What Cooper Design does

Cooper Design e.U. is a privately held sole proprietorship (FN 487370x, registered in Wels) founded in 2012 and headquartered in Finklham 1/4, 4612 Scharten, Upper Austria. The company operates as a full-service advertising agency offering an integrated portfolio that spans digital media (responsive web design with media queries, social media marketing, online marketing, e-commerce storefronts, domain registration and hosting) and classical print and production services (business cards, flyers, brochures, catalogs, banners, posters, vehicle lettering, large-format signage), augmented by specialized offerings including textile printing via Flock, Flex, and Stick (embroidery) methods, laser engraving on promotional goods, professional photography and video production, IT consulting (network planning, server configuration, software implementation), and a GDPR/DSGVO compliance package for SMBs. The owner, Gerald Högn, MSc, also serves as the data protection lead, indicating in-house handling of regulated advisory work.

The business model is primarily project-based professional services billed at €110 net per working hour (including travel time, exclusive of VAT), with a 20% deposit upon contract conclusion and a €800 net minimum consulting fee for funding-related engagements. Revenue is diversified across creative services, printing pass-through, textile customization, promotional merchandise, IT services, and recurring domain/hosting subscriptions. Two dedicated e-commerce storefronts (cooper-shop.at for Goodies and cooper-textil.at for branded apparel) extend the model into transactional direct sales. Go-to-market is sales-led, relying on direct client engagement, the cooper-design.at content hub, an email newsletter managed via rapidmail, social media profiles on Facebook, XING, LinkedIn, and YouTube, a Google Reviews presence, and inclusion in trade catalogs (COOL 2023, BE CREATIVE 2022, GO GREEN 2023).

Operations are run by a small team of approximately six members: founder-owner Gerald Högn, MSc (Datenschutz/Webdesign), Daniel (IT, vehicle lettering, clothing, graphics, design), Jürgen (video, audio), Alex (graphics, design, programming), Stefan (webdesign, programming), and Reinhard (creative team). There are no disclosed institutional investors, parent entities, funding rounds, or external ownership; the company is privately held under sole proprietorship law and serves clients ranging from private individuals to large corporations primarily within Upper Austria.

Name

Cooper Design

Legal name

Cooper Design e.U.

Website

https://cooper-design.at

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Cooper Design e.U., founded in 2012 in Scharten, Austria, is a full-service advertising agency providing web design, graphic design, textile and digital printing, laser engraving, vehicle lettering, IT services, and GDPR compliance to SMBs, private individuals, and large enterprises.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industry

Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Advertising services
• Graphic design
• Web design
• Digital printing
• Promotional merchandise

Headquarters

HQ city

Scharten

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Creative and Design Services: Project-based creative services including graphic design, logo design, web design, print design, social media, online marketing, photography, video production, and copywriting. Charged at €110 net per working hour plus travel time, with a 20% deposit required upon contract conclusion.
2. Printing and Production: Printing services for business cards, flyers, brochures, catalogs, banners, posters, and other print materials. External printing costs may differ from the initial quote.
3. Textile Printing and Customization: Printing and customization of clothing items including shirts, polos, workwear, and sportswear using Flock, Flex, and embroidery techniques.
4. Promotional Merchandise (Goodies): Sale of promotional items such as pens, lighters, mugs, knives, umbrellas, ice scrapers, keychains, bottle openers, sunglasses, bags, bottles, caps, and hats with company branding.
5. IT Services: IT services including network planning, installation, maintenance and expansion, IT consulting, training, server configuration and administration, and software implementation and maintenance.
6. Domain and Web Hosting: Domain registration and web hosting services, including email accounts for professional business correspondence.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cooper Design is a full-service advertising agency offering integrated digital and classic media services, including web design, online marketing, graphic design, print design, textile printing, laser engraving, vehicle lettering, photography/video, IT services, domain/hosting, and GDPR compliance consulting for clients ranging from private individuals to large corporations.

Product overview

Cooper Design is a full-service advertising agency founded in 2012, based in Scharten, Austria, offering a comprehensive portfolio of digital and traditional marketing services. The company's offerings span three main categories: (1) Digital Services including Mediendesign (web design with responsive design and SEO), Online Marketing (social media management and e-commerce), and Domain/Webhosting; (2) Print Services including Druckdesign (print design for business cards, brochures, flyers, catalogs), Textildruck (flock, flex, and embroidery textile printing), and Werbematerial (promotional products); and (3) Specialized Services including Autobeschriftung (vehicle lettering), Beschriftung (large-format signage), Lasergravur (laser engraving), Datenschutz (GDPR compliance consulting), EDV (IT services), and Foto (photography and video production). The company operates two online shops for promotional items and branded clothing.

