What Marianna Beauty does

Marianna Beauty is a B2B developer, manufacturer, and distributor of hair, beauty, and barbering products targeted exclusively at U.S. beauty schools. The company operates as a division of Cohere Beauty, with its registered base in Omaha, Nebraska, and serves cosmetology, barbering, esthetics, and nail training programs across all major U.S. regions. Product surface is broad: a comprehensive catalog across manikins, shears and razors, electricals, brushes and combs, barber supplies, dispensary liquids, color supplies, spa and esthetics equipment, salon furniture, manicure and pedicure tools, and educational materials, supplemented by customized curated kits that the in-house team assembles, packages, and prepares for schools. Core technology assets are a dedicated B2B ordering portal at order.mariannabeauty.com plus a Squarespace-hosted marketing site; no proprietary software platform or AI capabilities are disclosed.

The commercial model is a relationship-driven, quote-based B2B sales motion rather than transactional e-commerce. Prospects must submit a customer application including business licenses and resale tax certificates, after which dedicated territory-based customer service representatives (and licensed cosmetologists, estheticians, and nail technicians covering defined state groupings) manage accounts across the Northeast, Southeast, Midwest, Southwest, West, Pacific, and Mountain regions. Pricing is not publicly disclosed and is negotiated per account. The customer base is concentrated in a single vertical (beauty education) and the customer application process gates access, producing a high-touch, account-managed sales motion differentiated less by technology than by exclusive partner brand relationships, in-house manufacturing capability, and over fifty years of accumulated school relationships under the Marianna brand. The business is privately held under Cohere Beauty, with no disclosed funding rounds, M&A history, revenue figures, or outside investors.

Name

Marianna Beauty

Legal name

Cohere Beauty

Website

https://mariannabeauty.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Marianna Beauty is a B2B manufacturer and distributor supplying U.S. beauty schools with curated training kits, beauty supplies, equipment, and educational materials, operating as a division of Cohere Beauty via territory-based field sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beauty Supplies and Educational Products: Marianna Beauty generates revenue through the sale of beauty supplies, educational materials, and equipment to beauty schools. They offer curated kits and a comprehensive catalog of beauty essentials including manikins, shears, barber supplies, spa equipment, furniture, and educational materials. The company also manufactures, assembles, packages, and prepares products for beauty education institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Marianna Beauty manufactures, assembles, and distributes professional beauty supplies and curated training kits to beauty schools across the United States. Their offering includes a comprehensive product catalog covering manikins, shears, barber supplies, spa/esthetics equipment, salon furniture, dispensary liquids, color supplies, and educational materials, supported by an in-house manufacturing and packaging operation.

Product overview

Marianna Beauty is a division of Cohere Beauty and operates as a dedicated beauty school supplier offering both curated kits and a comprehensive catalog of beauty essentials. For over 50 years, they have supported beauty schools with products spanning multiple categories including manikins, shears and razors, barber supplies, dispensary liquids, stylist supplies, color supplies, spa and esthetics products, furniture, and educational materials. The Product Catalog serves as the primary ordering platform, while Curated Kits provide customized training packages. Their manufacturing team assembles, packages, and prepares products for beauty education across the country.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Catalog

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cohere Beautyparent companyOthersMarianna is a division of Cohere Beauty. Cohere Beauty is the parent company that owns and operates Marianna as a business unit focused on beauty education supplies.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• CosmoProf: Largest U.S. distributor of professional beauty supplies to salons, schools, and licensed professionals. Operates the most directly comparable B2B catalog and account-based distribution model serving beauty education institutions.
• Marlo Beauty Supply: Long-standing B2B beauty school supplier offering curated student kits, equipment, and product catalogs. Competes with Marianna on the same kit-and-reorder model targeting U.S. cosmetology and barbering programs.
• State Beauty Supply: U.S.-focused professional beauty distributor equipping cosmetology and barber schools with kits, equipment, and consumables. Directly comparable product breadth and channel structure.
• SalonCentric: Multi-brand beauty supply distributor serving licensed cosmetology and barber professionals, sharing overlapping products (shears, color, electricals, spa) and account-driven ordering with Marianna.
• Pure Beauty Pro: Professional beauty supply distributor with catalog coverage of salon and school essentials including shears, color, electricals, and furniture. Overlaps with Marianna's product mix and B2B customer base.
• Salon Services USA: Distributor of professional salon and beauty school supplies, offering brand-direct ordering and curated kits. A direct competitor in the beauty education procurement channel.

Broad incumbents

• Pivot Point International: Provider of beauty school curriculum, education software, and student kit programs. Comparable to Marianna as a vertically integrated education-and-supply partner for cosmetology and barbering schools.
• Milady (Cengage): Leading publisher of beauty school curriculum and educational materials. Comparable to Marianna because it serves the same beauty school customer base with educational content and bundles supply through its programs.
• Henkel Beauty Care Professional: Parent of CosmoProf and SalonCentric, the dominant U.S. professional beauty distribution platform. Adjacent because its subsidiaries compete head-to-head with Marianna across the full school procurement stack.

Others

• American Association of Cosmetology Schools (AACS): National trade association representing U.S. cosmetology and beauty schools. Relevant ecosystem counterpart because it influences state licensing, kit standards, and procurement patterns that drive Marianna's demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MariannaManufacturing
• LinkedInlinkedin.com/company/marianna-industries

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marianna Beauty