What Pascual Laboratories does

Pascual Laboratories, Inc. (PascualLab) is a Filipino-founded, family-owned pharmaceutical and consumer healthcare company headquartered in Quezon City, Philippines. Founded in 1946 by chemists Isosceles and Leonora Pascual, the company formulates, manufactures, and distributes a portfolio of over-the-counter drugs, vitamins, herbal medicines, and personal care products — including the flagship Vitamin C brand Poten-Cee (sold since 1974 in a multi-variant family), the Lagundi-based cough remedy ASCOF Lagundi, C-Lium FIBRE, OraCare, AlfaGargle, PELARGO, Derma-C, Fever Aid, Glutaphos, WellGreens, and Alevia-B. It serves primarily Filipino households (parents, children, adult health-maintenance consumers, and women seeking personal care and beauty-from-immunity products), as well as B2B clients through contract manufacturing services.

The company's production backbone is a 5.2-hectare PIC/s GMP-compliant, ISO 9001:2015-certified (the first in the Philippine pharmaceutical industry), FDA cGMP-certified, and Halal-certified manufacturing plant in Balagtas, Bulacan, supplemented by a 42-hectare organic herbal farm in Nueva Ecija operated through wholly owned subsidiary Leonie Agri Corp. The farm, which holds USDA Organic, EU Organic, cGAP, and Halal certifications, secures traceable raw material supply for the company's plant-based formulations developed under the DOST Tuklas-Lunas Program and in collaboration with the University of the Philippines Manila — work that produced three invention patents granted by the Intellectual Property Office of the Philippines in October 2025.

PascualLab generates revenue through three primary streams: branded consumer health and personal care product sales via mass-market drugstore chains (Mercury Drug, Watsons) and e-commerce marketplaces (Shopee, Lazada, TikTok Shop); B2B toll manufacturing using the certified Balagtas plant; and online/D2C sales. It markets through celebrity brand ambassadors (Heart Evangelista, Piolo Pascual, Bea Alonzo, Alice Dixson, Ben & Ben), high-profile events such as the 75th-anniversary "PascualLove Live at 75" concert, and CSR programs under its SEED banner with Smile Train Philippines and World Vision. The company operates through two principal subsidiaries — Pascual Consumer Healthcare Corp. (PCHC) for consumer brand marketing and Leonie Agri Corp. (LAC) for agriceutical production — and remains privately held with no public listing or institutional equity investor evidenced in the source material.

Name

Pascual Laboratories

Legal name

Pascual Laboratories, Inc.

Website

https://pascuallab.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Pascual Laboratories, Inc. (PascualLab) is a Filipino-founded, family-owned pharmaceutical company that formulates, manufactures, and distributes branded OTC drugs, vitamins, herbal medicines, and personal care products — led by flagship Vitamin C brand Poten-Cee and herbal cough remedy ASCOF Lagundi — to Filipino households through drugstores and e-commerce marketplaces.

Ownership category

akta.pro rank

Product category

Consumer Pharmaceuticals

NAICS

Medicinal and Botanical Manufacturing (325411), Dried and Dehydrated Food Manufacturing (311423), Food Manufacturing (311)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industry

Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Pharmaceutical manufacturing
• Over-the-counter medicines
• Vitamins and supplements
• Herbal medicine
• Consumer healthcare products

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer health products (OTC and supplements): Sales of branded over-the-counter drugs, vitamins, and supplements (Poten-Cee, ASCOF Lagundi, C-Lium FIBRE, Fever Aid, Glutaphos, PELARGO, Alevia-B) through drugstores, supermarkets, and e-commerce marketplaces. This is a recurring, repeat-purchase consumer goods business.
2. Personal care and dermatology products: Sales of personal care and dermatology brands OraCare mouthwash, Alfa Gargle, and Derma-C across retail and e-commerce channels.
3. B2B toll manufacturing and contract production: Tolling/contract manufacturing services for partner companies using PascualLab's PIC/s-compliant Balagtas plant, including long-running supply arrangements such as Lagundi raw material supply to Leonie Agri Corp. Revenue is project- and volume-based B2B.
4. Online/D2C e-commerce sales: Direct-to-consumer sales via Shopee, Lazada, and TikTok storefronts, capturing the digital shelf and social commerce demand for vitamins and supplements.

