What CleanTechnica does

CleanTechnica is an independent clean energy digital media company founded in 2008 and headquartered in Bradenton, Florida. The company operates a vertically-focused news and information platform covering electric vehicles, solar, wind, energy storage, geothermal, smart grid, and energy efficiency. Its audience spans clean energy consumers and enthusiasts, EV shoppers actively researching purchases (including Tesla Model 3/Y/S and Chevy Bolt EUV long-term reviewers), and industry professionals and B2B advertisers seeking market intelligence, with editorial coverage already extending to twelve countries across North America, Europe, Asia-Pacific, Latin America, and the Middle East.

The core product is the CleanTechnica website (cleantechnica.com), which hosts a reported 7,000+ pages of content and is cited to have reached over 200 million unique audience members cumulatively. Adjacent offerings include the CleanTech Talk podcast distributed across Apple Podcasts, Spotify, SoundCloud, Breaker, Overcast, Radio Public, Pocket, and Podbean; the CleanTechnica.TV YouTube channel; a daily email newsletter; and a portfolio of paid proprietary reports and consumer buying guides covering e-bikes, EV chargers, Tesla aftermarket accessories, EV safety advantages, EV charging infrastructure, and municipal electrification guidelines. The platform has added two new product lines in April 2026: a physical event (the inaugural Hawaii Sustainability Expo & Electric Home Show, featuring ~75 vendors, EV test drives, and a Bill McKibben keynote) and the "Outta Gas" book by founder Scott Cooney.

Revenue is generated primarily through display advertising against the publisher's clean-energy audience, paid industry reports sold on a one-time/perpetual basis via PayPal, podcast sponsorships, content syndication, and ticketed events (e.g., $7 entry to the Hawaii show). The Electric Home Show is also offered as a territorial license model at $2,000–$3,500 per two-year term, opening a B2B franchise-style revenue line. CleanTechnica is privately held and founder-controlled — CEO Zachary Shahan and COO/Founder Scott Cooney — with 11–50 employees and minimal external capital footprint; a single February 2026 Kickstarter raised $3,086 from 54 backers to fund the book and inaugural event.

Name

CleanTechnica

Legal name

CleanTechnica

Website

https://cleantechnica.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

CleanTechnica is an independent clean energy digital media outlet, founded in 2008, publishing news, reviews, reports, podcasts, and events on EVs, solar, wind, and storage for clean-energy consumers, EV shoppers, and industry professionals across global markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels7 records

Marketing channels8 records

Core offering

CleanTechnica is an independent digital media outlet that publishes daily news, original analysis, long-term vehicle reviews, podcasts, and paid industry reports covering clean energy categories (solar, wind, energy storage, geothermal, smart grid, energy efficiency) and electric vehicles. The company monetizes primarily through display advertising, paid report/guide downloads, and licensed events, distributing content across its website, podcast platforms, YouTube, and email newsletter.

Product overview

CleanTechnica is a clean energy media outlet (not a technology product company) that operates a unified news platform at cleantechnica.com, providing coverage across EVs, solar, wind, energy storage, geothermal, and smart grid topics. The portfolio includes the CleanTech Talk podcast distributed across major podcast networks, and a suite of CleanTechnica Reports & Guides covering EV safety, charging infrastructure, e-bikes, Tesla accessories, truck electrification, and municipal EV guidelines. The company has expanded into event hosting (Hawaii Sustainability Expo & Electric Home Show) and publishing (Outta Gas book). The platform serves over 200 million unique audience members and is primarily ad-supported media, not a software product with APIs or technical integrations.

Differentiator

Problem solved

Functional benefit

Brands

• CleanTechnica TV: CleanTechnica's YouTube video content channel featuring clean energy news and analyses.
• CleanTech Talk
• CleanTechnica Reports & Guides

