RentCast
RentCast is a US rental property data platform serving real estate investors, property managers, and developers with rent estimates, market analytics, portfolio tracking, and an API covering 140+ million property records.
- Company typePrivate
- Founded2020
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What RentCast does
RentCast, operated by Fortnoff Financial LLC, is a US-focused rental property data and analytics platform founded in 2020 in San Diego by Anton Ivanov, who previously built the DealCheck real estate analysis platform. The product consists of two surfaces: a consumer-facing RentCast Platform (web and iOS/Android apps) that delivers rent estimates, up to 20 nearby rental comps, market statistics for 38,000+ zip codes, and portfolio tracking with real-time rent alerts and lease-history monitoring; and the RentCast API, a REST endpoint that exposes 140+ million US property records, owner details, AVM-based value and rent estimates, active and historical listings, and aggregate sale and rental market statistics. The underlying stack combines a comparable-correlation AVM, configurable comps search, FIPS-coded geography, and increasingly AI-facing interfaces including an MCP server for AI agents and code editors.
The company monetizes through a freemium self-serve model with paid Pro upgrades (monthly or annual, with custom comps settings, larger saved-property limits, and white-labeled PDF reports) and usage-based API subscriptions starting at 50 free calls per month with overage billing. Go-to-market is product-led and multi-channel: self-serve web/mobile for SMBs and individuals, an API-first developer channel, a strategic partnership with Cherre for institutional distribution, a native Zapier integration reaching 6,000+ apps, and a 30% recurring-commission affiliate program targeting real estate influencers. The platform is CCPA- and GDPR-compliant, US-only in geographic reach, and remains privately held with no disclosed institutional funding as of the available data.
RentCast firmographics
Firmographics- Name
- RentCast
- Legal name
- Fortnoff Financial LLC
- Website
- https://rentcast.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RentCast is a US rental property data platform serving real estate investors, property managers, and developers with rent estimates, market analytics, portfolio tracking, and an API covering 140+ million property records.
- Ownership category
- akta.pro rank
RentCast industry classification
Industry- Product category
- Real Estate Data Analytics
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Vacation Rental & Short-Term Rental Pricing Tools (THALAOAC)
- akta.pro secondary industry
- Residential Rental Brokerage & Tenant Placement (BPAJAAAF)
Keywords
Where RentCast is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RentCast business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Platform Subscriptions: Tiered subscription model with free basic tier and paid Pro upgrades. Subscriptions are auto-renewing and billed monthly or annually. Paid tiers provide more features including custom comps settings, larger portfolio limits, and PDF report branding.
- API Subscriptions: API access requires paid subscription with 50 free API calls per month for testing. Scales with request volume via tiered plans. Overage charges apply for calls exceeding plan limits.
- Affiliate Program: 30% recurring commission on all referred subscription payments plus $100 cash bonuses per 10 new referrals. Affiliates earn from their network referrals to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier with basic property and rental data access |
| Subscription | Monthly | Pro upgrade for larger portfolios and advanced features |
| Usage-based | Monthly | API plans starting with free tier, scaling with usage |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
RentCast product offering
Product offeringCore offering
RentCast provides a cloud-based SaaS platform and REST API delivering nationwide US rental property data, automated rent and value estimates, comparable rental listings, and market statistics for 140+ million properties. The platform supports rent lookups, market analysis, and portfolio tracking for real estate investors and property managers, while the API enables developers and enterprises to embed property data and AVM-driven valuations into their own applications and workflows.
Product overview
RentCast is a unified real estate data platform consisting of the RentCast Platform (web/mobile application) and the RentCast API. The platform provides rent estimates, market analysis, portfolio tracking, and PDF report generation. The API offers programmatic access to property records, automated valuation models (AVM), property listings, and market statistics. Premium features are available through RentCast Pro subscription tier. All data covers residential and commercial properties across the United States with nationwide coverage spanning 140+ million properties.
Differentiator
Problem solved
Functional benefit
Products and services
- RentCast Platform Web and mobile SaaS application providing real-time rental property data, rent estimates, rental comps, market analysis, and portfolio tracking for real estate investors and property managers across the United States.
- RentCast API REST API providing programmatic access to 140+ million property records, automated valuation models (AVM) for property value and rent estimates, property listings (sale and rental), owner details, and market statistics for developers building real estate applications, CRMs, and custom workflows.
