Game Day Gear

What Game Day Gear does

GameDay Gear is a private custom team merchandise platform headquartered in East Providence, Rhode Island, operating as a subsidiary of ParsonsKellogg. The company designs, manufactures, and sells custom-branded apparel, sporting goods, and accessories for men and women, serving scholastic, amateur, and professional sports teams across North America, as well as corporate clients in financial services, healthcare, and spirits. Its product portfolio spans team uniforms, jerseys, T-shirts, jackets, headwear, backpacks, drinkware, and golf accessories, with extensive premium brand authorizations including Nike, Adidas, Patagonia, Under Armour, YETI, and Peter Millar. Core technical infrastructure centers on the proprietary Team Store Builder platform and the Scoreboard Stores sub-brand, which allow organizations to launch branded e-commerce storefronts within 48 hours and manage centralized team merchandise ordering.

The business operates on a one-time transaction revenue model with no subscription component, generating income through unit-priced custom orders with decoration services including embroidery, screen printing, heat press, and laser engraving performed entirely in-house. The company's go-to-market is sales-led, combining direct e-commerce (gamedaygear.com), phone-based consultation (877-218-2733), and an inside sales function for enterprise requests, supported by content marketing and organic social presence across Facebook, Instagram, LinkedIn, YouTube, Pinterest, and Twitter. Pricing includes free shipping on orders over $4,000, free first logo up to 10,000 stitches, and free proofs on all orders, with low minimums enabled by direct offshore sourcing. The company employs 11–50 staff, has 15+ years of industry experience, and operates from a single consolidated facility handling sales, creative, design, decoration, warehousing, and fulfillment.

Name

Game Day Gear

Legal name

GameDay Gear

Website

https://gamedaygear.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GameDay Gear is a private custom team merchandise platform serving scholastic, amateur, and professional sports teams across North America. It offers custom-branded apparel and accessories from premium brands like Nike, Adidas, Patagonia, and YETI via proprietary Team Store Builder software and in-house decoration services.

Ownership category

akta.pro rank

Product category

Custom Team Apparel

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Customized & Personalized Fan Gear Retail (CRAMAOAJ)

akta.pro secondary industries

Team Sports Equipment & Uniforms Retail (CRAMABAE), Team Sports & On-Field Performance Apparel (CRAAAEAE), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)

Keywords

• Custom team apparel
• Custom sports uniforms
• Promotional merchandise
• Team store builder
• Custom embroidery

Headquarters

HQ city

East Providence

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Team Apparel Sales: GameDay Gear generates revenue through the sale of custom-branded team apparel, accessories, and merchandise. Customers design and purchase custom uniforms, fan gear, and promotional items with team logos through embroidery, screen printing, heat press, or laser engraving decoration methods. Orders are one-time purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

GameDay Gear designs, manufactures, and sells custom-branded team apparel, fan gear, sporting goods, and accessories sourced from premium brands (Nike, Adidas, Patagonia, Under Armour, YETI, Peter Millar). The company offers turnkey solutions including design, in-house decoration (embroidery, screen printing, heat press, laser engraving), and delivery via its proprietary Team Store Builder platform and direct e-commerce storefront.

Product overview

GameDay Gear operates as a custom team merchandise platform offering custom team uniforms, apparel, and accessories through multiple channels. The core offering includes Custom Team Sports Uniforms decorated via embroidery, screen printing, heat press, and laser engraving services. The Team Store Builder enables teams to launch branded e-commerce stores, while Scoreboard Stores provides another custom store option. Product portfolio spans jerseys, T-shirts, sports jackets, hats, backpacks, drinkware (including YETI products), and golf merchandise from partner brands like Peter Millar, Nike, Adidas, Under Armour, Patagonia, and YETI. Services include in-house decoration with first logo free up to 10,000 stitches, free shipping on orders over $4,000, and a turnkey solution from design through delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Scoreboard Stores: A custom team store platform by GameDay Gear that allows teams to set up exclusive websites featuring team products in one centralized location.

Products and services

• Custom Team Sports Uniforms Custom-designed and decorated team uniforms, including jerseys, pants, and game-day kits, manufactured for scholastic, amateur, and professional sports teams. The offering is for athletic programs and team managers who need co-branded, professional-quality uniforms for their roster.
• Team Store Builder A proprietary custom online store platform that allows teams, booster clubs, and fan groups to launch branded storefronts with custom product selections. The platform is for sports teams and organizations that need to sell custom merchandise to distributed supporters or members.
• Scoreboard Stores A custom online store service for sports teams and organizations, providing a branded storefront for team merchandise sales. The service is designed for teams and booster clubs seeking a dedicated e-commerce presence for their branded apparel and accessories.
• Custom Decoration Services In-house apparel decoration services including embroidery, screen printing, heat press, and laser engraving, applied to customer-supplied or company-supplied apparel and accessories. These services are available to team, corporate, and individual buyers who need custom branding on apparel and promotional products. The first logo up to 10,000 stitches is provided free on qualifying orders.
• Custom Fan Gear and Accessories Custom-branded fan apparel and accessories including hats and headwear, backpacks and bags, and drinkware (notably YETI products). The offering is for fans, booster clubs, and supporters who want co-branded merchandise to support their team.
• Peter Millar Custom Golf Apparel Premium custom-decorated golf apparel and accessories from the Peter Millar brand, including golf balls and golf bags. The offering is targeted at golf teams, country clubs, and corporate golf event organizers seeking high-end custom golf merchandise.
• Patagonia Custom Promotional Apparel Custom-decorated apparel and outerwear from Patagonia, supplied as premium promotional merchandise. The offering is for corporate clients and organizations seeking sustainably branded apparel for gifting, employee programs, or events.