Products and services

• CleanTechnica News Platform The CleanTechnica news website is the company's flagship digital media property, publishing daily original news, analysis, and long-term reviews across seven clean energy verticals (solar, wind, energy storage, geothermal, smart grid, energy efficiency) and electric vehicle categories. The platform reaches over 200 million unique audience members and serves as the primary hub for over 7,000 pages of searchable content.
• CleanTech Talk Podcast CleanTech Talk is an ongoing podcast series hosted by CEO Zachary Shahan and COO/Founder Scott Cooney, featuring discussions with cleantech leaders, investment experts, technology researchers, and top climate scientists. Episodes are distributed across Apple Podcasts, Spotify, SoundCloud, Breaker, Overcast, Radio Public, Pocket, and Podbean.
• CleanTechnica Reports & Guides CleanTechnica's catalog of paid industry reports and consumer buying guides sold individually via PayPal, covering e-bike selection, Tesla aftermarket accessories, EV chargers and charging infrastructure, EV safety versus gasoline vehicles, truck electrification with microgrids, and municipal EV charging infrastructure guidelines.
• Hawaii Sustainability Expo & Electric Home Show A live consumer-facing event held at the Neal S. Blaisdell Exhibition Hall in Honolulu, Hawaii, featuring approximately 75 eco-friendly vendors, EV test drives, cooking demonstrations, and hands-on sustainability exhibits. Tickets priced at $7; CleanTechnica also licenses similar Electric Home Show formats territorially to operators in other communities for $2,000–$3,500 per two-year license.
• Outta Gas Book A book authored by CleanTechnica founder Scott Cooney focused on practical climate solutions and mental resilience for climate advocates. Endorsed by Professor Mark Z. Jacobson of Stanford University and David Hochschild, Chair of the California Energy Commission.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Verge: The Verge is a large mainstream technology and science publication that covers EVs, clean energy, and climate policy within a broader tech remit. It is comparable to CleanTechnica as a publisher covering the same EV and clean energy topics but with significantly larger editorial scale and broader audience.
• Greentech Media (Wood Mackenzie): Greentech Media is a long-established clean energy research and media brand now part of Wood Mackenzie, offering paid research and news to industry professionals. It is comparable to CleanTechnica as a cleantech media authority but operates at a larger B2B scale with subscription research products.

Direct peers

• Electrek: Electrek is an independent clean transport and clean energy news site founded by Seth Weintraub, covering EVs, solar, and energy storage with a similar editorial mix of news, reviews, and analysis. It competes head-to-head with CleanTechnica for the same EV-enthusiast audience and advertiser dollars.
• InsideEVs: InsideEVs is a leading EV-focused digital media outlet producing news, reviews, and proprietary US/global EV sales rankings. It overlaps directly with CleanTechnica's EV news, sales tracking, and long-term review coverage, targeting the same enthusiast and shopper audience.
• PV Magazine: PV Magazine is a global specialist publication covering solar PV and adjacent clean energy markets with original reporting and market analysis. It is comparable to CleanTechnica as a vertically focused clean energy publisher, although more concentrated on solar versus CleanTechnica's broader EV and clean power coverage.
• Green Car Reports: Green Car Reports is a long-running clean-car and EV news site offering reviews, buying guides, and analysis. It is comparable to CleanTechnica as a niche automotive media outlet pivoted toward electrification and sustainability coverage.
• Treehugger: Treehugger is a sustainability-focused digital media outlet covering clean energy, EVs, green building, and sustainable living. It is comparable to CleanTechnica as a consumer-facing publication in the cleantech and sustainability space, though with broader lifestyle framing.
• Renewable Energy World: Renewable Energy World is an established B2B-oriented publication covering wind, solar, hydro, and grid topics for industry professionals. It is comparable to CleanTechnica in covering the same clean energy verticals but skews more B2B and utility-focused than CleanTechnica's consumer-leaning mix.
• Energy-Storage.news: Energy-Storage.news is a specialist media outlet covering battery storage and grid-scale energy storage markets with original reporting and analysis. It overlaps with CleanTechnica's energy storage coverage and serves a similar mix of consumer enthusiasts and B2B audiences.

Emerging players

• Heatmap: Heatmap is an emerging subscription-based climate and energy news outlet covering clean power, EVs, and policy. It is comparable to CleanTechnica in subject matter (clean energy/EV journalism) but differentiates through a paid subscriber business model rather than ad-supported open content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/cleantechnica
• LinkedInlinkedin.com/company/cleantechnica
• Xx.com/cleantechnica
• Facebookfacebook.com/CleanTechnica

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CleanTechnica