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Pascual Laboratories formulates, manufactures, and markets a branded portfolio of over-the-counter pharmaceutical, nutraceutical, herbal, and personal care products for Filipino consumers, anchored by the Poten-Cee Vitamin C franchise, ASCOF Lagundi cough remedy, C-Lium FIBRE, OraCare, AlfaGargle, PELARGO, Derma-C, Fever Aid, Glutaphos, WellGreens, and Alevia-B. Production runs out of a 5.2-hectare PIC/s GMP-, ISO 9001:2015-, and Halal-certified manufacturing plant in Balagtas, Bulacan, with raw material supply backed by a 42-hectare herbal farm at subsidiary Leonie Agri Corp. The company additionally offers B2B toll manufacturing services to partners using its certified plant capacity.

Product overview

Pascual Laboratories, Inc. (PascualLab) offers a unified brand portfolio of natural and ethical over-the-counter health and wellness products, organized around three business units: the PascualLab Manufacturing Plant (5.2-hectare facility in Bulacan producing finished formulations), Pascual Consumer Healthcare Corp. (PCHC, which markets OTC brands such as ASCOF Lagundi, the Poten-Cee Vitamin C family, C-Lium FIBRE, OraCare, AlfaGargle, PELARGO, Derma-C, Fever Aid, Glutaphos and Alevia-B), and Leonie Agri Corp. (LAC, the agriceutical subsidiary that produces natural, organic and toll-manufactured ingredients including WellGreens). The flagship Poten-Cee Ascorbic Acid brand anchors the portfolio and is sold across a sub-brand family of variants — Poten-Cee Sugar-Coated (since 1974), Poten-Cee Plus (with Zinc for kids), Poten-Cee Gummies, Poten-Cee Forte (1000 mg time-release), Poten-Cee + Zinc / Poten-Cee + ZN Advance, Poten-Cee + C (Bovine Collagen, 2022), and Poten-Cee + C Marine Collagen (March 2024) — while ASCOF Lagundi, C-Lium FIBRE, OraCare, AlfaGargle and PELARGO round out the herbal/plant-based offering.

Differentiator

Problem solved

Functional benefit

Brands

• Poten-Cee: Flagship Vitamin C (ascorbic acid) brand from PascualLab, available in variants such as Sugar-Coated, Sugar-Free, Forte, Chewable, Plus, Gummies, +Zn, +Zn Advance, +C (Bovine Collagen), +C Marine Collagen, and Non-Acidic (Sodium Ascorbate).
• ASCOF Lagundi
• C-Lium FIBRE
• OraCare
• AlfaGargle
• Derma-C
• Fever Aid
• Glutaphos
• WellGreens
• PELARGO
• Alevia-B