Quantifiable outcome

• Orders typically arrive within six weeks or less for standard orders
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and supporting.

• PatagoniacoreStrategic or Co-development PartnerGameDay Gear is a member of Patagonia's One Percent for the Planet initiative, committing to donate 1% of annual sales from Patagonia merchandise to environmental organizations. This partnership aligns with GameDay Gear's environmental sustainability values and provides customers access to Patagonia's premium outdoor apparel for team customization.
• NikecoreChannel Partner/ Reseller/ DistributorNike is a key brand partner providing premium athletic apparel and footwear for team customization. GameDay Gear offers exclusive access to custom Nike products for sports teams.
• AdidascoreChannel Partner/ Reseller/ DistributorAdidas provides premium athletic apparel and footwear for team customization through GameDay Gear's platform.
• Under ArmourcoreChannel Partner/ Reseller/ DistributorUnder Armour provides athletic performance apparel for team customization through the GameDay Gear platform.
• YETIcoreChannel Partner/ Reseller/ DistributorYETI provides premium drinkware, coolers, and outdoor gear for team customization including Rambler tumblers, bottles, and Colsters.
• Peter MillarcoreChannel Partner/ Reseller/ DistributorPeter Millar provides premium golf and lifestyle apparel including polos, quarter-zips, sweaters, and accessories for team customization. GameDay Gear offers exclusive access to Peter Millar's corporate gear program.
• Additional Brand PartnerssupportingChannel Partner/ Reseller/ DistributorAdditional brand partners include: Champion, PUMA, New Balance, New Era, The North Face, Helly Hansen, Vineyard Vines, TaylorMade, FootJoy, Titleist, Bogg Bag, Branded Bills, OGIO, and various other premium sporting goods and lifestyle brands.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SquadLocker: Custom team apparel and gear platform purpose-built for scholastic and youth sports organizations, with team stores and integrated decoration. Nearly identical buyer (coaches, athletic directors) and product workflow to GameDay Gear.
• Boombah: Manufacturer and retailer of custom and stock team sports apparel, footwear, and equipment serving baseball, softball, and other team sports. Comparable in vertical focus on team sports merchandise with customization.
• Custom Ink: Direct-to-consumer custom apparel platform offering screen printing, embroidery, and team stores for groups including sports teams, schools, and corporate clients. Closest large-scale comparable to GameDay Gear's custom team merchandise offering, though at materially greater scale.
• Holloway Sportswear: Manufacturer and wholesaler of custom team apparel and athletic uniforms (jackets, polos, pants) for schools, teams, and corporate. Mirrors GameDay Gear's team-apparel decoration and fulfillment focus.
• Augusta Sportswear: Wholesale manufacturer of team uniforms, athletic apparel, and fanwear sold through decorators and team dealers. Operates upstream in the same custom team apparel supply chain GameDay Gear serves.

Broad incumbents

• BSN Sports: Division of Varsity Brands and the largest US team sports equipment and uniform distributor, serving scholastic and amateur leagues. Overlaps with GameDay Gear across team apparel and fan gear but at significantly greater scale and breadth.
• Adidas Team: Adidas Team custom apparel platform serving scholastic and amateur sports organizations globally. Same dual role as Nike — a brand partner to GameDay Gear and a competitor in custom team merchandise.
• Riddell: Established team-sports equipment incumbent (helmets, uniforms, footwear) with deep scholastic and pro team relationships. Adjacent competitor for team-level merchandise contracts where GameDay Gear also bids.
• Nike Team: Nike's team sports division offers custom uniforms and fan apparel directly to teams. As a core brand partner of GameDay Gear, it is both a supplier and a competitive incumbent whose direct channel could displace authorized decorators.

Others

• YETI: Premium drinkware and outdoor gear brand and GameDay Gear partner; YETI's own custom-engraving portal competes for the same fan-gear and corporate-gifting dollars GameDay Gear serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/gamedaygear_usa
• YouTubeyoutube.com/@GameDayGear0
• Facebookfacebook.com/GamedayGear.RI
• LinkedInlinkedin.com/company/gamedaygear
• Instagraminstagram.com/gameday.gear
• Pinterestpinterest.com/gamedaygear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game Day Gear