Sunrise Medical

What Sunrise Medical does

Sunrise Medical is a global developer, designer, manufacturer, and distributor of manual and powered wheelchairs, mobility scooters, seating and positioning systems, power-assist devices, and bath mobility products. The company serves individuals with mobility disabilities across pediatric (Zippie, Leckey), adult (Quickie), geriatric, and progressive-condition (ALS, multiple sclerosis) populations in more than 130 countries, primarily through a network of certified homecare medical product dealers and distributors. Its commercial operations span 10 manufacturing countries and 24 sales offices, and the company operates 20 proprietary brands including Quickie, Zippie, RGK, JAY, Magic Mobility, Empulse, Leckey, Ride Designs, Nuprodx, and Whitmyer.

Sunrise Medical's core technology portfolio spans configurable power seating systems (SEDEO PRO / SEDEO PRO ADVANCED with patented Biometric Repositioning and Memory Seating), the patent-pending CryoFluid pressure-injury prevention technology, voice-activated power seating control (CTRL+5), advanced suspension systems (SpiderTrac 2.0, ProGrip), auto-correcting drive control (SureTrac), seat elevation up to 12 inches at 3 mph (C-Me), and integration with third-party collision-avoidance technology (LUCI). The company operates custom and made-to-measure programs (RGK, BUILT-4-ME, JAY YOUR WAY) and has built clinical-education infrastructure through the Education in Motion platform to train assistive technology professionals and clinicians.

Sunrise Medical is privately held by Platinum Equity and earns revenue primarily through hardware sales of medically prescribed mobility devices priced via HCPCS reimbursement codes (e.g., K0848, K0856, K0861). Pricing is not publicly disclosed. The company sells through certified dealers who configure and fit products to individual prescriptions. The firm has grown through a sustained acquisition cadence, most recently adding Ride Designs (2023, custom seating with 3D printing), Nuprodx (2024, bath mobility), and Made for Movement (2025, neurorehabilitation therapeutic devices), and has positioned itself in the accessible air-travel ecosystem through partnership with Airbus and Flying Disabled on the Airspace U Suite cabin concept.

Name

Sunrise Medical

Legal name

Sunrise Medical (US) LLC

Website

https://sunrisemedical.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Medical is a global manufacturer and distributor of manual and powered wheelchairs, seating and positioning systems, power-assist devices, and bath mobility products, serving individuals with disabilities in 130+ countries through 20 proprietary brands and a certified dealer network, owned by Platinum Equity.

Ownership category

akta.pro rank

Product category

Wheelchairs and Complex Rehabilitation Mobility Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Surgical Appliance and Supplies Manufacturing (339113), Home Health Equipment Rental (532283)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Equipment Installation, Maintenance, Repair & Sanitization Services (HSABAKAJ)

Keywords

• Manual wheelchairs
• Power wheelchairs
• Wheelchair seating systems
• Complex rehabilitation technology
• Pediatric mobility equipment

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Manual Wheelchairs: Sale of manual wheelchairs under proprietary brands Quickie, Zippie, RGK, Sopur, Breezy, and Sterling
2. Power Wheelchairs: Sale of powered wheelchairs including mid-wheel drive, rear-wheel drive, all-terrain, and standing power wheelchairs
3. Seating & Positioning Systems: Standard and made-to-order seating and positioning systems including cushions, backs, headrests, and positioning supports
4. Power Assist Devices: Power-assist wheels and add-on devices for manual wheelchairs including Empulse M90 and F35 products
5. Bath Mobility Products: Shower commode chairs and tub/shower slider systems following Nuprodx acquisition
6. Mobility Scooters: Motorized scooters for mobility assistance

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sunrise Medical designs, manufactures, and globally distributes manual wheelchairs, power wheelchairs, pediatric mobility products, seating and positioning systems, power-assist devices, head supports, and bath mobility products under brands including QUICKIE, ZIPPIE, JAY, RGK, LECKEY, Magic Mobility, Empulse, Switch-It, Ride Designs, and Nuprodx. Sales are made through authorized dealers and distributors in over 130 countries, serving end users with mobility disabilities and the clinicians and assistive technology professionals who specify equipment for them.