Products and services

• Poten-Cee (Vitamin C brand and variant family) Flagship Ascorbic Acid (Vitamin C) brand of Pascual Laboratories; a top Vitamin C brand in the Philippines sold across drugstores and e-commerce in multiple variants targeting adults and children for everyday immunity, beauty-from-immunity, and immune-with-zinc needs.
• ASCOF Lagundi Herbal Lagundi (Vitex negundo L. leaf) cough remedy positioned as the No. 1 natural Lagundi cough remedy in the Philippines and the first DOH-endorsed Lagundi cough remedy; PascualLab's pioneering plant-based medicine product.
• C-Lium FIBRE Natural psyllium-based fiber supplement that supports digestive health; marketed as one of PascualLab's flagship natural-based offerings alongside ASCOF Lagundi.
• OraCare Mouthrinse OraCare mouthrinse, one of PascualLab's flagship over-the-counter oral health products distributed via Pascual Consumer Healthcare Corp. (PCHC).
• AlfaGargle Povidone-iodine gargle used for oral antiseptic care; supports the Alfa Gargle x Smile Train Philippines CSR partnership helping children with cleft lips and palates.
• PELARGO (Pelargonium Cold Remedy) Natural herbal cold remedy derived from Pelargonium sidoides DC. Root for relief of common cold symptoms (nasal congestion, runny nose, sneezing, headache); backed by five clinical trials involving 833 adults.
• Derma-C Derma-C product in PascualLab's Vitamin C + skincare line, complementing the Poten-Cee + C range of supplements that support collagen production and skin health.
• Fever Aid Over-the-counter fever-reduction product within PascualLab's consumer healthcare portfolio, distributed via Pascual Consumer Healthcare Corp. (PCHC).
• Glutaphos Glutathione and health supplement brand of Pascual Laboratories within its branded health supplement lineup.
• WellGreens (Organic Supplement Line) Premium line of organic food supplements produced by Leonie Agri Corp., undergoing a 13-step quality assurance process and certified organic by EU and USDA with Philippine Department of Agriculture Good Agricultural Practices (cGAP) certification.
• Alevia-B PascualLab supplement positioned to address muscle pain and joint pain, distributed via Pascual Consumer Healthcare Corp. (PCHC).
• B2B Toll Manufacturing and Contract Production Tolling and contract manufacturing services for partner companies using PascualLab's PIC/s GMP-, ISO 9001:2015-, and Halal-certified 5.2-hectare Balagtas, Bulacan plant; includes long-running arrangements such as Lagundi raw material supply to Leonie Agri Corp.

Quantifiable outcome

• Three landmark patents granted by the Intellectual Property Office of the Philippines for novel nutraceutical compositions and formulations (October 2025).
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• Smile Train PhilippinescoreGTM or Marketing PartnerCause-linked CSR partnership tied to the Alfa Gargle brand, supporting children with cleft conditions in the Philippines. The collaboration blends philanthropy with brand building and community goodwill.
• World Vision PhilippinescoreGTM or Marketing PartnerLong-running CSR partnership since 2020, channeling company resources to child welfare, health, and community development programs and reinforcing PascualLab's social purpose positioning.
• Leonie Agri Corp / Kyzox InnovationsflagshipStrategic or Co-development PartnerVertical-integration partner that operates a 42-hectare herbal plantation in Nueva Ecija supplying raw Lagundi and other botanicals to PascualLab, supporting the ASCOF Lagundi brand and herbal product pipeline.
• Department of Science and Technology (DOST) - Tuklas-Lunas ProgramcoreStrategic or Co-development PartnerGovernment R&D partnership supporting the discovery and development of native plant-based medicines, underpinning PascualLab's herbal product portfolio (including ASCOF Lagundi).
• University of the Philippines Manila - Technology Transfer and Business Development OfficecoreStrategic or Co-development PartnerAcademic research and technology transfer partnership supporting R&D, clinical validation, and commercialization of Filipino-developed pharmaceutical and nutraceutical innovations.
• Department of Agriculture - Agricultural Training Institute (ATI)minorOthersGovernment partnership supporting agricultural training, capacity building, and raw material development for the company's herbal supply chain.
• Chamber of Herbal Industries of the Philippines (CHIPI)minorOthersIndustry association membership/partnership supporting the Philippine herbal medicine sector and PascualLab's policy and advocacy interests.
• Intellectual Property Office of the Philippines (IPOPHL)minorOthersGovernment IP office; partner in the recognition of PascualLab's three landmark patents in 2025 and ongoing IP protection for the company's nutraceutical innovations.
• Board of Investments (BOI) PhilippinesminorOthersGovernment investment-promotion agency supporting PascualLab's herbal medicine manufacturing and expansion programs, including registration as a preferred industry activity.
• Dr. Willie Ong ('MEDtalks with Doc Willie Ong')coreGTM or Marketing PartnerContent partnership producing 'MEDtalks with Doc Willie Ong' educational content, lending medical credibility to PascualLab's consumer health communications.
• Heart EvangelistacoreGTM or Marketing PartnerCelebrity brand ambassador for PascualLab's consumer health and personal care brands, providing top-of-funnel awareness and lifestyle positioning.
• Piolo PascualcoreGTM or Marketing PartnerCelebrity brand ambassador for PascualLab's brands, supporting broad mass-market reach and trust among Filipino families.
• Bea AlonzocoreGTM or Marketing PartnerCelebrity brand ambassador for PascualLab's brands, anchoring consumer trust and emotional appeal.
• Alice DixsoncoreGTM or Marketing PartnerCelebrity brand ambassador for the WellGreens herbal/wellness brand.
• Ben & BencoreGTM or Marketing PartnerFilipino pop band engaged as a celebrity/brand partnership for PascualLab marketing campaigns and live event activations.
• Crossover Technology Inc. (CTI) - Sunpreme Solar Panel distributorminorChannel Partner/ Reseller/ DistributorDistributor partnership for Sunpreme solar panel products; the relationship is referenced in PascualLab's network of partner brands.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unilab (United Laboratories): Unilab is the largest Filipino pharmaceutical company, offering a comparable portfolio of branded OTC drugs, vitamins (e.g., Enervon, Ceelin), and consumer health products sold through the same drugstore channels. It is the most direct local competitor to PascualLab's Poten-Cee, ASCOF Lagundi, and C-Lium FIBRE.