Quantifiable outcome
- Up to 20 nearby rental comps available for each property estimate
- +1 more outcomes
Companies that use RentCast
Customer profileSegments3 records
Ideal customer profiles2 records
RentCast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature7 records
RentCast partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CherrecorePartnership enables mutual clients to access RentCast's property and rental datasets directly within the Cherre platform alongside financial and operational data. This integration allows real estate investors, asset managers, and property operators to combine RentCast's rental data with Cherre's data management and analytics capabilities for enhanced investment decision-making.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
RentCast competitors and assessment
Company assessmentDirect peers
- Rentometer: Rentometer provides rental comps and rent reports for residential properties, the most direct functional overlap with RentCast's rent estimates and nearby comps features. It serves the same investor and landlord segment with a similar data-driven pricing tool approach.
- AirDNA: AirDNA provides short-term rental market data, occupancy analytics, and revenue estimates — adjacent to RentCast's long-term rental analytics but overlapping in rental market intelligence, AVM methodology, and data-platform GTM.
- HouseCanary: HouseCanary offers residential property valuations, analytics, and AVMs via API and SaaS — closely matching RentCast's combination of automated valuation models, market statistics, and enterprise data products. Both serve institutional and investor customers with property intelligence.
- Mashvisor: Mashvisor delivers rental analytics, market trends, and investment property analysis for real estate investors — directly comparable to RentCast's market analysis and investor use cases. Both target SMB investors with subscription-based dashboards of rental yields and comp data.
- PropStream: PropStream is a lead-generation and property analytics platform for real estate investors and agents, with comparable comps, rent estimates, and portfolio-tracking features. It overlaps with RentCast on the SMB investor workflow and rental pricing tools.
- Roofstock: Roofstock is a single-family rental investment marketplace serving the same investor and property manager segment with property data, rent estimates, and portfolio analytics — overlapping with RentCast's market analysis and rental pricing tools.
- ATTOM Data Solutions: ATTOM operates a property data API and AVM product covering 150M+ US parcels — directly comparable to RentCast's REST API, AVM endpoints, and nationwide property records coverage. Both serve developers and enterprise customers building real estate applications.
Broad incumbents
- Redfin: Redfin is a national residential brokerage with property data, market trends, and rental tools — comparable to RentCast on market statistics and comps, but operating across the full real estate transaction funnel rather than specializing in rental analytics.
- Zillow Group: Zillow operates the largest US residential real estate marketplace with Zestimates, rental listings, and a developer API — overlapping with RentCast on rent estimates, property data, and rental market trends as part of a much broader consumer and enterprise portfolio.
- CoStar Group: CoStar owns Apartments.com, LoopNet, and Homes.com with extensive property data, market analytics, and multifamily intelligence — competing with RentCast in rental market data and AVMs while operating at vastly larger scale and broader scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RentCast social profiles
Digital presenceRentCast compliance and trust
Trust signalCompliance2 records
RentCast financial estimates
Financial estimateRevenue estimate
Valuation estimate
RentCast leadership team
Management profileNumber of profiles
Profiles1 record
RentCast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RentCast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RentCast
What does RentCast do?
RentCast provides a cloud-based SaaS platform and REST API delivering nationwide US rental property data, automated rent and value estimates, comparable rental listings, and market statistics for 140+ million properties. The platform supports rent lookups, market analysis, and portfolio tracking for real estate investors and property managers, while the API enables developers and enterprises to embed property data and AVM-driven valuations into their own applications and workflows.
Is RentCast a public or private company?
RentCast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RentCast founded?
RentCast was founded in 2020. It employs 1 to 10 people.
Where is RentCast based?
RentCast is headquartered in San Diego, United States, in the North America region.
How does RentCast make money?
Three revenue lines are on record. Platform Subscriptions are the primary driver. The others are API Subscriptions and affiliate Program.
Who are RentCast's main competitors?
Direct peers on record are Rentometer, AirDNA, HouseCanary, Mashvisor, PropStream, Roofstock and ATTOM Data Solutions. Broad incumbents are Redfin, Zillow Group and CoStar Group.
Does RentCast have an API?
Yes. RentCast provides a REST API that gives developers instant access to 140+ million property records, valuation estimates (AVM), owner details, active listings, and real estate market trends. The API supports property records, property valuation (value and rent estimates), property listings (sale and rental), and market data endpoints. API features include: automatic subject property attribute lookup for AVM endpoints, configurable API key security with IP restrictions and endpoint restrictions, pagination support for bulk data retrieval, and FIPS codes for state and county identification. The API allows building real estate applications, enriching CRM systems, and creating custom workflows. Plans start with 50 free API calls per month. Developer documentation is at developers.rentcast.io.
What industry is RentCast in?
RentCast's product category is Real Estate Data Analytics. Its primary akta.pro industry code is THALAOAC, Vacation Rental & Short-Term Rental Pricing Tools, with a secondary code of BPAJAAAF, Residential Rental Brokerage & Tenant Placement. Its NAICS code is 532 and its SIC code is 6531.