Product overview

Sunrise Medical offers a comprehensive portfolio of assistive mobility products organized around multiple sub-brands. The core wheelchair offerings include QUICKIE (manual and power wheelchairs for adults), ZIPPIE (pediatric wheelchairs), and RGK (made-to-measure custom wheelchairs). Seating and positioning is anchored by the JAY brand (cushions, backs, positioning supports), complemented by Ride Designs (custom 3D-printed seating, acquired 2023), and WHITMYER (headrest supports). Power assist solutions include Empulse wheel add-ons. Pediatric specialty products under LECKEY encompass gait trainers, seating systems, and standers. Bathroom mobility needs are served through Nuprodx (shower chairs and slider systems, acquired 2024). Electronics and alternative drive controls are offered through SWITCH-IT, while BUILT-4-ME and JAY YOUR WAY provide customization services. Advanced power wheelchairs feature proprietary SEDEO PRO seating systems with Biometric Repositioning and Memory Seating capabilities. The product ecosystem integrates third-party technologies including LUCI collision avoidance, Bluetooth connectivity, and voice-activated controls.

Differentiator

Problem solved

Functional benefit

Brands

• Quickie: Manual and power wheelchairs brand offering folding, rigid, tilt-in-space, and heavy-duty wheelchairs
• Zippie
• RGK
• JAY
• Whitmyer
• Magic Mobility
• Empulse
• LECKEY
• Ride Designs
• Nuprodx
• SWITCH-IT
• BUILT-4-ME
• JAY YOUR WAY

Products and services

• QUICKIE Manual Wheelchairs QUICKIE manual wheelchairs are rigid and folding self-propelled and attendant-propelled wheelchairs under the QUICKIE brand, sold through authorized dealers to active adult users with mobility disabilities. The line covers ultra-lightweight, lightweight, and standard configurations across the QUICKIE manual range.
• QUICKIE Power Wheelchairs (Q-series) QUICKIE power wheelchairs including the Q300 M Mini, Q500 M, Q700 M, and Q700-UP M are mid-wheel, rear-wheel, and standing power wheelchairs with SEDEO seating electronics, LiNX drive controls, and optional power seating functions such as C-Me seat elevation and CTRL+5 voice-activated control. They are sold to end users via dealers and clinical channels.
• QUICKIE Q700-UP M Standing Power Wheelchair The QUICKIE Q700-UP M is a power wheelchair with standing function built on the Q700 M chassis with SEDEO seating, designed for users who require supported standing for pressure relief, function, and clinical benefit.
• QUICKIE Q300 M Mini Power Wheelchair The QUICKIE Q300 M Mini is a compact mid-wheel-drive power wheelchair paired with the LiNX modular control electronics, intended for indoor and outdoor users who require a small footprint base.
• ZIPPIE Pediatric Wheelchairs ZIPPIE pediatric wheelchairs include folding, rigid, tilt-in-space, and powered mobility products sized and configured for children and adolescents with mobility disabilities, distributed through dealers and clinical pediatric channels.
• RGK Made-to-Measure Wheelchairs RGK makes custom-built, made-to-measure manual wheelchairs from individual user measurements and specifications, targeting active users who require a tailored frame fit, balance, and performance configuration.
• Magic Mobility All-Terrain Power Wheelchairs Magic Mobility all-terrain power wheelchairs are heavy-duty outdoor and off-road power bases, including the Frontier and Extreme X8, designed for users who need to traverse rough terrain, gravel, grass, and outdoor environments.