Regional players

• Dexa Medica: Indonesian pharmaceutical company focused on herbal and natural medicines, comparable to PascualLab's ASCOF Lagundi and PELARGO herbal pipeline and a regional peer in ASEAN botanical pharma.
• PT Kalbe Farma (Indonesia): Indonesia's largest pharmaceutical company with branded vitamins, supplements, and herbal medicines, comparable in product mix and ASEAN market positioning to PascualLab and a potential regional competitor as PascualLab expands Halal-certified offerings.

Broad incumbents

• Bayer Philippines: Multinational pharma with consumer health products in vitamins, supplements, and OTC remedies that compete for the same Filipino consumer and drugstore channel.
• Abbott Philippines: Global nutrition and consumer health company selling vitamins and supplements (e.g., Ceelin, Ensure, Grow) that compete head-to-head with PascualLab's Poten-Cee and pediatric vitamin lines in Filipino drugstores.
• Procter & Gamble Philippines: Global consumer goods company with branded vitamins, supplements, and personal care products distributed through the same drugstore and supermarket channels as PascualLab's brands.
• GlaxoSmithKline Philippines: Multinational pharma with a large OTC and consumer health portfolio in the Philippines (vitamins, cough/cold, oral care) competing for the same drugstore shelf space and consumer mindshare as PascualLab's brands.
• Johnson & Johnson Philippines: Multinational with OTC consumer health brands in cough/cold, oral care, and baby care that overlap with PascualLab's ASCOF Lagundi, OraCare, and Fever Aid lines, distributed through the same drugstore chains.
• Pfizer Philippines: Global pharma major with a Philippines OTC and consumer health business, competing in vitamins, supplements, and respiratory categories and leveraging deeper R&D and marketing budgets against local players like PascualLab.

Emerging players

• Nature's Way / Schwabe Pharma: Global herbal and nutraceutical brands that overlap with PascualLab's plant-based product positioning (ASCOF Lagundi, PELARGO, WellGreens) and represent both competitive pressure and partnership/tolling opportunities given PascualLab's PIC/s-certified plant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=eQJmWfvW4SI
• Facebookfacebook.com/PotenCeePH
• Instagraminstagram.com/potencee_ph
• TikToktiktok.com/tag/pascuallab
• Xx.com/pascuallab

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pascual Laboratories