

Ownership category

akta.pro rank

Product category

Bubble Tea / Specialty Beverage Retail

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Refrigerated Juices & Smoothies (CRADACAL), Probiotic & Live-Culture Beverage Production (Shots, Tonics) (AFAFAHAE), Plant-Based & Dairy Alternative Beverages (Oat, Almond, Soy, etc.) (CRADAHAM)

Keywords

• Bubble tea retail
• Specialty tea beverages
• Bubble tea franchise
• Beverage retail chain
• Ready-to-drink tea

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Beverage Sales: Direct sales of bubble tea, milk tea, fruit teas, and other beverages to consumers at retail store locations. Revenue generated from in-store purchases and online/takeout orders.
2. Franchise Fees and Royalties: Revenue generated from franchise partnerships including initial franchise fees and ongoing royalty payments based on franchisee sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CoCo Fresh Tea & Juice is a premium bubble tea brand that prepares and retails milk teas, fruit teas, fresh tea lattes, slush/smoothies, probiotic Yakult drinks, cream cloud beverages, and seasonal specialty drinks at company-owned and franchise retail stores. The brand operates a global franchise network of 5000+ stores supported by an R&D center, centralized supply chain, proprietary mobile ordering app, Kiosk, and Clover POS systems, with a US East Coast footprint of 21 stores in New York, New Jersey, and Massachusetts.

Product overview

CoCo Fresh Tea & Juice is a premium bubble tea brand operating a global franchise network of 5000+ stores, with 20+ locations across New York, New Jersey, and Massachusetts. The product portfolio centers on the core beverage offerings: Milk Tea (including signature Bubble Milk Tea with tapioca, Classic Milk Tea, Taro, Jasmine, and specialty variants like 3 Guys and 2 Ladies), Fruit Tea (Mango Green Tea, Passionfruit, Lemon, Honey Aloe), Fresh Milk/Tea Latte, Fresh Tea (Green, Black, Winter Melon), Cream Cloud series, Yakult/Probiotics, Slush & Smoothie, and Seasonal Specials. The company also offers a Mobile App platform with online ordering, contactless pickup, and the CoCo Coins loyalty rewards program. The Franchise Program provides comprehensive support including R&D, training, supply chain, and technology solutions (Kiosk, Clover POS) for franchise partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Milk Tea Core beverage category featuring signature bubble milk tea with tapioca pearls, classic milk tea, taro milk tea, jasmine milk tea, and specialty combinations such as 3 Guys and 2 Ladies with various toppings, sold to walk-in and mobile-ordering consumers at CoCo retail stores.
• Fruit Tea Refreshing fruit-based tea beverages including mango green tea, passionfruit tea, lemon tea, honey aloe vera, and grapefruit green tea, featuring real fruit juices and various toppings, sold to consumers at CoCo retail stores.
• Fresh Milk / Tea Latte Freshly brewed tea infused with fresh Lactaid milk, including black tea latte, Okinawa black sugar latte, lava pearl latte, matcha latte, and red bean matcha latte, sold to consumers at CoCo retail stores.
• Slush & Smoothie Ice-blended drinks mixed with fresh fruit including mango slush, taro slush, passion fruit & mango slush, matcha smoothie, and mango smoothie, with caffeine-free options available, sold to consumers at CoCo retail stores.
• Yakult / Probiotics Fresh juice beverages with sweetened probiotic Yakult, including mango yakult, grapefruit yakult, lemon yakult, and green tea yakult, positioned for digestive health, sold to consumers at CoCo retail stores.
• Fresh Tea Freshly brewed loose teas available hot and cold, including jasmine flower green tea, Sri Lankan black tea, and caffeine-free winter melon tea, sold to consumers at CoCo retail stores.
• Cream Cloud Beverages featuring a salty cream foam topping made from Himalayan salt, including cloud black tea and cloud green tea, sold to consumers at CoCo retail stores.
• Seasonal Specials Limited-time seasonal offerings including strawberry dream, piña colada smoothie, honeydew jasmine milk tea, oreo chocolate beverages, smushed taro variants, Thai bubble tea, and peach-based drinks, sold to consumers at CoCo retail stores.
• Fruit Chunks Beverages featuring real tropical mango chunks and fruit pieces, including chunky mango dream slush, chunky mango green tea, and chunky mango yakult, sold to consumers at CoCo retail stores.
• CoCo Mobile App CoCo Bubble Tea mobile application available on iOS and Android that enables consumers to place orders ahead, make contactless payments, schedule pickup, and manage CoCo Coins loyalty rewards at participating US store locations.
• CoCo Coins Rewards Program Digital loyalty program where members earn CoCo Coins on purchases via the CoCo mobile app or registered card, redeemable for discounts and free drinks, including birthday rewards, promotional bonus coins, and double coins days at participating CoCo locations.
• CoCo Franchise Program Franchise opportunity offering prospective partners comprehensive support including an R&D center for regional customization, professional training, a global supply chain, marketing and design support, and industry-leading technology (Kiosk, Clover POS) for operating CoCo-branded bubble tea retail stores.