• Magic Mobility XT4 Power Wheelchair The Magic Mobility XT4 is an all-terrain power wheelchair launched in April 2025, extending the Magic Mobility range of outdoor power bases for users with active outdoor lifestyles.
• JAY Seating and Positioning Products JAY seating and positioning products are wheelchair cushions, backs, and positioning accessories designed to manage skin integrity, posture, and comfort for wheelchair users across clinical risk categories.
• JAY Syncra Cushion The JAY Syncra is a JAY brand wheelchair cushion with CryoFluid technology for active cooling of the seating surface to reduce skin temperature and moisture-related tissue risk.
• JAY LitePro Cushion The JAY LitePro is a lightweight JAY brand wheelchair cushion launched in March 2026, positioned as a lighter-weight seating option in the JAY cushion portfolio.
• WHITMYER Headrest Supports WHITMYER headrests are positioning head supports for wheelchair users, including standard, contoured, and adjustable configurations for clinical positioning needs.
• LECKEY Pediatric Mobility and Positioning Products LECKEY products include pediatric seating, standing, gait trainers, and therapy chairs designed for children with special needs in clinical, school, and home environments.
• LECKEY BeMe Seating System The LECKEY BeMe is a configurable pediatric seating system launched in June 2026 for children requiring supportive seating with clinical adjustability.
• Ride Designs Custom Wheelchair Seating Ride Designs custom-molded seating includes custom wheelchair cushions and backs manufactured from individual user shape capture, addressing posture, skin integrity, and functional positioning for complex users.
• Nuprodx Bath Mobility Products Nuprodx bath mobility products include shower chairs, commode chairs, and tub sliders designed for users with mobility limitations to bathe and toilet with greater safety and independence.
• Switch-It Drive Controls Switch-It specialty drive controls include head arrays, sip-and-puff systems, chin controls, and other alternative input devices that allow users with limited hand function to operate power wheelchairs.
• Empulse Power-Assist Devices Empulse power-assist devices are add-on power drive systems that mount to manual wheelchairs to reduce push effort for users and caregivers, sold through the dealer channel under the Empulse brand.
• Empulse M90 Wheel Add-On Power Assist The Empulse M90 is a power-assist wheel add-on launched in August 2025 that mounts to a manual wheelchair to provide motorized push assistance.
• Empulse F35 Pull Power Assist The Empulse F35 is a pull-style power-assist device launched in April 2025 that attaches to a manual wheelchair and provides motorized pulling assistance.
• SEDEO Power Seating Systems SEDEO power seating systems (SEDEO PRO, SEDEO PRO Advanced, and SEDEO LITE) are modular powered seating frameworks that integrate tilt, recline, elevating leg rests, seat elevation, and standing functions with QUICKIE power wheelchair bases.
• CTRL+5 Voice-Activated Power Seating Control CTRL+5 is a voice-activated control option for Sunrise Medical power seating functions including seat elevation, tilt, recline, and legrest adjustment, announced as available in August 2025.
• BUILT-4-ME Custom Modification Service BUILT-4-ME is Sunrise Medical's custom modification service that allows individual users to specify non-standard options, colors, configurations, and engineered modifications on QUICKIE and ZIPPIE wheelchairs beyond standard catalog offerings.

