Inside EVs
InsideEVs is a digital media company publishing news, reviews, podcasts, and newsletters dedicated to electric vehicles. Owned by Motorsport Network, it serves EV enthusiasts, car buyers, and automotive professionals globally through regional editions in the US, Italy, Germany, and Brazil.
- Company typePrivate
- Founded2012
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Inside EVs does
InsideEVs is a digital media company founded in 2012 that operates a category-dedicated publishing platform for plug-in electric vehicles. It is owned and operated by Motorsport Network Media LLC, a private US-based (New York) media company whose portfolio spans over 20 automotive and motorsport brands. The core product is the InsideEVs.com website, which delivers news, reviews, first drives, comparisons, features, podcasts, videos, and photo galleries covering EVs, charging infrastructure, battery technology, range and efficiency, pricing, and sales data. Beyond the website, the company distributes content through two email newsletters (The Update on weekdays and Critical Materials on Fridays, both delivered via the beehiiv platform), the Plugged-In Podcast, a YouTube channel, and an active presence on Facebook, X, Threads, Bluesky, Flipboard, Google News, and Apple News.
The company operates four regional editions serving the USA, Italy (insideevs.it), Germany (insideevs.de), and Brazil (insideevs.uol.com.br). It has also built a portfolio of sub-brands including Best EVs (a buying-guide hub), EV 101 (educational content), and the annual Breakthrough Awards program recognizing EV excellence. The business is led by founder Jay Cole and CTO Oleg Safronov, with a workforce of 11-50 employees. The underlying technology is a standard digital publishing and newsletter platform without disclosed proprietary systems, APIs, or AI/ML capabilities.
InsideEVs operates a hybrid B2C advertising and subscription revenue model. The primary revenue stream is display and video advertising on the website and newsletters, supplemented by sponsored content partnerships such as the 'Presented by Hankook iON' section. A secondary revenue stream is the Contentpass premium subscription, operated in partnership with Content Pass GmbH in Germany, which offers users ad-free, tracking-free access for a monthly fee. The core content remains free. The company serves three primary customer segments: EV enthusiasts seeking news and information, car buyers researching purchases, and automotive industry professionals tracking market trends. The go-to-market motion is content-led growth, with SEO, social, newsletter, and video distribution used to attract and retain a global audience of EV-interested readers.
Inside EVs firmographics
Firmographics- Name
- Inside EVs
- Legal name
- Motorsport Network Media LLC
- Website
- https://insideevs.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- InsideEVs is a digital media company publishing news, reviews, podcasts, and newsletters dedicated to electric vehicles. Owned by Motorsport Network, it serves EV enthusiasts, car buyers, and automotive professionals globally through regional editions in the US, Italy, Germany, and Brazil.
- Ownership category
- akta.pro rank
Where Inside EVs is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Inside EVs business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising: Display advertising on the website and newsletters, including sponsored content and branded partnerships. The site features standard ad placements, video ads, and personalized tracking.
- Subscription (Contentpass): Premium ad-free subscription service offered through Contentpass GmbH, allowing users to browse without banner ads, personalized tracking, and video ads.
- Sponsored Content: Sponsored content partnerships, such as the 'Presented by Hankook iON' section featuring branded content about EV tires.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free newsletter and website access |
| Subscription | Monthly | Contentpass Premium Subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Inside EVs product offering
Product offeringCore offering
InsideEVs is a digital media platform dedicated to plug-in electric vehicles, delivering news articles, car reviews, first drives, tech reviews, comparisons, test drives, features, podcasts, videos, and buying advice. The core product is the InsideEVs.com website supported by email newsletters (The Update, Critical Materials), the Plugged-In Podcast, and a Best EVs buying guide hub. Content is primarily free and advertising-supported, with a Contentpass premium subscription option for ad-free browsing.
Product overview
InsideEVs is an electric vehicle media and editorial platform operated by Motorsport Network. The core product is the InsideEVs.com website delivering EV news, reviews, and features content. The portfolio includes two email newsletter products—The Update (daily news roundup) and Critical Materials (weekly deep-dive analysis)—plus the Plugged-In Podcast series covering EV industry topics. The platform covers various content categories including news, car reviews, first drives, tech reviews, comparisons, test drives, features, videos, and photos, spanning makes and models from manufacturers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Plugged-In Podcast: Weekly podcast covering EV industry news, vehicle reviews, and interviews with industry experts
- Best EVs
- EV 101
- Breakthrough Awards
Products and services
- InsideEVs.com Website Primary digital media property delivering electric vehicle news, car reviews, first drives, tech reviews, comparisons, test drives, features, podcasts, videos, and photo galleries for EV enthusiasts and car buyers.