Differentiator

Problem solved

Functional benefit

Brands

• Goodies Shop: Online shop for promotional items such as pens, lighters, USB sticks, bags, and other branded giveaways.
• Bekleidung Shop

Products and services

• Autobeschriftung (Vehicle Lettering) Vehicle lettering and branding services that transform cars, vans, and trucks into mobile advertising platforms with custom wraps and signage tailored to corporate identity.
• Bekleidung (Apparel) Professional and casual clothing apparel with custom branding options for workwear, business attire, and fashion pieces, customizable through printing, embroidery, or flex methods.
• Beschriftung (Signage) Large-format signage and lettering services including posters, banners, and flags for outdoor and indoor advertising campaigns.
• Datenschutz (GDPR Compliance) GDPR compliance services offering complete packages including policies, documents, forms, and workshops to help small and medium businesses implement data protection regulations.
• Domain & Web Hosting Domain registration, web hosting, and professional email account services offering reliable hosting with various new domain extensions for professional business correspondence.
• Druckdesign (Print Design) Print design services creating marketing materials such as business cards, letterheads, brochures, flyers, catalogs, posters, calendars, packaging, stickers, and promotional items with custom designs including UV lacquering and embossing.
• EDV (IT Services) IT services including network planning and installation, IT consulting and training, server configuration and administration, and software implementation and maintenance for small and medium businesses.
• Foto (Photography & Video) Professional photography and video production services including portrait photos, product photography, company event photography, corporate videos, and product videos for online shops.
• Lasergravur (Laser Engraving) Laser engraving services for personalizing promotional items, front plates, type plates, industrial markings, and barcodes on various materials, enabling creation of individual gifts.
• Mediendesign (Media/Web Design) Media design services including responsive web design with media queries, web design, and search engine optimization, creating websites combining design, functionality, and usability using modern technologies.
• Online Marketing Digital marketing services including social media strategy and management, Facebook and Twitter campaigns, and e-commerce solutions with online shop development.
• Textildruck (Textile Printing) Textile printing services using three methods: Flock (high-quality 1-2 color prints), Flex (digital printing cost-effective for small runs), and Stick (embroidery), used for personalized clothing, corporate gifts, school uniforms, and sports jerseys.
• Werbematerial (Promotional Merchandise) Promotional products and advertising materials including pens, lighters, cups, knives, umbrellas, ice scrapers, keychains, bottle openers, sunglasses, bags, bottles, caps, and hats branded with company logos.
• Goodies-Shop Online shop for promotional items and giveaways including pens, USB sticks, lighters, bags, and lanyards with custom branding.
• Bekleidung-Shop Online shop for branded clothing and apparel including workwear and leisure clothing.

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Europe's largest independent owner-managed agency group headquartered in Munich. Provides the integrated full-service model Cooper Design pursues, but at vastly larger scale and broader geographic reach across DACH.
• DDB Worldwide: Global creative agency network with Austrian presence, offering integrated advertising, digital, and brand services. Broader incumbent competitor in the same advertising services space as Cooper Design.
• Publicis Groupe: Global advertising holding company with significant Austrian operations through Publicis Austria. Operates in the same integrated advertising services space as Cooper Design, but at enterprise scale across multiple disciplines.

Others

• Canva: Global online design platform serving SMBs, marketers, and individuals with self-service graphic design, brand, and social media tools. Represents the broader ecosystem shift toward DIY design that increasingly competes with Cooper Design's graphic design service line.

Direct peers

• Thjnk: Independent German creative agency focused on integrated brand and digital communications. Similar full-service agency philosophy and SMB-to-enterprise client mix as Cooper Design, scaled across the DACH market.
• Demner, Merlicek & Bergmann (DMB): One of Austria's leading independent creative agencies offering full-service advertising, digital, and brand work. Direct domestic peer to Cooper Design in the Austrian market with similar full-service positioning, though at substantially larger scale.
• Jung von Matt: Independent German full-service creative agency with integrated digital, brand, and production capabilities. Compares directly to Cooper Design's full-service integrated model, though operating at significantly larger scale across the DACH market.
• Scholz & Friends: German full-service advertising agency offering integrated brand, digital, and creative services. Comparable to Cooper Design in its integrated agency approach serving multiple client sectors across digital and classical channels.
• PKP BBDO: Austrian creative agency affiliated with the BBDO network, providing integrated advertising and digital services. Comparable to Cooper Design as an Austrian full-service agency competing in the same domestic market.

Emerging players

• Cimpress (Vistaprint): Global e-commerce company operating Vistaprint and related brands serving SMBs with printing, marketing materials, and design services. Overlaps with Cooper Design's promotional merchandise, printing, and small-business design offerings through a platform model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xxing.com/profile/Gerald_Hoegn
• YouTubeyoutube.com/channel/UCHNxfNDsg5quXzxIpoo8Xuw?view_as=subscriber
• Facebookfacebook.com/profile.php?viewas=100000686899395&id=100088520513246
• LinkedInlinkedin.com/in/gerald-h%C3%B6gn-msc-01216ba3

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooper Design