Quantifiable outcome

• Products sold in over 130 countries under 20 proprietary brands
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature10 records

Partnerships

14 partnerships are on record, tiered supporting, strategic and core.

• AMF BrunssupportingTechnology or Integration · 1 March 2026Development partner for Airspace U Suite aircraft cabin concept. AMF Bruns contributed wheelchair securing technology for the system enabling wheelchair users to remain in their chairs during flights.
• IpecosupportingTechnology or Integration · 1 March 2026Development partner for Airspace U Suite aircraft cabin concept, contributing to the accessible lavatory and seating innovations for disabled passengers.
• Diehl AviationsupportingTechnology or Integration · 1 March 2026Displayed complementary accessible innovations including widebody solutions at Aircraft Interiors Expo 2026, working toward accessible air travel solutions.
• Collins AerospacesupportingTechnology or Integration · 1 March 2026Displayed accessible aircraft innovations including widebody solutions and navigation systems for disabled passengers at Aircraft Interiors Expo 2026.
• Team GleasonstrategicGTM or Marketing Partner · 10 March 2020Partnership to empower people with ALS to continue living purposeful and productive lives. Sunrise Medical committed to donating seat elevators to clients living with ALS that have submitted applications and been approved by the Team Gleason Foundation.
• AirbuscoreStrategic or Co-development PartnerSunrise Medical collaborated with Airbus on the Airspace U Suite aircraft cabin concept, providing the wheelchair securing system that allows power wheelchair users to remain in their own chairs during flights. Sunrise Medical also provided the wheelchair for the prototype and is supporting testing and development.
• Flying Disabled (Air4All)coreStrategic or Co-development PartnerActive collaboration with Flying Disabled and other stakeholders on Air4All, a prototype aircraft seating system that allows power wheelchair users to remain in their own chairs during flights by retracting the aisle seat. Sunrise Medical is providing the wheelchair for the prototype and supporting testing.
• AAHomeCare (American Association for Homecare)supportingOthersIndustry membership organization supporting advocacy, standards, and the Complex Rehab Technology (CRT) community.
• iNRRTS (National Registry of Rehabilitation Technology Suppliers)supportingOthersIndustry registry supporting advocacy, standards, and the CRT community through professional certification and standards.
• NCART (National Coalition for Assistive and Rehab Technology)supportingOthersCoalition supporting advocacy, standards, and funding for complex rehabilitation technology.
• CTF (Clinician Task Force)supportingOthersProfessional organization supporting advocacy, standards, and the CRT community.
• PVA (Paralyzed Veterans of America)supportingOthersAdvocacy organization supporting veterans and people with spinal cord injuries, aligned with CRT community standards.
• Dynamic ControlssupportingTechnology or IntegrationProvider of LiNX electronics control system integrated into QUICKIE power wheelchairs, enabling advanced control technology options for riders, clinicians, and dealers.
• LUCIsupportingTechnology or IntegrationSmart technology partner providing collision avoidance and fall prevention system (LUCI) available as optional add-on for SEDEO PRO seating systems.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Meyra GmbH: Meyra is a German manufacturer of manual and power wheelchairs with a strong European footprint. It is most comparable to Sunrise Medical's Quickie and Sopur product lines and competes primarily in DACH and broader European markets.

Direct peers

• KI Mobility: KI Mobility is a US manufacturer of ultra-lightweight manual wheelchairs and pediatric mobility products. It competes directly with Sunrise's Quickie and Zippie lines in the US lightweight wheelchair segment.
• Permobil: Permobil is a Swedish manufacturer of power wheelchairs, manual wheelchairs, and seating & positioning systems, and is the most direct competitor to Sunrise Medical in the standing power wheelchair market, sharing top-five status in the same 61% combined market share.
• Etac AB: Etac is a Swedish developer and manufacturer of mobility, transfer, and pediatric rehabilitation equipment including manual wheelchairs and seating. It competes with Sunrise Medical in European markets across manual wheelchairs and complex rehab.
• Invacare: Invacare Corporation is a US manufacturer of home and long-term care medical equipment including manual and power wheelchairs. It is the fifth member of the top-five global standing power wheelchair group and competes across Sunrise's full product range.
• Ottobock: Ottobock is a German global leader in prosthetics, orthotics, and mobility solutions including power wheelchairs. It is a top-five peer in the standing power wheelchair market and competes across complex rehab technology alongside Sunrise Medical.
• Pride Mobility: Pride Mobility Products Corporation is a US-based manufacturer of power wheelchairs, mobility scooters, and lift chairs. It is a top-five competitor in the standing power wheelchair market and shares substantial product-line overlap with Sunrise Medical.

Emerging players

• Hoveround: Hoveround is a US-based manufacturer and direct-to-consumer provider of power wheelchairs and mobility scooters. It is a partial competitor to Sunrise's power wheelchair line, primarily in the US Medicare-funded consumer segment.
• Motion Composites: Motion Composites is a Canadian manufacturer of carbon-fiber ultralight manual wheelchairs. It overlaps with Sunrise's RGK made-to-measure brand and competes in the high-end active-user manual wheelchair category.

Broad incumbents

• Drive DeVilbiss Healthcare: Drive DeVilbiss Healthcare is a large, diversified manufacturer and distributor of durable medical equipment including wheelchairs, mobility scooters, and bath safety products. It is a broad incumbent that overlaps with Sunrise's distribution and DME catalog but is not specialized in CRT.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/quickiewheels
• YouTubeyoutube.com/c/sunrisemedical
• Facebookfacebook.com/quickiewheelchairs
• Instagraminstagram.com/quickiewheels
• LinkedInlinkedin.com/company/166202

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Medical