What Electrek does

Electrek is a digital media publication focused exclusively on electric vehicles, Tesla, green energy, ebikes, and sustainable transport. Founded in 2015 and operated as part of the 9to5 Media Network (a portfolio that includes 9to5Mac, 9to5Google, 9to5Toys, DroneDJ, and Space Explored), Electrek is based in Fremont, California, and serves a global audience of EV enthusiasts, consumers researching EV purchases, and auto industry professionals and investors tracking market developments. Its core product is the Electrek.co website, which publishes daily news, analysis, buying guides, and reviews, supplemented by a YouTube channel (@Electrek), a weekly podcast, email newsletters, and community forums. Adjacent products include a Tesla accessories shop, a dedicated merchandise storefront, an Electric Vehicle Price Guide for US dealers, and Green Deals, a curated feed of eco-friendly product offers.

The business model is consumer-facing and free-to-read, monetized primarily through display advertising and affiliate links (as disclosed in Electrek's FTC affiliate disclosure). The company also operates e-commerce storefronts for Tesla accessories and branded merchandise, and earns affiliate commissions through Green Deals and EV Price Guide referrals. The customer base is two-segmented: general EV/green energy readers and industry/investor followers, with no enterprise B2B customers disclosed. Distribution spans the website, YouTube, podcast platforms, Google News, and social media (X, Facebook, LinkedIn), giving Electrek a diversified multi-channel reach despite its small editorial team.

There is no indication of proprietary technology, software platform, or AI/ML capabilities beyond standard digital publishing infrastructure. Electrek functions as a focused niche media brand within the broader 9to5 Media Network, relying on editorial expertise and topical specialization as its primary differentiators.

Name

Electrek

Legal name

Electrek

Website

https://electrek.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Electrek is a niche digital media publication covering electric vehicles, Tesla, green energy, and ebikes, operating within the 9to5 Media Network and monetizing through advertising, affiliate links, and consumer e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Fremont

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels4 records

Marketing channels7 records

Core offering

Electrek operates an online news publication (electrek.co) that publishes daily editorial coverage of electric vehicles, Tesla, green energy, e-bikes, autonomy, and sustainable transport. It supplements its news website with a YouTube video channel, a weekly podcast, email newsletters, reader forums, a Tesla accessories shop, an EV price guide, and curated green-deals content.

Product overview

Electrek is a unified news media platform operated by the 9to5 network that focuses exclusively on electric vehicles, Tesla, green energy, and sustainable transport. The platform consists of Electrek.com as the core news website, supplemented by the Electrek Podcast for audio content, community Forums for reader discussions, a Tesla Shop for accessories, an EV Price Guide for consumer research, and Green Deals for curated eco-friendly product offers. The publication covers major automotive brands (Tesla, Ford, GM, BMW, VW, Mercedes, Hyundai, Nissan, Toyota), alternative transport (ebikes, electric motorcycles, buses, hyperloop), autonomy (Tesla Autopilot, Waymo, Cruise, Uber), and energy topics (green energy, climate).

Differentiator

Problem solved

Functional benefit

Products and services

• Electrek.com News Publication An online news publication providing daily editorial coverage of electric vehicles, Tesla, green energy, e-bikes, autonomous driving, charging infrastructure, and sustainable transport, aimed at general consumers, EV enthusiasts, and industry followers.
• Electrek Podcast A weekly audio podcast discussing the most popular news in sustainable transport and energy, distributed through major podcast platforms and the Electrek website.
• Tesla Shop An e-commerce storefront offering Tesla accessories and Electrek-branded merchandise, sold through the Electrek website.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Engadget: Engadget is a consumer technology outlet with regular EV, e-mobility, and green-tech coverage. It competes for audience attention in adjacent tech categories and operates a similar multi-channel display and affiliate model.
• Jalopnik: Jalopnik is an established automotive publication covering cars, EVs, and mobility within a broader auto-news portfolio under the G/O Media network. It competes with Electrek for automotive ad budgets and EV readership but is not a dedicated EV outlet.
• The Verge: The Verge is a major consumer technology and transportation publication covering EVs, autonomy, and climate within a wider tech-and-culture portfolio. It overlaps with Electrek on EV and autonomous-driving coverage and competes for the same premium video and podcast ad dollars.

Others

• DroneDJ: DroneDJ is another 9to5 Media Network sister site covering commercial and consumer drones. It is an operational peer (shared network, ad sales, and editorial resources) rather than a content competitor, and useful as a benchmark for sister-site monetization.
• 9to5Mac: 9to5Mac is a sister site within the 9to5 Media Network, covering Apple, transportation, and EVs (including a dedicated EVs section). It is not a market competitor but a direct operational and cross-promotion peer sharing Electrek's newsroom and monetization infrastructure.

Direct peers

• InsideEVs: InsideEVs is a dedicated electric vehicle news and reviews site covering EV launches, charging, and policy for enthusiast and consumer audiences. It is the closest direct competitor to Electrek in the US English-language EV news niche, operating a similar ad- and affiliate-driven model.
• CleanTechnica: CleanTechnica is a clean-technology and EV news publication covering electric transport, renewable energy, and sustainability. It is highly comparable to Electrek in combining EV news with broader green-energy coverage and using an ad-supported media model.
• Green Car Reports: Green Car Reports covers green vehicles, EVs, hybrids, and fuel-efficiency news with reviews and buying guides. It competes for the same eco-conscious car-buyer audience as Electrek and monetizes through ads and affiliate links.
• Teslarati: Teslarati is a Tesla- and EV-focused news outlet with deep Tesla coverage, breaking news, and enthusiast commentary. It directly overlaps Electrek's Tesla-heavy editorial mix and competes for the same Tesla-owner and investor audience.

Regional players

• Electrive: Electrive is a Europe-based EV and e-mobility news site covering the European market in English and German. It is a strong peer in editorial format and topic mix, and complements Electrek's US-centric coverage with European OEM and policy news.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/electrekco
• YouTubeyoutube.com/@Electrek
• Facebookfacebook.com/electrekco
• LinkedInlinkedin.com/company/electrek

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrek