Audrey Morris Cosmetics International

What Audrey Morris Cosmetics International does

Audrey Morris Cosmetics International is a US-based private label cosmetics and skin care manufacturer founded in 1965 by model Audrey Morris and headquartered in Deerfield Beach, Florida. The company manufactures pre-tested, ready-made cosmetic and skin care formulations that entrepreneurs, estheticians, makeup artists, and salon owners rebrand and sell under their own labels. The product portfolio spans lip, face, and eye cosmetics plus a full skin care line (SPF 50, cleansers, toners, serums, moisturizers, scrubs/masques, men's skin care), with supporting services including contract filling, contract manufacturing, and custom bottom label application. An in-house "Dream Team" of licensed cosmetologists provides consultative guidance from product selection through launch.

The business model is B2B private label manufacturing with low minimum order quantities: entry-level orders start near $200 without custom branding, typical startup investments range from $500-$1,500 across 1-2 product categories, and custom formulations require higher MOQs. Pricing is pay-as-you-go for one-time orders, supplemented by per-unit add-ons such as custom bottom labels ($0.20 per unit application, $20 setup per shade). Ready-made formulas can be launched in 6-12 weeks, and the company supports first-time founders through educational onboarding and a Private Label Guide.

The company operates with 101-250 employees from a single domestic manufacturing facility in Deerfield Beach, serves the Southeast US as its primary market, and discloses no external funding, acquisitions, or ownership changes since founding. Distribution is direct via a consultative sales motion augmented by a website and JotForm-powered digital catalog and sample ordering. Leadership includes founder Audrey Morris and CEO Ali Kasi.

Name

Audrey Morris Cosmetics International

Legal name

Audrey Morris Cosmetics

Website

https://audreymorriscosmetics.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Private Label Cosmetics Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)

akta.pro secondary industries

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Color Cosmetics Packaging (Lipstick, Mascara, Compact, Palette) (IMALAJAH)

Keywords

• Private label cosmetics
• Private label skin care
• Contract manufacturing
• Beauty brand services
• Cosmetic formulation

Headquarters

HQ city

Deerfield Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Private Label Product Sales: Manufacture and sale of private label cosmetics and skin care products to entrepreneurs who rebrand them under their own names. Revenue generated through product orders with low minimum order quantities, custom formulations with higher MOQs, and additional services such as custom packaging and labeling.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Audrey Morris Cosmetics International manufactures private label cosmetics and skin care products at its Deerfield Beach, Florida facility, supplying entrepreneurs, estheticians, makeup artists, and salon owners with ready-made pre-tested formulas, custom formulations, contract filling, and contract manufacturing services that they can rebrand under their own names. The company also offers custom packaging, labeling, and brand support to enable clients to launch beauty brands in 6-12 weeks.

Product overview

Audrey Morris Cosmetics International operates as a private label cosmetics and skin care manufacturer founded in 1965, headquartered in Deerfield Beach, Florida. The company offers a comprehensive portfolio built around private label manufacturing services, providing ready-made pre-tested formulas that entrepreneurs can brand as their own. The core product lines include Cosmetics (encompassing lip, face, and eye categories with products such as Liquid Matte, Foundations, Eyeshadow, and Mascara) and Skin Care (including SPF 50, Cleansers, Serums, Moisturizers, and Men's Skin Care). Supporting services include Contract Filling, Contract Manufacturing, Custom Bottom Labels with professional application, and a Private Label Guide for brand education. The Pro Line sub-brand targets licensed professionals. All products are produced domestically at the Florida facility, enabling launches within 6-12 weeks for ready-made formulas, with low minimum order quantities to facilitate market testing.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Label Cosmetics Full range of private label cosmetics including lip products (Liquid Matte, Lip Shine, Lip Plumper, Lipstick, Lip Booklets, Lip Pencils, Lip Care), face products (Foundations, Concealers, Powders, Blush, Highlighter & Bronzer, Prime and Set), eye products (Eyeshadow, Pencils, Mascara, Brows), Palettes, and Makeup Brushes, manufactured for entrepreneurs to brand as their own.
• Private Label Skin Care Private label skin care line including SPF 50, Cleansers, Toners, Serums, Moisturizers (200 ML, 50 ML sizes), Eye Products, Scrubs/Masques, Makeup Remover, and Men's Skin Care, manufactured for beauty brand founders to sell under their own label.
• Contract Filling Services Contract filling services for beauty brands that need third-party manufacturing and packaging support, using Audrey Morris's domestic production capacity.
• Contract Manufacturing Services Custom contract manufacturing services for entrepreneurs and beauty brands looking to create proprietary formulations with branded packaging and labels, produced at the company's Deerfield Beach facility.
• Pro Line Professional-grade cosmetic and skin care sub-brand targeted at licensed estheticians, makeup artists, and salon professionals, offered as part of the company's private label portfolio.
• Sample Packages Online sample package ordering system that allows prospective clients to preview and order product samples to evaluate formulations and test the market before committing to full production orders.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fareva: Fareva is a global contract manufacturer serving the cosmetics, personal care, and pharmaceutical industries. It is comparable to Audrey Morris in providing private label and contract manufacturing services, though at a much larger, multinational scale.
• KDC/One: KDC/One is a large-scale global contract manufacturer of beauty, personal care, and specialty consumer products. It is comparable to Audrey Morris as a peer in the contract manufacturing space, though it operates at a significantly larger scale and serves multinational brand customers.

Direct peers

• Mana Products: Mana Products is one of the largest private label and contract manufacturers of cosmetics, skincare, and fragrance in the US. It is directly comparable to Audrey Morris in its business model of producing cosmetics for brands that sell under their own labels.
• Marianna Industries: Marianna Industries is a US contract manufacturer specializing in beauty, skincare, and personal care products. It is comparable to Audrey Morris as a domestic manufacturer offering private label and custom manufacturing services to beauty brands.
• Cosmetic Solutions: Cosmetic Solutions is a US-based private label skincare and cosmetics manufacturer offering turnkey product development. It is comparable to Audrey Morris in providing ready-made and custom formulations to entrepreneurs and emerging beauty brands.
• Formula Corporation: Formula Corporation is a US-based contract manufacturer of personal care, cosmetic, and OTC products. It is comparable to Audrey Morris in providing turnkey manufacturing and filling services for emerging and established beauty brands.
• Maesa: Maesa is a US-based private label and contract manufacturer of beauty and wellness products, offering full-service development and manufacturing. It is directly comparable to Audrey Morris because both serve emerging and established beauty brands with end-to-end formulation, packaging, and fulfillment.
• Centreum: Centreum is a beauty and personal care contract manufacturer offering private label and custom formulation services. It is comparable to Audrey Morris in its B2B manufacturing model serving beauty entrepreneurs and brands.
• Hatch Beauty (Hatchbeauty): Hatchbeauty is a beauty brand incubator and contract manufacturer that develops and produces private label cosmetics and skincare. It is directly comparable to Audrey Morris in serving entrepreneurs and indie brands launching their own beauty lines.

Others

• Sephora Collection: Sephora Collection is Sephora's in-house private label beauty brand, not a manufacturer. It is included as a downstream comparable because it represents the type of branded private-label offering that Audrey Morris's entrepreneur customers aspire to build and compete with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AudreyMorrisCosmetics
• LinkedInlinkedin.com/company/audreymorriscosmeticsinternational

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audrey Morris Cosmetics International