Quantifiable outcome

• Growing at 6.28% CAGR globally
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash is a third-party delivery platform partner enabling customers to order CoCo products for pickup and delivery through the DoorDash app at participating US store locations.
• UberEatscoreChannel Partner/ Reseller/ DistributorUberEats is a food delivery platform partnership allowing customers to order CoCo bubble tea for delivery through the UberEats application at participating store locations.
• GrubHubcoreChannel Partner/ Reseller/ DistributorGrubHub is an online and mobile food-ordering service partner enabling CoCo customers to order products for pickup or delivery through the GrubHub platform.
• Clover POScoreTechnology or IntegrationClover POS system is part of CoCo's industry-leading technology stack helping franchise partners control costs and maximize profitability through optimized point-of-sale operations.

Scale indicators8 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Gong Cha: Gong Cha is one of the largest global bubble tea chains, founded in Taiwan in 2006, operating thousands of stores worldwide. It is a direct competitor to CoCo in the same product category, serving similar consumers with comparable bubble tea, milk tea, and tea-based beverages.
• Tiger Sugar: Tiger Sugar is a Taiwan-origin bubble tea brand specializing in brown sugar boba, with rapid global expansion. It directly competes with CoCo in the bubble tea category, particularly among younger consumers seeking premium, Instagram-worthy beverages.
• Sharetea: Sharetea is a Taiwan-founded bubble tea franchise with global presence, offering milk teas, fruit teas, and specialty drinks. It competes directly with CoCo in the same product category and was named alongside CoCo among the top bubble tea chains in the EU market.
• Chatime: Chatime is one of the world's largest bubble tea franchisors, founded in Taiwan in 2005 with thousands of stores globally. It directly competes with CoCo across the same bubble tea, milk tea, and specialty tea beverage categories.
• Kung Fu Tea: Kung Fu Tea is a US-headquartered bubble tea chain founded in 2009 with hundreds of stores, primarily across the East Coast. It is a direct competitor to CoCo in the US market, targeting overlapping Gen-Z and millennial consumers in similar Northeast geographies.
• Boba Guys: Boba Guys is a US-based premium bubble tea brand founded in San Francisco, focused on high-quality ingredients and direct-to-consumer retail. It competes with CoCo for premium-positioned bubble tea customers seeking differentiated, ingredient-forward beverages.
• Quickly: Quickly is a US-based bubble tea franchise with broad national presence, founded in 2002. It directly competes with CoCo in the franchise-operated bubble tea category, with comparable menu offerings and target demographics.
• Lollicup (Tapioca Express): Lollicup operates the Tapioca Express brand and is one of the largest US-based bubble tea franchisors and supplies (boba straws, cups). It directly competes with CoCo in-store and through wholesale supply to other bubble tea operators, making it both a peer and an ecosystem participant.

Emerging players

• MIXUE: MIXUE is a China-origin, value-positioned tea and ice cream chain with rapidly expanding global footprint, including into Southeast Asia and beyond. It competes with CoCo in the affordable, high-volume bubble tea and tea beverage category with an asset-light franchise model.

Broad incumbents

• Starbucks: Starbucks is a global incumbent in specialty coffee and tea retail with broad menu overlap (Refreshers, tea lattes). It competes with CoCo for share of the tea beverage occasions and consumer wallet, though its core specialty is coffee rather than bubble tea.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cocotea.eastcoast
• LinkedInlinkedin.com/company/coco-fresh-tea-juice-nyc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoCo Fresh Tea & Juice