- The Update Newsletter
- Critical Materials Newsletter
- Plugged-In Podcast
- Best EVs Buying Guide Hub
Companies that use Inside EVs
Customer profileSegments3 records
Ideal customer profiles2 records
Inside EVs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Inside EVs partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Motorsport NetworkcoreInsideEVs is owned and operated by Motorsport Network Media LLC, a portfolio company managing over 20 automotive and motorsport brands globally.
- Content Pass GmbHminorContent Pass provides an advertising and tracking-free subscription service for InsideEVs. Users can subscribe for ad-free, personalized tracking-free, and video ads-free access to the website.
- Hankook iONminorSponsored content partnership featuring the 'Presented by Hankook iON' section, showcasing EV tire content and demos from Electrify Expo.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Inside EVs competitors and assessment
Company assessmentDirect peers
- Electrek: Electrek is a leading EV-focused digital publication covering plug-in vehicle news, reviews, and policy. It is the most direct competitor to InsideEVs in the dedicated EV-media niche, serving the same enthusiast and buyer audience with overlapping advertising and newsletter monetization.
- CleanTechnica: CleanTechnica is a long-running clean-energy and EV news site covering electric vehicles alongside solar, batteries, and climate policy. It competes with InsideEVs for EV-news readership and EV-advertising budgets among sustainability-focused and enthusiast audiences.
- Green Car Reports: Green Car Reports focuses on efficiency, electrification, and green-mobility coverage with reviews and news. It is a longstanding EV/green-car media peer and a direct overlap on consumer-facing EV reviews, comparisons, and infrastructure reporting.
Broad incumbents
- Car and Driver: Car and Driver is a major generalist automotive media outlet covering new vehicles, reviews, and buying advice across ICE, hybrid, and EV. While broader than InsideEVs, it competes head-on for EV reviews (e.g., Polestar, Slate, Rivian) and OEM advertising.
- MotorTrend: MotorTrend is a flagship automotive media brand with broad vehicle coverage, video, and OTT programming. Its expanded EV review, comparison, and feature coverage places it in direct competition for EV advertising spend against InsideEVs.
- Edmunds: Edmunds operates a large car-shopping and editorial platform with extensive EV buying advice and reviews. It competes with InsideEVs for high-intent EV-shopper traffic and the OEM/dealer lead-generation budgets that follow that traffic.
- Autoblog: Autoblog is a generalist automotive news and review site with growing EV coverage. It competes with InsideEVs on EV news, reviews, and SEO for vehicle-specific EV queries.
- Jalopnik: Jalopnik is an auto enthusiast media outlet under the G/O Media portfolio covering cars, including dedicated EV content. It is a comparable broad-incumbent peer competing for enthusiast EV readership and advertising.
- The Drive: The Drive is a digital automotive media outlet covering news, reviews, and gear across enthusiast and consumer segments. It overlaps with InsideEVs on EV-news coverage and the enthusiast/buying-adjacent audience.
- CNET Roadshow: CNET Roadshow is a large auto-review and news vertical under CNET covering new vehicles including EVs. It is a broad-incumbent peer competing for high-intent EV buyer traffic and OEM advertising.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Inside EVs social profiles
Digital presenceInside EVs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inside EVs leadership team
Management profileNumber of profiles
Profiles2 records
Inside EVs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inside EVs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inside EVs
What does Inside EVs do?
InsideEVs is a digital media platform dedicated to plug-in electric vehicles, delivering news articles, car reviews, first drives, tech reviews, comparisons, test drives, features, podcasts, videos, and buying advice. The core product is the InsideEVs.com website supported by email newsletters (The Update, Critical Materials), the Plugged-In Podcast, and a Best EVs buying guide hub. Content is primarily free and advertising-supported, with a Contentpass premium subscription option for ad-free browsing.
Is Inside EVs a public or private company?
Inside EVs is a private company. It is classified as corporate owned and is currently operating.
When was Inside EVs founded?
Inside EVs was founded in 2012. It employs 11 to 50 people.
Where is Inside EVs based?
Inside EVs is headquartered in Miami, United States, in the North America region.
How does Inside EVs make money?
Three revenue lines are on record. Advertising is the primary driver. The others are subscription (Contentpass) and sponsored Content.
Who are Inside EVs's main competitors?
Direct peers on record are Electrek, CleanTechnica and Green Car Reports. Broad incumbents are Car and Driver, MotorTrend, Edmunds, Autoblog, Jalopnik, The Drive and CNET Roadshow.
Does Inside EVs have an API?
No public API is recorded for Inside EVs.